Brief 4 - Final Submission Boards

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CONCEPT MAYA SRIVASTAVA OUGD 303 - FINAL MAJOR PROJECT BRIEF 4 - ST MARTINS MEDICAL PRACTICE COLLABORATION WITH GEMMA BYRNE

Working collaboratively with Gemma Byrne, we initially worked on developing two different concepts to pitch for this live brief. We were successful with our pitches as one of our concepts was picked to be used for the branding of St Martins Medical Practice. This concept is based around the values of the practice - partnership, inclusivity, approachability and kindness.

The colour that we have used is Pantone 2957 U. We wanted a strong, bold colour that would work alongside the NHS blue, but nothing too similar in colour. It was also important that the logo works well in black and white as it will be photocopied for some internal documents. The typeface we have used for the logo is Gill Sans.

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