Amuse Bouche

PORTFOLIO NO.

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Amuse Bouche S E L E C T E D W O R K S O F M AYA J A H J A

AMUSE BOUCHE

M AYA J A H J A P O R T F O L I O

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G R E G E R ’ S PAC K AG I N G

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AMUSE BOUCHE

M AYA J A H J A P O R T F O L I O

PORTFOLIO NO.

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Amuse Bouche S E L E C T E D W O R K S O F M AYA J A H J A

COPYRIGHT Š 2014

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, without written permission from Maya Jahja.

TO DAD AN D M O M

Table des Matières TA B L E O F C O N T E N T S

RECIPE NO.

001

Le Refroidisseur à Vin Heitz

RECIPE NO.

002

RECIPE NO.

003

L’appli iPhone d’Du Jour

Au Alaska Airlines

H E I T Z C E L L A R PAC K AG I N G

DU JOUR UI/UX

ALASKA AIRLINES BRANDING

P. 0 8 — 1 7

P. 1 8 — 2 7

P. 2 8 — 4 3

RECIPE NO.

004

RECIPE NO.

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RECIPE NO.

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La Conférence de la Typographie

L’exposition d’Syncopated

Le Don de la Dyslexie

SHIBUSA PRINT

S Y N C O PAT E D P R I N T

DYS L E X I A P R I N T

P. 4 4 — 5 7

P. 5 8 —7 7

P. 7 8 — 8 9

RECIPE NO.

007

Illusion d’Optique

RECIPE NO.

008

Au Home Depot

RECIPE NO.

009

Les Identités Variés

OPTICAL ILLUSION PRINT

HOME DEPOT BR ANDING

VA R I O U S I D E N T I T I E S

P. 9 0 — 9 9

P. 1 0 0 — 1 1 3

P. 1 1 4 — 1 2 1

AMUSE BOUCHE

L’avantpropos FOREWORD

S E L E C T E D W O R K S O F M AYA J A H J A

FOREWORD

P.

07

Whenever I’m not designing, I’m always eating, cooking, or thinking about food. I believe that good design is like good food, when you taste it, it awakens your senses, make you feel inspired, and satisfy you.

Amuse bouche is a complementary small portioned dish that is carefully crafted to show the craftsmanship and quality of the chef. Thus the name of my portfolio. I have carefully crafted this book and picked the best projects for you to enjoy, hoping to leave you satisfied and inspired.

Bon appétit!

AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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RECIPE NO.

H E I T Z C E L L A R PAC K AG I N G

001

Le Refroidisseur Ă Vin Heitz H E I T Z W I N E C E L L A R PAC K AG I N G

TIME

D I F F I C U LT I E S

YIELD

5 weeks branding

3 servings packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} 1 Cabernet Sauvignon } 1 Gift Packaging

1. Pick a winer y of choice. Local winer y would be the best choice so you could visit the winery.

2. Do a resea rch on t heir w ine. Look at what makes their wine special.

3. Design a label that will suit the winery and their heritage.

NOTES

When designing, for wine bottle, drink some wine. It will help the idea flowing.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Take an existing wine and rejuvenate its brand through desig n, upping the price value in the process. Establish one $120 Cabernet Sauvignon and a gift box.

Packaging 3 Thomas McNulty Fall 2013

SOLUTION

KEY ADJECTIVES

Looking at their rich and astonishing his-

High Quality Classic Elegant

tory, I kept some of the attributes from their old logo. They had an old style lettering on their existing label that I thought showed longevity. So I recreated the old lettering style and gave it a more sophisticated look to elevate this award winning Martha’s Vineyard Cabernet Sauvignon.

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RECIPE NO.

DU JOUR UI/UX

002

L’appli iPhone d’Du Jour DU JOUR IPHONE APP

TIME

D I F F I C U LT I E S

YIELD

11 weeks branding

1 serving packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} A handful source of fashion news (fashion blog, fashion magazine, etc.) } 1 iPhone (the most updated version works better)

1. Brainstorm ideas on your interests or apps that you wish exists.

2. Search through the iPhone store on apps t hat ’s a lready existed a nd see if you could make any improvement to the app.

3. Create a wire frame 4. Start designing the app

NOTES

Don’t be discouraged if your idea had already existed in the app store. I am pretty sure all ideas are pretty much out there already. So just think of things that you could do to improve instead. Paul Rand once said, “Don’t try to be original, just try to be good.“

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Create an iPhone app based on a subject of your choice.

UI/UX Bob Slote Fall 2013

SOLUTION

KEY ADJECTIVES

“I don’t have anything to wear.” is probably the most common phrase told by women. As many clothes as we have, we’ll always feel like we don’t have anything to wear.

Therefore, I have created the app Du Jour, a pocket-size personal assistant that will help utilizing your closet. The app will assemble an outfit based on the occasion, the weather in your location, and the trend. It also has a social feature so you can stay updated with the current trends.

Simple Sophisticated Easy

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DU JOUR UI/UX

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DU JOUR UI/UX

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DU JOUR UI/UX

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S E L E C T E D W O R K S O F M AYA J A H J A

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RECIPE NO.

ALASKA AIRLINES BRANDING

003

Au Alaska Airlines ALASKA AIRLINES

TIME

D I F F I C U LT I E S

YIELD

3 servings

8 weeks branding

packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} a handful company research } 1 brand g uidelines } applications (minimum of 12)

1. Collect your research 2. Create a moodboard and t ypeboard to help you visualize your idea 3. Sketch out some logos 4. Refine and finalize it in computer 5. Extend the logo into 12 applications 6. Compile all the research, logo, and applications into a brand g uidelines

NOTES

Brand guidelines is a book created in order to keep the identity system successful. It is a compilation of rules and examples of what and what not to do with the branding system. It has to be thorough and easy to understand.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Pick an airline company and create a new identity system for them. Provide a brand g uidelines and application examples.

Identity 2 Thomas McNulty Spring 2013

SOLUTION

KEY ADJECTIVES

Alaska Airlines carries more passengers between Alaska and the contiguous United States than any other airline. Even though people recognize this airline by the “smiling face” that’s displayed on their airplanes, this airline desperately needs an update.

Friendly Comfort Trustworthy

The new ident it y system g ives A la ska Airlines a more modern look that is very friendly and says comfort while paying an homage to the native Alaskans.

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ALASKA AIRLINES BRANDING

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S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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S E L E C T E D W O R K S O F M AYA J A H J A

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ALASKA AIRLINES BRANDING

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AMUSE BOUCHE

J AO RPKOSR O TF IO SM E LAYA E C TJEADHW F OMLAYA JAHJA

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RECIPE NO.

SHIBUSA PRINT

004

La ConfĂŠrence de la Typographie SHIBUSA T YPOGRAPHY CONFERENCE

TIME

D I F F I C U LT I E S

YIELD

15 weeks branding

3 servings packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} 1 conceptual book } 1 poster

1. Search for topics that is related to typography. Pick something that is worthy to be a topic of a conference.

2. Create a book that ref lects the look and feel of the chosen topic 3. Pick elements from the book and create a promotional poster

NOTES

It is very important to fully understand the topic that you pick. Read a lot of research, not just from the internet, but also from books.

And whenever possible, go to places that is related to the topic to get more feeling of it.

P.

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AMUSE BOUCHE

J AO RPKOSR O TF IO SM E LAYA E C TJEADHW F OMLAYA JAHJA

OBJECTIVE

COURSE INFO

Design a 56-page conceptual and experimental book and a promotional poster for a typography conference.

Typography 4 Ariel Gray Spring 2014

SOLUTION

KEY ADJECTIVES

Japan is known for their quality in everything they do. They achieve that by living the wabi-sabi concept. Once we understand and apply this concept to our desig n, it would not only be visually appealing, but also emotionally and spiritually satisfying.

Poetry-like Flowing Airy

This three-day conference will take place in the historic Magome, the furthest south of the Kiso Valley post towns, Japan. This tranquil place, surrounded by waterfalls, forest, and mountain trails, is the perfect location for the conference. Attendees will not only be listening to talks from zen masters and designers, but also be involved in wabi-sabi-shibui activities such as meditation at the zen garden and Japanese traditional tea ceremony. They also will be able to enjoy the beautiful nature of Magome at their own time.

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SHIBUSA PRINT

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S E L E C T E D W O R K S O F M AYA J A H J A

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SHIBUSA PRINT

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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RECIPE NO.

S Y N C O PAT E D B R A N D I N G

005

L’exposition d’Syncopated S Y N C O P AT E D E X H I B I T I O N

TIME

D I F F I C U LT I E S

YIELD

15 weeks branding

1 serving packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} a bunch of jazz music } 1 book

1. Brainstorm ideas for an exhibition (think of what exhibition you wish existed) 2. Gather materials and ideas for the exhibition (what could be cool to show, etc.)

3. Create a look for the exhibition 4. Compile everything into a book

NOTES

Think the most ridiculous thing that could happen in an exhibition, like what do you want to see in an exhibition. In this case, I wanted this exhibition to have special holographic shows of jazz legends.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Create an exhibition for your local museum.

Design a proposal book that displays your exhibition concept, marketing material, and gift store items.

Visual System 2 Lian Ng Fall 2013

SOLUTION

KEY ADJECTIVES

Jazz has been a big part of my life growing up and I wish I was able to watch the leg-

Classic Fun Unique

endary performers, such as Duke Ellington, Ella Fitzgerald. That’s why I created this exhibition, Syncopated.

Syncopated is a celebration of jazz history.

Designed to mimic the Bourbon Street in New Orleans, where it all began, this will be an exhibition like nothing before. It features a gallery room, a dancing room, live performances, and the special: Jazz Masters Relived. With the latest holograph technolog y, people will be able to enjoy legendary performances as if it’s real.

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AMUSE BOUCHE

J AO RPKOSR O TF IO SM E LAYA E C TJEADHW F OMLAYA JAHJA

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S Y N C O PAT E D B R A N D I N G

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S E L E C T E D W O R K S O F M AYA J A H J A

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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9:30 am to 8:45 pm S Y N C O PAT E D B R A N D I N G Tuesday, December 24 and 31 9:30 am to 4 pm

P.

STO R E H O U R S Open during museum hours

67

Childr

First T (speci

FAMSF Audio

memb

PROG R AM SCH E DU LE Access to the permanent collection galleries is included with the price of museum admission. Your de Young ticket also grants free same-day access to the Legion of Honor in Lincoln Park.

Masters: Relived

STR E ET M U S I C

We proudly invited Sa

artists to entertain yo

will be on the main str

Masters: Relived are included with your special exhibition admission tickets. Get your seat tickets in front of the Concert Hall lobby to secure your seat. Capacity is limited . This concert last 45-60 minutes, unless other wise noted.

TU E S DAYS

LOU I S AR M STRO N G : LIVE F RO M B E R LI N (1 94 5) Tuesdays: 12 pm, 2:15 pm, 4:30 pm

W E D N E S DAYS Americano Social Clu

E LL A FITZG E R ALD : E LL A I N RO M E (1 9 6 8) Wednesdays: 12 pm, 2:15 pm, 4:30 pm M I LE S DAVI S : PH I LHAR M O N I C HALL LIVE (1 9 64) Thursdays: 11 pm, 1:15 pm, 4:10 pm DU KE E LLI N GTO N , B I LLI E H O LI DAY, CHAR LI E PAR KE R , D IZZ Y G I LLE S PI E , AN D STAN G ETZ: LIVE F RO M CAR N EG I E HALL (1 9 7 1) Fridays: 10 am, 1 pm, 3:15 pm, 5:30 pm, 7:30 pm & 10:00 pm*

Gabriel Angelo (The Trumpet Kid)

TH U R S DAYS Saint Gabriels Celesti F R I DAYS The Speakeasies SATU R DAYS The Turnaround Quar S U N DAYS Les Joulins

*Night life special ever y Friday. Special exhibition opens from 9 pm - 12:30 pm.

Alcohol will be ser ved. 21+ only.

H E LP F U L TI P S

Admission tickets are

We also suggest you visit PA N E L D I SCU S S I O N : BAC K TH RO U G H TH E LO O K I N G G L A S S

other wise noted. Prog subject to change with space can be limited a ser ved.

AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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RECIPE NO.

DYS L E X I A P R I N T

006

Le Don de la Dyslexie T H E G I F T O F DYS L E X I A

TIME

D I F F I C U LT I E S

YIELD

2 servings

15 weeks branding

packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} 1 book } 1 companion website

1. Create a mind map based on the theme “survival�

2. Pick a subject of interest 3. Search for writing material 4. Compile the writing, photography, and illustrations into the book

NOTES

Try researching outside your comfort zone. You will be amazed by the things you found.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Desig n an 80 to 96-page book based on the theme “survival.” All elements of the design (illustrations, photography, charts, etc.) must be of your own creation.

Typography 3 Carolina De Bartolo Spring 2013

SOLUTION

KEY ADJECTIVES

Dyslexia is a reading disorder that involves difficulty in learning to read or interpret words, and letters. But instead of being a learning disability, dyslexia could be a gift because people with it learn differently from others. Some of the famous people with dyslexia are Albert Einstein, Thomas Edison, and Leonardo Da Vinci.

Educative Informative Disrupted

This book is meant to look more like a text book, something that’s educative and informative. The titles are cut off to show a feeling of disrupted reading. Simple charts and graphs are used to be easily understood.

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S E L E C T E D W O R K S O F M AYA J A H J A

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RECIPE NO.

OPTICAL ILLUSION PRINT

007

Illusion d’Optique OPTICAL ILLUSION

TIME

D I F F I C U LT I E S

YIELD

7 weeks branding

1 serving print

web

ui/ux

INGREDIENTS

DIRECTION

} bountiful of TED Talks } 1 brochure

1. Watch a whole bunch of TED Talks 2. Pick a video 3. Create a brochure/ booklet for it

NOTES

Watch Ted Talks at least one or two every week, even better everyday. They are very inspiring talks that cover all kinds of topic.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Pick a topic based on TED Talks and create a brochure and a poster for it.

Visual System 1 Meg umi Kiyama Spring 2013

SOLUTION

KEY ADJECTIVES

After watching a bunch of speakers on TED talks, one that amazed me the most was Beau Lotto: Optical Illusions Shows How We See. Other than the fact that optical illusions always trip us, but also how it connects to how our brain works.

Three Dimensional Colorful Informative

In this brochure, I used a ver y colorful palette not only to attract people, but also ref lects what Lotto said about color and the brain. Overlaying texts represents the effect of optical illusions.

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HOME DEPOT BR ANDING

008

Au Home Depot HOME DEPOT

TIME

D I F F I C U LT I E S

YIELD

7 weeks branding

1 serving packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} a handful company research } 1 brand g uidelines } applications (minimum of 12)

1. Collect your research 2. Create a moodboard and t ypeboard to help you visualize your idea 3. Sketch out some logos 4. Refine and finalize it in computer 5. Extend the logo into 12 applications 6. Compile all the research, logo, and applications into a brand g uidelines

NOTES

When creating a new look, see if there is any brand attributes from the existing brand that you could keep. For instance, I kept the orange from their old logo because it’ is a very iconic orange. It will be easier for people to adjust to the new identity system.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Take an existing company and give them a new revived look. Provide a brand g uidelines that includes applications examples.

Identity 1 Darrell Hayden Summer 2012

SOLUTION

KEY ADJECTIVES

Home Depot is a one stop shopping for home improvement. Their old logo shows toughness, but not very friendly. In the new logo, I want Home Depot to be friendlier for women audience. I want them to not feel intimidated to go to Home Depot. I created the new identity system to be more modern to approach a younger audience as well. I have kept their iconic orange color to make an easy transition from the old to the new.

Friendly Tough Modern

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HOME DEPOT BR ANDING

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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HOME DEPOT BR ANDING

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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HOME DEPOT BR ANDING

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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HOME DEPOT BR ANDING

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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HOME DEPOT BR ANDING

P.

111

AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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HOME DEPOT BR ANDING

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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RECIPE NO.

VA R I O U S I D E N T I T I E S

009

Les IdentitĂŠs VariĂŠs VA R I O U S I D E N T I T I E S

TIME

D I F F I C U LT I E S

YIELD

5 weeks branding

3 servings packaging

print

web

ui/ux

INGREDIENTS

DIRECTION

} a bountiful of logos

1. Start with sketches 2. Make computer refinement

NOTES

Don’t be discouraged if you cant draw. Even the simplest doodle will help letting ideas out.

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

OBJECTIVE

COURSE INFO

Create various logos.

not applicable

SOLUTION

KEY ADJECTIVES

These are some of my various identities done during my study in the Academy of Art.

not applicable

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VA R I O U S I D E N T I T I E S

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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VA R I O U S I D E N T I T I E S

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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VA R I O U S I D E N T I T I E S

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AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

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VA R I O U S I D E N T I T I E S

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AMUSE BOUCHE

Merci Beaucoup T H A N K YO U V E RY M U C H

S E L E C T E D W O R K S O F M AYA J A H J A

T H A N K YO U

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DAD, MOM , CICI & KOKO

INSTRUCTORS

Dad, thanks for always keeping me grounded and teaching me to always finish whatever I am doing. Mom, thanks for your love and endless prayers. Cici, thank you for being my second mom. Koko, thank you for being such an inspiring brother. I always look up to you.

Mary Scott, thank you for pushing me until the very last bit of my study here. This portfolio would have not happened if it wasn’t with your help.

JESSE

For being available 24/7 to give me warm hugs and comfort.

MONG

For being the best cousin in the universe.

DAR MA

For the endless laughter, adventures, and for always being there whenever I need.

JACKIE

For always being available for dim sum and boba, and for always being there to talk about the struggles in school.

G A B Y, B I M O , D E A S Y, N O L A & S O F WA N

For being my second family.

RENNO

For the translation and for being you. I am so glad that you exist, bits!

JESS AND MIMI

For letting me borrow your books of inspirations and for our foodie adventures.

SHAR CLARE

For hand modeling.

David Gottwald, I felt very lucky to have you as my fundamental design class teacher. I would have not been who I am as a designer if I did not have you.

Sami Saaud, thank you for the harsh critique. From you, I learned to never quit and to always work hard.

Also thank you to Roland Young, Tom McNulty, Bob Slote, Ariel Grey, Carolina de Bartolo, Lian Ng, Rose Hodges, Christine George, and Megumi Kiyama for teaching me a thing or two about design.

AMUSE BOUCHE

S E L E C T E D W O R K S O F M AYA J A H J A

DESIGNER

BINDING

Maya Jahja (925) 890 - 3411 mayajahja.com maya.jahja@gmail.com

The Key Printing & Binding 1934 Park Blvd, Suite A Oakland, CA 94606 (510) 595-3311

SCHOOL

PRINTING

Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94111

Giant Horse Printing 1336 San Mateo Ave S San Francisco, CA 94080 (650) 875-7137

INSTRUCTOR

PA P E R S TO C K

Mary Scott

100lb Finch Fine

COURSE

T Y P E FAC E S

Senior Portfoio

Gotham Mercury Callie Hand

TERM

Summer 2014 S O F T WA R E PHOTOGR APHY

Maya Jahja Google Images

Adobe Creative Suite CS6

AMUSE BOUCHE

M AYA J A H J A P O R T F O L I O

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G R E G E R ’ S PAC K AG I N G

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