BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301
Brief Title Cake Shop/Café – The Pudding Club The Brief Design a visual identity, packaging and promotional material for a cake shop and café.
Considerations Type of business (large/small/personal/homely/sophisticated) Type/type & image for logo How would the printed material relate to online material?
Concept/Proposition Mandatory Requirements Design a visual identity, signage (interior/exterior), menu, promotional material, and take‐away packaging (box and bag).
Visual identity must be consistent throughout.
Products and promotional material must be in an appropriate style and format to reflect identity.
Deliverables
Background
Final outcomes (Visual identity, menu, packaging (box and bag), promotional material (flyer/editorial etc.), signage, proposed website)
The Pudding Club is a hypothetical cake shop based in Dubai with an attached café. As a new business it will require an identity and the relevant accompaniments. Target Audience Located in Dubai. Tone of Voice Will be dictated by the type of business it is.
Blog posts on Design Practice and Design Context blogs Studio Deadline TBA
BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301
Brief Title Food Range The Brief
Considerations Create own brand or is it an extension of an existing brand (range)? Type/type & image Type of company – Organic? Value?
Design a visual identity for a new range of food to be sold in supermarkets.
Stock
Nets
Concept/Proposition
Range
Design a visual identity, packaging, point of sale and promotional material for a new range of food products to be sold in supermarkets.
Visual identity must be consistent across everything.
Background
Deliverables
All food requires at least some level of packaging, all of which is branded. This can play an important role in influencing our decision as to which products we choose.
Mandatory Requirements
Final outcomes Blog posts on Design Practice and Design Context blogs
Studio Deadline Target Audience TBA Same as that of the food products. Tone of Voice Should reflect the company.
BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301
Brief Title
Design for Retail Environment
Considerations
Type of shop (Boutique/high street/chain)
The Brief
New line to an existing brand or a new brand entirely?
Design a visual identity and packaging and promotion for a clothing store.
Type/type & image for logo
How would the printed material relate to online material?
Concept/Proposition
Design a visual identity, signage (interior/exterior), promotional material, and packaging (bags and tags) for a clothing store.
Mandatory Requirements
Format and style of packaging and promotional material should be appropriate to the visual identity and to their prupose.
Background
All shops require branding and packaging. In this environment, branding is important and can influence one’s decision.
Deliverables
Target Audience Same as the target market for that shop. Tone of Voice Will be dictated by the type of shop it is.
Visual identity must be consistent throughout.
Final outcomes (Logo (for shop or range), packaging (bags and tags, etc.), promotional material, signage, proposed website) Blog posts on Design Practice and Design Context blogs Studio Deadline TBA
BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301
Brief Title
Hotel Branding & Identity
Considerations
Type and layout selection – what does it communicate?
The Brief Create the visual identity for a hotel. Concept/Proposition Create a visual identity for a hotel, with the appropriate printed promotional material (brochure, editorial promotion, etc).
Where should the content/copy come from? Use own photography or existing photographs? (practicality and legality issues) Stock? Format?
Mandatory Requirements
Visual identity must be consistent throughout.
Background
Promotional material must be in a format and style that reflects the identity of the hotel.
Hotels tend to strive for an identity and promotional material that set them apart from the rest.
Deliverables
Final outcomes – Brochure and other printed promotional material
Target Audience
Blog posts on Design Practice and Design Context blogs
Same as the target market for the hotel.
Studio Deadline
Tone of Voice
TBA
Will be dictated by the type of hotel.