Context Presentation

RATIONALE ‘A concept-driven investigation of branding and identity with a focus on design for print.’

CHAPTERS/SECTIONS

Logo

-

Identity -

Brand

-

Concept -

Studio Interviews

LOGO - identifies a business in its simplest form via the use of a mark or icon.

LOGO SECTION

IDENTITY - visual aspects that form part of the overall brand.

IDENTITY SECTION

BRAND - perceived emotional corporate image as a whole.

BRAND SECTION

CONCEPT - an abstract or general idea inferred or derived from specific instances.

“A strong concept is vital. It lays the

“The concept is everything. Without it,

“A strong concept is everything.”

foundation for the project. Start with

your simply pushing shit around.”

- Daniel Freytag (Berg)

something weak, you’ll end with

- Sam Aloof (Aloof Design)

something potentially ‘soft’.”

- Sophie Tatlow (Deuce Design)

CONCEPT SECTION

Aloof

Berg

Foundry

Studio Baum

Deuce Design

STUDIO INTERVIEWS

Big Fish

Branch

Design Friendship

Landor

Made Thought

Toko

OTHER STUDIOS

FORMAT