RATIONALE ‘A concept-driven investigation of branding and identity with a focus on design for print.’
CHAPTERS/SECTIONS
Logo
-
Identity -
Brand
-
Concept -
Studio Interviews
LOGO - identifies a business in its simplest form via the use of a mark or icon.
LOGO SECTION
IDENTITY - visual aspects that form part of the overall brand.
IDENTITY SECTION
BRAND - perceived emotional corporate image as a whole.
BRAND SECTION
CONCEPT - an abstract or general idea inferred or derived from specific instances.
“A strong concept is vital. It lays the
“The concept is everything. Without it,
“A strong concept is everything.”
foundation for the project. Start with
your simply pushing shit around.”
- Daniel Freytag (Berg)
something weak, you’ll end with
- Sam Aloof (Aloof Design)
something potentially ‘soft’.” - Sophie Tatlow (Deuce Design)
CONCEPT SECTION
Aloof
Berg
Foundry
Studio Baum
Deuce Design
STUDIO INTERVIEWS
Big Fish
Branch
Design Friendship
Landor
Made Thought
Toko
OTHER STUDIOS
FORMAT