BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
Semester Doc. Code
06
OUGD30
The Pudding Club Cake Shop & Cafe
Brief Design a visual identity for a new cake shop & cafĂŠ based in Dubai called The Pudding Club. This identity should then be applied across the signage (interior/exterior), menu, packaging (box and bag) and promotional material.
Background / Considerations Type of business – homely, personal but with a sophisticated edge Use of type and image Online considerations?
Mandatory Requirements Deliverables Style and products must remain consistent with Final outcomes (Visual identity, menu, the visual identity for The Pudding Club packaging, signage and promotional material) Blog posts on Design Practice and Design Context blogs
Studio Deadline
Module Deadline
TBA
14/12/11
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
Semester Doc. Code
06
OUGD30
New Range of Food Products to Make International Dishes
Brief Design a visual identity, packaging and point of sale for a new range of food to be sold in supermarkets. These products will be based on an international theme, indicating which different ingredients are required to make certain international dishes (e.g./ curry, paella‌).
Background / Considerations How will it be made clear which products are required for which dishes? (Particular visual per country?) Type/type and image Stock Nets
Mandatory Requirements Dishes from different countries Visual identity must remain consistent throughout Products must be marked as being ingredients required to make a particular dish (clarity)
Deliverables Final outcomes (Visual identity, range of packaging and point of sale) Blog posts on Design Practice and Design Context blogs
Studio Deadline
Module Deadline
TBA
14/12/11
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
Semester Doc. Code
06
OUGD30
New line of cosmetics for The Body Shop
Brief Design a visual identity for a new line of cosmetics to be sold at The Body Shop. The visual identity should then be applied to packaging and in-store promotional material (window display & print material). The visuals for this new line should be based on nature to reflect the values of The Body Shop.
Background / Considerations Visual identity for the new line of cosmetics must work well alongside the existing The Body Shop brand identity Stock Nets The Body Shop values
Mandatory Requirements Include The Body Shop logo on the packaging and in-store promotional material The Body Shop’s values should be reflected
Deliverables Final outcomes (Visual identity, range of packaging and in-store promotional material) Blog posts on Design Practice and Design Context blogs
Studio Deadline
Module Deadline
TBA
14/12/11
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.