BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
Module Title
Final Major Project
Doc. Code
06
OUGD30
Brief Title Fashion Branding Brief Create the identity and apply it across a range of stationary and promotional material for a fashion student.
Background / Considerations In order to establish herself as a fashion designer, Danielle Robinson requires a brand identity under which she will produce her work. This identity needs to reflect the style of her work, which is bold, simple and quite architectural.
Mandatory Requirements • • •
The identity must be consistent throughout. The identity must reflect the style of Danielleʼs work. Collaboration with a photographer will be required in order to get professional quality photographs of Danielleʼs work to be used in a lookbook and on any collateral where necessary.
Studio Deadline
Deliverables • Brand identity • Business cards • Stationary • •
Lookbook Swing tags
Module Deadline 30/5/2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.