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ISSUE 76 | APRIL 2022

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CONTENTS

Easter Celebrations In Canada & Its Priorities In Various Other Regions

Effectiveness Of Ride-sharing In A Hybrid

Work Culture

Importance of A Planned Road Map Before Starting A Project

Significance attached with insurance sector in current times...

Why Thinking Bigger Is Important To Achieve For Bigger & Better...

Promoting Tourism Northern Ontario

ATM Security Tips To Make Your

The most effective stress relievers for

12 14

Transactions Safer...

Creative Marketing & Its Impor- 39 tance To Businesses In The Modern Times...

Customer Retention Strategies That Are Highly Needed...

Event calendar April 2022

Good Friday & How The Day Is Celebrated In Canada & Row?

How The April Fool’s Day Is Celebrated

In The Whole World - 1st April 2022

& Travel Trends For 2022 & Beyond

a good life

Entrepreneur Ethics & Importance Of Ethics

In Key Areas Of Business

Sustainable forestry & its importance in today’s environment

Dangers & complications associated with obstructive sleep apnea

The Vital Importance Of A Business Plan For Entrepreneurs

EDITOR'S LETTER Dear Readers, April is here with 76th edition of MBE Business Magazine. By April, spring temperatures have firmly settled over Vancouver and the west coast; nevertheless, the ski season in northern Whistler is still going strong. Elsewhere in the country, the chill of winter is disappearing but the weather can be unpredictable—so you should be prepared for sun, rain, or even snow. In this issue, Importance of a planned road map before starting a project by Mr. Mansoor Naqvi. Significance attached with insurance sector in current times in Canada article by Mr. Mahmood. Time & why thinking bigger is important to achieve for bigger & better results? Article is shared by Mr. Alamdar Hussain. You will find this issue more interesting and informative as before. As our team have worked tirelessly to bring this issue on digital and social media. We have launched our magazine website. So it will reach to maximum people via electronic media. Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue. For ad placements and marketing related queries, please email us at digitalmedia@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.

Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada. Printed by Vision Printers Contents © Copyrights 2017 by MBE, may not be reprinted without written permission. Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com

Importance of A Planned Road Map Before Starting A Project

SYED MANSOOR NAQVI

PRESIDENT MBE

of Project Management and task planning. It's just like having

WHY DIRECTIONS AND PLANNING ARE SO IMPORTANT ASPECTS?

an itinerary or journey planner before you start your journey.

Having a direction from someone whose vision is concrete in

Why is this important? The best answer here is that the

terms of ideas and presentation of ideas is highly mandatory.

importance lies in your time, i.e. duration of your journey, and

Directions give you the clues towards your journey, just like

your money, which you want to save by not taking a longer

you are on a highway and you need clues and directions to

route to your destination. The main aim is not just reaching

be certain that you are actually on the right track. It

the desired destination, but reaching there in good time and

determines the importance of time more closely while you get

on budget which has been planned initially. Similarity in

closer to your destination, and makes your journey sounder &

aspects related to project management and the vital role of

concrete in many ways. In the corporate world, the use of

the leadership in managing certain strategic projects.

project planning tools is a common thing. An example of such

Therefore, the role of management is to plan and evaluate a

a tool is MS Project Planning, which helps in planning your

roadmap and then forward that to their subordinates in the

corporate official project just like you need it. The tool simply

form of a step-wise plan. Why leadership’s role is so impor-

breaks down the project in days, weeks or months, depending

tant and vital? Mainly, from a management’s prospective, if

on the duration of the project and how much you need to

there is a task that needs accomplishing, first the manage-

accomplish in a certain time period. The tool is a useful one

ment must clear their views and their understandings. Finally,

as it makes sure that while following MS Project Planning

these should be forwarded to their sub-ordinates in the form

tool, you are taking care of the hindrances in achieving a

of directives. The role of leadership is always critical as

project. Similarly, in day-to-day corporate level tasks especial-

leaders can see the ending story more clearly due to their

ly Project based accomplishments, the necessity is to

visionary approach and dynamic leadership skills. A diversion

ascertain what you are achieving in the desired time frame.

from the mainstream will definitely fail an individual to

As a key member working on the project, the duty of an

complete the final task as planned.

employee should be not to divert from the sole objective of

Planning a roadmap before starting a project is the key part

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

the project. However, strictly stick to the key objectives of the

THE VISION OF ‘FOCUSED’ LEADERSHIP:

project more closely with a larger & much brighter vision.

A leadership’s role is critical and in many ways dynamic as

WHY DIVERSION FROM THE MAINSTREAM PROCESS IS UNWANTED?

they can analyze and foresee the ending story of a project or its conclusion. It’s the vision of the leadership, their experience and their sound management skills that play a pivotal

A diversion from your mainstream process will prolong your

role in the final task attainment process. True and worthy

activities and your planning will result in chaos. This is similar

leaders act as a catalyst while making the road map for the

to taking a wrong and/or longer route towards your destina-

subordinates. What’s objective for the leadership is to devise

tion as you have started an unplanned journey. Avoiding

a mechanism also known as strategy while starting a task. In

diversions and chaos should be the sole objective of you as a

other words having a strategic view towards task manage-

project manager or a Project Team Co-ordinator. The first and

ment can make things easy for sub-ordinates and other key

prime objective should be to ascertain the mainstream

stakeholders involved in the project. This strategy can be

process so that your diversion doesn’t take place in the first

devised on a daily, weekly, monthly or quarterly basis

place. Secondly, even if it does, there should be a designed

depending on the frequency or repetition of a project.

contingency plan to overcome the frequently rising obstacles. Every journey will have certain obstacles, however, you should know how to avoid them if you have a proper road-map backed up by exemplary leadership.

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

Significance attached with insurance sector in current times in Canada SYED MAHMOOD NAQVI Vice President | MB Enterprises

The significance level attached in

and other product insurance has

The pandemic COVID-19 has

current times with the insurance

increased. It is mandatory to have

changed the whole global scenario to

industry in Canada is at a far higher

auto insurance in Canada once you

a huge extent. A large percentage of

level than before. Especially with

pass your driver's license test on

the credit goes to the insurance sector

regards to the situation analysis of

Canadian roads and thus it is indeed

that has been highly active with

current times as compared to previous

an aspect that has made insurance a

regards to filing insurance claims and

years. A massive credit to This can be

key & a vital industry. This has

making the investigation with regards

attributed to unpredictable circum-

increased the role of the insurance

to the claims and how to deal with the

stances and scenarios arising due to

companies as well as the re-insurers.

various cases, i.e. insurance decision

situations and diseases like the

Insurance sector not only makes you,

making.

pandemic, COVID-19 has become a

as a Canadian citizen safe and

threat to many sectors in Canada

secure, but also more safer and

including the health and transportation

securer in terms of the damages that

Life insurance & why it is so important today?

sector.

have been attached with the recent

While dealing with the insurance

times.

industry with a broader vision and a larger perspective, it's highly neces-

The role of mandatory insurance services in various sectors in Canada, including the auto insurance industry

W W W. M B E F O RYOU. C O M

How a pandemic has changed the whole scenario?

sary to recognize the role of Life Insurance. The life insurance sector in

MBE BUSINESS MAGAZINE APRIL 2022

the insurance industry is most

the critical illness and disability

your driver's license in order to drive

important looking at how the pandem-

insurance, which depending upon

on Canadian roads. It also depends

ic has destroyed so many lives in the

your type of work as well as your

on the level of risk as well as how the

whole of North America. In fact it has

hobbies and the level of risk involved,

risk can change scenarios for people.

become the most wanted type of

could be important as well. Critical

insurance apart from Travel Insurance,

illness and disability insurance is also

It is important for the Government to

which is the second most common

important for those who are witness-

play a role in promoting safe driving &

and important insurance type due the

ing old age and changing patterns in

safe vehicle handling. The Govern-

course of events of the previous two

their life due to age, retirement or

ment, in the past, has been highly

years.

mental abilities.

active in reducing road accidents and

Still, due to the present day scenarios

The level of risks that are exposed to

and changing lifestyles and patterns,

you due to the dangers taken, i.e. at

people show reluctance in taking life

work or due to your hobbies, like car

Mbe insurance role & prime focus:

insurance. The attitudes of people

racing or motor bike racing should

A larger focus of MBE Insurance has

towards life insurance and how to deal

make disability insurance a necessity

been to provide insurance services to

with insurance scenarios must change

to take disability insurance. All

their client that are more affordable

radically. They mustn’t ignore life

insurance types are dependent upon

than the market price. MBE Insurance

insurance and musty make it a priority

the risk level ascertained, however,

focus on health & life insurance has

to call their insurance agent and

most of them need a good analysis of

increased since 2020, i.e. the times of

inquire about a life insurance policy.

your life circumstances, furthermore

the pandemic, COVID-19.

Life Insurance is a high level priority in

your exposure to certain types of

these unpredictable times in which the

activities and your passion for

We have always encouraged people

pandemic has caused many deaths.

survival.

to prefer taking & understanding the

The priorities attached with life insurance is to realize the term life

The role of government In promoting insurance services:

insurance, i.e. the term for which you

As part of the Government's plan and

must get yourself insured. Your life is

policies for the sake of the most

Stay healthy, Stay safe & always

the most important thing for your

wanted citizens, it is mandatory to

understand the true value of

family and friends and should be a

promote insurance services and

insurance in these times of high risk &

huge priority in terms of the conse-

companies, primarily for the sake of

low returns.

quences.

taking mandatory insurance types. For

making laws a high-level priority for the Canadian citizens.

value of life insurance rather than showing reluctance as ‘life matters most’.

example, the role of Government in

Critical illness & disability insurance:

promoting life insurance & auto

Another valuable insurance type of

Canada as mentioned earlier, auto

variable value analysis in Canada is

insurance is mandatory when getting

MBE BUSINESS MAGAZINE APRIL 2022

insurance is found to be exemplary in

W W W. M B E F O RYOU. C O M

WHY THINKING BIGGER IS IMPORTANT TO ACHIEVE FOR BIGGER & BETTER RESULTS?

SYED ALAMDAR HUSSAIN

Country Head - MB Enterprises

As they say, ‘Think Big & Act Bigger’,

be broader and more accumulative

‘nothing is impossible and unachieva-

this is something that relates to

towards goal orientation.

ble’.

aiming for bigger goals. It is indeed a

The future holds in your own hands

There are no blocks or deadlocks in

huge necessity of the modern times to

and thinking bigger sets up a limit in

mind, only the mental blocks that

have a bigger vision in life for better

your mind and your focus is increased

makes you think that you lack in

individual and business prospects.

for a larger vision. More practically

something that you think is unachieva-

Thinking big helps in achieving a

speaking, a vision is simply a

ble. Thinking big helps in breaking the

larger vision for future strategies and

backbone of your agendas as it is the

locks in your mind and makes you

be more planned and target oriented.

thing that conquers your mind. It’s not

start believing in yourself. In the first

Psychologically speaking, it’s true that

only important for individual goals, but

place, its starts with ‘yourself’ and your

growth has a focus which depends on

it is also a key in the business world

initial initiative towards your prospects.

thinking and having a larger than life

and more business expansions. It’s

Think like a hunter, and cash yourself

emphasis on positive thinking. At the

also a huge key in entrepreneurial

in more strategic ways than you can

same time bigger and better results

success to expand a business empire,

think.

depends on a bigger spectrum, i.e. the

naturally creating a paradigm in your

horizon. It’s the horizon that needs to

mind that makes you think that

achieving the milestones in life while

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

AIM FOR THE SKY & ONE DAY YOU WILL BE AMONGST THE STARS:

they are so important for you. Can you compromise? The best

Aiming for the sky can surely make you end amongst the

only when you have no other option left. Significantly, as your

stars. It’s your aim, i.e. the way you approach something that

paradigm is more inclined towards business expansions,

can land you amongst the top tier, i.e. the most wanted. You

success and profitability.

might even end up failing in the first place, however, it’s the

question you can answer yourself, and the answer holds that

intent and the struggle that can surely increase your self-confi-

TRUST YOUR CONFIDENCE & YOUR SELF-BELIEF:

dence.

The thing that counts most in your road-map is your confidence building and your self-belief. You must in every

Thinking bigger not only means that you are aiming for the

possible way have confidence in your abilities and your

sky, it also means that you have no choice left other than

self-belief while thinking big must not divert you from the

being there. It’s indeed a matter of life and death, or in more

pathway.

sophisticated words one can say, ‘Do or Die’. The pathway is clear though, but can be difficult in the later

EXPANDING THE VISION MEANS TARGETTING MORE SUCCESS:

stages or just before the final destination. The best thing is to

Expanding your horizons, i.e. your vision for success means

Your business story should ultimately be your success story if

targeting more success. Your hunger is critical for you, and

you know the art of thinking big.

there is a difference between hunger & greed. Your target

be well prepared for unwanted and unexpected challenges.

orientation means your attitude is more practical than ever

OPEN-UP THE LOCKS IN YOUR MINDS:

and can’t in anyway be shattered because of external factors.

Start opening the locks in your mind through futuristic,

These factors are independent of your struggle towards your

positive and motivational thinking. The locks are actually

goals and your target orientation.

deadlocks that are created in a person’s mind because of fears, past failures and lack of confidence. Thinking big &

As the saying goes, ‘The more, the merrier’, however, it’s

acting bigger can actually reverse the whole scenario and

important to understand this in light of business and the

open the locks more effectively.

corporate world. It’s indeed not always about the quantity, but the quality matters in every possible way. It’s not the size of

Similarly, as a business man keeps trying and keep experi-

the dog in the fight, it’s importantly the size of the fight in the

menting even if you have failed earlier. Just like the saying

dog.

goes, ‘once bitten, twice shy’. It’s good to be cautious, however, your trying must not go and that’s the thing that will

A KEY IN ENTREPRENEURIAL SUCCESS TO EXPAND A BUSINESS EMPIRE:

bring you closer to success.

Such thinking is integral and highly futuristic for entrepreneuri-

certain stage in your life, your career or finally your business

al success and expanding a business empire. Thinking big for

road-map.

Thinking big is indeed a high-level necessity, especially at a

bigger goals determines your entrepreneurial goals and why

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

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ATM Security Tips To Make Your Transactions Safer DIGITAL MEDIA MARKETING MB Enterprises As the ATMs are improving every day

Just like the threat level switched to a

ATM check for an ATM around you.

in terms of the transaction safety and

different level globally after attacks of

Prefer to count your money inside the

security, it’s the customer’s duty to

9/11, similarly, the threat level while

safe point, i.e. inside the ATM, or

make safe transactions. These are

using an ATM is different depending

alternatively when you reach a safe

transactions that customers do

on the fraudulent activities that have

place. It’s highly not advisable to

directly from the ATM while ignoring

taken place to make it a consumer

handle cash in an open and a public

the transaction security guidelines.

preference & high-level priority.

area.

operators have been busy all through

The following are some of the Tips for

the year installing new machines that

frequent ATM users to enjoy a smooth

2. MAKE SURE YOU KEEP YOUR PIN A SECRET:

are contactless since the pandemic

and a safe experience.

As soon as the pin is provided to you

Although, the banks, FIs and ATM

by your bank, you must change that

started. However, the risk of fraud still exists in this world of ATM. Obviously,

STAYING ALERT:

pin to another unique one and

this has been achieved via use of card

One of the basic and primary require-

memorize it hard. Don’t keep your pin

skimmers and spy cams. Therefore,

ment while accessing an ATM is to

a simple one, i.e. your birth date or

it’s your best interest as a customer to

stay alert at most times. As a custom-

some another obvious date that can

take preventive and precautionary

er you must keep a check for any

bring you a sudden loss. Make sure

measures to safeguard yourself while

suspicious activity or a person in and

while you are using the ATM, you

making use of an ATM.

around the ATM. Before you use an

block the letters or numbers of your

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

pin, even from CCTV footage. Your pin shouldn’t be disclosed

thing in those circumstances is try to avoid using that

to anyone, unless the person is very close to you and you

machine and look for another one.

know that person and trust him explicitly. pin, so if some bankers ask you, you just avoid revealing and

5. CHOOSING THE RIGHT LOCATION IN TERMS OF ATM PLACEMENT:

beware. Also, writing your pin down is not an activity that is

The selection of the right location in terms of the ATM

encouraging, it’s better to memorize.

Placement is something that defines your security preferenc-

Please also make sure that the bank will never ask for your

es. It truly demonstrates your frame of mind for better

3. ASK YOUR BANK FOR ASSISTANCE, IF NEEDED:

handling of your transaction, also known as transaction

It’s preferable to go to the bank for help if you are facing any

safety. Always use an ATM that is on a busy street or placed

issues while using your card on ATM. Dial your bank’s toll-free

in a secure building. Also, try and select best usage of hours

number if in case you are having card issues, the card gets

for ATM usage, i.e. avoid using ATM in midnight in a deserted

blocked or stuck in the machine or situations in which you are

place. While, if it’s a high-level necessity to use the ATM at

not receiving money. There is always a way out once you

night, make sure it’s not a dark corner or an unsafe location.

contact your bank on the toll-free number which is found on

Thus, location preferences are always the best way to make

bank’s website.

your transactions secure from an ATM.

4. AVOID STRANGERS FOR HELP: From the consumer’s point of view asking strangers for help

There are many other security tips that are worthwhile before

might be a convenient thing that one can think in times when

using an ATM for a cash withdrawal. The best thing is also to

needed. However, from the security and safety point of view, it

beware of what can happen, your past experiences and

is something that one need to avoid. As a precaution even if

finally who can give you the best advice. Machine-Human

you seek help of strangers that you never disclose your PIN

interactions can involve errors or mistakes that can range

number or get them to transact on your behalf. It is also the

from small to large. However, there is always a solution to the

best thing to avoid cash counting in front of strangers as a

problem, once you know the right diagnosis and future

high-level priority. To seek assistance from strangers should

remedies. In most circumstances, a bank is the best guide.

be the last resort as a consumer you might seek. The best

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

CREATIVE MARKETING & ITS IMPORTANCE TO BUSINESSES IN THE MODERN TIMES DMM DEPARTMENT MB Enterprises

Creative marketing cannot in any way

high level necessity for a particular

understand their audience and

be regarded as something that is an

brand and sometimes it can get

analyze the data. Therefore, it can

old concept or a concept that is

imperative to take an edge. There-

never be a more exciting time to

getting obsolete. However, what’s true

fore, a high-level necessity is to deal

become a marketer as it is indeed

is that it’s not indeed a new concept,

with the scenario in light of creative

highly interesting & full of creative

however, a critical one indeed.

marketing elements for improved

insights. Your set of skills, mixed with

Especially, if we are dealing with

success. It can also be used for the

the advancements in tech will

marketing in the retail world, it

sake of making a product as distinct

certainly help you point out the right

definitely combines well with retail

or look different from a set of many

audiences for your businesses. A

marketing. Finding out new and

similar products and services in the

diverse and an agile skill set needs a

improved ways to measure a brand

markets.

far more clear understanding of

performance, creative marketing

multiple media channels. A higher

THE SET OF SKILLS NEEDED FOR CREATIVE MARKETING:

level ability to identify the marketing

helpful in finding customer’s opinions and their responsiveness. Apart from

Creative marketing is something that

world at large. A good balance of the

their responsiveness their level of

needs a skill set or practically

critical and the creative thinking skills

appreciation and attachment to a

speaking, some diverse skills that

and a firm understanding of the

certain product or a service.

helps in enhancing the creative

company’s vital values.

definitely helps a lot. It truly is very

opportunities and a sensitivity to the

elements in marketing. As a matter of The realization that a creative

fact, with the rapid rise of new and

We are at the dawn of the AI or the

approach is highly needed for

advanced technologies. Ironically,

Artificial Intelligence era where

marketing these days is a universal

most of which are designed to help

anything can be automated. It’s

fact. To stand out from the crowd is a

the marketing professionals better

indeed a high-level need that the

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

marketers keep a sight of the human approach. The basic

One of the most important aim of creative marketing is to

concept behind creative marketing is that it’s not how much

have a competitive advantage that your competitor can’t even

money a company spends, but what’s important is how the

think about. That’s where the human element of creativity

money is spent. The utilization of the finances and more

can’t be ignored and distinguishes a company from another

importantly careful utilization is indeed a need of effective

along with its product. Your creativity in marketing can easily

creative marketing strategies. Your creativity is an element

be the secret weapon that allows a company to outsmart

that distinguishes you from the many other ones and from

rather than outspend its competition. The online media the

many others in the market. Thus, practically speaking,

company has control over includes the website of the

creativity and innovation plays a major role in getting closer

company, the social media, i.e. Facebook page, Twitter, and

to the competitive advantage. Especially, in an era of noise

Instagram. These platforms can easily be the first place to

and massive disruption.

experiment with finding a brand audience and message.

THINKING OUT OF THE BOX GIVES YOU AN INNOVATIVE EDGE:

BRINGING CREATIVITY TO THE BRAND IDENTITY:

Doing things like the conventional way it should be done &

creative marketing & most intelligent marketing strategies. It

doing things differently with an angle of creativity is an

is something that identifies a brand and distinguishes it from

innovative need of creative marketing. ‘Thinking out of the

the rest. It can be a slogan, the taste, if it’s a drink or the

box’ is a necessity in the modern times and thus sums it up

effect on consumers and customers which holds extreme

for creative marketing. According to Chief Product Officer at

levels of uniqueness. Thus, as a supreme matter of fact, as

Adobe creativity is the world’s most human craft and despite

far closer as a marketer you get to uniqueness, the more

countless new devices and mediums available, the creative

creative insights you will have in your custody. A marketer

people are the center of attraction. It distinguishes a market-

must keep thinking out of the box to resolve some kind of

ing and advertising campaign from one brand to another.

complex marketing issues. Finally, we can sum it up that in

Thus, highlights advertising as a number one need in

most cases the solution is ‘creative marketing’.

Bringing the creativity to the brand identity is an art of

creative marketing.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

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CUSTOMER RETENTION STRATEGIES THAT ARE HIGHLY NEEDED IN TODAY’S RETAIL SECTOR DMM DEPARTMENT MB Enterprises

Customer retention in today’s retail

Why a single customer is so impor-

your business goals. Same is the

sector need some dynamic, creative

tant for a retail environment? An

case with CFT or Customer’s Foot

and most intelligent retention

ironic answer is every customer is

Traffic. The higher the foot traffic, the

strategies. These are strategies for

worth the difference, if you tend to

higher the profitability levels in the

the sake of increasing the profits and

ignore one, you will obviously ignore

retail sector.

the return on investment for the

many. Thus, ignorance in most

retailers. Retention strategies are

circumstances, or partially rare

target oriented strategies that aim to

circumstances is always a negative

ROLE OF CRM IN IMPROVING THE CUSTOMER RETENTION:

target the benevolence and attention

approach in a retail environment. It

When it comes to CRM or Customer

of customers in the dynamic retail

highly effects the benchmarking and

relationship management, the secret

environment. Why customer satisfac-

creates plenty of hurdles in futuristic

or the universal secret lies in just one

tion is a prime focus? The most

goals.

word, ‘Relationship’. CRM is the art of knowing your customers more closely

obvious answer is customer loyalty has a high level dependency on the

As a matter of fact, the difference

while creating relationship and

retention strategies with a focus on

between companies that grow and

improving the relationship for a long

any one factor, for example customer

companies that don’t grow is custom-

term and a sustainable future

feedback regards to a new product

er retention. The more customers that

together. How well you can improve

launch.

you can keep and continue to sell to,

customer engagement for the sake of

it’s more likely you are to achieve

improving the customer experience.

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

What are the key things that are needed to influence

of offer will be the most appealing to each individual.

customer retention? Is the key understanding or goal of a

Furthermore, also increases relevancy, something which will

CRM strategy?

keep your brand on the customer’s minds.

The customer retention strategies are not done on paper,

What needs to be done is the identification of ways to revive

you need to have a wide range of data and information about

customer interest and finally to convert it into an actual

your customers and their purchase and sales activities. Their

purchase. This can be done by a customer service agent by

buying behaviors are a high-level necessity for improving the

offering them some special discounts or some additional

face of the CRM and proper relationship management.

value for your product.

Here are some of the most integral Customer retention

3. KEEPING UP WITH YOUR FOLLOW-UP PROMISES:

strategies;

Keeping up with your follow-up promises is truly an ultimate sign of pure professionalism in the business world. Part of

1. BETTER LISTENING SKILLS WITH YOUR CUSTOMERS:

the scheduling features in a CRM software allows you to

Improving the listening skills with your customers is a high

schedule follow-up calls or even emails or assign follow-up

level need in the retail environment. Whether it’s in-house

tasks to the members of your team. Follow-up procedures

retail marketing or online retail both of them needs to be

not only creates importance in eyes of the customers, but

given the same treatment. According to an Oracle report, a

also helps in confidence building between the two, i.e.

huge 90% of the customers surveyed claimed to switch to

customers and retailers.

another competing brand after having a bad experience. Most of them had a bad experience with the customer

A follow-up procedure aim to take customer feedback or just

service not listening to their queries or rather ignoring them

ask them their satisfaction level with a product or service is

in few cases. The best way to improve such survey results is

something maintained by all retailers. However, not everyone

to ask them more frequently and enrich a customer feedback

knows how to use the follow-ups effectively for bringing

system.

improvements in customer retention strategies.

2. TARGETING THE CUSTOMERS WITH SOME SPECIAL OFFERS:

4. REWARDING THE MOST PROFITABLE & VIP CUSTOMERS:

Targeting customers with special offers always helps in

Rewarding the most profitable and the VIP customers should

increasing the retention strategies. The more you know about

be ranked as the number one retention strategies. These are

your customers, the better you can tailor your approach to

customers that as a retailer you can’t afford to ignore or let

each individual. A CRM software lets you view a customer’s

go, as they have been high level contributor towards your

purchase history, so that you can easily determine what kind

sales. Knowing your customer who gives you the most revenue always allows you to allocate your vital time and resources efficiently. At the same time it also increases your chances of cross-selling or up-selling. These rewards can be in form of gifts or offers or packages that will make your customer think of choosing your products or services again and again. Awarding your VIP customers also helps in creating a long term rapport or relationship which in technical retail terms are known as ‘customer retention strategies’.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

APRIL

EVENT 2022 CALENDAR 3 APR

SUNDAY

Ramadan Start

6 APR

WEDNESDAY

Tartan Day

Ramadan is the ninth month in the Islamic calendar. It is a period of prayer, fasting, charity-giving and self-accountability for Muslims in Canada. The first verses of the Quran were revealed to the Prophet Muhammad during the last third of Ramadan, making this an especially holy period.

Tartans of all varieties are worn on Tartan Day, which recognizes and celebrates the contributions of Scots and their descendants in Canada on April 6.

10 APR

SUNDAY

Palm Sunday Many Christians in Canada remember Jesus Christ’s triumphal entry into Jerusalem on Palm Sunday, which marks the beginning of Holy Week. This day is also on the Sunday before Easter Sunday.

14 APR

THURSDAY

Maundy Thursday

15 APR

FRIDAY

Good Friday

17 APR

SUNDAY

Easter Sunday

MBE BUSINESS MAGAZINE APRIL 2022

Maundy Thursday is a Christian observance in Canada. The day, also known as Holy Thursday, occurs during Holy Week and falls on the Thursday before Good Friday. It commemorates Jesus Christ’s last supper and the initiation of the Eucharist, which is observed in many Christian churches. Good Friday occurs two days before Easter Sunday. It is the day when Christians commemorate the crucifixion of Jesus Christ, which plays an important part in the Christian faith. It is also a statutory holiday in all Canadian provinces and territories except Quebec, where it is partially observed.

Easter Sunday in Canada celebrates Jesus Christ's resurrection after his death, which is described in the Christian Bible. Some people observe Easter Sunday by attending church while others spend time with their families and friends or engage in Easter egg activities.

W W W. M B E F O RYOU. C O M

23 APR

SATURDAY

Last day of Passover Many Jewish communities in Canada mark the last day of Passover as the end of a Jewish holiday that celebrates the deliverance of Jewish people from slavery in Egypt. Passover is also known as Pesah, Pesach, or the Feast of Unleavened Bread.

28 APR

THURSDAY

Laylatul Qadr (Night of Power) Many Muslims in Canada celebrate Laylat al Qadr, which most likely falls on one of the last 10 days of the Islamic month of Ramadan.

CROSSWORD PUZZLE SOLUTION

MONTH MARCH

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

Dangers & complications associated with obstructive sleep apnea Part of the many sleep complications that includes hypersomnia, sleep apnea, insomnia & many other sleeping issues is

DMM DEPARTMENT MB Enterprises

CARDIOVASCULAR OR HEART ISSUES: In the list of the most common medical complications that can

Obstructive sleep apnea. OSA or Obstructive sleep apnea is

arise from Obstructive Sleep Apnea, the issues related to

the most common sleep related breathing disorder. It is a

heart also known as CV or Cardiovascular problems are most

sleeping issue that causes you to repeatedly stop and start

common ones. Sudden drops in blood oxygen levels that

breathing while you sleep. Obstructive sleep apnea is the

occur during OSA not only increases the blood pressure, but

most common sleep apnea and occurs when your throat

also stain the CV system, i.e. the Cardio vascular system.

muscles intermittently relax and block your airway during the

There are many people with obstructive sleep apnea that

sleep. A very common and noticeable sign of Obstructive

easily develops high blood pressure, i.e. hyper tension,

sleep apnea is snoring. There are many treatments that are

something that automatically increases the risk of heart

available for OSA or obstructive sleep apnea and one of the

diseases. As the severity of Obstructive sleep apnea increas-

treatment involves the common use of a device that makes

es, at the same time, the risk of coronary artery disease,

effective use of positive pressure to keep the airway open and

heart attacks, heart failures and strokes are also increased at

clear while you sleep. The remedy aims to make a clear

the same time.

pathway for breathing while sleeping which is a huge necessity to avoid snoring as well as the dangers associated with

Also, is a cause of lowering the blood pressures due to the

OSA. In some rare and few cases, a surgery might also be an

risks for abnormal heart rhythms, i.e. the abnormal behaviors

option.

of the heart rate? In case of an underlying heart disease it can even cause death or maybe sudden death due to

Here are some of the major complications summed up due to

repeated episodes that are related to arrhythmias.

Obstructive Sleep Apnea. These complications are as follows;

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

SLEEPINESS AND DROWSINESS IN THE DAYTIME:

that are found in connection between OSA and the symptoms

The daytime sleepiness and drowsiness is something that is

that are related to the condition. These eye conditions that

a common complication of Obstructive sleep apnea, also

can even grow bigger are glaucoma and having issues in

known as OSA. This is because of lack of proper and lack of

eye-sight. These are common eye complications that can

peaceful sleep at night, there is a constant drowsiness and

easily be treated.

fatigue along with irritability that causes a long day at work and concentration and driving issues. Can even be a cause of

Another issue, which can end up being a social problem

accidental death or injuries due to an accident if people are

includes loud snoring, and it is something that can even keep

unable to keep themselves awake. This can even out people

you from getting good rest. At the end of the day, it can even

at higher risk of work-related accidents.

disrupt the relationship or relationships in some cases. A solution for such an issue is that partners prefer to sleep in

Same is the case with children at school who are facing

another room for a better, more peaceful and sleep full of

obstructive sleep apnea might do poorly in the school

concentration.

academically. Alternatively, they might even have behavioral problems as well apart from the attention issues as well as

Obstructive Sleep Apnea, OSA is a common sleep issue that

concentration problems.

needs to be resolved as a good night’s sleep holds ingredients of success for the rest of the day. Lack of proper sleep

COMPLICATIONS THAT RELATES TO MEDICATIONS AS WELL AS SURGERY:

causes people lacking concentration at work, concentration issues at school or university, and can even be dangerous

OSA or ‘Obstructive Sleep Apnea’ is also a high-level concern

while driving on the roads. It can easily make you sleep on

that relates to complications that are associated with certain

the road and while that happens, your car can be exposed to

medications as well as general anesthesia. These are

an accident or even a head-on collision with another vehicle.

medications that are used for the sake of relaxation, however,

A better sleep is a high-level necessity for not only a good

can even cause complications that can worsen the obstruc-

performance at work, but also better and safe handling on the

tive sleep apnea. Also, people with obstructive sleep apnea

roads.

might be more prone to certain complications that are post-surgery.

It seems like a mountain to climb, however, if you get hold of your doctor, he/she can easily guide you how to get hold of

PROBLEMS THAT RELATES TO EYE-SIGHT & SLEEP DEPRIVED PARTNERS: Eye problems also known as eye-sight issues are problems

W W W. M B E F O RYOU. C O M

this sleep disorder. At the end of the day, it should be a fast cure as all the sleep disorders are linked with the mental brain activity.

MBE BUSINESS MAGAZINE APRIL 2022

EASTER CELEBRATIONS IN CANADA & ITS PRIORITIES IN VARIOUS OTHER REGIONS DMM DEPARTMENT MB Enterprises

The Easter Monday is the first

and fanfare. It is indeed a massive

The Canadians on this sacred day

Monday after Good Friday and is

celebration for the Christians just like

spend much of their time attending

falling on the 18th of April. It is

Christmas and its significance is

the church masses and engaging

followed as a holiday in most provinc-

worthwhile enough for the Christians

themselves in family gatherings. The

es of Canada and as an optional

of Canada. The North American

Easter eggs form the major part of

holiday in some parts of Canada and

nation, just like its neighbor USA is a

the Eastern traditions in Canada,

its territories. It is regarded as the

highly Christian dominated country,

likewise they are used in many other

holiest and the most medieval of all

with people coming as migrants

Christian following countries.

the Christian traditions throughout the

mostly are those from other religions.

world. The festival commemorates

These includes Islam, Hinduism,

the resurrection of Jesus Christ after

Jainism and even Christianity. Apart

THE SYMBOLS OF EASTER CELEBRATIONS AND THEIR SIGNIFICANCE:

his death that happened on Good

from these most of the country

In the vast Christian world in almost

Friday. The Easter in Canada, similar

Canada is Christian dominated and

all parts of Europe, parts of Asia and

to many other Christian countries is a

with churches saturated in almost

most parts of Central, North and

highly religious occasion that is

every town and city in Canada.

South America, there are many

celebrated with great joy, pleasure

MBE BUSINESS MAGAZINE APRIL 2022

symbols that are used as symbols of W W W. M B E F O RYOU. C O M

Easter celebrations. These celebrations vary from Easter eggs

Easter originally started from Germany. As part of the myth,

to the Easter bunny, and couple of different symbols used in

the German immigrants to United States, more precisely

various other parts of the global world. As well as Easter

Pennsylvania were the ones who spread the tradition in United

parades have been a tradition since the ancient times of the

States, and later it spread in Canada. Cakes were also baked

Christian following.

and are still a traditional dish in the shape of hares. Apart from this, there are many Christians who have pioneered the

Most of these symbols are used to show affection with Jesus

practice of making chocolate bunnies and eggs.

Christ as well as symbol of new life and transformation. However, the customs tend to vary geographically according to

EASTER CARDS:

the Easter traditions and the historical significances.

The Easter cards as a symbol of celebration first arrived in Victorian times in England. This is when a stationer added a

EASTER EGGS:

greeting to a drawing of rabbit. According to the American

The Easter eggs are a symbol for the celebrations of Easter

greetings, the Easter is now in current times known as the

likewise they are also a symbol in Canada. This is a tradition

fourth most popular holiday for sending cards. This is behind

that originates from Medieval Europe when the eggs were

Christmas, Valentine’s Day and the Mother’s Day.

forbidden during Lent season. Eggs were used as an Easter meal as well as gifts for the kids and the servants. Also,

VARIOUS TRADITIONS FROM REST OF THE WORLD:

believed to be a symbol of new life as well as fertility through

The Orthodox Christians in the Middle East in the early ages

the ages. Some consider it as a transformation phase from one

as well as in Greece painted the eggs in bright red to symbol-

life to another and this belief has been coming from ancient

ize it with the blood of Christ. Germans used green eggs as

cultures. These ancient and medieval cultures includes

gifts on Holy Thursday as well as hung hollow eggs on trees.

Egyptian culture, or Ancient Egyptians, Persians and the

On the other side of the border, the Austrians placed the tiny

Romans who used eggs during their spring festival. There are

plants around the egg and then boiled them. As soon as plants

a large number of traditions and practices that revolves around

were removed, white patterns were created.

the Easter eggs and they are used in symbolic ways, i.e. decorated and painted.

THE EASTER PARADES: The early Christians in the medieval times wore white robes all

THE EASTER BUNNY:

through the Easter week to indicate new lives. This was their

The Easter bunny is part of the most popular symbols that are

usual practice after their baptisms, and those who were

used on Easter as a symbol of celebrations. The Hares and

already baptized were the ones who wore new clothing. This

Rabbits have long been seen as symbols of fertility, i.e. a new

attire was used as a symbol of their sharing their new life with

life. However, the inclusion of hare in the many symbols of

Jesus Christ.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

EFFECTIVENESS OF RIDE-SHARING IN A HYBRID WORK CULTURE DMM DEPARTMENT MB Enterprises

A hybrid work culture is a rather

regular working hour’s mechanism.

flexible work culture as it is a mix of

The mechanisms have to be in place

partly remote and partly office work

to ensure employees have the right

HYBRID WORK CULTURES CAN BE MORE TIRING DUE TO FLEXIBLE HOURS:

culture. The future of a hybrid work

home-working software and tools.

If you are someone working in

culture is linked up with technical

downtown Toronto, and living in

reasons with ride-sharing services

Hybrid work cultures also includes

suburbs, i.e. Brampton. You would

and its effectiveness. People working

shifts that start late evenings and

definitely prefer to work in a hybrid

in hybrid work cultures usually work

finish in the morning according to the

work culture where situations can

late nights as well apart from

employee and the employer require-

change according to the workload.

spending unusual hours in the office.

ments. This is yet another reason

The best and only way to avoid a late

Whether its day or night, work is work

ride-sharing services are suitable for

night drive to home from work should

and demands professionalism and

people working late hours as some

be a preferable and fast ride-sharing

attitude apart from behavior manage-

people do have issues driving late

company. Nobody would love or

ment. For most people ‘Hybrid’ is a

nights linked to their medical

prefer to drive two hours to home

state of mind which suits their mental

syndromes. Its indeed a better

after a long and flexible shift. A

needs. According to a Management

work-life balance, however, the

ride-sharing is indeed helpful when

Trainee, It’s the idea that we

pendulum can swing anywhere

you are feeling really tired and hate to

seamlessly move and work from

anytime, i.e. less life- more work, or

drive back. It’s indeed a plus in hybrid

setting to setting. It’s like a mecha-

vice versa, i.e. more-life less work.

work cultures due to medical reasons

nism which is more mental than the

MBE BUSINESS MAGAZINE APRIL 2022

as well as psychological reasons. W W W. M B E F O RYOU. C O M

minimum risks that includes a car breakdown or a burnout

YOUR FLEXIBILITY IS KEY- ‘HYBRID CULTURES & RIDE-SHARING’:

while getting back.

Thus, at the end of the day we can conclude with ease that

Certainly, an option where you would prefer to relax and take

IN HYBRID WORK CULTURES, AIM IS STAYING CLOSE TO YOUR DEADLINES:

your flexibility is key and a huge bonus for you. This is irrespective of working in hybrid work cultures or moving around in ride-sharing sometimes and sometimes in your

Your aim in a hybrid work culture is staying close to your

own car. All it takes is the realization that you are flexible in

official deadlines and you prefer to just relax and enjoy work.

terms of the daily deliverables and can’t miss your targets.

A ride-sharing service like UBER helps a great deal as it

In the work and road environment in Canada it truly works

makes you more relax so that you don’t have to take the

well enough. This is due to the high professionalism which is

commuting headache. Don’t have to download timetables for

a need of the Canadian work cultures.

the buses moving around in town, don’t have to check the weather updates or other worries getting to work.

The Canadian work cultures demands efficiency, professionalism and target deliverables that are sometimes a necessity

A ride-sharing always helps you figure out and fight your

of the work culture. The road environment in Canada is

hindrances so that you stay closer to your deadlines or you

highly attached to the rules and regulations that are strict

don’t fail yourself as a project manager. The most important

and can’t be ignored in any possible ways. Thus, a key

and critical factor in play at this particular stage of your job is

reason why it’s important to take the option of ride-sharing as

‘Time’. A huge percentage of people tend to take the

the laws can’t be in risk. An example holds that you worked

convenience of a ride-sharing service and avoid any extra

all night on your project for your new client and prepared a

pressure apart from a pending project getting more delayed.

report and a detailed presentation for them. At the same time

A ride-sharing service always helps you prioritize your

you have sleep issues namely hyper-somnia and you can’t

preferences and what you need more at that particular time.

ignore being on work on time. The most ironic option that you

It can even be a source of inspiration and an example for

would prefer as a corporate worker working in HWC is a

other services, if they value customer needs. This is apart

ride-sharing service.

from anything else at that particular time or stage.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

GOOD FRIDAY & HOW THE DAY IS CELEBRATED IN CANADA & ROW?

DMM DEPARTMENT MB Enterprises

Good Friday is followed as a national level holiday in Canada

Christians, Jesus Christ was the son of God and his

and is falling on the 15th of April this year. It is a religious

teachings and his sayings are the foundation of the gorgeous

holiday as well as a national holiday in many countries like

religion Christianity. The cross is famously used as the

Canada and holds massive religious significances. It occurs

symbol of the Christian faith, as Jesus was tied and nailed by

on the Friday before the Easter and the religious and holy day

the wrists and feet to a large wooden cross and left to die.

commemorates the Crucifixion of Jesus Christ. Jesus Christ

sake of blocki

was the prophet of Christianity and his birth date is celebrated on the 25th of December and is known as ‘The Christmas

WHY IT IS KNOWN AS GOOD FRIDAY?

Day’. Another day of vital significance that is followed all over

In the first glance, especially for those who are new to

the vast Christian world.

Christianity and its beliefs, it seems a strange name. Especially, for a day that marked the crucifixion of Jesus Christ.

The two most important dates and events in Christianity that

However, having looked more closely at the origin of the

are marked as highly religious are the birth and later the

name it becomes clear, or even clearer if there was one origin

resurrection of Jesus Christ. According to the beliefs of the

that people would agree on. There are more than one opinion

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

that relates to the origin of the name, and these are due to

a different flavor. These churches participate in Veneration of

the number of historical happenings or stories that relates to

the cross, a ceremony in which the Christians kneel before

Good Friday. Some people are even of the opinion that it

the cross and affirm their faith.

comes from the usage of the word "Good" as an adjective applied to the day. ‘Good’ is an old English synonym for the

In the holy Christian city and the home town of the Pope, it’s

word ‘Holy’. Therefore, people tend to recognize it with the

not a public holiday. Neither it’s a public holiday in Italy, as

word Holy Friday as Good Friday. However, some of the

Vatican City is the city inside the Capital of Italy, Rome. The

Christians perceive the day as ‘good’, just because they think

Pope on this day, i.e. Good Friday will say a mass at the

that the message of Easter is good. Simply, a message of

Vatican before leads an annual public prayer of the Stations

Christ’s victory over the sin, death and the devil indeed. The

of the Cross at the Colosseum in Rome. Finally, as part of the

New Testament is also known as the Gospel, which is also a

traditions in the city Rome, a procession is then made to the

Greek word for “Good News”

Palatine Hill, accompanied with a huge cross that is covered in burning torches.

There are also minor conflicts in how the name should be called, i.e. ‘Good Friday’. It is also worth noting that this

Traditions that are followed in the large Christian world differs

confusion in the name is mainly confined to Western Europe-

due to geographical locations. However, most people do pay

an and North American Christians. The Eastern Orthodox

tributes to the Christ as well as remember the teachings of

Christians call it ‘Great and Holy’ Friday. However, due to

Christ in prayers & sermons.

some superstitious and religious reasons it is known as “Friday of Mourning” in Germany and “Long Friday” in the

HOT CROSS BUNS:

great Scandinavian nation Norway.

It is part of the traditional Good Friday treat in UK, Canada and Australia. Hot Cross buns are sweet buns and are made

TRADITIONS FOLLOWED IN GOOD FRIDAY:

from yeast dough augmented with raisins, currants and

There are a variety of traditions that are followed on the

sometimes a little citron. The traditions of making Hot Cross

occasion of Good Friday in different Christian dominated

buns is a very medieval one, i.e. going back in the 16th

countries. In most countries, and in Canada as well the

Century. Once the Good Friday is over, the hot cross buns

church services are held in the afternoon, usually between

treats are likely to be seen until the next year. It gives a

the hours of noon to 3pm. This is merely as a remembrance

unique flavor to the traditions and customs that are followed

to the hours and time when Jesus Christ was crucified on the

on occasion of Good Friday.

cross. Hence, the depiction of the final hours of Jesus Christ life and moments he passed in pain and agony. There are other churches in the world that show their participation with

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

How the April fool’s day is celebrated in the whole world -

DMM DEPARTMENT

MB Enterprises

1st april 2022

April fool’s day is falling on the 1st of April 2022, as it is

How the day is a celebration in different parts of the globe;

celebrated on the same date every year. It is also a celebration in Canada, however, the April fool’s day is celebrated with

1. BRAZIL:

a different taste and a different feel in various countries of the

The day is a huge celebration in the South American country

world. Scotland is the only country where the day is celebrat-

Brazil with many people going crazy in Brasilia, the capital

ed for two days, and people keep playing jokes for two days.

city. It’s the biggest South American country and here the day

There are many countries in the world that have adopted the

is known as ‘dia da mentira’ or the “day of the lie”. It’s a day

traditions of the April fool’s day of playing jokes on people

full of lies and even the journalism ends up being on the false

every year on April 1st. Some of the jokes can be taken to

note, just to add the spices to the dishes. However, even if it

dangerous extremes, especially when it comes to fake news

ridicules the headlines with false claims, the day is indeed a

headlines that may also seem to be a bit too realistic. This is

decent celebration for the Brazilians.

one of the main reason on this day, Security is on high-alert due to some course of past events that have made headlines

2. FRANCE:

for good or bad reasons.

France, the country that is one of the most beautiful amongst the European capitals also celebrates the day. Paris, the

The basic idea of this unique day is similar all across the

fashion capital of the world is still filled up with famous and

globe, likewise in Canada, i.e. playing jokes on each other

exciting jokes made for the day. Throughout the country

and making fun. However, there are some minute variations

France, though mostly amongst the kids these days, the day

and differences in celebrations from one country to the next.

is celebrated by sneakily sticking a paper fish to someone’s

It’s not about how you start the day, which is very similar, but

back. As soon as the prank is discovered, the successful

the interesting thing is how you finish the day. For example, in

prankster will yell out “Poisson d’ Avril!”

France the day is celebrated by putting the fish images on people’s back, i.e. usually an activity for the children. Howev-

3. IRELAND:

er, in the United Kingdom people only play pranks and other

Ireland, is yet another gorgeous European country that

types of practical jokes only until noon. In U.K. it can be a

celebrates this day with a massive esteem. Ireland is the only

matter of great concern for the security and safety industry.

country where the day is celebrated in more than one ways.

It’s an unofficial celebration in the Asian giant India as well.

Media outlets may publish hoaxes on 1st April and some

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

drivers will even start driving on the right side of the road.

6. SCOTLAND:

Thus, a dangerous angle of the day, that can even be costly

Scotland, another country from the United Kingdom that

and terrifying as they are supposed to drive on the left.

makes the most of the day. A foolish person in Scottish

4. ITALY:

language is called agowk, therefore, it makes massive sense that the day is traditionally known as ‘Hunt the Gowk Day’.

Italy, the most beautiful country in Europe and one of the

The country Scotland is however a unique nation in celebrat-

most beautiful in the world used to celebrate this day with far

ing this day as the April fool’s day is celebrated for the first

more passion. However, since last few years, the celebrations

two days of April. The first day is celebrated like in all

are restricted and more refined as Italy is a key country as far

countries, i.e. by pranking and hoaxing people. While, the

as the tourism values are concerned. However, the most

second day, known as ‘Tailie Day’ is when people place tails

famous of the pranks in Italy, is the same like in France, i.e.

on each other’s backs.

sticking a paper fish to someone else’s back. A tradition that is more famous amongst the children. However, on the 1st of April all Italians are looking to fool as many as possible with elaborate pranks.

5. UNITED KINGDOM: In the U.K. alone, the April fool’s day only takes place for half the day. There are pranks and jokes that can only be done until about noon, otherwise, those making the jokes are considered as more fool. Therefore, in the U.K., if you want to make the most of the day while making fun, than it has to be an early wakeup.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

PROMOTING TOURISM NORTHERN ONTARIO & TRAVEL TRENDS FOR 2022 & BEYOND DMM DEPARTMENT MB Enterprises

Destination Northern Ontario is many people’s destination whether they are coming from within Canada or from abroad. Ontario province excels in

BUILDING A STRONG TOURISM INDUSTRY IN NORTHERN ONTARIO

huge attraction for the international students. Luckily, as it’s easily the biggest province in Canada.

There are many distinguished ways

terms of tourism values and the

to build a strong Tourism industry in

The role of tourism organizations in

industry is booming in terms of

Northern Ontario. Creating a highly

promoting cultural tourism is highly

massive profits on every passing day.

effective marketing environment is

needed for a province like Ontario to

The capital city Ottawa is also in

one of the biggest necessities in the

build a strong tourism industry in

Ontario while the Provincial capital is

process of building a strong Tourism

Ontario. Destination Northern Ontario

Toronto, i.e. one of the busiest cities

industry. The marketing environment

is the largest of the 13 regional

with rich & diverse cultural values.

should hold most significance in

Tourism organizations that promotes

terms of Digital marketing aspects

regional Tourism in the province. The

Tourism sector in Ontario province

that are engineered more profession-

RTOs or Regional Tourism Organiza-

has made massive in-roads in the

ally towards cultural Tourism and its

tions are funded by the Ontario

past, but lately it has been on a

promotion. Northern Ontario

Ministry of Heritage, Sports, and

suffering end due to the pandemic

promotes cultural tourism in many

Tourism & Culture industries.

COVID-19.

distinguished ways and is also a

MBE BUSINESS MAGAZINE APRIL 2022

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Regional Tourism creates values for the people within the Provincial boundaries of Ontario & also its closest provinces. It shows the passion of the people for the sake of promoting

3. SUSTAINABILITY- A KEY TREND FOR THE NORTHERN ONTARIO TOURISM: Apart from the many trends including IT, Sustainability is the

Tourism which is an industry that is responsible for huge

most important trend which is a key highlight post pandemic.

annual profits. This is much similar to the role that destination

Especially, for the sake of restoring the Tourism values in

northern Ontario plays in the Ontario province for sake of

Northern Ontario. According to a sustainability survey nearly

promoting regional Tourism and its rich values that are

73% of travelers expect the industry to offer more eco-friendly

attached with cultural Tourism. The five ministry mandated

travel options. A huge 49% of European travelers in the Int.

pillars includes product development, investment attraction,

Tourism industry consider waste management to be the most

workforce & industry training, marketing & finally partnership

important and critical environmental issue. A decent 44% of

initiatives.

European consumers would stop flying in order to help mitigation of climate change. These are vital statistics in the Int.

The Tourism of Northern Ontario is highly linked and synchro-

Tourism Industry deeply linked with Tourism values in Northern

nized with the Travel trends for 2022 and beyond. These travel

Ontario.

trends includes values that includes Tech-Empowered travel will be essential. The trends also highlights that personalization and guidance will be far more crucial than ever. Yet another travel trend that is highly linked up with Northern Ontario is

4. HEALT & SAFETY MEASURES, ANOTHER VITAL TOURISM TRENDS:

sustainability for the sake of sustainable tourism targets in

Health and Safety precautions and measures in the Tourism

Canada. Finally, one of the key trends is safety & health

sector is a number one and priority trend. Same is the case in

focused measures that are highly important for sake of

Northern Ontario’s Tourism Industry, keeping in mind the latest

encountering situations like the pandemic.

& most recent happenings.

1. THE IMPORTANCE OF TECH-EMPOWERED TRAVEL WILL BE A KEY:

Research further continues to show that the travelers feel safer

In Northern Ontario including the rest of Canada, the impor-

retail and the tourist destinations.

when the health-focused measures are in place for dining,

tance of Tech-empowered travel will be a huge bonus and a number one focus. This ranges from digital vaccine passports to real-time travel notifications, the tech solutions will play a pivotal role in keeping the public updated regards to the travel guidance and improving their travel decisions. In addition to this, the use of contactless technology will also continue to bring an ease and convenience to the travel experience. The travel companies have also embraced innovative tech solutions to keep the travelers safe as well as provide instant access to help and information. Also, includes contactless check-in and boarding as well as the functionality and ability to order food or service via app or concierge support through WhatsApp or chat.

2. GUIDANCE AND PERSONALIZATION, A HIGHER LEVEL NEED: The personalization and guidance factor especially for a province like Ontario is a higher level need than it was ever before. The personalization factor can’t in any way be ignored for best results in the Northern Ontario Tourism. For many travelers coming to the vast province Ontario, with a key focus on Northern Ontario. It is important that creating daily itineraries is now a much more complex and an overwhelming process.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

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The most effective stress relievers for a good life

DMM DEPARTMENT MB Enterprises

Stress is one of the most common problems that people

can even give a person heart issues and mental wellness is

undergo especially in the busy world where corporate life

affected if one doesn’t find out ways to relieve stress and feel

holds more priorities than personal life. It’s highly important

better. Being compassionate and being a good person also

for people to find out ways to release stress and feel more

helps taking stress issues easily as stress is something that

comfortable. Obviously, it’s true, a healthy mind is an

can cause permanent issues related to mood swings. If you

intelligent mind and makes you more composed and more

don’t find ways to relieve stress, you can even end up being

organized for your life goals and targets. Unfortunately, at the

someone who can get easily irritated by petty issues or small

same time, it’s true that a tired mind is not a good mind in

things that doesn’t matter much in reality.

terms of encountering daily workloads and life pressures. It limits your thinking abilities & you can’t ponder & cluster your

Some of the ways to relieve stress are as follows;

thoughts in better ways. Your efforts for your 9-5 work patterns or if you are managing your own business, can easily make

MEDITATION:

you more stressful.

Meditation every day for 15-20 minutes is one of the best ways and the healthiest stress relieving exercise. It brings you

There are plenty of things people do every day as tips to

very close to your focus and shows you the best and most

relieve stress, i.e. they exercise, they take a power nap, they

acknowledged ways to achieve your dreams and your life

listen to music, they meditate, or finally play with a pet. Also,

goals. Your daily stress needs just 15 minutes of exercise that

adapt reading habits, i.e. reading a novel or a book or

will not only suit your mind, but your body as well as mind and

magazine articles as part of the brainy activities and relaxing

body are linked with each other. While sitting on the ground

as a stress reliever. Stress is a huge source of unhealthy life

with your prostrate in form of a Yoga position, i.e. your legs

and holds a number of risks that are bad for one’s life. Stress

crossed and your hands placed on your left and right knee.

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

Breathe-in and breathe-out and feel the freshness while you

Gratitude is also something that makes you realize that what

release your stress and peace of mind occupies you for more

you have you should be thankful of that. You shouldn’t feel

mindfulness.

dissatisfied of your life and feel more comfortable even if you are in a situation of distress.

For best results try every day with closed eyes, especially in morning so that you feel more energized and more happy.

MAKE EXERCISE YOUR PRIORITY:

Explore the happiness that is hiding inside you, and stress

Exercise should be made a high-level priority and shouldn’t

has disturbed your mind in more complex ways.

be ignored. It not only makes you feel good but also is a massive stress reliever. Physical activity is always a key while

MAKE TIME FOR LEISURE:

managing stress and improving the mental health. There are

Making time for leisure activities is a must every day and

many different ways to get more physical activity in your daily

especially in this busy life it is indeed a massive relief. As

life routine. These activities includes walking, strength

leisure activities, you can adopt reading habits, like reading

training, and hiking, kayaking & spin class.

an interesting novel every day or a health magazine. Taking time to play with your kids and even taking time to teach your

Any kind of physical activity will always be a good way in

kids is something that will make you relax and divert your

which your daily routine can be managed without stress.

thinking from the regular daily activities.

Hence, stress management can’t be achieved without a physical activity such as an exercise or a daily routine walk.

Leisure activities also includes playing indoor sports like cricket or football as some physical activity along with mental

HAVING SOCIAL SUPPORT:

exertion is one of the best stress busters.

Your social support doesn’t make you feel lonely or feel annoyed. Even, if you are living in a foreign country, you won’t

EXPRESS GRATITUDE & BE MORE THANKFUL:

in any way feel isolated or alone if you have some kind of

Be more expressive, especially with people around you in

social support. This support can be in form of your friends,

terms of being more thankful. Expressing gratitude is the

family friends or people whom you work with and later interact

simplest ways to feel good and release stress. It changes

with socially on weekends. Some kind of social activity always

your paradigm in much more profound ways, especially your

relaxes your mind while giving you mental peace.

gratitude is a huge way to relax a tired mind.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

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ENTREPRENEUR ETHICS & IMPORTANCE OF ETHICS IN KEY AREAS OF BUSINESS DMM DEPARTMENT MB Enterprises

The business world comprises of

ful entrepreneurs operate on sound

who look up to the leader and the

many things and vital areas that

business ethics which are approved

demands of the leadership in terms

matters in the vast world of business.

and accepted in any society.

of business sustenance. It’s hard to

One of the most vital ones in terms of

win the race like a true professional

the moral significances are the

These entrepreneur ethics can also

and the moments of joy it gives to the

entrepreneurial ethics. A set of

be described as code of conduct and

entire team or group is a key necessi-

principles and goals as well as a set

practices that are employed by

ty for their passion to succeed.

of practices that you as an entrepre-

entrepreneurs which impact the

Entrepreneur ethics helps in building

neur need to follow during your

society positively. Hence, increasing

in employees a sense of joy for the

business journey. A journey that

the chances of an entrepreneur for

leadership and for the overall

matters for all entrepreneurs when

greater & much valued success.

entrepreneur’s success.

doing business and establishing

Greater success doesn’t always

themselves in the world of business.

mean greater profits, but it also

Why it’s important in key areas of

Practically speaking it’s just not about

means being realistically and

business and matters more than

making profits, but as well as

ethically target oriented. Good

other areas in comparison is a useful

sustaining a goodwill that matters at

entrepreneur ethics can act as a

question?

every step of the business journey. As

building block for the motivation of the

A simple answer is it is the key for the

a matter of fact, it’s true that success-

entire team or the entire company

real entrepreneurial treasures.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

The following is the importance of ethics in the key areas of

The employee are the foundations that are the basis for a

business;

company’s success in the world of business. How a company

AN ENVIRONMENT FOR ETHICS WITH VITAL ETHICAL CONSIDERATIONS:

treats its workers is a good indication of the ethical practices. Mistreatment to the employees is a huge reason for employee’s low morale and dishonesty among the many other

An organization is set on the rules and behaviors of environ-

negative things. These can also add to the downfall of a

mental ethics. In simple words it’s difficult and also possibly

business or a slight twist in the tail. When good work habits are

unavoidable to engage in business practices while having an

developed and practiced by all within an organization, a

impact on the environment. An example is being environmental-

special bond is formed which is a bond of trust and loyalty.

ly friendly and investing in the reduction of your business’s eco-footprint. Ironically, increasing the magnitude of impact not just evident in the business world, but as well in the community and the environment as a whole. The ethical entrepreneur today will cultivate the real fruits tomorrow and their activities in terms of recycling, reduction in energy waste, minimizing usage of paper, carpooling and reducing other wasteful business practices. All these activities with the ethical considerations merged will yield fruitful results for an entrepreneur’s success agendas. All these practices not only have a great impact on the influence on others but also encourage eco-friendly practices. It’s indeed a confusion for the new business owners that these practices are dedicated for the established and large businesses. However, organizational ethics should also be practiced by new & fresh businesses who are in the process of making a sustainable name in the industry. In fact, new businesses can make these practices an essential part of their business plan.

CLIENTS – ‘A KEY PART OF THE ETHICS’: Clients or more professionally speaking ‘clientele’, is a key and vital part of the entrepreneur ethics as they are your key stakeholders. As an entrepreneur of today, you should always seek out the opportunity to treat your client well and express great and humble appreciation when they support your business. A clientele speaks itself for the business as they are a kind of representative of your quality assurance and your business ethics. They are the ones who set your true reputation and goodwill in the vast world of business, marketing, & overall performance management. As an entrepreneur your realization for the business comes immediately with your realizations for the clientele. Doing and giving your best to the client every day is not only a good business decision, but a wise and ethical choice as well.

EMPLOYEE OWNERSHIP & VALUES: Empowering employee ownership and ethical values may not be that important for some entrepreneurs. However, for many, it is the number one choice in terms of the entrepreneur ethics.

MBE BUSINESS MAGAZINE APRIL 2022

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For more information or to enroll, please contact: Phone: 1-800-835-4601 Fax: 800-831-4019 Email: essosales@fleetlink.com Web: essobusinesscards.ca/RMA *New accounts only. Valid at participating Esso locations. Rebates earned will be credited directly to your account(s). Eligible only for members of **Esso and EssoExtra are registered trade-marks of Imperial Oil Limited. Imperial Oil, licensee. Speedpass is a registered trademark of Exxon Mobil Corporation, or one of its subsidiaries. Aeroplan is a registered trademark of Aimia Canada Inc. Offer valid at participating Esso stations. Speedpass key tags received in Canada are only valid in Canada. The Esso Business Card program is administered by WEX Inc.

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Sustainable forestry & its importance in today’s environment

DMM DEPARTMENT MB Enterprises

Sustainable forestry has a huge role to play in today’s

estimated approx. $37.5 trillion per year. This is almost twice

environment, especially due to the effects of climate change.

the Gross Domestic Product of United States, which has the

As a matter of fact there can’t be any survival on this vast

highest Total Gross Domestic Product in the world. Yes, they

planet without forests. Hence, sustainable forestry always is a

are a necessity, and sustainability in forests is something that

dynamic step towards the survival and most importantly, the

should be achieved at a much higher level. Thus, the only

survival of the fittest. We are all aware of the scientific

realistic and most practical ways to conserve our forests is to

mechanisms that the forests use for sustainability & climatic

apply the sustainable forest management practices. These

survival.

are practices that helps in forests sustainability management and bringing efficiency in these practices will be good for

Forests provides fuel for the cooking as well as the warmth

mother earth in the future. These practices are also a part of

that is a necessity for balancing the temperature. Apart from

a conservation and likelihood approach that the Rainforest

the cooking and warmth it also provides medicinal plants,

Alliance has led since the late 80’s.

food, wildlife habitat, pure water and finally spiritual and people who make a living directly or in-directly via the forests.

WHAT IS THE REAL MEANING OF SUSTAINABLE FORESTRY?

For a massive number of plants and animals, the forests are

The best answer for sustainable forestry is to balance the

their home while a huge 28% of the world’s population rely

forestry and that is the hallmark of forestry from an ecological

heavily on the vital forests resources as their livelihood.

perspective. Sustainable forestry in the best possible ways

cultural touchstones. It is also a means of living for many

balances the needs of the environment, the wild life and While talking in terms of the statistics and making compari-

forest communities. There are a set of practical steps that a

sons the economic value of these ecosystem services are

community or a group can take for the sake of protection of

MBE BUSINESS MAGAZINE APRIL 2022

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health and long-life of a forest. Hence, at the same time not

key factor, i.e. on the growth and regeneration rates of the

affecting the profitability levels associated with such

species found in that particular ecosystem. Hence, the goal of

measures.

management should be to harvest in such a way that allows these species the chance to regenerate. Furthermore, make

In the early 90’s, 1993 to be exact, there was an organization

sure that the overall ecological health is maintained as well as

that was formed namely Forest Stewardship Council (FSC)

enhanced apart from being restored.

and was founded in alliance with the Rainforest Alliance. This is an international body that holds the primary responsibility

Harvesting is a very technical thing to understand and needs

to develop and maintain the most globally respected

to be done according to the requirements of the ecological

standards for managing forests. As part of the Sustainable

system as well as the overall ecological health.

forestry measures the Rainforest Alliance also provides the world. These training are provided in areas and countries

PLANTING TREES IS A KEY ROLE PLAYER FOR SUSTAINABLE FORESTRY:

where there is a large concentration of forests and with

Apart from the many Forest sustainability measures, the tree

methods designed to conserve forests. Furthermore, for the

plantation measures have a key role to play. Especially, in

sake of safeguarding of wildlife, protection of forests workers

those areas where the concentration of forests are less and

and most importantly and critically for the sake of providing

forestry is highly needed for the sake of creating a good

support.

balance. The establishment of plantation on already deforest-

training facilities to various forest communities all around the

ed or degraded land can even improve the health of an The global FSC standards is a set of standards that compris-

ecosystem. Furthermore, it can also help to meet the

es of ten principles that cover a range of KPIs. These includes

demands of some of the vital forests products while taking

environmental, social and finally economic criteria.

pressure off from natural forests.

HARVESTING ACCORDING TO A SET MANAGEMENT PLAN:

For the sake of achieving FSC certifications the plantations

For the sake of getting FSC certified the forestry operations

management. This is vitally for the sake of protection

must put into place a clearly mapped management plan. This

measures, the restoration process and finally conservation of

plan should identify the number of trees that should be

natural forests.

must vitally operate according to the plan set by the forest

harvested per acre. Along with this, the frequency at which this harvesting must occur, i.e. on a monthly basis, or quarterly basis or half yearly basis. This is also based on a

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

The Vital Importance Of A Business Plan For Entrepreneurs

DMM DEPARTMENT MB Enterprises

A business plan holds massive importance for entrepreneurs

Some of the most important purposes of making a detailed

because of many key reasons. It helps an entrepreneur to

business plan and making them work for success in the future

realize the importance of launching a business or a set of

are as follows;

services in future. Also, makes an entrepreneur realize the particular business. A good business plan is a key determin-

FOR THE SAKE OF ESTABLISHING BUSINESS MILESTONES:

ing factor for the sake of targeting customers in light of market

Making milestones on every mile of the business journey is

research and demographics. It is also a huge asset in

an entrepreneur’s prime target. A good business plan should

targeting the competitors and their strategies. A good

clearly layout the long-term milestones that are most impor-

business plan can also be a brilliant guide in targeting the

tant for the success of any business. A milestone is

niche markets, a key aspect for entrepreneurial success. It

something important enough for you as an entrepreneur to

not only holds solid ingredients for highlighting influencing

come home and tell your spouse that you have achieved a

regions in market research. However, also helps a great deal

significant and a precious milestone.

seriousness of a business before launching himself for that

in focusing on the business goals in a particular time frame.

UNDERSTANDING YOUR COMPETITION:

Business validity and aspects linked with business validity are

A business plan helps an entrepreneur understand his

always integral and a business plan helps in pin-pointing the

competition and also the competitors in more defined and

validity aspects. It’s indeed a huge necessity for future

transparent ways. It might be a hard competition, but can

entrepreneurial targets and how these targets can be

become easy to understand if the business plan holds

achieved for long term success. The most important aspects

ingredients of vital success. Why it’s important for an entrepre-

that are linked up with business motivation is that it is a huge

neur to understand his competition? A question that might be

necessity for the business motivational aspects. Business

arising in your mind, holds an ironic answer, simply to know

motivation is fuel towards an entrepreneur’s success and his

the goals in more concrete ways. In simple ways, it makes

entrepreneurial targets.

you realize better that how you analyze your goals in the light of the challenges it holds. Almost all the companies have

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

competition in the form of either direct or indirect competitors,

a formal business plan is the basis for financing proposals.

and it is highly critical to understand your company’s competi-

The business plan is highly useful in answering the investor’s

tive advantages.

questions that includes, ‘Is there a need for product/servic-

UNDERSTANDING YOUR CUSTOMERS IN MORE BETTER WAYS: Having an understanding of your customers for the sake of customers and business growth is a vital part of an entrepre-

es’? What are the key financial projections? And finally ‘What is the company’s Exit strategy’. Most of the investors would love to go thoroughly and review your business plan.

intelligently why do they buy, when they buy and at the same

BRAND POSITIONING & JUDGING THE SUCCESS FACTORS:

time the don’ts. In simple words you can make good analysis

A business plan is an integral document as it helps to define

of your customers for better futuristic relationships and goals.

your company’s role in the marketplace. It very significantly

neur’s success. A business plan makes you realize more

DETERMINING YOUR FINANCIAL NEEDS & BUDGET:

helps to position the brand to customers, the investors and the partners. As an entrepreneur you can determine well how

Just before starting a venture it’s a determining factor for the

to position your brand with the help of your customers, the

entrepreneurs to determine the financial needs of the venture

competitive insights and the industry.

and while planning a budget. Therefore, for an entrepreneur, a business plan is a useful guide regards to the financial

As far as the success factors or judging the success factors is

aspects and how well to comprehend with other business

concerned, a formal business plan is a useful document. It

challenges. For example making a contingency plan or if a

really helps to compare actual operational results versus the

business plan fails what will be the alternate strategy to cover

business plan itself. Also, allows you to clearly see whether

up the losses?

you have achieved your strategic, financing and operational goals.

Having said that, the core strategy or one of the purposes of a business plan is to help you determine exactly how much capital you need and what you will use it for.

ATTRACTING THE INVESTORS: Investors are always a key part of any business depending how much they invest and their role in an organization. Thus,

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

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W W W. M B E F O RYOU. C O M

CROSSWORD PUZZLE

Words of Change

ACROSS 1 Part of a fimiliar Bedrock yell 6 Lava follower 10 Food pkg. markings 14 Lend ______ (listen) 15 Teen- ______ 16 Pirate’s rum drink 17 Some Baltic residents 18 Extinct bird 19 It’s often trapped in a dryer 20 Genesis genesis 23 Some camp stoves 24 A holiday to dye for? 26 Propellor that floats 27 Abbr. on an envelope 29 _______ Lanka 30 Words for a cold sufferer, perhaps 34 Female lobster 35 Sheltered, at sea 36 Follower of Christ? 37 Homer’s hang out on “The Simpsons” 38 Amateur video subject, maybe 39 First citizens mentioned in the Constitution 43 Young fellow 44 “...________ saw Elba” 45 _______ Tin Tin 46 Soprano Renata 48 Musically sweet 52 Cld War cautionary phrase 55 Castle defense 56 “______ to differ!” 57 Bridge seats 58 French river 59 “Merry old” king of rhyme 60 Not, in Nuremberg 61 Memory unit 62 Some votes 63 Blackthorn fruits Down 1 Works by surrealist Salvador 2 About 3 “The Divine Miss M” 4 Accessory supplied in upscale hostels 5 Weapons and ammunition cache 6 Puts on cargo 7 Full of excitement

8 Lead-in to care 9 In the habit of 10 Wrinkly-skinned fruits 11 12-year old Ben Franklin served an apprenticeship in one 12 Sharp-toothed Atlantic swimmer 13 Cpl.’s superior 21 Yawner 22 Half of a Mork farewell 25 Shampoo relative 27 Japanese beer brand 28 Daly of “Judging Amy” 30 Losers to Caesar 31 System that smells 32 Purpose of Adidas stick known as “Sport Fever”

33 Net-surfer’s stop 37 One runs from Tomorrowland to the Downtown Disney station 39 Moistens 40 Blue material 41 Before: Abbr. 42 Actress Brennan et al. 47 One-on-one pupil 48 Bank holdings that could be sub-prime: Abbr. 49 “Saturday Night Fever” music 50 “_______ shoe fits...” 51 Dermatologist’s concerns 53 Rap enthusiast, in slang 54 Congo river 55 Unruly crowd

See previous issue answers on page # 21 W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

Travel Attractions From Manitoba Province In Canada – ‘A Land Of Natural Beauty’

DMM DEPARTMENT MB Enterprises

Canada is a land of natural beauty, water-life & unique water

cultural beauty and man-made attractions that are many in

bodies, streams, rivers, mountains, and natural falls, e.g.

numbers in Manitoba province of Canada.

Niagara Falls. The Manitoba province comprises of some natural beauty reserves as well as man-made attractions that

Winnipeg is the capital city of the Province Manitoba and

are a symbol of cultural tourism and values related to

includes Museums, mysteries, and the Mint. Jump right into

International Tourism. Also, includes some historic sites as

the cultural experiences that defines the capital city of this

well as museums and art galleries that makes a visit to

prairie province.

Manitoba a must one indeed. Thus, in simple terms it’s not only a land of natural beauty but also a land of mix beauty

Some of the key attractions from the Manitoba province are

which includes architectural beauty as well as museums and

as follows;

zoos.

THE CANADIAN MUSEUM FOR HUMAN RIGHTS:

Buildings in Manitoba are inspired by the cultural heritage

Located in the capital city of Manitoba, i.e. Winnipeg is indeed

and symbolic beauty of Rome, Italy, especially during the era

one of the most eye-catching buildings in Canada. It is known

of the Renaissance. The inspirational period of the European

as the Canadian Museum for Human Rights and is one of the

history that is more concerned with the rediscovery of

most prominent buildings in the capital Winnipeg. The shining

classical philosophy, literature, Architecture and Art. Manitoba

structure of curved steel and glass is really something to

is a province that is ranked 8th amongst the provinces of

behold on its own. In addition to this, it is also a house of a

Canada, however, still holds many attractions that makes

powerful collection of 10 core galleries housing exhibits. The

Manitoba a tourist attraction. Tourism values in Canada

only museum in the world that is devoted for the sake of

revolves around a mix of natural beauty, inspirational &

human rights awareness and education on global grounds.

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

After your visit you as a tourist will come to learn about the indigenous perspectives on rights, the Holocaust and other genocides.

ASSINIBOINE PARK ZOO: If you are looking for the Big Five, you will definitely find at least three in Assiniboine Park Zoo. Tigers, and leopards and bears, you name it, the Park Zoo hosts all three of those

Being the museum for human rights, and being a key Tourism

animals and is a zoo for the people who love wild life. The

attraction is indeed something that makes it more valuable in

famous zoo is few minutes away from the downtown

terms of the values. Precisely, as it is the only Museum that is

Winnipeg and takes you from one continent to another while

dedicated for the sole purpose of promoting the human rights

revealing key details of the various species found

and awareness in the world. Also, demonstrates the interna-

continent-wise. If you love the reptiles, the birds, fish,

tional role of Canada in the promotions of Human rights

mammals, you will surely find it in the Park zoo in different

activities in the whole world, as Canada is an ambassador of

varieties and kinds. An international attraction for the kids

human rights all over the globe.

who love watching animals play with each other in an artificial

THE MANITOBA MUSEUM:

habitat. The best attractions for kids and teenagers are the polar bears, as they adore watching them swim and play

The Manitoba Museum is the largest Museum in the whole

above their head in the Sea Ice passage underwater viewing

city Winnipeg, which is the capital of the Manitoba Province.

tunnels.

The most unique thing is the nine permanent galleries that showcase everything starting from the recreation of early Bison hunts, to a fall size replica 17th Century ship built in

THERMEA BY NORDIK SPA-NATURE: The best place to visit after you have enjoyed the attractions

England in the 1970’s. The ship was built to commemorate

in various cities in Manitoba is the Thermea By Nordik Spa

the 300th Anniversary of the Hudson Bay’s company.

Nature. A perfect place where you can relax and de-stress due to the environment of the Scandinavian-style spa. Just

Another unique and symbolic attribute in the Manitoba

enjoy and go for a long soak in the thermal pools, sweat it out

museum is the planetarium that is used for knowledge of the

in the Finnish Saunas, and later treat yourself for a massage.

solar system, i.e. the stars and the galaxies. The planetarium

The Finnish saunas are indeed a specialty from Finland for

shows off the current night sky that gives you a panoramic

those who love taking the saunas on a far regular basis. A

view that you won’t forget.

day you will definitely remember after some fine dining moments and a day dedicated to the Thermea by Nordik

For those who enjoy and relish a good learning experience

Spa-Nature.

and love to take the know-how. Importantly, for them, a walk through the museum will definitely sharpen your game in history, astronomy, science and culture.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

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MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

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W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

PREPAID CAN HELP WITH IMPULSIVE SPENDING LEAH GOLOB

Ellie Clin use a Wealthsimple Cash

“I like being able to just look at my

Open-looped prepaid cars are

prepaid Visa to pay for gifts, takeout,

balance in my cash account and have

prepaid cards that can generally be

groceries, entertainment and other

a simple yes or no answer to whether

used anywhere those cards are

non-essential expenses and saves

or not I can afford something at the

accepted. Closed-loop cards, on the

her bank’s Visa card for larger

moment.”

other hand. Typically only work with

purchases and monthly bills.

one company. Clin isn’t alone.

“I’ve never been good at formal

Prepaid credit cards, which allow

budgeting with spreadsheets and

The prepaid credit card market in

users to load a set amount of money

receipts. When I was using my main

Canada is expected to see rapid

onto the card, can be beneficial for

bank account for personal and

growth in the next few years. Accord-

people who struggle with impulsive or

entertainment spending, I found there

ing to an October 2021 study

emotional shopping and need more

were some months where I’d go to

commissioned by the Canadian

structure.

pay my Visa bill and gulp because I

Prepaid Providers Organization

knew I had overspent,” said Clin, a 35

(CPPO), the number of open-loop

There are some people who recog-

year old program director in Kitchen-

prepaid accounts in Canada is

nize that they’re just not good with

er, Ontario.

expected to double to 93 million

credit cards, but they want to be

accounts by 2025.

better at their personal finances.

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

While people have traditionally been advised to cut up credit

Since prepaid cards don’t require a credit check, they can be

cards for overspending, it’s harder to do nowadays when so

used like a typical credit card to online shop, book hotels and

much spending happens online, especially during the

much more.

pandemic. One thing to watch for, however is that many – but not all – Credit cards are almost a necessary tool, especially for

prepaid cards can include fees, such as for annual dues,

younger generations who grew up not using cash as much.

account inactivity, certain ATM use, card replacement and

For people looking to become debt free, or avoid going into

foreign exchange, although fees shouldn’t be a deterrent

debt, the set limit of a prepaid credit card can help with

since most credit cards also charge fees.

self-discipline. For Clin, the main disadvantage to her prepaid card is that While revolving credit cards only require a minimum payment

there’s a limit to how much she can transfer at a time and

reach month, prepaid cards create a mindset shift because

store on the account.

you’re only working with money that you actually have, which creates a forced spending or budgeting plan.

“Wealthsimple’s instant deposit feature means I don’t have to wait for the funds to fully transfer from my bank account

That’s also why some prefer prepaid credit cards over debit

before I’m able to use them, but it’s a limited amount,” Clin

cards – it puts a strict limit on how much you can spend on

said. “In a way, the limit on that instant deposit feature is a

certain categories that the card is intended to pay for. And,

really simple way to limit my personal and entertainment

spenders don’t risk accidentally dipping into money meant for

spending overall, since it means I’ll give appropriate pause

rent, bills or other expenses.

and think over any large purchases.”

Additionally, prepaid cards are helpful for Canadians who have bad credit and aren’t eligible for traditional credit cards.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

Record-Low Supply and Price Gains: How Canada’s Housing

Market Fared in 2021

COURTESY: CREA Canadian Real Estate Association

The last two years have had many Canadians feeling like they’re stuck in Groundhog Day, as two stories continued to dominate headlines: COVID-19 and Canada’s housing markets. The year 2021 was another record-breaker for both home sales and price growth, according to data from the Canadian Real Estate Association (CREA).

This trend kicked off in January as the sales-to-new listings ratio hit an all-time high of 90.7%. Home sales started strong, 35.2% higher than January 2020. By April 2021, home sales skyrocketed a whopping 256% compared to the same time in 2020 (which was when most of Canada was under some kind of lockdown).

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

Markets seemed to be calming down as we welcomed summer’s warmer weather back. Home sales fell 8.4% in June on a month-over-month basis but were still up 13.6% on a year-over-year basis. In August, markets continued to stabilize. While levels were more normal compared to earlier in the year, they were still quite active compared to any other point in history. By the end of October, Canadian home sales had set a new annual record. National home sales remained historically high in December 2021, yet Canada’s housing supply hit an all-time low, meaning home buyers were left feeling the squeeze heading into the new year. CREA recently reported the actual (not seasonally adjusted) number of transactions in December 2021 was the second-highest level on record for the month, with only December 2020 coming in higher.

Because of short supply and high demand, the actual (not seasonally adjusted) national average home price climbed to $713,500 in December 2021, up 17.7% from the same month last year. Excluding the Greater Vancouver Area and the Greater Toronto Area, which heavily affect Canada’s national numbers, the national average price comes in closer to $560,000. The MLS® Home Price Index (HPI), which uses more than 15 years of MLS® System data and sophisticated statistical models to gauge a neighbourhood’s home price levels, rose 2.5% month-over-month in December 2021. This is on top of similar gains to the MLS® HPI seen in October and November.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

WILL OTTAWA HELP TV NEWS?

CHRISTINE DOBBY Rogers – Shaw deal may spell doom for media business

and six straight minutes of local

business to address concerns about

sports coverage.

competition in the cellular industry.

journalists – the evening anchor has

CKWS, which has been broadcasting

But the transaction is also poised to

been with the TV station for more

from the Limestone city since the

have an outsized impact on the

than 30 years – brings residents of

1950s, is one of eight Global News

media business. If it closes as

the city of about 130,000 news that

stations in smaller markets across

planned, Rogers says it will redirect

wouldn’t make the air in a bigger

Canada that stand to get hurt by the

money Shaw spends on local news –

centre like Toronto or Ottawa.

$26 billion deal for Rogers to buy

about $13 million annually – from

fellow telecom giant Shaw.

Global to its own Citytv stations.

At Kingston’s CKWS, a small crew of

That could have a detrimental impact

One broadcast last month featured more than a dozen regional stories,

The deal is mainly about telecom

on local news production and

including a city proposal to hold

assets: Rogers wants to scoop up

delivery, according to Global’s owner

landlords financially responsible for

Shaw’s cable business in the West to

Corus Entertainment.

wild parties that regularly plague the

help it build out 5G technology. Most

student district, a bakery trying out a

observers expect that Rogers will be

It would be particularly bad for

four day work week for employees

required to sell off Shaw’s wireless

markets such as Kingston and could

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

see Corus seek support from a fund for smaller players,

To make up for the loss to Global, Corus has proposed an

taking resources away from independently owned broadcast-

increase to the proportion of cable-company contributions

ers.

that go to a fund for independent local news providers. But that could come at the expense of other Canadian

The impact of the deal on local TV news reporting in Canada

content creation. It’s also largely tinkering around the edges

would be just the latest in a long string of crisis for the

when the size of the Canadian cable market – the revenue

industry tied to the persistent decline of revenue as advertis-

source for those funds – is itself steadily shrinking.

ers turned to Facebook and Google and subscribers increasingly cut the cord in favor of Netflix, Amazon and Apple.

The government announced a five year $595 million media support package in the 2018, but that left broadcasters out,

The slow moving hobbling of broadcast journalism now

offering no labour tax credits to TV news or radio operations.

leaves many wondering whether the only real answer is a

Support for local news is also absent from the Online

real plan from the government and the country’s broadcast

Streaming Act, the government’s recently reintroduced

regulator.

broadcast bill. The legislation would require streaming services such as Netflix to contribute to Canadian content.

The last time Global’s corporate owners turned a profit on

Unifor, which represents 12,000 media workers, has called

their advertiser supported TV business, was in 2012,

for the government to direct the CRTC to ensure local

according to numbers from the Canadian Radio-television

television and radio stations get some of that streaming

and Telecommunications Commission (CRTC).

money. The heritage minister said last month that broadcasters will be included in upcoming legislation that would see

Most experts don’t expect the CRTC to block the transfer of

Google and Facebook share revenue with news publishers,

broadcast licenses in the Rogers/Shaw transaction but even

according to the National Post.

if this latest step in media consolidation were somehow stopped, the root problem remains.

Still it’s a difficult time for journalists to be asking for anything from the government.

Ottawa is well aware of the crisis. More than two years ago, a government commissioned panel on broadcast policy

Amid a culture of misinformation, some already see the

warned: “The digital shift has threatened the viability of

media as government mouthpieces. But perhaps the biggest

Canadian news content.”

stumbling block? Rogers itself. Or at least what it stands for in the public’s mind. Telecom companies do not tend to make

To help support local news, a 2016 CRTC policy said

a sympathetic case for government support.

broadcasters including CTV, Citytv and Global, could get a financial boost from their corporate telecom owners, respec-

Yes, business is business and broadcast TV news looks

tively Bell, Rogers and Shaw (Global is now owned by Corus,

more and more like a pretty unprofitable business.

but both Shaw and Corus are controlled by the Shaw family).

For years, the telecoms have largely been propping up money losing news divisions through revenue from other

Companies that sell cable TV contribute 5% of their revenues

lines of business coupled with a steady stream of cost cutting

to Canadian programming and the CRTC policy let them

and layoffs.

redirect some of that to local news production in certain areas (with the ironic effect of sapping funding from communi-

When the heritage committee meets in the coming weeks to

ty channels).

begin hearings on the government’s broadcast bill, it might consider just how long these bottom line focused owners will

For four years, Shaw has given Global an average of about

maintain their support for local news without some outside

13 million a year under that policy, a significant chunk of its

help.

news budget of about $106 million that is stands to lose if the Shaw takeover is approved. Rogers says it will use the funds to invest in Citytv, committing among other things, to “double its journalistic strength” in the western provinces and hire a team of Indigenous reporters.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

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horoscopes

APRIL 2022 Pisces Hello, Aries, and welcome to 2022! Remember, you're the

a year for celebrating life, and your inner circle is ready to

first sign of the zodiac, and as a result, insist on getting your

celebrate you.

way (and usually do). But, dear ram, if your love life feels at a stand-still lately, that should change when Venus goes

Use the new moon in your sign on Friday, April 1, to write

direct on Saturday, January 29. When Venus, the planet of

down a list of goals for your professional life. No, darling

romance, is retrograde, working through relationship issues

Aries, this isn't dull homework. You may be manifesting

can feel like navigating your way out of quicksand. Thankful-

some money moves.. New moons mark new beginnings.

ly, the planet goes direct just in time for Valentine's Day, so

Venus enters your sign on Monday, May 2, and will stay until

be your bold Aries self and tell your crush or partner exactly

Saturday, May 28. As discussed, Venus rules romance, but

what you want this year.

it's also the planet of beauty and abundance. So if you're going to ask for a raise or promotion, May is the perfect

And, while you're at it, start making that birthday wishlist

month, as goddess Venus says you deserve to earn what

because Aries season begins on Sunday, March 20. As a

you're worth.

fire sign, you feed on attention, and that's not a bad thing. You deserve to feel special during your birthday because

Abundance continues to be a theme for you, Aries, when

you are. You're optimistic, brave, and your determination

Lucky planet Jupiter enters your sign on Tuesday, May 10,

inspires others. Mercury, the planet of communication,

where it will stay until Friday, October 28. Jupiter is the

enters your sign on Sunday, March 27, where it will stay until

planet of expansion, travel, and higher learning. During

Sunday, April 10. While Mercury is in Aries, you'll find that

these months, wealth may come easier than usual. Try to

communication flows easily, and friends and lovers text back

refrain from being pushy, darling ram, but remember: you

promptly. So, start sending those birthday invitations. 2022 is

must ask for what you want to get it. Relay your professional

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

ambitions and desired salary to the people who matter, and

2022 ends on a lucky note when Jupiter re-enters your sign

keep fighting until you get it. Your ruling planet is Mars, the

on Tuesday, December 20, showering you once again with

god of war, after all. If anyone knows how to get what they

stardust just in time for the holidays. Remember to give

want, it's you.

thanks for all the blessings this year brought your way, and promise to stay safe and have fun. See you in 2023!

And speaking of Mars, your ruling planet enters your sign on Tuesday, May 24, where it will stay until Tuesday, July 5, adding even more firepower to your winning streak. While Mars in Aries will make it even easier to assert yourself, beware of becoming overly competitive or aggressive. As an Aries, you don't mind burning bridges from time to time. However, an evolved Aries knows when to unleash hell and when to cooperate. Sunday, October 9, brings a full moon in your sign, Aries. Use this night to have some scorching sex. And, if you're single, fear not: Masturbation totally counts. Full moons are potent, primal times. You'll want to celebrate your sexuality before Mars retrograde begins on Sunday, October 30, and lasts through the end of the year, going direct on Sunday, January 1, 2023. During this time, you may feel slightly less sexually assertive than usual. When the god of war, which rules aggression, goes retrograde, you're allowed to be a pillow princess or opt for a hot bath instead of uncomfortable shower sex.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

JOB HUNTING IN YEAR 2022 & MOST IN-DEMAND SKILLS FOR CANADIAN JOB SEEKERS CHRISTINE DOBBY

Canadian job seekers are struggling

industry. It’s the anticipation of your

industry is also getting back to

every day to work hard in terms of

new role that counts forward in terms

normal terms as far as the job market

meeting the demands and expecta-

of the job satisfaction values. Accord-

is concerned. Also, after a series of

tions of the highly competitive job

ing to a recruitment website, skills

setbacks one year after the other not

markets. A huge reason for this is the

that includes budgeting, accounting &

only affecting the sales in retail sector

current pandemic COVID-19 that has

quality control holds paramount

as well as setbacks in terms of the

caused many setbacks in terms of

importance to employers who are

job market.

job hunting techniques for people.

successfully running their business

Hunting for jobs while you are still

post pandemic.

employed is far easier than actually

According to a Canadian recruitment agency, the most wanted skills for the

hunting for jobs while being jobless.

A report from the year 2022 based on

fastest growing roles in 2022

At least, you have a higher ingredient

HR & recruitments, identified

includes;

of security i.e. more mental than

customer service reps. and sales

financial as well as your confidence

people as the most wanted profes-

1. CUSTOMER SERVICE REPS.:

as a job hunter is far higher. You know

sionals. This is for the year 2022 a

Customer service reps. or customer

well that you will have good results on

year that is the first one just after the

support people are the most wanted

the basis of your current role in the

pandemic has finished. The retail

jobs and skills that are needed in the

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

3. SALES REPRESENTATIVES: Surprisingly, the jobs & skills needed to work as sales reps. have moved many places to number three according to the Canadian recruitment agency. This is due to the huge amount of setbacks due to lack of sales in various sectors in Canada, and a key reason being the pandemic. The talent and skills needed to work as sales reps. are something that makes sales reps. jobs amongst the top ten in the list. Owing primarily to the amount of the wanted nature of the sales reps. position in the Canadian markets.

Canadian job markets in 2022. CSR have a huge role to play especially in the retail sector as well as online customer support and chat and phone support. Customer service manners are set of highly defined attributes and skills that need particular guidance apart from the requirements and the role.

2. SCHEDULING SPECIALISTS: In the services and hospitality sector one of the most important roles is that of scheduling specialists. These are

It’s truly about money and profitability, and sales reps. not

people who are specialists in scheduling meetings and

only know how to deal with the worst case scenarios. But,

appointments and play a massive part in the facilities

they are also confident of giving sales in good numbers to

management & services & customer care sector. Also, a

their respectable companies. But, naturally a huge contribu-

significant role in hospitality sector as the role also demands

tion is dedicated to the skills needed as a good sales

the key attributes of facilitation.

representative.

4. REPAIR & MAINTENANCE WORKERS: Part of your skills resume, if you have experience of working as repair & maintenance worker you won’t lag behind in Canadian job markets. A good reason is truly the amount of maintenance & repair work needed in Canada in business & household. Might not be considered as a full-time position, but the demand is truly matching the top notch skills needed in Canadian job markets.

In Canada, according to the recruitment agencies this skilled job comes next to the CSR. The skill set you need for this job demands pure professionalism, apart from a healthy behavior and an attitude that counts. Having a polite attitude and a positive body language are a vital requirement of this position.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

5. BUDGETING SPECIALISTS: Working as a budgeting specialist means specialized skills in terms of the right allocation of budget. In most countries, the position might not be even present as the tasks of budgeting specialists is fulfilled by accountants in most companies. However, in Canada, according to the recruitment agencies, it is a position that stands proud at number five. Skills needed includes allocation of budget to various departments in a company & being aware of how the company expenses might cross the set budget. As they say, a specialist means being ‘Special’, the difference counts in terms of the expertise level.

the industry standards in Quality Assurance. Canada is highly particular in terms of the QA in almost all sectors of its economy.

8. ACCOUNTANTS:

6. PROJECT MANAGEMENT: Positions in the area of Project Management in Canada are in demand and are placed at number six. Exclusively, the overall efforts that are needed for a professional to manage a project, and giving it the final & finishing touches are the

Not only in top eight amongst being the most well paid jobs

most distinguished skills of a project manager.

in Canada, but also in terms of being the most wanted jobs in the Canadian job markets. Accountants play a very vital role in a company’s growth & its sustainability in the most competitive markets.

Apart from the many challenges, the biggest challenge for a project manager is to find out the time it takes for a complete project. Tools & software needed for Project Management in IT and Engineering sector also includes MS Project.

7. QUALITY CONTROL SPECIALISTS: Quality control specialists’ position and skills have moved up many numbers in the Canadian job markets. Much to the credit of quality assurance & the protocols needed to match

MBE BUSINESS MAGAZINE APRIL 2022

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MBE BUSINESS MAGAZINE APRIL 2022

WE ARE HIRING! Career Overview

RESORT MANAGER

As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, finances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment. Job Description

Includes duties in three major areas: Daily Operations, Finances, and Marketing | Customer Service | Human Resources Daily Operations, Financial, and Marketing Duties

Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing. You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts. Customer Service

Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and find acceptable solutions to problems that may arise. Human Resources Responsibilities

As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members. You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.

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Note: Anyone who can legally work in Canada can APPLY for this job, If you are not currently authorized to work in Canada, The Employer will not consider your job application

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SYED MANSOOR ALI NAQVI

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8 GEOPOLITICALLY ENDANGER SPECIES CHRISTINE DOBBY

With the decline of America's global preeminence, weaker countries will be more susceptible to the assertive influence of major regional powers. India and China are rising, Russia is increasingly imperially minded, and the Middle East is growing ever more unstable. The potential for regional conflict in the absence of an internationally active America is real. Get ready for a global reality characterized by the survival of the strongest. -By Zbigniew Brzezinski

MBE BUSINESS MAGAZINE APRIL 2022

(Ten years back, former US national

decline on their respective national

security advisor, Zbigniew Brzezinski,

interests. The Japanese, fearful of an

wrote a piece in FOREIGN POLICY

assertive China dominating the Asian

in which he speculated about what

mainland, may be thinking of closer

the world would be like when

links with Europe. Leaders in India

American hegemony will erode and

and Japan may be considering closer

who will suffer most as a conse-

political and even military cooperation

quence of US decline. Sounds almost

in case America falters and China

prescient today, at least in the context

rises. Russia, while per haps engag-

of Ukraine).

ing in wishful thinking (even schadenfreude) about America's uncertain

The leaders of the world 's

prospects, will almost certainly have

second-rank powers, among them

its eye on the independent states of

India, Japan, Russia, and some

the former Soviet Union. Europe, not

European countries, are already

yet cohesive, would likely be pulled in

assessing the potential impact of U.S.

several directions: Germany and Italy

W W W. M B E F O RYOU. C O M

toward Russia because of commercial interests, France and

Taiwan, South Korea, Belarus, Ukraine, Afghanistan,

insecure Central Europe in favor of a politically tighter

Pakistan, Israel, and the greater Middle East-are today's

European Union, and Britain to ward manipulating a balance

geopolitical equivalents of nature's most end angered

within the EU while preserving its special relationship with a

species. Their fates are closely tied to the nature of the

declining United States. Others may move more rapidly to

international environment left behind by a waning America,

carve out their own regional spheres: Turkey in the area of

be it ordered and restrained or, much more likely, self-serving

the old Ottoman Empire, Brazil in the Southern Hemisphere,

and expansionist.

and so forth. None of these countries, however, will have the requisite combination of economic, financial, technological,

A faltering United States could also find its strategic partner-

and military power even to consider inheriting America's

ship with Mexico in jeopardy. America's economic resilience

leading role.

and political stability have so far mitigated many of the challenges posed by such sensitive neighborhood issues as

China, invariably mentioned as America's prospective

economic dependence, immigration, and the narcotics trade.

successor, has an impressive imperial lineage and a

A decline in American power, however, would likely under-

strategic tradition of carefully calibrated patience, both of

mine the health and good judgment of the U.S. economic and

which have been critical to its overwhelmingly successful,

political systems. A waning United States would likely be

several-thousand year-long history. China thus prudently

more nationalistic, more defensive about its national identity,

accepts the existing international system, even if it does not

more paranoid about its homeland security, and less willing

view the prevailing hierarchy as permanent. It recognizes that

to sacrifice resources for the sake of others' development.

success depends not on the system's dramatic collapse but

The worsening of relations between a declining America and

on its evolution toward a gradual redistribution of power.

an internally troubled Mexico could even give rise to a

Moreover, the basic reality is that China is not yet ready to

particularly ominous phenomenon: the emergence, as a

assume in full America's role in the world. Beijing's leaders

major issue in nationalistically aroused Mexican politics, of

themselves have repeatedly emphasized that on every

territorial claims justified by history and ignited by cross-bor-

important measure of development, wealth, and power,

der incidents.

China will still be a modernizing and developing state several decades from now, significantly behind not only the United

Another consequence of American decline could be a

States but also Europe and Japan in the major per capita

corrosion of the generally cooperative management of the

indices of modernity and national power. Accordingly,

global commons-shared interests such as sea lanes, space,

Chinese leaders have been restrained in laying any overt

cyberspace, and the environment, whose protection is

claims to global leadership.

imperative to the long-term growth of the global economy and the continuation of basic geopolitical stability. In al most

At some stage, however, a more assertive Chinese national-

every case, the potential absence of a constructive and

ism could arise and damage China's international interests. A

influential U.S. role would fatally undermine the essential

swaggering, nationalistic Beijing would unintentionally

communality of the global commons because the superiority

mobilize a powerful regional coalition against itself. None of

and ubiquity of American power creates order where there

China's key neighbors-India, Japan, and Russia-is ready to

would normally be conflict.

acknowledge China's entitlement to America's place on the global totem pole. They might even seek support from a

None of this will necessarily come to pass. Nor is the

waning America to offset an overly assertive China. The

concern that America's decline would generate global

resulting regional scramble could become intense, especially

insecurity, endanger some vulnerable states, and produce a

given the similar nationalistic tendencies among China's

more troubled North American neighborhood an argument

neighbors. A phase of acute international tension in Asia

for US global supremacy. In fact, the strategic complexities of

could ensue. Asia of the 21st century could then begin to

the world in the 21st century make such supremacy unattain-

resemble Europe of the 20th century violent and bloodthirsty.

able. But those dreaming today of America's collapse would

At the same time, the security of a number of weaker states

probably come to regret it. And as the world after America

located geographically next to major regional powers also

would be increasingly complicated and chaotic, it is impera-

depends on the international status quo reinforced by

tive that the United States pursue a new, timely strategic

America's global preeminence-and would be made signifi-

vision for its foreign policy or start bracing itself for a danger-

cantly more vulnerable in proportion to America's de cline.

ous slide into global turmoil.

The states in that exposed position including Georgia,

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

1. GEORGIA

4. BELARUS

American decline would leave this tiny Caucasian state

Twenty years after the fall of the Soviet Union, Europe's last

vulnerable to Russian political intimidation and military

dictatorship remains politically and economically dependent

aggression . The United States has provided Georgia with $3

on Russia. One-third of its exports go to Russia, on which it

billion in aid since 1991-$1 billion of that since its 2008 war

is almost entirely reliant for its energy needs. At the same

with Russia. Amer ica's decline would put new limitations on

time, President Aleksandr Lukashenko's 17-year dictatorship

U.S. capabilities , and could by itself stir Russian desires to

has stood in the way of any meaningful relations with the

reclaim its old sphere of influence. What's more, once-and

West. Consequently, a marked American decline would give

future Russian President Vladimir Putin harbors an intense

Russia a virtually risk-free opportunity to reabsorb Belarus.

personal hatred toward Georgian President Mikheil Saakash-

At stake: The security of neighboring Baltic states, especially

vili

Latvia.

At stake: Russian domination of the southern energy corridor to Europe, possibly leading to more pressure on Europe to

5. UKRAINE

accommodate Moscow's political agenda; a domino effect on

Kiev's relationship with Moscow has been as prone to

Azerbaijan .

tension as its relationship with the West has been prone to indecision. In 2005, 2007, and 2009, Russia either threat-

2. TAIWAN

ened to or did stop oil and natural gas from flowing to

Since 1972, the United States has formally accepted the

Ukraine. More recently, President Viktor Yanukovych was

mainland's "one China" formula while maintaining that

pressured to extend Russia's lease of a naval base at the

neither side shall alter the status quo by force. Beijing,

Ukrainian Black Sea port of Sevastopol for another 25 years

however, reserves the right to use force, which allows

in exchange for preferential pricing of Russian energy

Washington to justify its continued arms sales to Taiwan . In

deliveries to Ukraine. The Kremlin continues to press Ukraine

recent years, Taiwan and China have been improving their

to join a "common economic space" with Russia, while

relationship. America's decline, however, would increase

gradually stripping Ukraine of direct control over its major

Taiwan's vulnerability, leaving decision-makers in Taipei more

industrial assets through mergers and takeovers by Russian

susceptible to direct Chinese pressure and the sheer

firms. With Amer ica in decline, Europe would be less willing

attraction of an economically successful China. That, at the

and able to reach out and incorporate Ukraine into an

least, could speed up the timetable for cross-strait reunifica-

expanding Western community, leaving Ukraine more

tion , but on unequal terms favoring the mainland.

vulnerable to Russian designs.

At stake: Risk of a serious collision with China.

At stake: The renewal of Russian imperial ambitions.

3. SOUTH KOREA

6. AFGHANISTAN

The United States has been the guarantor of South Korea's

Devastated by nine years of brutal warfare waged by the

security since it was attacked in 1950 by North Korea, with

Soviet Union, ignored by the West for a decade after the

Soviet and Chinese collusion . Seoul's remarkable economic

Soviet withdrawal, mismanaged by the medieval Taliban, and

takeoff and democratic political system testify to the success

let down by 10 years of halfhearted U.S. military operations

of U.S. engagement. Over the years, however, North Korea

and sporadic economic assistance, Afghanistan is in

has staged a number of provocations against South Korea,

shambles . With 40 percent unemployment and ranking

ranging from assassinations of its cabinet members to the

215th globally in per capita GDP, it has little economic output

2010 sinking of the South Korean warship Cheonan. So

beyond its illegal narcotics trade. A rapid U.S. troop

America's decline would confront South Korea with painful

disengagement brought on by war fatigue or the early effects

choices: either accept Chinese regional dominance and

of American decline would most likely result in internal

further reliance on China to rein in the nuclear-armed North,

disintegration and an external power play among nearby

or seek a much stronger, though historically unpopular,

states for influence in Afghanistan. In the absence of an

relationship with Japan out of shared democratic values and

effective, stable government in Kabul, the country would be

fear of aggression from Pyongyang and Beijing.

dominated by rival warlords. Pakistan and India would more assertively compete for influence in Afghanistan- with Iran

At stake: Military and economic security on the Korean

also probably involved.

Peninsula; a general crisis of confidence in Japan and South

At stake: The re-emergence of the Taliban; a proxy war

Korea regarding the reliability of existing American commit-

between India and Pakistan; a haven for international

ments.

terrorism.

MBE BUSINESS MAGAZINE APRIL 2022

W W W. M B E F O RYOU. C O M

7. PAKISTAN Although Islamabad is armed with 21st-century nuclear weapon s and held together by a professional late 20th century army, the majority of Pakistan is still pre-modern, rural, and largely defined by regional and tribal identities. Conflict with India defines Pakistan's sense of national identity, while the forcible division of Kashmir sustains a shared and profound antipathy. Pakistan's political instability is its greatest vulnerability, and a decline in U.S. power would reduce America's ability to aid Pakistan's consolidation and development. Pakistan could then transform into a state run by the military, a radical Islamic state, a state that combined both military and Islamic rule, or a "state" with no centralized government at all. At stake: Nuclear warlordism; a militant Islamic, anti-Western, nuclear armed government similar to Iran’s; regional instability in Central Asia, with violence potentially spreading to China, India, and Russia.

8. ISRAEL AND THE GREATER MIDDLE EAST America 's decline would set in motion tectonic shifts undermining the political stability of the entire Middle East. All states in the region remain vulnerable to varying degrees of internal populist pressures, social unrest, and religious fundamentalism, as seen by the events of early 2011. If America's decline were to occur with the Israeli-Palestinian conflict still unresolved, the failure to implement a mutually acceptable two-state solution would further inflame the region's political atmosphere. Regional hostility to Israel would then intensify. Perceived American weakness would at some point tempt the more powerful states in the region, notably Iran or Israel, to preempt anticipated dangers. And jockeying for tactical advantage could precipitate eruptions by Hamas or Hezbollah, which could then escalate into wider and bloodier military encounters. Weak entities such as Lebanon and Palestine would pay an especially high price in civilian deaths. Even worse such conflicts could rise to truly horrific levels through strikes and counterstrikes between Iran and Israel.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE APRIL 2022

DESTINATION

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