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MAYA SRIVASTAVA Level 6 OUGD301 Design Practice 3 Brief 2 - WÅVEN
C-0 M-0 Y-0 K-100
C-100 M-50 Y-10 K-0
C-0 M-20 Y-100 K-0
TYPOGRAPHIC LOGO, MOTIF & ABBREVIATED VERSION OF LOGO & COLOUR PALETTE WÅVEN is a new denim brand that is aimed at contemporary dressed men and women, aged 18-30. I wanted to continue with the woven theme, so the logos are based around the patterns created through weaving. The colours that I have decided to use for the brand identity are black, white, and the blue and yellow used in the Swedish flag. This is to represent the Swedish origins of the name. The tag line for the brand is ‘WOVEN WITH A SWEDISH Å’.
1/5
MAYA SRIVASTAVA Level 6 OUGD301 Design Practice 3 Brief 2 - WÅVEN
WÅVEN TYPEFACE This typeface is based on the ‘woven’ pattern that I created, which is used as the motif for the brand. I wanted to emphasise the weaving technique and the way in which the horizontal and vertical lines meet and interact. This is the typeface that I used for the typographic and abbreviated logos. This would be used throughout the brand’s identity. For the supporting tag line, I have used DIN.
2/5
MAYA SRIVASTAVA Level 6 OUGD301 Design Practice 3 Brief 2 - WÅVEN
T-SHIRT GRAPHICS These graphics have been created using the WÅVEN typeface and the WÅVEN motif. The words chosen for the t-shirts take a playful approach towards the use of the Swedish Å.
3/5
MAYA SRIVASTAVA
SWING TAGS
Level 6 OUGD301 Design Practice 3 Brief 2 - WĂ…VEN
There are two parts to this swing tag - an actual woven denim tag and a double-sided card tag which has the information on. The graphic of the jeans would alter to match the shape of the jeans or item of clothing on which it is on. Sticking with the Swedish theme, the style of the item of clothing is also represented by the Swedish word (e.g. direkt = straight for straight leg jeans).
4/5
MAYA SRIVASTAVA Level 6 OUGD301 Design Practice 3 Brief 2 - WĂ…VEN
LEATHER PATCH FOR JEANS & HANGER The leather patches reflect the design of the brand and its personality. The hangers in-store would have the typographic logo and tag line engraved into the wood.
5/5