Forests Sustenance & Collective Action with World Economic Forum
DIGITAL MEDIA MARKETING MB Enterprises Forests accounts for a huge part of our environment i.e.
The forest management is highly committed in developing a
approximately 30% and there holds an intense need for
range of technologies that are intensely needed in this
collective action towards forests sustainability. It is valuable in
modern era. These technologies are now highly enhanced
terms of the ecology, the geographical aspects & the wild life
and committed in combatting issues related to supply chain.
sustainability. With collective action this trend can be reversed
The ‘Radar Monitoring’ a modern part of the technological
as part of the ecological aspects. There needs to be immense
advancements is highly enhanced and holds huge success
awareness action towards the sustainability of forest
levels for forest sustainability aspects. Motive is safety of
reserves.
humans from the Wild life activity and making business operations easy and secure.
The organization ‘WEF’ has played its agenda in the form of awareness measurements. There have been campaigns and
The use of technology has been highly significant in combat-
meetings as it has been the role of WEF since 1971.
ting issues of deforestation as well i.e. another climatic hazard. ‘We NEED Forests’, is the new slogan of ‘WEF’
Supporting the livelihood of many people, as according to the
demanding significant changes in the environmental sustain-
stats from World Economic Forum the count is close to
ability. Technology has helped companies especially the Palm
approximately 1.6 billion people.
oil and consumer goods firms in the projects. The companies are Bunge, Cargill, Golden Agri-Resources, Mondelez, Musim
THE ROLE LATEST TECHNOLOGY IS PLAYING FOR DEFORESTATION:
Mas Group, Nestle, PepsiCo, Sime Darby Plantation, Unilever
The role technology is playing is regards to the safety
and Wilmar. All companies are the consumers of Palm oil i.e.
measurements from Wildlife attacks, monitoring the forests
a national reserve in the forestry ecology system.
according to the international monitoring laws, deforestation and creating a change environment regards to safety
THE CHALLENGES FACED TO COMBAT DEFORESTATION:
especially for those working in the forests e.g. forest officers.
The last decade has been challenging, however, companies
Higher resolution images are used for monitoring initiatives
have tried best to limit the use of deforestation in recent
covering a wide area of activity and penetrating cloud cover.
years. However, there are still companies because of whom
The data in form of pictures and other stats can be seen
deforestation numbers still exists. There have been significant
publicly through online monitoring service Global Forest
measures by leading brands e.g. Nestle, Mars, Unilever, and
Watch. The role of technology holds huge significance
Wilmar. There have been substantial efforts that have seen
regards to;
the removal of deforestation from these companies Supply chain. The efforts are huge especially as part of the environ-
1. Monitoring Wild life movements
mental sustainability and monitoring the activities of deforesta-
2. Safety & Security
tion.
3. For the sake of forest management & workers e.g. Forest Officers.
The importance of government action with regards to these
4. Addressing the supply chain activities from forests to the
activities is paramount especially in areas where forests are
cities.
found with abundance.
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MBE BUSINESS MAGAZINE APRIL / MAY 2020
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