01: DANCING ROOM
P. 01/02
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
PART ONE: THE EXHIBITION
01: DANCING ROOM
P. 01/02
PART ONE: THE EXHIBITION
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
Book design copyright Š2013 by Maya Jahja Published by Maya Jahja for course GR 425, Visual System 2 taught by Lian Ng in Fall 2013 at Academy of Art University, San Francisco, CA Photographs were taken from Google Images Bound by blurb.com All rights reserved
01: DANCING ROOM
“Jazz vision is a wordless conversation between musical notes and visual expressions.”
INTRO
DUCTION.
08-11
background
12-15
de young museum
THE
EXHIBITION.
20-21
exhibition map
22-33
exhibition features
PROMOTIONAL MATERIALS. 38-43
external promotional items
44-53
internal promotional items
54-69
gift shop items
70-75
website & app
INTRO
DUCTION.
08-11
background
12-15
de young museum
THE
EXHIBITION.
20-21
exhibition map
22-33
exhibition features
PROMOTIONAL MATERIALS. 38-43
external promotional items
44-53
internal promotional items
54-69
gift shop items
70-75
website & app
P. 08/09
SYN CO PATE D : A CE LE B R ATI O N O F JA ZZ H I STO RY Welcome to Syncopated: A Celebration of Jazz History at De Young. This celebration will revisit some of the most important performances of our past and highlight jazz’s future with many of the brightest artists of the present. We believe Jazz is a metaphor for Democracy. Because jazz is improvisational, it celebrates personal freedom and encourages individual expression. Because jazz is swinging, it dedicates that freedom to finding and maintaining common ground with others. Because jazz is rooted in the blues, it inspires us to face adversity with persistent optimism.
PART ONE: THE EXHIBITION
THE EXHIBITION
P. 08/09
SYN CO PATE D : A CE LE B R ATI O N O F JA ZZ H I STO RY Welcome to Syncopated: A Celebration of Jazz History at De Young. This celebration will revisit some of the most important performances of our past and highlight jazz’s future with many of the brightest artists of the present. We believe Jazz is a metaphor for Democracy. Because jazz is improvisational, it celebrates personal freedom and encourages individual expression. Because jazz is swinging, it dedicates that freedom to finding and maintaining common ground with others. Because jazz is rooted in the blues, it inspires us to face adversity with persistent optimism.
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
N EW O R LEAN S : TH E B I RTH PL ACE TO F JA ZZ Jazz...the sound that put New Orleans on the map, musically speaking! It’s a distinctive sound--not big-band swing, with horns creating harmony. Nor is it modern jazz or “bebop,” the post-World War II style that relies on speeding tempos and virtuoso soloing. And it’s not “pop” music, the form of music from the pre-rock ‘n roll days. New Orleans jazz is a style of music. Almost any song can be “jazzed up” with a New Orleans beat. Jazz was originally music for dancing, not listening, even though that is what modern jazz became in the 1950s and beyond. New Orleans jazz has a swinging, stomping, syncopated beat that makes you want to dance! It also has a simple melodic quality that, to some, sounds dated. New Orleans jazz is also played by brass bands--the kind we hear in our Mardi Gras street parades. They rely on wind instruments and separate bass and snare drums, all of which can be carried on foot.
ONE: INTRODUCTION
01: DANCING ROOM
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SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
ONE: INTRODUCTION
DE YOUNG
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D E YOU N G M U S EU M , SAN F R AN CI SCO Founded in 1895 in San Francisco’s Golden Gate Park, the de Young Museum has been an integral part of the cultural fabric of the city and a cherished destination for millions of residents and visitors to the region for over 100 years. On October 15, 2005, the de Young Museum re-opened in a state-of-the-art new facility that integrates art, architecture and the natural landscape in one multi-faceted destination that will inspire audiences from around the world. Designed by the renowned Swiss architecture firm Herzog & de Meuron and Fong & Chan Architects in San Francisco, the new de Young provided San Francisco with a landmark art museum to showcase the museum’s priceless collections of American art from the 17th through the 20th centuries, Textile arts, and art of Africa, Oceania, and the Americas. The de Young has commissioned several leading contemporary artists, including Gerhard Richter, James Turrell, Andy Goldsworthy, and Kiki Smith to create site-specific works for the new building. For the de Young German artist Gerhard Richter has produced a large-scale mural from digitally manipulated photographs that together form a geometric black-and-white motif. The monumental piece, titled Strontium, is constructed of 130 digital prints mounted on aluminum with Plexiglas coating. It is installed in Wilsey Court, the central public gathering space of the new de Young.
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
ONE: INTRODUCTION
DE YOUNG
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01: DANCING ROOM
P. 18/19
SYN CO PATE D : A S PECIAL EXH I B ITI O N The exhibition features more than 70 works by innovative artists whose works depict and/or are influenced by Jazz music and culture. This exhibition offers intimate expressions of sound and imagery that explore the depths of Jazz music and its culture This special exhibition will feature modern and high technology that highlights the art of jazz. With the setting of New Orleans’ Bourbon St. we will bring you back to the decade of the Jazz. You will also be able to watch live performances by legendary Jazz artists such as Mr. Louis Armstrong and Ella Fitzgerald with our holographic technology. It’s as good as how it was live. We will revisit some of the milestone Jazz performances of the past quarter-century, and will continue to honor the creators and innovators of the Jazz canon—Duke Ellington, John Coltrane, Charlie Parker, Nina Simone, and others. Living legends such as Toots Thielemans, Bobby McFerrin, and Chick Corea will appear on our stages.
THE
PART ONE: THE EXHIBITION
EXHIBITION.
A SPECIAL EXHIBITION
P. 18/19
SYN CO PATE D : A S PECIAL EXH I B ITI O N The exhibition features more than 70 works by innovative artists whose works depict and/or are influenced by Jazz music and culture. This exhibition offers intimate expressions of sound and imagery that explore the depths of Jazz music and its culture This special exhibition will feature modern and high technology that highlights the art of jazz. With the setting of New Orleans’ Bourbon St. we will bring you back to the decade of the Jazz. You will also be able to watch live performances by legendary Jazz artists such as Mr. Louis Armstrong and Ella Fitzgerald with our holographic technology. It’s as good as how it was live. We will revisit some of the milestone Jazz performances of the past quarter-century, and will continue to honor the creators and innovators of the Jazz canon—Duke Ellington, John Coltrane, Charlie Parker, Nina Simone, and others. Living legends such as Toots Thielemans, Bobby McFerrin, and Chick Corea will appear on our stages.
TWO: THE EXHIBITION
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
EXH I B ITI O N MAP & F EATU R E S
H I STO RY ROO M
I NTE R AC TIVE M E D IA
ART GALLE RY
This room will highlight the history of jazz culture, from the very birth to present. Special collected items from legendary jazz musicians will also be displayed in this room.
In the Interactive Media, visitor will be able to listen, learn, and watch all about jazz. From movies, greatest albums, music clipes will be available to be viewed.
The Art Gallery will feature mixed media artists such as photographers, sculptures and painters that focused on and/or influenced by jazz music.
DAN CE BAR
CO N CE RT HALL
G I FT S H O P
In the Dance Bar, visitor will be able to enjoy live jazz performance by local musicians. Jukebox will also be available so viewer could dance to their favorite songs.
This is the main feature of Syncopated. With holographic technology, visitor will be able to enjoy Masters: Relived, a remake the legends unforgettable concerts.
In the gift shop vIsitors will be able to purchase some of our very unique Syncopated only items, such as collectible vinyl and exhibition catalogue.
MAP
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TWO: THE EXHIBITION
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
TH I S PAG E :
exhibiiton entrance signage R I G HT PAG E :
history room
FEATURES
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TWO: THE EXHIBITION
FEATURES
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P R E V I O U S PAG E :
interactive media TH I S PAG E :
art gallery
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TWO: THE EXHIBITION
FEATURES
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F EATU R E D ARTI STS AT TH E GALLE RY
S KI P BO LE N Skip Bolen is a Southern photographer of musicians, architecture, lifestyle and the culture of New Orleans. Born in Lafayette, Louisiana, he moved to New Orleans where he began his publishing career as an art director.
LE E TAN N E R
H E R MAN LEO NAR D In the late 1940’s, Herman Leonard’s passion for jazz brought him to the swinging clubs of Broadway, 52nd Street and Harlem. With the camera as his free ticket, he photographed and developed friendships with some of the greats of jazz history including Charlie
Lee Tanner began using a camera as a teenager in New York City. An avid jazz fan from the age of eight and inspired by the jazz photography of Gjon Mili, Bill Claxton, Herb Snitzer, and Herman Leonard, he turned to documenting the jazz scene with a love for the music comparable only to his creative drive for visual expression.
Parker, Dizzy Gillespie, Billie Holiday, Duke Ellington and many more.
WI LLIAM CL A XTO N Born in Pasadena, California, Claxton’s works included a book of photographs of Steve McQueen, and Jazz Life, a book of photographs depicting jazz artists in the 1960s.
A year’s apprenticeship with Yousuf Karsh provided invaluable experience photographing the likes of Albert Einstein, Harry S. Truman and Clark Gable. In 1956 Leonard was chosen to be Marlon Brando’s personal photographer for an extensive research trip to the Far East. In the late 1950’s Leonard headed for Paris where he worked in fashion and advertising and served as the European photographer for Playboy Magazine.
J I M MAR S HALL Marshall was a photographer, often jazz music. He had extended access to numerous musicians through the 1960s and 1970s, including being the only photographer allowed backstage at Louis Armstrong’s concerts.
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
MASTE R S : R E LIVE D In this state of the art theater, visitor will be able to relive Jazz legendary artists’ concerts such as Billie Holiday, Louis Armstrong, Ella Fitzgerald, Miles Davis and more. WIth our special technology, this concert will be just as good as how it was back in the day. A private, nonprofit corporation, our mission is to elevate the cultural consciousness, excite the mind and enhance the quality of life by advancing the understanding and enjoyment of the visual and performing arts, natural and physical sciences and humanities through exhibitions, performances and educational programs in a welcoming, inclusive and creative environment that responsibly uses all museum resources, including stewardship of a permanent collection.
TWO: THE EXHIBITION
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EXTE R NAL , I NTE R NAL AN D G I FT S H O P ITE M S Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches. Promotional products can be used for non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause.
PART ONE: THE EXHIBITION
PROMOTIONAL ITEMS
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EXTE R NAL , I NTE R NAL AN D G I FT S H O P ITE M S Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches. Promotional products can be used for non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause.
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
EXTE R NAL PRO M OTI O NAL ITE M S For external, promotional items includes billboard, banner and posters. Will be crontibuted throughout the city. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative “customizing� through extensions and embellishments. Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
THREE: PROMOTIONAL MATERIALS
PROMOTIONAL POSTERS
TH I S PAG E :
posters N E XT PAG E :
transportation banner
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PART ONE: THE EXHIBITION
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THREE: PROMOTIONAL MATERIALS
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
TH I S PAG E :
billboard
BILLBOARD
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THREE: PROMOTIONAL MATERIALS
SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
I NTE R NAL PRO M OTI O NAL ITE M S Internal items are signage or posters that are going to be shown in the museum. Internal communications is the function responsible for effective communication or trade among participants within an organization, including states. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science. In states, poor internal communications can have adverse effects on catastrophe relief, war outcome or establishing its authority in a certain sector, contributing in this cases to a failed state status.
TH I S PAG E :
museum signage N E XT PAG E :
internal poster
MUSEUM SIGNAGE
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SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
PART ONE: THE EXHIBITION
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SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
TI C K ET S
THREE: PROMOTIONAL MATERIALS
TICKETS
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SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
THREE: PROMOTIONAL MATERIALS
E X H I B ITI O N M A P & P RO G R A M
EXHIBITION MAP & PROGRAM
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SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
G I FT STO R E ITE M S In this store primarily selling souvenirs relating to a particular topic or theme. The items sold often include coffee mugs, stuffed animals, t-shirts, postcards, handmade collections and other souvenirs. Gift shops are normally found in areas visited by many tourists. Hotels and Motels in Canada and the United States often feature a gift shop near their entrance. These stores are sometimes a source of financial support for educational institutions.
THREE: PROMOTIONAL MATERIALS
EXHIBITION CATALOG
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THREE: PROMOTIONAL MATERIALS
EXHIBITION CATALOG
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EXHIBITION CATALOG
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EXHIBITION CATALOG
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THREE: PROMOTIONAL MATERIALS
VINYL
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THREE: PROMOTIONAL MATERIALS
APPAREL
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THREE: PROMOTIONAL MATERIALS
MUG & PINS
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EXH I B ITI O N WE B S ITE AN D APP Website is used to inform the visitor of the works that are shown. Other than the featured works, they will also be able to see more works that are not included in the exhibition. The app and website are companion for the exhibition. By using the app, visitor will be able to access special contents such as song download, special videos, and 3D contents. Visitor will have to use the app and scan in QR codes that are shown in the exhibition.
THREE: PROMOTIONAL MATERIALS
WEBSITE
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WEBSITE
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APP
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01: DANCING ROOM
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SYNCOPATED: A CELEBRATION OF JAZZ HISTORY
PART ONE: THE EXHIBITION
01: DANCING ROOM
P. 01/02
PART ONE: THE EXHIBITION