MAYA SRIVASTAVA
THE BRIEF
Level 6 OUGD301 Design Practice 3 Brief 3 - The Body Shop Range
Travel Collection is a new range of travel sized beauty products to be sold at The Body Shop. The logo reflects both the idea of travel and The Body Shop. The colour of the logo is the official The Body Shop green, so this draws another link back to The Body Shop. The ranges within Travel Collection are based on the kind of destination that you will be travelling to (mountains, countryside and seaside), as there are particular benefits associated with each range of products. As well as the ranges, there is also in-store promotional material to go with the products.
1/5
wildflower scented shampoo
wildflower scented shampoo
wildflower scented shampoo
60ml (2.0 US FL OZ)
60ml (2.0 US FL OZ)
60ml (2.0 US FL OZ)
PROTECTION FROM THE COLD MOUNTAIN AIR
PROTECTION FROM THE COUNTRY BREEZE
PROTECTION FROM THE SEASIDE SUN
wildflower scented body butter, cleansing body bar, shampoo and shower gel
apple blossom scented body butter, cleansing body bar, shampoo and shower gel
coconut scented body butter, cleansing body bar, shampoo and shower gel
C-43.68 M-23.71 Y-12.77 K-0
C-62.31 M-17.42 Y-100 K-1.36
C-69.59 M-25.47 Y-23.04 K-0
MAYA SRIVASTAVA
IMAGERY, COLOUR PALETTE AND LAYOUT
Level 6 OUGD301 Design Practice 3 Brief 3 - The Body Shop Range
Based on research into The Body Shop products, the imagery I am using is photographic. I have selected these stock images as I feel they represent the different types of destination for each range. I have chosen scenic images with bold colours to reflect The Body Shop style. The colours have been taken from within the photographs so that they compliment the image. I have broken the images up as it helps to merge the background colour and the photograph together. The layout is spacious, giving the product a more luxurious feel. The type is simple, but has a clear hierarchy.
2/5
MAYA SRIVASTAVA
PRODUCT LABELS AND OVERALL PACKAGING
Level 6 OUGD301 Design Practice 3 Brief 3 - The Body Shop Range
The layout of the product labels have been kept consistent throughout, however, they have been adapted for the different shapes of the bottles. The bottles are all travel sized and hold about 60ml (within airport liquid restrictions). Each range can be packaged and sold as a set. The overall packaging is based around a clear plastic bag, as this is what you are required to place all liquids in when you are travelling through an airport. This is appropriate as it means that you can buy products specific to your destination, and they are ready to go - even in your hand luggage.
3/5
MAYA SRIVASTAVA
IN-STORE PROMOTIONAL POSTER & PRICE LIST
Level 6 OUGD301 Design Practice 3 Brief 3 - The Body Shop Range
The in-store promotional poster is based on the ‘I’m new’ posters already seen within The Body Shop to advertise their new products. The layout of this has been kept consistent with the layout of the product labels. This helps to strengthen the identity of Travel Collection within The Body Shop. The colour used for the background is the same as that used for the logo. The price list primarily needs to be functional and communicate clearly. The layout still identifies it as part of the Travel Collection range.
4/5
MAYA SRIVASTAVA
LOYALTY PASSPORT & PROMOTIONAL FLYER
Level 6 OUGD301 Design Practice 3 Brief 3 - The Body Shop Range
Continuing the travel theme of Travel Collection, the loyalty card will take the format of a passport. As you get a passport stamped, you would also get the inside page of your loyalty passport stamped for every Travel Collection product you buy - get five stamps and you get your sixth product free. The promotional flyer has been designed to resemble a boarding pass. The end is perforated as a discount voucher, and the main body of the flyer has the information promoting the launch of Travel Collection at The Body Shop stores. This would be handed out to people outside The Body Shop.
5/5