The B&LLAS 2024

WELCOME

Well, here we all are, at the Brand & Lifestyle Licensing Awards 2024, and what an afternoon of celebrations we have before us!

The B&LLAs are now in their ninth year, conceived to celebrate the achievements of the last 12 months in the brand and lifestyle licensing space rewarding the excellence in product innovation, brand licensing management and retail execution.

Abig thank you also has to go to Brand Licensing Europe as our headline sponsor, and to trade body, Licensing International, for their continuous support and for sharing the vision for these awards.

There is no denying that the finalists for this year’s B&LLAs are all fantastic examples of astute, innovative and inspiring synergetic collaborations.

All the more impressive is the sheer diversity of brands that are championing their IP on multifarious consumer products - from a food brand striding out on footwear, consumer magazine titles turning the pages on home décor, institutions with hundreds of years of heritage brought right up to date on high fashion lines and all manner of other incredible incarnations.

Likewise, retailers have been ever keen to find new ways to engage with their customers with brand licensed ranges which attract the eye of the ever-exacting buying public. And this engagement knows no bounds, as testified by the A-Z of retailing names that feature in this year’s B&LLAs, from Aldi, Anya

Hindmarch and Asda to Very, The Works and Zara.

It is wonderful to see how the dedication and commitment from brand owners, licensees and retailers working together has led to the impressive evolution of the dynamic brand licensing sector - who knows what is yet to come!

And helping to ensure the future of brand licensing is in safe hands is the Rising Star award – sponsored by Licensing International – which honours young professionals who are building fresh awareness for brands and driving innovation across both retail and product.

All that’s left is for us to wish all of this year’s finalists the very best of luck and to raise our glasses in celebration of you all.

Ian Hyder, Samantha Loveday, Rob Willis and Jakki Brown.

The B&LLAs team

GIVING BACK

It will not just be the recipients of the B&LLAs shiny trophies who will be going home as winners today, as we have a fabulous line-up of prizes in our charity raffle.

All proceeds from today’s raffle will go to The Light Fund, our industrywide charity, which this year is marking its 20th anniversary.

To date The Light Fund has raised £2.5 million and has worked with over 250 difference charities, funding projects to help men, women and children less fortunate than ourselves all over the world. www.thelightfund.org

Above: The Max Publishing B&LLAs team with (centre) Matt Forde, stand-up, impressionist, writer and podcaster who hosted the 2023 event.

Jack Hendy LICENSING DEVELOPMENT EXECUTIVE, ROYAL HORTICULTURAL SOCIETY

Carrie Hickman PUBLISHING & LICENSING MANAGER, THE ASHMOLEAN MUSEUM

Mary Lewis RETAIL MANAGER, THE POINT.1888

Oliver Gilding EXCLUSIVE BRANDS MANAGER, ICELAND FOODS

Elspeth Monro-Smith SENIOR LICENSING PARTNERSHIPS MANAGER, HEARST UK

Lucy Orton BRAND LICENSING ACCOUNT MANAGER, V&A

OPEN TO: All young professionals with a maximum of five years working experience in the brand and lifestyle licensing sector. Nominations are sought from the entire industry for these special individuals from the retailing, licensor, licensee or trade supplier sides.

Natasha Holford-Edwards MANAGER BRAND MANAGEMENT, THE BEANSTALK GROUP

Proud Sponsor of the B&LLAs Congratulations to all finalists!

I Like Birds Glasses Cases and Cloths FROM OPTICAID Haribo Capsule Collection FROM VANS Squishmallows Slipper Range FROM POETIC BRANDS

AW23 Clutch Bags & Accessories Collection FROM OLYMPIA LE-TAN Van Gogh Museum Bags & Accessories FROM EASTPAK

Kikkoman Mini Bucket Bag FROM ANYA HINDMARCH

Mr Potato Head Collection FROM ANYA HINDMARCH

Pusheen Footwear FROM KOI FOOTWEAR

The National Gallery Reusable Bags & Accessories FROM ECO CHIC

Sara Miller London Haveli Garden Collection FROM PORTICO DESIGNS

Smiley Footwear FROM DR. MARTENS

Sanderson Design Group is home to six quintessentially British interior brands, which celebrate heritage, luxury, craftsmanship, and contemporary design across a wide range of products.

For licensing opportunities across our distinguished brands, please contact: licensingenquiries@sandersondesigngroup.com

sandersondesign.group

Scion

Harlequin

Sanderson

Clarke & Clarke

Morris & Co.

BEST BRAND LICENSED FOOD OR BEVERAGE PRODUCT OR RANGE

Baileys Ice Cream

Jelly Belly Drinks

English Heritage Beer Collection

Nadiya x Schwartz Recipe Kits & Seasonings

2024 Fis

Historic Royal Palaces Coronation Gin

Marmite x Nairns

Natural History Museum Botanical Collection Chocolates

HP Sauce Caramelised Onion Gravy Can

Myprotein Frozen Foods Range

Swizzels Drumstick Squashies Ambient Range

OPEN TO: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between 1 January 2023 to 31 December 2023.

FROM PURITY BREWING

FROM CARTE D’OR

FROM MCCORMACK & COMPANY

FROM CREME D'OR

FROM ROSE MARKETING

FROM GIN IN A TIN

FROM POTTS PARTNERSHIP

Laura Ashley Christmas Range for Next FROM KIMM & MILLER

FROM WHATEVER BRANDS

Cheese Oatcakes FROM UNILEVER

FROM ICELAND FOODS

LICENSE WITH BRITAIN’S BIGGEST SELLING MAGAZINE BRANDS

Over £200m RSV generated by Hearst partners in 2023

ADDED EXTRAS WITH EVERY LICENSING PARTNERSHIP Editorial & marketing campaign

Rich source of consumer data & insight Trend-led product development

For licensing opportunities, contact Angharad.Moynes@hearst.co.uk

BEST BRAND LICENSED HEALTH & BEAUTY PRODUCT OR RANGE

2024 Fis

Chupa Chups Health & Beauty Range

FROM CORSAIR TOILETRIES

Chupa Chups Read My Lips Strawberries & Cream Lip Gloss

FROM AMBER HOUSE

Jolly Rancher Read My Lips Lip & Hand Care Range FROM

Sara Miller London Haveli Garden Bath & Body Collection

FROM HEATHCOTE & IVORY

Haribo Beauty Range for Primark

FROM FIZZ CREATIONS

Nerf Range for Boots FROM H&A

Hawaiian Tropic Tropi-cool Cooling Mists Collection

FROM DESIGNER PARFUMS

Playboy Body Mist Collection

FROM SA DESIGNER PARFUMS

FROM SEBNINI TRADING

Style Sisters Home Fragrance Range for Aldi

Van Gogh Museum Sweet Almond Blossom Fragrance

FROM FLORAL STREET FRAGRANCES

AMBER HOUSE

BEST BRAND LICENSED ADULT APPAREL PRODUCT OR RANGE

Ashmolean Museum x Topman Collection

FROM PARK AGENCIES

Coca-Cola Motosports Collection for Primark

FROM BRAND ALLIANCE

Dewalt Women’s Workwear

FROM WORK IN PROGRESS

Playboy Collection

FROM MISS PAP

2024 Fis

Ford Mustang Womenswear Collection

FROM ZARA

MTV

Unilever Nutrition Brands Christmas Jumpers

FROM NOT JUST CLOTHING

V&A SS23 Collection

FROM LOVE & ROSES

OPEN TO: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between 1 January 2023 to 31 December 2023.

Laura Ashley Collection for John Lewis FROM BATSHEVA

Laura Ashley Menswear Collaboration FROM RAG AND BONE

Collection FROM UMBRO APPAREL

Brand Licensing at The National Gallery, London

The National Gallery is one of the greatest art galleries in the world. Founded by Parliament in 1824, the Gallery houses the nation’s collection of paintings in the Western European tradition from the late 13th to the early 20th century. The collection of over 2,300 paintings includes works by Artemisia Gentileschi, Bellini, Cézanne, Degas, Leonardo, Monet, Raphael, Rembrandt, Renoir, Rubens, Titian, Turner, Van Dyck, Van Gogh and Velázquez.

On May 10th, 2024, we come together to start celebrations of the National Gallery’s Bicentenary – marking 200 years of bringing people and paintings together. We’ll celebrate our past and look forward to our future with a year-long festival of art, creativity and imagination as we enter our third century.

We invite everyone to join the celebration as part of an ambitious programme of events and exhibitions that extends from the Gallery into Trafalgar Square, across the nation, and to the world. From seeing a real work in the context of local museums or galleries to enjoying a dive into the virtual history of the nation’s collection, everyone can find new ways to connect with art.

We are delighted to announce one of our first collaborations for our Bicentenary with The Royal Mint. A collectable £2 coin to celebrate 200 years of the National Gallery. Available in Gold Proof, Silver Proof, Silver Proof Piedfort and Brilliant Uncirculated editions. Skilfully designed by Edwina Ellis, depicting the portico columns of National Gallery building at the centre of the design, and an edge inscription ‘MAIORVM GLORIA POSTERIS LVMEN EST’ inscribed in the Wilkins Building of the Gallery, translated as ‘The glory of our ancestors is a light to our descendants’, conveying the notion that the great artists of the past inspire those of the future, a founding principle of the National Gallery.

Our exciting collaborations continue with Dr. Martens in our 200th year. Following the successful range in 2022, inspired by the Impressionists and Impressionist paintings, this new range has been developed taking inspiration from Harmen Steenwyck’s painting An Allegory of the Vanities of Human Life (about 1640), and his take on the Dutch vanitas movement, still life art with hidden details and symbolic imagery. Images of the painting are applied onto 3 well-known DM’s silhouettes: the 1460

boot, the 1461 shoe and the leather backpack. Signature DM’s features form the foundation of the modified styles: yellow welt stitching, robust leather, original soles. Each style is finished off with surrounding black undertones and antique gold hardware. Engineered for the art enthusiasts, resonating the meanings and connotations of the painting with an alternative approach to art and ideology reflecting what DM’s stands.

Also new with us during our 200 year anniversary are Marmalade of London producing a beautiful range of candles and home fragrances, Art for Art’s Sake developing luxury gift boxed sunglasses, Charbonnel & Walker launching a range of luxury chocolates and Gardiners of Scotland launching delicious boxed fudge.

It is an exciting time to join us during our milestone occasion by becoming part of our licensing programme. With multiple opportunities to access and apply images of some of the best-loved paintings ever created, across all major products categories, services, and experiences.

For more information about licensing at the National Gallery contact: melanie.humberstone-garley@nationalgallery.org.uk

For more information about our highly anticipated Bicentenary programme visit

nationalgallery.org.uk/about-us/ng200-programme

LICENSING CONTACT

Melanie Humberstone-Garley

melanie.humberstone-garley@nationalgallery.org.uk

Acting Head of Brand Licensing

+44 (0) 20 7747 2441 ∙ nationalgallery.org.uk

PROPERTY

National Gallery Global Limited, London

Image © The National Gallery, London

BEST BRAND LICENSED GIFTING PRODUCT OR RANGE

Emma Bridgewater Collection

Gilbert Gift Toiletries Collection for Boots

Morris & Co Pet Beds

Radley Beauty & Lifestyle Collection for Boots FROM

2024 Fis

Keith Haring Collection

NASA Gift Collection

Van Gogh Museum 50th Anniversary Range

Kraft Heinz Greeting Cards

Prima Crafting Range

Van Gogh Museum Collection

OPEN TO: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between 1 January 2023 to 31 December 2023.

FROM SLG

FROM CAROUSEL CALENDARS

SLG

FROM BLUEPRINT COLLECTIONS

FROM MOLESKINE

FROM CARAN d’ACHE

FROM TACHE CRAFTS

FROM ROSEWOOD PETS

FROM FIZZ CREATIONS

FROM THE WORKS

Protecting our planet. It’s in our nature.

BEST BRAND LICENSED HOMEWARES, KITCHEN & TABLETOP PRODUCT OR RANGE

OPEN TO: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage and cleaning items) that were launched into UK retail between 1 January 2023 to 31 December 2023.

Kellogg's Vintage Aprons FROM DEXAM

Kate Heiss SS23 Collection FROM HALF MOON BAY National Trust Acorn & Oak Leaves Collection FROM SOPHIE ALLPORT

Sanderson Very Rose and Peony Collection FROM ELITE

Sara Miller London Artisanne Noir Tableware FROM PORTMEIRION

Laura Ashley Cookware FROM PENDEFORD HOUSEWARES

Lenor Laundry Aids Collection FROM STARBRANDS

Mary Berry At Home Cook & Bakeware FROM CAPTIVATE BRANDS

MissPrint Homewares FROM PURE TABLE TOP

Morris & Co Tableware FROM SPODE

BEST BRAND LICENSED CHILDREN’S PRODUCT OR RANGE

Chapter B by Billie Faiers Kids Club AW23 Collection for Tesco FROM HUNTER PRICE

INTERNATIONAL

Cosatto Preschool Toys

FROM SAMBRO

2024 Fis

Laura Ashley SS23 Collection

FROM

Marine Conservation Society Collection

FROM FATFACE

Monopoly Pyjamas for George@Asda

FROM

RAF Red Arrows Children’s Apparel Collection

National Trust Kids Wildlife Range

FROM

Smiley World Kids Collection for Asda

FROM

Paloma Faith Rhapsody Travel System, Car Seat & Accessories

FROM

Squishmallows Apparel Collection

FROM

OPEN TO: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between 1 January 2023 to 31 December 2023.

FROM JOJO MAMAN BÉBÉ

FASHION UK

H&M

MAMAS & PAPAS

CJ WILDLIFE

COSATTO

COONEEN BY DESIGN

Goodyear Gardening Tools

FROM MIRALBUENO

Laura Ashley China Rose Appliances

FROM MY VQ

Royal Horticultural Society (RHS) Trowels

FROM BURGON & BALL

Goodyear Snow Socks

FROM AVRON

Royal Horticultural Society (RHS) Crops in Pots Range

FROM WOODLODGE PRODUCTS

Squishmallows Tech Accessories

FROM LAZERBUILT

Royal Horticultural Society (RHS) Garden Brushes Range

FROM BURGON & BALL

V&A Collection The Art Store

FROM SAMSUNG ELECTRONICS

Pink Key Licensing are proud to sponsor the B&LLAs 2024

Congratulations to all of the finalists.

BEST BRAND

House Beautiful Finsbury Kitchen FROM HOMEBASE

Clarissa Hulse Wiltshire Meadow Wallpaper & Murals FROM GRAHAM & BROWN Temperley London Collection FROM ROMO

V&A Decorative Papers Collection FROM 1838 WALLCOVERINGS

William Morris At Home S/S 2023 Collection for M&S FROM ASHLEY WILDE GROUP

Maison Myrtle & Mary Accent Furniture & Cushions FROM FEBLAND GROUP

Morris & Co. Rugs FROM RUGGABLE

Natural History Museum Collection FROM DUNELM

Orla Kiely Furniture FROM THE BRANDED FURNITURE COMPANY

Style Sisters Collection FROM TURNER BIANCA

CAA Brand Management supports talent and brands through the expansion of product categories, experiences and territories. A division of Creative Artists Agency, CAA Brand Management has 26 offices across 20 countries.

INSPIRED INNOVATION BRAND LICENSED PRODUCT OR RANGE AWARD

The entry has to have been on sale or visible in the UK between 1 January 2023 to 31 December 2023 though it can have had a presence elsewhere in the world too.

All entries were judged on their inspirational innovation. Products/ranges could be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.

Goodyear Equipment Handling Range

House Beautiful Fitted Bedroom Furniture Collection FROM HOMEBASE

OPEN TO: This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.

THE SUSTAINABILITY BRAND LICENSED RANGE AWARD

OPEN TO: This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries could be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.

The entry has to have been on sale or visible in the UK between 1 January 2023 to 31 December 2023 though it can have had a presence elsewhere in the world too.

Products/ranges could be entered into this award as well as in another category .

Ashmolean Museum

The Curious Collection

FROM ATLANTIC MATS

2024 Fis

Ashmolean Museum

The Treasured Collection Paints

FROM GRAPHENSTONE PAINTS

Royal Horticultural Society (RHS) Heritage Home Fragrancing Range

Ed Stafford Hybrid Duffle Pack

FROM GROUNDTRUTH

HM Treasury 75th Birthday of His

Majesty King Charles III Silver Coin

FROM FRECKLEFACE HOME FRAGRANCE

National Forest - Growing Together Children’s Clothing

FROM FATFACE

Royal Society for the Protection of Birds (RSPB) Range

FROM CAROUSEL CALENDARS

FROM THE ROYAL MINT

Natural History Museum Collection

FROM DUNELM

Van Gogh Museum

Sneaker Collection

FROM CARIUMA

Laura Ashley AW23 Wallpaper Collection

FROM GRAHAM & BROWN

TO HELP THE BRANDS WE LOVE TO GROW

It has been our privilege to work with brands in entertainment, heritage, food & beverage and publishing in markets across the world and we are proud to have never lost a brand to another agent in 20 years of trading.

E AR E D EL I BERA

Our portfolio is small so our senior team can manage each client with care and complete attention

• Our process reflects our FMCG origins; utterly brand-centred, driven by the equity and aims of our clients’ brands • Retail-focussed from the start; we have built award-winning ranges directly with buying teams

•Our obsession with design has led to the creation of stunning style guides and beautiful products

• We are also a literary agent, brokering some of the UK’s biggest deals in branded publishing. It’s our complete delight to be here today and to be sponsoring this award.

Blue Diamond

Boots

John

Dunelm

EXPERIENCE A NARRATIVE UNLIKE ANY OTHER THE ORIGINAL BRAND OF POSITIVITY SHAPING GLOBAL CULTURE FOR OVER FIVE DECADES. JOIN OUR TRAILBLAZING CAMPAIGN, CELEBRATING AUTHENTICITY, FOSTERING UNITY, AND CHALLENGING SOCIETAL NORMS.

TOGETHER, LET’S LEAVE A LASTING IMPACT. BE PART OF THE MOVEMENT…

For all partnership enquiries please contact sales@smiley.com

SMILEY.COM

BEST SUPERMARKET OF LICENSED BRANDS

2024 Fis

Asda

Iceland

Sainsbury’s

Aldi

Tesco

OPEN TO: All supermarkets with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2023 to 31 December 2023. This could either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.

Lidl

Celebrating over 20 years of licensing expertise and named one of the Top 15 Global Brand Licensing Agencies, Brandgenuity is proud to support the B&LLA Awards and we congratulate all of the finalists!

Congratulations to all the finalists for the Best Licensed Heritage Or Institution Brand category

EXCITE CUSTOMERS WITH THEIR FAVOURITE BRANDS

Be the first to find out which IPs will be trending in the years to come. Secure the partnerships now to have the products ready in time.

24-26 September ExCeL London

Morris & Co

The National Gallery National Trust

Natural History Museum

Royal Horticultural Society (RHS)

Van Gogh Museum

Victoria and Albert Museum (V&A)

Yale University

OPEN TO: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

OPEN TO: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Laura Ashley

MissPrint

Pusheen

Scion Smiley

OPEN TO: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Me to You

Cath Kidston

Harlequin Emoji

OPEN TO: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Chupa Chups Baileys

Coca-Cola Guinness

Haribo

Jelly Belly

Marmite

2024 Fis

Mary Berry

Nadiya Hussain

Sara Miller London

Style Sisters

Temperley London

OPEN TO: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Meg Hawkins

Billie Faiers

Lucia Heffernan

Emma Bridgewater

THE BRAND LICENSING AMBASSADOR OF THE YEAR

Nominations are sought from the entire industry for individuals who have contributed greatly to the evolution of brand licensing. Their involvement could be as a brand owner, licensing agent, licensee or supplier.

2024 Fis

This industry is blessed with visionaries whose passion, commitment, creative thinking and attention to detail has been instrumental in the development of brand and lifestyle licensing. Who will be the winner this year?

PREVIOUS WINNERS OF THIS AWARD INCLUDE...

SO WHO’S SITTING WHERE?

This list was correct at the time of going to press but does not include all attendees.

PLACE

PLACE

THE ESSENTIALS

When: Tuesday 4 – Wednesday 5 June

Where: Business Design Centre, Islington, London N1 0QH

Times: 9.30am-6pm on 4 June (1st night party ‘til 8pm) 9.30am-4.30pm on 5 June

Tel: +44 (0)7734 111633

www.progressivegreetingslive.com

Don’t Miss PG Live 2024…

Here Are Five Fabulous Reasons why…

1. The Incredible Exhibitors

Known the world over as having the greatest selection of greeting cards, the exhibitor line-up for PG Live 2024 is incredible. From leading established brands through to fresh and amazing start-ups, what an amazing opportunity to meet the people behind the brands and see their stunning new products

2. Newness Galore and Show Only Offers

Thousands and thousands of brand new designs will be making their debut, with a host of ‘show only’ incentives and promotions to boot.

3. The Upbeat Vibe

PG Live brings everyone together – with retailers large and small, overseas distributors from all corners of the world, sales agents, leading trade suppliers, and a whole array of publishers and other exhibitors will all be under one roof.

4. Loads of Treats

Free tea and coffee for all, a delicious free lunch, opening night drinks party for everyone and a keepsake goody bag

5. The Wonderful Venue

With its high curved ceiling letting in loads of natural light, the Business Design Centre just doesn’t feel like an exhibition venue. Nestled in vibrant Islington, the BDC is not only easy to get to, but is surrounded by lovely shops, restaurants and bars!

“GIVING MUCH DESERVED DEDICATED RECOGNITION TO THE BRAND LICENSING SECTOR, AN INCREASINGLY DYNAMIC POWERHOUSE WITHIN THE LICENSING ARENA”

B&LLAS ARE ORGANISED AND OWNED BY