BRIEF 1 - DFGA YEARBOOK
WHAT Create the 2012 graduate yearbook that communicates the diverse and creative work produced on the Digitial Film, Games and Animation course. This will need to be supported by web/screen based content.
WHY Design for print - fits SOI Publication - want to develop type and layout skills further Collaboration - working in a group with others and being responsible for particular roles Live brief - good experience, dealing with a client and printers
WHEN Cover and layout completed by beginning of April Images of work to be supplied by end of March, so all of the content can be filled in by the end of Easter.
DELIVERABLES Professionally printed 84 page yearbook publication (210mm x 210mm, print run of 500) Online elements to relate DFGA website to the style of the yearbook publication
BRIEF 2 - 21ST CENTURY WHISKY
WHAT Create the identity for a 21st Century whisky brand that challenges category conventions and appeals to an international female consumer.
WHY Branding and identity - fits SOI Concept-driven brief - fits SOI Packaging - design for print and allows me to explore different nets and structures Exploring new content for me as I haven’t designed for drinks before
WHEN Research started Decided on a concept and have had some initial ideas for visuals Develop concept across range of deliverables Completed by end of April
DELIVERABLES Brand identity Bottle (shape) Packaging for 4 key aroma types - labels and boxs for bottle Aroma kit - 4 mini bottle of whiskys that fit the 4 key aroma types and 2 glasses (shape) Whisky cocktail recipe booklet
BRIEF 3 - FASHION BRANDING
WHAT Create the identity, branding, packaging and lookbook for fashion student Danielle Louise Robinson.
WHY Branding and identity - fits SOI Design for print - this will allow me to experiment with stocks and finishes Collaboration with students from other courses to provide the content for my brief
WHEN All deliverables, except lookbook, to be completed by 1st week of April Lookbook starting 1st May and to be completed mid-May
DELIVERABLES Identity Stationery Packaging - swing tags, clothes labels, bags and hangers Lookbook publication Proposed website Show how the identity would work across other future collections
BRIEF 4 - ST MARTINS PRACTICE
WHAT Create the identity for St Martins Practice in Chapeltown. This identity will then be applied across a range of deliverables.
WHY Branding and identity - fits SOI Collaboration - working with Gemma, as we both have different skills to offer Live brief - experience of working for a client
WHEN Pitching second round of logo/concept development to Camilla on 13/3/12 Completed by end of May
DELIVERABLES Brand identity Brand guidelines Stationery Signage - internal (waiting room/reception/doctors door signs) and external Internal/external documents (comments booklet, internal posters) Uniforms
BRIEF 5 - INDIAN SPICES
WHAT Create the identity and packaging for a range of Indian spices to be sold at world food festivals and online.
WHY Design for print - fits SOI Exploring cultures - fits SOI Concept-driven brief - fits SOI Opportunity to experiment with different stocks and materials
WHEN Research and concept development starting 12/3/12 Completed by the beginning of May
DELIVERABLES Brand identity Custom typeface Packaging for a range of 10 Indian spices - tags/labels and bags Stall/store signage - external signage and price list Pack of spices for cooking a particular Indian dish (3 packs) Proposed online store