ISSUE 43|MAY 2018
BIRTH OF
NATIONAL HOCKEY LEAGUE
THIS MONTH FOCUSING ON: The pros and cons of outsourced payroll
5 email fraud techniques used by cyber criminals
Five simple steps to protect your business from phishing
The most effective way to attract and retain top talent
EDITOR'S NOTE Welcome to our May issue! This month we are bringing you exclusive features on business security, including an article that highlights commonplace data theft and email fraud techniques used by Cyber Criminals and Security Tips for Business Closing Time. We are also covering several articles on logistics that are intended to help small businesses reduce shipping costs and improve their shipping tools & methods. Notable among these is an article from our partner eShipper on how businesses can streamline their shipping and an article on how to save on LTL (less than truckload) shipments by Raedan Freight Services.
Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey
Also featured in this issue is a human resource article on how to attract and retain top talent – courtesy of our partners the Northern Financial Group.
Managing Editors Steve Montgomery Mahmood Naqvi
Continuing with tradition we have included the event calendar showcasing all major holidays and events set to be celebrated across Canada in May 2018. We have also included the latest and most relevant business news coverage from across the world.
Design Cynthia Tolson A. Khan S. Saad
As always we hope this issue is an informative and entertaining experience for all our readers and that it will live up to your expectations. Our team continues to work tirelessly to improve and refine our business magazine.
Production, Technology & Print Simon Wilson R.J
Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.
Advertising S. Hassan Shoeib Kamal
For Ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.
HOW TO REACH US
CONTENTS
04
The Art And Importance Of Presentation I have written many articles and the purpose of most of them is to guide those...
06
How To Manage Your Emotions
09
How to Make Your Dream Come True
12
Event Calendar May Event Calendar
Human And / Or Humanoid : Part Two Before finding their way into Wikipedia, the burgeoning fields of Science, Politics, Law, Philosophy,...
14
Give yourself permission to dream.
08
Tips To Reduce Your Eyeglass Number There is a general misconception that once you have eyeglass numbers...
For any human being, finding success and being happy sometimes comes...
07
Administration Alamdar Hussein Erum Asghar R. Adil
28
4 Ways To Save On LTL Shipments
Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada. Printed by Vision Printers
While many shippers believe the the best way to save money on transportation...
Contents Š Copyrights 2017 by MBE, may not be reprinted without written permission.
The Birth Of The National Hockey League (NHL)
Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com
The Art And Importance Of Presentation
MANSOOR NAQVI President MB Enterprises run when it comes time to deliver the real presentation. I cannot place enough emphasis on eye to eye communication. In the business world I have seen people lose big contracts and opportunities due to the fact that they have neglected giving their clients and investors proper eye to eye contact. When you are speaking to a
I have written many articles and the
combination it will be very hard for
group of clients or investors you must
purpose of most of them is to guide those
anyone to stop you from your plans and
make sure to make eye contact with each
who want to achieve success and those
achieving your goals. The following are
and every single person so that your
that want to maintain it. The problem that
some points I would like to discuss in
point gets across to them properly.
most people who find success face is that
regards to presentation
most of them forget how they achieved
1. The classroom presentation
Pausing at the right time can really help
the success in the first place. Most
2. Verbal practice makes perfect
when getting your message across. The
people feel that their success is a direct
3. Communication Eye to eye
audience can lean forward in wanting to
result of them and forget those that
4. Pause when you speak
know what you are about to say. It brings
helped them on the way and the roadmap
5. Vary your voice
attention to the points you want to be
they had to take in order to get where
noticed and also helps to captivate the
they are today. It is because of this some
When I say “Classroom presentation� I
people develop a case of pride and do
am
not have the ability to present their
presentation you will find yourself giving
The final piece of advice I have in regards
success to the world. This importance of
in a classroom type of environment
to
presentation is the main topic I will
where you are presenting to an audience.
throughout your presentation. If you
discuss in this article.
Practicing this kind of presentation is
speak in the same monotone voice
crucial because it teaches you how to
throughout your presentation you will
Presentation is a key skill in all aspects of
outline a point and present it to an
lose the attention of your audience who
life. For example you could have a great
audience. This is the most basic and
will naturally get bored due to your tone.
business idea that you want to pitch but
practiced way of presenting.
By varying your tone and your voice
referring
to
any
speech
someone with a worse idea can overtake
04
people in the room.
or presenting
is
vary
your
voice
speed, people will be more interested in
you just due to the fact that they have
When you are preparing to present
what you have to say and will not lose
better presentation. A great presenter
anything to the public the best thing you
interest so easily.
always goes further in life. Sometimes
can do is verbal practice. By practicing
good presentation can make a person
out aloud this not only gives you the
If you follow these steps and advice
look smarter than they actually are. The
confidence but also helps you realise
about presentation, then nothing can
perfect combination a person can wish to
how you will sound and how long your
hold you back from presenting your ideas
achieve is being smart and able whilst
presentation will take. This sort of
and success to the world.
also being great at presentation. With this
practice will always help you in the long
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
05
How To Manage Your Emotions
MAHMOOD NAQVI Vice President MB Enterprises
For any human being, finding success
act on the wrong kinds of emotions, we
sadness. Whether you are dealing with
and being happy sometimes comes
often make decisions that we later regret.
anger, depression, or frustration it is
down to how good they are at controlling their
emotions.
Controlling
important to have good skills to address
ones
So how can we avoid operating on the
any emotions causing you distress both
emotions comes down to how we react to
wrong types of feelings and master our
in the short term and long term.
negative situations and how we are able
emotions
to control negative emotions such as
circumstances? For starters, emotions
Emotions are strongly linked to memory
anger, envy, greed etc.
should never be bottled up. Call or go see
and experience. If something bad has
someone you trust and recount to them
previously
Emotions are the most present, pressing
what happened. Hearing an opinion other
emotional response to the same stimulus
and sometimes painful force in our lives.
than your own broadens your awareness.
is likely to be strong.
We are driven day to day by our
Sometimes the worst thing we can do is
emotions. We take chances because we
to bottle up our emotions until we can no
As discussed above we as human beings
get excited for new prospects, we cry
longer hold them in and end up bursting
cannot help how we feel but the best
when we have been hurt and we make
out in emotion in the wrong way.
thing we can do for ourselves is to learn
under
the
harshest
of
sacrifices because we love. Without a
06
happened
to
you,
your
to control and address our emotions in a
doubt, our emotions dictate our thoughts,
Everyone has emotions. Some emotions
proper way. If you are able to master this
intentions and actions with superior
are easier to deal with such as joy and
you will find very little that will come in the
authority to our rational minds. But when
happiness. Some emotions on the other
way of you leading a happy joyful life.
we act on our emotions too quickly, or we
hand are harder such as fear, anger or
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
How to Make Your Dream Come True
ALAMDAR HUSSAIN Country Head MB Enterprises
Give yourself permission to dream. The
sometimes
of
As you work to make your dreams come
only one stopping you from achieving
encouragement along the way to keep
true, consider letting those in your circle
your biggest dreams is you. The secret to
you going. So whenever you hit certain
know what’s going on with you. It’ll give
accomplishing your biggest dreams is to
milestones, stop what you’re doing, take
them a chance to encourage you,
give yourself permission to dream.
a pause and give yourself a high five for
support you, and hold you accountable
all the progress you’ve made.
when needed.
dreams because this practice will lead
You deserve it, and although you may not
Depending on what your goal is, you
you to create a clear mental picture of
be exactly where you want to go, you are
might even find someone willing to take
what you want to accomplish in life, which
definitely farther than where you started.
the journey with you.
you’ll
need
a
bit
It is essential to visualize your biggest
helps you set your personal and
professional
goals.
It’s time to make your dreams
Remember: goals are just
a reality. Your dreams don’t
dreams with deadlines. Also,
have to stay just dreams.
visualizing
biggest
They can absolutely be your
dreams sparks your creativity
reality. But the majority of the
and allows you to be more
time, dreams come true only
positive and more motivated.
as a result of us doing what’s
Once
necessary to make them
your
you
make
dream
visualization a habit, you'll be
happen.
surprised of the many ideas you'll come up with to make
You just have to do the work.
your biggest dreams come true.
By
Realize that dreams don't
steps, you’ll look back a year
come true overnight while
from now (maybe sooner) at
you're sleeping. It takes time,
all you have accomplished,
effort,
and smile.
and
patience--and
implementing
these
being completely awake and fully engaged.
And that’s worth celebrating. It’s also fuel
Because you’ll know that dreams do
Make sure that you track all of your
to keep you going a little farther.
come true.
progress and make adjustments as necessary. Keep moving forward to
Change can be tough. And not just on
accomplishing your big dreams--don't
you, but the people who interact with you
ever stop. Hold on to your dreams.
on a regular basis. The people who will be impacted by the changes you make in
A lot of times your dreams don’t happen in
one
day. They
take
your life.
time. And
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
07
May
EVENT 2018 CALENDAR MAY 10
THURSDAY
Ascension Day Ascension Day is observed in Canada on the 40th day of Easter. It commemorates Jesus Christ's ascension into heaven, according to the New Testament of the Bible.
MAY 13
Mother's Day
SUNDAY
Many
Canadians
celebrate
Mother’s
Day
by
showing
their
appreciation for mothers or mother figures. The Mother’s Day date in Canada is on the second Sunday of May each year.
Ramadan begins
MAY 16
WEDNESDAY
MAY 21
MONDAY
Whit Monday
MAY 21
MONDAY
Victoria Day
Ramadan (also known as Ramadhan or Ramzan) is the ninth month in the Islamic calendar. It is a period of prayer, fasting, charity-giving and self-accountability for Muslims in Canada. The first verses of the Koran (Qu'ran) were revealed to the Prophet Muhammad (also written as Mohammad or Muhammed) during the last third of Ramadan, making this an especially holy period.
Many Christians in Canada observe Whit Monday, also known as Pentecost Monday, on the day after Pentecost, which is also known as Whitsunday or Whit Sunday. This period commemorates the Holy Spirit's descent on Jesus Christ's disciples, as told in the Christian Bible.
Victoria Day, also known as May Two-Four, May Long, and May Long Weekend, is a Canadian holiday on the Monday preceding May 25.
MAY 21
MONDAY
National Patriots' Day National Patriots’ Day (Journée nationale des patriotes) is a statutory holiday in Québec to honor the rebellion against the British in 1837. It falls on the Monday before May 25, coinciding with Victoria Day, each year.
MAY 31
THURSDAY
Corpus Christi Many Christians in Canada, especially those of Roman Catholic faith, observe Corpus Christi in honor of the Holy Eucharist. It is also known as the Feast of the Most Holy Body of Christ, as well as the Day of Wreaths.
08
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
Tips To Reduce Your Eyeglass Number
Courtesy: KANDA OPTICAL www.kandaoptical.com
beneficial in relaxing your eyes.
Enrich your Food Eating food rich in eye-friendly nutrients can
also
improve
your
eyesight.
Beta-carotene present in carrots can also help in improving your eyesight. Most fruits and vegetables contain all the nutrients beneficial for the eye. Some of these nutrients also help in preventing degeneration. Foods rich in vitamins A/C/E are the best for your eye’s health. But care should be taken not to There is a general misconception that
Exercise your Eyes
once you have eyeglass numbers, they
Exercise your eyes daily helps improve
can never be reduced. They will keep
your vision. It will require nothing more
Wearing the right eyeglasses is also
increasing as you age. However the fact
than 5 to 10 minutes to exercise your
important to protect your eyesight from
is that you could do a lot to not only
eyes. The workouts will help improve both
deteriorating. It is recommended to wear
control your eyesight’s number, you could
the vision and the strength of the eye
them at all times, and especially when
also reduce it. Here are some tips to help
muscles. Thousands of people have
you are reading or need to focus on
you.
claimed improvement in their eyesight
something. If you are looking for the
after exercising regularly for months.
highest quality eyewear, Kanda Optical
Give Rest to your Eyes
over-supply your body with vitamin A.
offers a complete range of sunglasses
Make sure that your eyes get sufficient
Make sure to fix a daily schedule of 10
and eyeglasses. Explore all the options to
rest every day, both at the workplace and
minutes.
choose the best eyewear that protects
when at home. Your goal should be to
suggest doing so, and you can be sure to
reduce the stress and strain on them.
see improvements in your eyeglass
Most importantly, you should get enough
numbers.
sleep. When at the workplace, take
You could also
frequent breaks to give rest to your eyes.
perform some
Every
mild exercises Since most jobs involve working on
in between your
computers, it is recommended to take
work. For
regular rests in between. You should take
example, you
a break from work every 20 minutes you
could blink your
spend in front of the screen. All you have
eyes more often
to do is leave your desk for 1 or 2 minutes
and focus on
and walk around. It will be best to get
distant objects
outdoors and look at things in the
for long time.
distance. This helps in relaxing your eye
These steps
lenses.
could be
MBE BUSINESS MAGAZINE MAY 2018
ophthalmologist
will
your eyes.
NĀRAT ●The Leaders in worldwide experience based travel .....satisfy your knowledge through wonder GR E AT OF F E R WA ITING FOR YOU Call u s and ex perience the World of NAR AT!
250 Consumers Road, Suite 719, Toronto, ON. M2J 4V6. Call Now (416) 850-6819 inquiries@narat.org 1-877-BY-NARAT www.narat.org (29-62728)
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
09
TO CONTACT US FOR MORE INQUIRY..
Mahmood: 1-416-939-9378, Syed Hassan: 1-647-832-7265 www.mansoornaqviteam.com
www.mansoornaqviteam.com
www.mansoornaqviteam.com
www.mansoornaqviteam.com 104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com 10
Helping you is what we do.
TO CONTACT US FOR MORE INQUIRY..
Mahmood: 1-416-939-9378, Syed Hassan: 1-647-832-7265 www.mansoornaqviteam.com
Project
THE WAY
Project
ONE28
Project Detail:
Project Detail:
Developer
: Sorbara Group partnered with Metropia and Greybrook Realty Partners
Project Type
: Stacked Towns
Location
: Mississauga, ON
Launching
: March 2018
Suite Types
: 2 Storey, 2 and 3 bedroom designs with 2 baths on upper level, powder on main Underground Parking Features and Finishes: Stainless Steel Appliances, Quartz Kitchen countertops, 9 ceilings on main levels, Large Rooftop or Garden Terrace with every unit equipped with Gas BBQ connection
Suite Sizes
Mansoor Naqvi Team Platinum Benefits For:
859WSET (Islington & Queensway west) - Price discounts (Value$8,000 to $12,000) - $0 Assignment Fees (Value: $5,000) - 10% Deposit Only in 1st year - Cap on development charges - Right to Lease during Occupancy
MANSOOR NAQVI TEAM IS PROUD TO BRING 859WEST CONDO PROJECT IN THE HEART OF TORONTO.
Location
: Waterloo
Launching
: March 2018
Suite Types
: 1 Bed, 1 Bed+Den,
Storeys
2 Bed : 15
Suites
: 120 with balconies or
Suite Sizes
: 536 – 959 sq. ft.
terraces
Starting Price : From the high $200’s
App. Avg PSF : $520
859WEST
: CTN Developments
Project Type : High-Rise Condo
: 144 units ranging in size from 960 sq ft to 1340 sq ft.
Project
Developer
Project Detail: Developer : First Avenue and Latch Developments Project Type : Mid-Rise Condo Location Launching
: Etobicoke (On the Queensway, west of Royal York) : March 2018
Architect Storeys
: Teeple Architects : 14
Suite Types Suites
: 1Bed,1Bed+Den,2Bed, : 228 with balconies or terraces 2Bed+Den, 3Bed, 3Bed+Den
Suite Sizes : 528sq.ft. – 1,171sq.ft. Starting Price : From the $300’s
MANSOOR NAQVI TEAM PLATINUM BENEFITS FOR ALL PROJECT 1. Free Assignment clause 2. Price discounts 3. Lease during Occupancy 4. Extended Deposits 5. Capped development charges MAHMOOD NAQVI SALES REPRESENTATIVE
SYED HASSAN BROKER
11
Human And / Or Humanoid Part Two
Courtesy: DAVID RALPH MACKERETH dmackereth@canimac.com
Before finding their way into Wikipedia,
Enlightenment produced their oeuvre
witnessed deep investigation into the
the burgeoning fields of Science, Politics,
primarily by the efficacy of their own
definition on how we became modern.
Law, Philosophy, Religion, Government,
imagination and creativity that was
Cezanne, Van Gogh, Nietzsche, Darwin,
Mathematics, History, Education, among
amassed over time and was significantly
and Marx relied on the development of
other
affected by the thoughts of those that
arts, philosophy, biology, and history to
development during The Enlightenment
came before them.
delve into the details of what it means to
Period resulting from individual laborious
contemporaries received some formal
be human.
work and human ingenuity. Not only did
education, but it was not this academic
creative endeavours and equally of their
these
subjects
people
saw
work
considerable
diligently,
Voltaire and his
they
environment that drove their independent
fascinating lives should be advantageous
produced work far greater than 140
creative thinking. It was their dedication
to us all, in any era.
characters.
As one example, the
to improving their biological ability to
Complete Works of Voltaire are currently
gather and store information that allowed
Many
being
Voltaire
their minds to continuously mature, as
personalities toiled in relative seclusion
Foundation at the University of Oxford,
muscles grow from compelling repetition.
due
published
by
the
and will comprise a staggering two
of to
these
the
distinguished
limits
of
available
communication systems. This is coupled
hundred volumes when completed in late
Now onto the Quantum Era which can
with searchable content restricted to
2018. His ideas on society were much
possibly be exemplified by a single
information available in books or simply
more in depth than the distantly related
snapshot of the esteemed participants at
retained in memory.
social media of today, but nevertheless
the 1927 Solvay Conference on physics
may seem archaic to many Gens X and Y,
affected wide international influence and
and chemistry held in Paris.
as well as Millennials, but their ideas and
contributed significantly to events such
twenty-nine attendees at this conference,
creative
as the American and French Revolutions.
seventeen are Nobel Prize recipients:
somewhat confined manner, highlights
Of the
output,
Such limitations
produced
in
this
Pauli, Schrodinger, Debye, Heisenberg,
the true nature of the skills humans can
As for others from the Enlightenment
Dirac, Bragg, Compton, Born, de Broglie,
and do possess.
Period, Hume and Kant are universally
Bohr, Langmuir, Plank, Curie, Lorenz,
Boomers and others, we can nowadays
recognized as two of the most important
Thompson Rees Wilson, Richardson,
be
and influential philosophers of all time.
and Einstein. Such a high concentration
equivalent demonstration of genius is
Smith,
and
of hard-working, diligent, and creative
learning
Hobbes provided the foundation for much
experts is unlikely to happen anytime
smartphone.
of
political
soon. Their robust energy was supported
proficient with the newest technology is
thought. Science and mathematics have
by immense individual curiosity from a
more akin to learning basic skills. We
benefited notably from the works of
young age: it is difficult now to imagine
would be reluctant to boast about
Bacon, Descartes, and Newton.
Most
yourself at sixteen and mentally chasing
someone who is adept at walking, or
thinkers recognize Johann Wolfgang von
after a light beam, as in an Einstein
someone who knows how to competently
Goethe
thought experiment, typical of these
eat soup at formal dinners. It takes a
representing the pinnacle of Human
eminent scientists.
It is not an easy
child a few months to learn to walk and a
Intellect.
matter to post similar complex ideas on
teenager a few weeks/months to learn
Instagram!
how to behave in a mature social
Ricardo,
Western
and
Locke,
economic
Paine, and
Gottfried
Wilhelm
as
Along with our previous discussion on
12
A moderate study of their
easily
situation.
fooled to
For original Baby into
operate
thinking a
an
tablet
or
Whereas, in fact, being
A normal human (situated
Leonardo, Shakespeare, and Lucretius,
Outside of the scientific world, the period
anywhere on the planet), can usually
these
just prior to the Quantum Era also
learn to text, email, web search, tweet,
distinguished
thinkers
W W W. M B E F O RYO U. C O M
|
of
the
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
etc. within a few hours. Thus, it appears
that will never work, their need for very
would never be able to execute in a
many current digital operations require
expensive hardware or software, the
face-to-face encounter with the targeted
nothing more than a rudimentary IQ, and
required upgrades to security systems
recipient. Are we also becoming Human
in the very near future, we will be adding
and data storage …
Robots, as we look continuously look for
our talents in engaging Siri, Alexa,
answers and calculations from new AI
Cortana, etc. into the mix of appraising
If aliens arrived on Earth from a distant
our personal Digital Age genius level
galaxy, they would observe that all
skills. However, we would all agree there
companies
are
extraordinary
fundamentally digital businesses. These
present, we can expect approximately
capabilities within our digital world, and
aliens would conclude that whether it is
fifteen Da Vinci’s and Shakespeare’s with
more than likely, at the same fraction of
car manufacturing, or hospitals, retail
us today.
the population as has existed for all
outlets,
potential
previous generations.
These are
entertainment venues, etc., all of these
individuals to thoroughly function without
recognized geniuses not because of
activities diverge off a vast and shared
the oppression of the Digital Age? As we
texting,
diligent
Digital Host, as streets from major
meet Gens X and Y, and Millennials, after
application in attempting to create new
highways, or branches from a tree trunk.
their possible review of some of the
digital horizons.
One has only to review the rise of some
herein noted materials, hopefully they
recent business successes to see the
may
geniuses
but
Obviously
with
through
a
parent
their
or
and
organizations
financial
are
enterprises,
infrastructures? Extrapolating
past
geniuses
to
the
Can we arrange for these human
have
changing
some
creative
measure
of
grandparent
trend of new operations running off the
contemplation, as they smell these
should be proud of their children and
Universal Digital Host: Uber, the world’s
wonderful human roses. There is one
grandchildren.
we
largest taxi company that owns no
observation rising to the surface, as I
providing legitimate reinforcement having
vehicles – Facebook, the world’s most
come to the end of this article. I have
our youth believe they are practically
popular media owner that creates no
named 54 men (without any known bias),
geniuses in the manner they can swipe,
content – Alibaba, one of the world’s
and one woman (Marie Curie).
click, or type? And keep in mind that
most valuable retailers that has no
conceivable these Gens X and Y,
even these “skills” are likely to be
inventory – Airbnb, the world’s largest
Millennials, and those following could
replaced
accommodation provider that owns no
create a human society to ascent ALL
real estate. (7)
proficient talents capable of generating
by
However,
voice-based
are
computer
interaction in the not-too-distant future. Young children have little or no issue accepting
their
limitations
Is it
favourable changes to what it means to
and
We do appear to be channelling our
acknowledging their appropriate place
human communication through a digital
within society.
medium with the advantage of being able
At the very least, I would encourage all
allow our youth to develop to their truly
to
presence.
those young and old, the Gens X and Y,
human potentials, without the tyranny of
Communicating with our virtual identity
the Millennials, and Baby Boomers who
Digital Age restrictions.
now dominates human relationships, with
may have already forgotten the past, to
the advantage of being able to create an
read Isaacson’s book on “Leonardo Da
Walk into any business, organization, or
alternate persona. It is not a stretch of
Vinci”,
government office and you will generally
belief to conclude that very few Facebook
Invented the Human”, Greenblatt’s “The
notice almost everyone in front of a
pages accurately capture the essence of
Swerve”, and Lucretius’ “On the Nature of
computer screen, relying on the proper
the human being presented.
The
Things”. For those initiating enthusiasm,
functioning of the computer without really
medium itself allows, and perhaps even
I would add briefly reviewing Da Vinci’s
understanding how they work.
We should attempt to
promote
a
“fake”
be Human versus a Humanoid?
Bloom’s
“How
Shakespeare
It is
encourages, the creator of these web
Notebooks, Van Gogh’s letters to his
therefore not hard to imagine that when
pages to apply a bias in editing and
brother Theo, and many of Nietzsche’s
problems arise, the IT departments of
publishing content on the formatted
aphorisms. With a few months effort, we
these respective organizations carry out
pages: a digital human persona (possibly
can all gain awareness of how we
repairs and fixes placing them is close
Humanoid) separate from the abilities
became modern, and especially give the
association to a village shaman. I have
and character of the actual person.
newer generations the potential fuel to
personally
senior
Already today most of us take advantage
resist the Brave New World of the Digital
executives and alpha male individuals
of this second skin by using emails and
Age quagmire.
reduced to bumbling introverts, as their
other digital communications to deliver
haloed IT gurus pontificate on why this or
pronouncements and emotions the writer
witnessed
very
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
13
4 Ways To Save On LTL Shipments Raedan Freight Services Inc. 416-(571-3717)-(809-1647) Email: Raedan@sympatico.ca or Daniel@raedanfreightservices.com
(cwt), while others price per skid. Because of that, getting the best price possible can require more knowledge than some shippers have on staff. “About 30 percent of freight invoices have some type of correction for weight, dimensions, class, or cubic feet” which is way too high. A few tips to avoid pricing dilemmas:
1. Avoid surprises by knowing as much about your shipment as the carrier does. While many shippers believe the best
logistics or transportation departments,
Carriers use dimensioning machines and
way to save money on transportation is to
shippers are often not knowledgeable
forklift scales that measure and weigh
negotiate lower rates with carriers,
about how to ship efficiently or cost
every pallet. If your documentation
trucking
third-party
effectively, or how to cut expenses
doesn’t match their calculations, you’re
logistics (3PL) providers acknowledge
without complicated negotiations with
charges an administrative fee to make
there are better and more effective ways
carriers.
the correction. In addition, it will cost
companies,
and
to cut trucking expenses, particularly for less-than-truckload (LTL) shipments.
more if the shipment is heavier than you “You can only negotiate pricing down so
calculated or takes up more space than
far with carriers”, today is really about
expected.
Less-than-truckload shipments refer to
what a shipper can do from a process
relatively small freight deliveries that are
perspective.
too large to be classified as parcels and
When comparing carriers as part of the
too small to fill a truckload. Carriers
Pricing
decision-making process, shippers often
typically think of LTL freight in terms of
LTL pricing is complicated. Shippers that
look just at rates and not the associated
weight -usually between 150 lbs and
select a carrier based on rates alone are
fees that factor into the total expense.
20,000 pounds-but size can factor in,
often surprised to discover that the final
also.
bill includes fees and surcharges they
Discounted rates can be misleading,
hadn’t known about or anticipated. Some
“When some shippers get a discount,
less-than-truckload
carriers, include freight classifications in
they think it’s a great deal, but there are
shipments move from small and mid-size
their rates, while others do not, some
so many other factors to consider”,
businesses
carrier’s price in per hundred weight
including the fact that list price base rates
Because
14
2. Focus on net cost.
many that
lack
W W W. M B E F O RYO U. C O M
sophisticated
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
Next-day delivery is a premium-priced
to lane”.
5. Protect your shipment so that a pallet can be stacked on top of it
We want to know the bottom line: What’s
Some shippers protect fragile products
necessary. Ask customers when they
the cost to transport this shipment from
by placing a pyramid on top that prevents
need their shipment. If it isn’t next day,
Point A to Point B?”
stacking. That interferes with trailer
consider a less expensive carrier that will
volume efficiency, so the shipper is
take a day or two longer.
vary from carrier to carrier and from lane
3. Understand the carrier’s rules as they apply to pricing.
service, so don’t pay for it unless it’s
charged for the space above the pallet. Knowing when freight actually needs to
Many carrier’s charge as much as
Replace that pyramid with a protective
be delivered can help companies save by
$150.00 extra for residential delivery,
layer on top of the shipment that allows
shipping less frequently. Consider 65% of
which can be a significant issue in
for decking that supports stacked weight.
deliveries are arranged by appointment
consumer e-commerce deliveries, we
If that is not an option, add “Fragile” signs
deliveries, in some cases the buyers and
recommend
residential
to the shrink wrapped bundle on the
receivers do not talk, buyers may request
shipments to a terminal instead, and
pallet in additional stating fragile on the
expedited delivery, and receiver provides
arranging
bill of lading. Top load only. “When
an appointment four days later.
delivering for
less-expensive
transportation to residence from there.
loading freight, dock workers look at the packaging not the bill of lading.
8. Capitalize on imbalances in a carrier’s network.
company ship a lot of a dense, heavy
6. Maximize the space on the pallet
A headhaul lane for a carrier is one in
product that meets the density factor on
Pack to the pallet edge and to the height
which trailers are running full. It costs
the rate agreement, but occasionally
requirement. If the carrier says pallets
more because the carrier doesn’t need
ships something lightweight that does not
must be six feet high, you will pay for
the business in that lane. Because the
meet the density factor, the shipment will
those six feet, even if you use only four of
opposite is true for a backhaul lane,
be cubed, and charged considerable
them. Similarly, if cartons extend past the
shippers can often get a better rate
more, if freight rates have not been
edge of the pallet, there will be an
because the carrier has space to fill.
negotiated for the lighter product.
additional fee for taking up extra space.
Working with a load broker, can assist in
All LTL are negotiable, be aware if a
determining back haul lanes with various
4. Look for potentially less-expensive spot pricing
Maximize the shipment’s density as well
While a contract often makes sense and
shipments into one intermodal/trailer as
Technology
can act as a hedge against rate
possible. To save money, pack your
LTL shipments at smaller companies are
increases, the market changes regularly
product more densely with as little space
often scheduled by one-person shipping
and prices can go down. Using the
between cartons as possible.
departments,
“LTL carriers profit by fitting as many
receptionists,
administrative assistances, or others who
source of “load broker” can provide price savings and spot pricing at time of
Carrier selection
shipment.
Each
carrier
specialties.
Packaging
carriers.
lack the training, knowledge or access to
offers
Some
strengths
provide
or
national
service, others are regional only. Some
information that enable them to make the most
informed
decisions
possible.
Access to technology can transform that.
Customer surveys show that the top
promise next-day delivery while others
shipper concern is not price or speed of
are ‘economy” carriers that need more
9. Work with a 3PL
the shipment it is the condition of the
than one day to deliver a product but
Companies lacking logistics managers or
shipment
destination. Proper
charge less for it. Selecting a carrier that
others with appropriate training often
packaging can cut expenses associated
specializes in the type of service you
contract with a 3PL that can assist them
with claims as well as shipping fees. All
need saves money.
find or negotiate the best rate, identify the
at
its
correct freight class, correct cube, and
carriers, have packaging, claim experts in-house that should be met with to
Understanding your priorities can help
determine
guide your decisions.
any
improvements
in
Save on your freight costs, contact the
packaging, or recommendations.
7. Don’t presume that consignees need next-day delivery.
MBE BUSINESS MAGAZINE MAY 2018
audit invoices.
W W W. M B E F O RYO U. C O M
MBBP/RMA freight & logistics program.
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
15
KNOWING YOUR BUSINESS MATTERS
9 business security tips for closing time Submitted by Mauro Di Tullio, SENIOR ACCOUNT REPRESENTATIVE, ASSOCIATIONS | www.federated.ca
You or your employees can fall into a routine as you shut down your business at the end of everyday. That’s why it’s so important to make sure you’re taking all of the precautions you can to help prevent fires and crime when you’re not around. Theft may seem like only a distant possibility, but organized retail crime costs Canadians over $4.6 billion a year, according to statistics from Calgary police. It’s especially important to take precautions when leaving your business for a long weekend or a vacation, when no one will be checking up on it for some time. That’s why it’s key to have a list of steps to take before leaving for the night, to help ensure that your business is in the samecondition in the morning as when you left it. The list should also be shared with your employees, so they know exactly what to do when you’re not there. Here are some tips on how to help keep your business safe when you lock up for the night.
Turn on storefront and sales area overnight lights
If lights inside your business are turned on, it may discourage thieves from entering. It may also help ensure that if anyone does enter your store, they will be clearly visible from the street. To make it even - easier to see anyone inside your business (and the disorder they may be causing) you can clear the front windows of any posters or merchandise so there’s an unobstructed view.
Keep exterior lights turned on
A well-lit exterior also discourages any unwanted guests from approaching your business. It’s important to make sure you haven’t just illuminated the front of your business, but also the side and back entrances too. If there are any burnt-out bulbs, those should be replaced as quickly as possible.
Make sure all customers have left the premises
It might seem like a no-brainer, but it’s very important to check that no customers are still inside the building before you close up. You or your employees should check back rooms, stockrooms, and change rooms to ensure no one is left with access to your property after the doors have been locked.
Turn off equipment
Before leaving, make sure that you or an employee have done a walkthrough of the business and checked off all items that need to be powered off overnight. This list will include different items depending on your business, but could encompass portable heaters, decorative lights, cooking appliances, and other heating equipment. Ensuring that all of these devices are switched off could help prevent any fires from igniting.
Store flammables and combustibles in secure locations
In a further attempt to stop any fires from catching, make sure that any flammables or combustibles have been moved away from heating appliances in property storage containers. These containers should also be labelled clearly.
Lock away cash register and other valuables
Follow a detailed procedure when handling cash at the end of the night. Some tips for how to handle your cash register and other valuables include taking a different route each time when making nightly deposits, leaving an empty and unlocked cash register, and not leaving cash or valuables in rooms that are accessible by windows or external doors.
16
Secure all equipment and stock Before leaving for the night, it’s a good idea to move any excess stock to a locked or secure spot in the store. You could also move stock away from windows and doors to make it more difficult for thieves to attempt a smash and grab. Steps like these may seem small and insignificant, but they could mean the difference between someone robbing your business and being dissuaded from doing so. Secure and lock all doors and windows On top of securing your equipment and stock, it’s important to make sure that all of your doors and windows are locked, so no burglars can easily enter the premises. Include this item on your list for employees, and be sure to also lock back entrances. Turn on your security system And last but not least, you need to ensure your security system is turned on before leaving the premises. Your security system could take a number of forms, as options range from silent alarms to video surveillance. Surveillance systems are useful, as they can discourage thieves from entering your business and also alert security teams when a robbery is in progress. If you follow these tips, you can rest easy at night knowing you’ve taken the right steps to help prevent fires and theft at your business. But sometimes all the preparation in the world isn’t enough to stop bad things from happening. That’s where insurance comes in.
© Federated Insurance Company of Canada. All rights reserved. This document is provided by Federated Insurance Company of Canada (“Federated”) for informational purposes only to augment your own internal safety, compliance and risk management practices, and is not intended as a substitute for assessment or other professional advice by a qualified person or entity. Federated makes no representations or warranties regarding the accuracy or completeness of the information contained in this document. Federated shall not be responsible in any manner for any loss, or any direct, indirect, consequential, special, punitive or other damages, arising out of your, or any other person’s, use or reliance on the information contained in this document. Mauro Di Tullio is the Senior Account Representative for Associations at Federated Insurance.
17
INTEGRATED
TALECH
Works with Elavon’s processing services. Dedicated talech© support team is available 24/7 to help. Protect your business with data encryption. Accept payments from chip (EMV) cards. Accept payments from mobile wallets, including Apple Pay. Create product variations and define multiple prices/quantities.
talech© Point of Sale Solution
Designed for today’s small businesses, talech tablet based solution is easy-to-use and will help you manage your inventory, track sales and grow your business.
SMART TERMINAL
POYNT
Turnkey Solution Features a mobile and countertop credit card terminal, printer, signature pad, PIN pad and docking station.
Wireless freedom WiFi capabilities enables you to take the checkout (and tipping) to your customer, inside or outside your business.
Accept major payment types Process all payment types - contactless EMV cards, Interac and mobile payments such as Apple Pay®* (NFC) and many more...
Smart Terminal Solutions
Function meets form in a new breed of wireless terminal that delivers an exceptional guest experience. Poynt is an all-in-one smart device that looks great and gives both you and your guests a great view of every transaction.
MOBILE & ECOMMERCE Grow online sales across multiple channels worldwide. Widest variety of payment options available. Fit your needs and easily expand your global reach. Learn more about visitors of your online store. Help add value to your business. Ensure faster, uninterrupted online payment service.
Mobile & E-Commerce Solutions
E-Commerce is revolutionizing the market and giving businesses the opportunity to open up their doors to a global base of clients instead of operating only locally.
18
E-Commerce
How To Be Featured On A Podcast In Your Industry
Courtesy: DANIELLE CORCIONE
The podcast industry is a booming one. A
people more than 12 years of age said
marketing. These shows often invite and
decade ago, podcasts were a niche
they have listened to a podcast before in
feature guests on episodes to discuss a
addition to your audio library on your
2016. Additionally, the same report
particular topic. This press opportunity is
mobile device. However, the number of
added that an estimated 21 percent (57
a great way to expand your brand
people who regularly listen to podcasts
million) of people over 12 listen to
awareness and reach potential new
has increased dramatically, especially in
podcasts on at least a monthly basis.
customers.
the past five years. Listeners can choose from a wide variety
So how do you become featured as a
an
of podcasts, many of which are oriented
podcast guest? Business News Daily
estimated 36 percent (98 million) of
around business, social media and
talked to two podcast hosts about how
According
to
Edison
Research,
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
19
they select guests for their shows.
1. Have a story to tell Whether
the
podcast
is
conversation-driven or not, there is
someone pitching to the show hasn't
Inquire about any podcast connections in
actually listened to an episode. Don't fall
your professional network. Podcast hosts
into that trap: Research the podcast by
are often open to recommendations on
reading its website entirely as well as
who to feature, if a colleague can verify
listening to a few episodes.
they are a good candidate for an interview.
always some type of story arc. For business-oriented podcasts in particular,
"How can you ask a guest, 'Add to that
it's
dialogue, that narrative, and how can you
"I find editors, authors, agents, and
empower our community?'" said Parker.
screenwriters
important
to
think
about
what
entrepreneurs from all walks of life can
through
my
personal
network and through recommendations
learn from you.
from trusted colleagues," said Erasmus.
Estelle Erasmus, host and curator of the
3. Cater your pitch to the show's format
American Society of Journalists and
During your background research, pay
industry for the past 20 years, Erasmus'
Authors podcast, AJSA
Direct: Inside
attention to how the podcast episodes
network is wide, but she is still constantly
Intel on Getting Published and Paid Well,
are structured. After all, the hosts and
looking for fresh talent. "ASJA members
says it all begins with a compelling story
editors of the show have worked to
are the top of their field in publishing and
that's specific to a niche audience.
develop that structure.
go through rigorous review before they
Since she has worked in the publishing
are approved, so the organization has "Have a fascinating publishing-related
"We take pride in a fun format," said
high standards, which are expressed in
story that has made you a top name in
Parker.
the podcast guests I select," she added.
chooses guests for her podcast. "If an
In addition to guest interviews, Joblogues
Podcasts are an excellent way to
article you wrote went viral and an agent
features updates on what's going on in
promote your brand in an organic way.
from a well-known firm contacted you
the professional realm as well as the rest
However, finding a podcast you'd be a
and signed you, or if Steven Spielberg
of the world, product reviews, and advice
good fit for takes time and patience. To
wants your movie rights – it just
segments.
make a genuine connection with a
publishing," she said on how she
podcast, you need not only a compelling
happened to writer Judy Batalion – then "If you're not forming our pitch around our
narrative, but to spend time researching
format, our tone, or linking it back in a
the right fit and crafting a unique pitch. Of
2. Do your research
very tangible way to a theme that will
course, reaching out to your professional
It's common for hosts to receive pitches
empower the listener, it makes it difficult
network doesn't hurt either.
from people wanting to be featured on an
for me to see that guest on the show,"
episode of their podcast. However, many
Parker added.
of
4. Reach out to your network
I'm interested in talking to you."
these
pitches
to
Joblogues–
a
conversational podcast about careers, money and life – aren't particularly relevant to the show. "Honestly, the majority of pitches that we receive, we don't consider for the show,” said
Joymarie
Parker,
co-host
of
Joblogues. "It's evident that most people don't take the time to think through the mission of our platform – which is around empowering and inspiring the next generation of working professionals – but not just the mission, but the tone of how we deliver it." For example, it's easy to know when
20
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
The Pros And Cons Of Outsourced Payroll
Courtesy: CATHERINE LOVERING DELUX PAYROLL
mistakes in pay through simple human error.
Con: Business Owners Ultimately are Responsible If a company fails to pay the taxes the business owes on time and accurately, the business still is responsible for those taxes. Even if the IRS prosecutes the payroll company for not properly handing over the tax money, the business might "If you have one employee, get a payroll
deductions
employee
be left owing taxes to the IRS after having
service"
expert
payroll can be complicated, state and
paid money to the payroll company. This
Rhonda Abrams gave readers of "Inc."
federal taxes among them. A payroll
might be the case if the payroll company
magazine
as
company often is better equipped to
has an unscrupulous employee with the
outsourcing this necessary aspect of
calculate these deductions accurately
ability to embezzle funds. The IRS
running a business is tempting, it comes
and consistently. The company also
recommends all companies use the
with risks. Before handing over the
ensures taxes are paid on time. The IRS
Electronic Federal Tax Payment System
responsibility for the paychecks to an
frequently penalizes business owners for
so tax payments are properly made on
outside service, weigh the pros and cons.
errors in payroll-related taxes; one out of
their
three is affected, according to "Inc."
magazine.
is
advice in
financial
2010.
As
much
involved
with
Pro: It's a Time Saver
magazine. The fines levied can cost more
Outsourcing payroll saves a business
than the amount of the error.
time it would otherwise spend calculating
behalf,
according
to
"Forbes"
Con: Paying for Services Businesses Don't Need
to employees and taxation authorities.
Con: The Wrong Company Can Produce Errors
The printing costs of pay stubs might also
A payroll company that has never dealt
subscribe to them by offering all-inclusive
be reduced. Some payroll companies
with unique aspects of a company's
packages. This increases the cost of
offer
payroll,
and
outsourcing payroll, and it's possible the
employees, so you also save time
restaurant employee tips, can introduce
additional services offered are not of true
calculating how many hours are owed
errors into the payroll unknowingly, and
benefit to the business. Outlining what a
each pay period. A company also
undoing the mistakes can be costly and
business is looking for in a payroll
provides services such as direct deposit
an administrative headache. A payroll
company
and online pay stubs to further ease the
company that does not have an interface
provider makes the business better
payroll burden.
that allows businesses to enter their
armed against such a sales pitch.
pay and deductions and remitting checks
a
clock
in/out
function
for
such
employees'
as
hours
unionization
directly
--
therefore requires the payroll company to
Small
input the information -- can introduce
owners
know
MBE BUSINESS MAGAZINE MAY 2018
the
services
and
entice
before
businesses
seeking
a
to
service
and
Pro: It Calculates Taxes Accurately business
Many payroll companies offer other
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
21
MBE
inc.
YOUR SUCCESS IS OUR PASSION
C
RE
BUSINESSES
Your Success Is Our Passion
Address: 104-100 Dynamic Drive,Toronto, ON M1V 5C4 Tel: 1-866-677-1377 | Fax: 1-866-204-6888 E-mail: info@mbeforyou.com 22
WWW.MBEFORYOU.COM
Enjoy the best experience of POS processing with lowest rates and 24/7 Support - Choose from a variety of POS terminals and flexible packages that cater to your needs.
Rental or Lease to Own with Excellent Commission, Residual Income More than 10,000 ATM Machines in North America
Our monthly business magazine is circulated throughout Ontario - we can help you market your business on a budget and boost your sales and revenues.
Software Solutions System Integration Payment Gateway E-commerce Application Information Security Services
Construction Services Contractor Developer
MBBP is the largest privileged membership network in all North America with over 100,000 active members. Join MBBP to avail cost-saving benefits and exclusive discounts.
Refinance Private Mortgage Equity Take Out Business Loan
Telesales Telemarketing Call Centre Our goal is to assist you in maximizing your revenue
Life Insurance Investments Travel Insurance Non Medical Insurance Drug & Dental Insurance
Exceptional Real Estate Services Brokerage Residential Brokerage Commercial
Accounting and Book-keeping PTR Service HST, WSIB & Payroll Deductions All Government Remittances Financial Forecast & Budgeting
Bankrupty Advice How to Improve Your Credit Score Consumer Proposal Financial Planning 23
5 Email Fraud Techniques Used By Cyber Criminals Fake Emails
Invoice
Courtesy: SHRED-IT www.shredit.com
Social Engineering Cyber criminals often do extensive
Disguising malicious
research on social media websites, for
attachments as fake
example, to collect personal information
invoices is the most
they can use to make emails appear
favored
of
legitimate. In an attack, the criminal
lure,
pretends to be a trusted colleague (from
according
to
IT, for example, or an outside contractor)
Symantec
2017
and tries to deceive the victim into
Security
sharing IDs, passwords, and sensitive
type
phishing
Internet Threat
Report.
In
information or performing a fraudulent
criminals
transaction. ZDNet reported that almost
send a legitimate-looking email asking
25% of users will click a malicious link if
Email is the preferred means of business
the receiver to click a link or download an
they think the email is from a friend.
communication for 86% of professionals,
attachment. One in every 4 major
according to HubSpot research. While
malware spam campaigns used this
Ransomware Attacks
the average office worker receives 121
approach in 2016. Tell-tale signs of a
Ransomware, which is most commonly
emails a day and sends around 40
phishing scam include unrealistic threats,
delivered via email, encrypts a victim’s
business emails, 269 billion emails are
poor spelling and grammar, and requests
data and demands a fee to restore it.
sent every day by just over 3.7 billion
for personal information.
According to CNBC, ransomware spiked
phishing,
email users around the world, according
6,000% in 2016, and most victims paid
to a 2017 study by Radicati Group.
Malicious Email Attachments
the ransom in an attempt to recover their
Unfortunately, email-based cyber attacks
Emails
data. Malicious emails disguised as
are sky-rocketing too.
attachments that when opened install
routine
keylogger software, ransomware, and
delivery notifications) or spam, were the
According to the Internet Security Threat
other malware. According to Verizon’s
favored
Report 2017, there’s been a resurgence
2017 Data Breach Investigation’s Report,
ransomware. To avoid becoming a victim
of malicious email as a favored attack
66% of malware was installed via
and easily recover from an attack, back
method for cyber criminals. The report
malicious email attachments in 2016.
up critical data regularly.
Email Spoofing
Embedding secure processes into the
Email spoofing is when headers are
workplace will help to emphasize the
While every workplace device should
forged so the email looks like it came
importance of security too. For example,
have up-to-date IT safeguards including
from a recognized person or place. This
partner with a document destruction
spam and virus filters, firewalls, and other
tactic is often used in phishing and spam
company so all confidential information is
endpoint security, security awareness
campaigns. Often the address or domain
securely destroyed when no longer
training is also critical so that employees
is misspelled by one letter – for example,
needed.
know how to identify suspect email and
maryy@company.com
avoid becoming a victim.
mary@company.com.
can
include
dangerous
correspondence means
of
(invoices
or
spreading
showed that 1 in 131 emails sent was malicious, the highest rate in 5 years.
24
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
instead
of
MBE BUSINESS MAGAZINE MAY 2018
Why WiFi Marketing Is The Best Sales Strategy For Small To Medium-Sized Merchants
Courtesy: SABRINA DE MARZI sabrina@solutionassociatesinc.com | 905-857-9265 Digital Marketing Manager - Falcon Retail
effectively compete with their larger
1. Smartphones are at the heart of consumers’ digital lives
counterparts at a fraction of the cost.
There is an application for everything we
merchants and retailers can easily and
do, and we can increasingly do it all from
The Age of the Smartphone The Canadian mobile market is growing at a rapid rate. Over 81% of Canadians are using smartphones. And according to a
recent
report
from
Catalyst,
smartphone ownership is increasing by a staggering 24% year-over-year. As more consumers embrace smartphones as part of the fabric of their everyday lives, the story shifts from “how mobile is growing” to “how mobile consumer usage and
habits
are
evolving
the
retail
landscape”. It is as clear as the day, for anyone who observes
their
surroundings,
that
consumers are tied to their smartphone
How you ask? Simply put, WiFi Marketing
our smartphones. Even the slow but
is
that
increasing popularity of the Internet of
provides retail owners access to valuable
Things (IoT) has enabled smartphones to
customer insight and a host of marketing
dominate
capabilities
becoming the remote for all connected
a
cloud-based
that
technology
enable
meaningful
the
mobile
mobile connections and a personalized
devices,
brand experience with their patrons.
watches, bands, and more.
including
landscape,
smart
homes,
Secure, easy and affordable to deploy, it uses the access points of a retail venue’s
As a result, most marketers agree that
existing WiFi network to gather and
although there are many connected
collect
via
devices out there, retail business owners
consumer smartphones. Through any
need to focus their marketing efforts on
web browser interface, retail business
the smartphone user segment. Not only
owners or their staff members can easily
is it the default of all mobile or connected
schedule
devices, but they are a default position for
customer
targeted
information
and
personalized
marketing and promotional campaigns
a growing number of Internet users.
on the fly, helping to improve customer value and increase loyalty – ultimately
Offering guests free access to in-store
driving more sales.
WiFi network was a working strategy five
Why WiFi Marketing is the Ideal Sales Strategy
years ago as a way to create positive loitering in order to increase spend and obtain a competitive edge over the
No longer do retailers, small or large,
competition. Today, it’s all about the
need to question the necessity of a
consumer experience, and with the right
mobile marketing budget or justify spend
WiFi Marketing technology, merchants,
on the medium. Those that ignore the
retailers and hospitality owners are
sales and increasing customer loyalty.
mobile consumer are doomed to fall
provided with a unique opportunity to
behind or out of favor with consumers,
deliver a personalized brand experience
Mobile Marketing – No longer a Big Boy playground
and fast.
to their WiFi users via their smartphone
aHere are several obvious reasons why
devices.
mobile consumer should be an important
Reaching
focus for your business and why WiFi
impression on any mobile customer
Marketing is the ideal solution for the job.
requires the ability to tap into their
device and keep them within arm’s reach at all times. It’s no wonder why many big retailers recognize that smartphones are a strong branding channel for growing
Thanks to the WiFi Marketing technology available today, like that offered by Falcon Retail Inc., now small to medium-sized MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
and
leaving
a
lasting
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
25
emotions and elicit a positive response.
left
Giving them a discount on their next
reaching customers where and when it
surely
purchase or sending them an email
matters most.
marketing and commerce platform. Not
about your new product or flyer isn’t all
Measuring campaign results are just as
surprising,
that impressive. Personally inviting them
easy and go beyond the number of opens
Messenger back in 2011, but today is
to try a new product and offering them a
and click-trough’s. With WiFi Marketing
now host to more than 1.3 billion users
discount because it is their birthday or
you’ll understand actual footfall and
and 60 million businesses; a shear
simply because they visit you often is
number of customers who physically
indication of the power SMS has on
more compelling.
–
maximizing
engagement
by
evolving
into
a
full-fledged opened
up
Creating a branded
visited your property after a campaign
today’s consumer market, despite the
customer experience that builds loyal
has ended. The customer data and
recent negative publicity Facebook has
relationships is key, and WiFi Marketing
analytics received enables you properly
been experiencing.
is the ideal technology platform that will
measure your campaign impact and
allow you to do it more efficiently than
identify groups of users and promotions
Since smartphones are becoming the
any other digital medium, at a fraction of
bring in the most traffic so you can refine
primary source of media for consumers,
the cost.
your targeting for even better results next
and SMS being their communication tool
time.
of choice, WiFi Marketing is poised to be
2. Bridging the digital and “brick-and-mortar” retail world
3. Duplicity resolved
contender. Not only does it have the
Smart
offline
Consumers transact in the offline world
ability to capture consumer mobile
in-store
with a multiplicity of different identities
numbers as a WiFi login authentication
promotions, events, and free samples are
and across different channels – for
option which can feed into any CRM
powerful
delighting
example, different store loyalty cards at
database, merchants and retail owners
consumers and driving retail sales.
different retailers. The challenge is in
can successfully and quickly implement
However, the challenge is that there has
identifying duplicate identities from your
mobile
been limited data to prove it.
customer marketing list. Such inflated
communicate
customer lists cause retail owners to
consumers in a more direct and relevant
The fact still remains that offline and
spend double or triple times the cost on
way than ever before.
online
separate
traditional marketing initiatives, which
channels. They’re interconnected parts of
ultimately burns into their return on
In Conclusion
the same customer acquisition engine.
investment.
It is hard to say how mobile consumer
marketers
marketing
know
techniques techniques
marketing
that like
for
aren’t
a
wise
SMS
outbound
messaging and
marketing
strategies engage
to with
usage and habits will play out in the
They need to work together in providing a and
WiFi Marketing offers a clear advantage.
following years. The one thing we can say
marketing
It has the ability to identify unique
for sure is that it is definitely going to be
customers using their contact log-in
more of the same. Therefore, as any size
authentication ID, enabling you to reach
merchant or retail owner, your focus
out to the right audience at the right time
needs to gear towards consumer trends
WiFi Marketing enables you to promote
without duplicating efforts. It also offers a
in order to attract more customers to your
in-store events and promotions directly to
consistent and unified view of the
business and provide them the best
customers’ smartphone devices utilizing
customer, with the ability to track their
experience that will ensure improved
hyper-targeted
SMS
actions across digital campaigns in
customer loyalty and repeat business.
campaigns. What’s even sweeter is that
real-time, improving customer insight and
you can easily drill-down and pinpoint the
decision-making that feed in improving
It may be time for your business to
exact customer audience you wish to
the bottom line.
consider WiFi Marketing as part of your
seamless
brand
providing analytics
experience
closed-loop to
properly
evaluate
the
customer journey.
and
overall marketing and mobile sales
target based on specific demographics or
26
whopping 86%. This medium is slowly but
behaviors, including how often they visit,
4. Messaging is the new medium
their birthday, gender, interest and more.
More consumers use messaging apps
Campaigns can be scheduled for a
today
specific date or triggered by an event,
According
such as when they enter your venue,
messaging (SMS) is the tool of choice for
during their stay or right after they have
Canadian
W W W. M B E F O RYO U. C O M
|
than
they to
do
ComScore,
smartphone
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
social
users
strategy.
media. instant at
a
MBE BUSINESS MAGAZINE MAY 2018
Retail Merchant Association /MBBP Members
Save 3.5 cents per litre* with the Esso Business Card Program
Advantages
Whether you have a small sales force or a large fleet of service vehicles, the Esso Business Card Program gives you exceptional fuel savings, powerful and easy-to-use fuel management tools and broad acceptance at more than 1,800 Esso stations in Canada.
Drive more money to your bottom line with volume discounts Easily pay bills, manage cards and track expenses with our time-saving online tools Reduce or eliminate unwanted driver spending with purchase restrictions Reward your employees and yourself with the Esso Extra™ and AeroplanŽ programs**
For more information or to enroll, please contact: p.1-800-835-4601 f.800-831-4019 essosales@fleetlink.com essobusinesscards.ca/RMA *New accounts only. Valid at participating Esso locations. Rebates earned will be credited directly to your account(s). Eligible only for members of **Esso and EssoExtra are registered trade-marks of Imperial Oil Limited. Imperial Oil, licensee. Speedpass is a registered trademark of Exxon Mobil Corporation, or one of its subsidiaries. Aeroplan is a registered trademark of Aimia Canada Inc. Offer valid at participating Esso stations. Speedpass key tags received in Canada are only valid in Canada. The Esso Business Card program is administered by WEX Inc.
ESS 20160620
27
The Birth Of The National Hockey League (NHL)
Courtesy: www.thecanadianencyclopedia.ca
28
When the National Hockey League
Hotel in MontrĂŠal. Elmer Ferguson was
formed in late 1917, few could imagine
the lone reporter sitting waiting for news.
the importance it would have in the fabric
The first man to emerge from behind
George Kennedy, owner of the Montreal
of Canadian life. On 22 November, a
closed doors of the meeting was Frank
Canadiens, was more forthcoming: "It's
group of team owners from the struggling
Calder, who would become president of
like our old league except that we haven't
National
(NHA)
the new league. Ferguson hollered after
invited Eddie Livingstone to be part of it,"
gathered for a meeting in the Windsor
him, "Hey Frank, what happened?"
he told Ferguson. Five of the six owners
Hockey
Association
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
"Nothing much," replied Calder.
MBE BUSINESS MAGAZINE MAY 2018
of the old National Hockey Association
owners purchased the best players that
negotiate higher salaries and bonuses
had finally gotten tired of the stubborn
money
with top players.
and confrontational owner of the Toronto
Steinbrenner of his day, mine owner John
By 1917, some were predicting the end
Blueshirts, Eddie Livingstone. So they
Ambrose O'Brien assembled a team of
of professional hockey. “’PRO.’ HOCKEY
met without him and made a new league
superstars to play for him in the town of
ON LAST LEGS,” announced The Globe
(which officially came into existence on
Renfrew,
Fred
on 6 November. The NHA situation was
26 November 1917). Livingstone was
"Cyclone" Taylor and the Patrick brothers,
described as “critical” as the “Public Tires
"always arguing,” Ottawa manager and
Frank and Lester. Taylor became the
of Money-Chasers and Turns to Fast
co-owner Tommy Gorman said, "Without
highest-paid player, receiving $5,250,
Young Amateur Teams.” Interest was
him we can get down to the business of
more than twice the prime minister’s
waning as the Association had too many
making money.”
salary! Renfrew paid Lester and Frank
older, slower veteran players — many
Patrick the lofty sums of $3,000 and
young men were off to war.
could
buy.
Ontario,
The
George
including
Professional hockey was barely a few
$2,000, respectively. In 1909, O’Brien
years old but it had already created a
became co-founder of the National
There was no guarantee in 1917 that
familiar
Hockey Association, forerunner of the
professional hockey would survive, and
National Hockey League.
no one at the time would have predicted
landscape:
quarrels
among
owners, soaring salaries, lawsuits and injunctions,
salary
caps,
bankrupt
that the NHA’s successor, the National
franchises — all the slings and arrows
However,
the
Hockey League, would become the
the market is heir to.
escalation of player salaries forced
premier professional league in the world.
several
bidding teams
to
wars fold,
and
including
The first openly professional hockey
Haileybury and Cobalt. For the 1910–11
For better and for worse, the professional
team was the Portage Lakes hockey club,
season, NHA club owners, who had
leagues changed the game of hockey.
founded in 1900 by dentist J.L. Gibson, a
induced players to sign for high salaries
Once played primarily for fun, love of the
Canadian
to
(and then all lost money in the 1909-10
game, and local pride, it became part of
Houghton, Michigan. In 1903, “Doc”
who
season), established the first salary cap,
the culture of business. It was the
Gibson decided to pay for talent, and so
at $5,000 for each team. Players who had
business
team management hired the best players
been earning up to $1,800 would have to
organizational skills and the money to
from Canada. The Portage Lakes club
settle for about $500; there was talk of a
organize the sport, pay the players and
was so good that other teams in Canada
player union but, in the end, most players
get new stadiums built. In return, they
and the United States had to follow its
accepted the decrease in salary. In
wanted ownership of the game. It would
lead and pay players to compete,
practice, though, competition for players
not be long before the professional NHL
regardless
about
within the NHA (and with the Pacific
had control of the Stanley Cup, which
professionalism in sports. The success of
Coast Hockey Association) led club
Lord Stanleyhad intended to celebrate
the club also led to formation of the
owners to bypass the regulations and
the values of amateur sport.
of
had
relocated
concerns
class
who
had
the
International Hockey League in 1904, with three teams in Michigan, another in Pittsburgh, Pennsylvania and one in Sault Ste. Marie, Ontario. (The league disbanded in 1907.) It also contributed to the 1906 decision by the Eastern Canada Amateur Hockey Association to officially allow professional players in the league. Teams began openly competing for players. In fall 1907, Tom Phillips, star of the Kenora Thistles, signed with Ottawa for $1,800. Professional teams popped up in the most unlikely places, such as Cobalt and Haileybury, Ontario, where wealthy mine
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
29
How I Took My Business From Instagram To E-Commerce
Courtesy: MACAIRE DOUGLAS
after my children. During the first year of operation, I relied on Instagram for promotion. One post could lead to dozens of sales, and it was my biggest traffic driver early on. Many of my Instagram followers became loyal customers; and I already knew their likes and dislikes. I bounced ideas off my following and knew that if they didn't go crazy over a brand, it wasn't a good investment. We still use social media every day for marketing; but it has definitely changed. Instagram's algorithm flip has impacted us as engagement and follower growth trended downward. This forced us to be creative and prioritize Facebook ads, In 2013, I felt lost. I was living in Brooklyn
When we moved back home to Chicago,
Google AdWords and email marketing,
with my husband and our one-year-old;
my
where we've seen the most success.
and while I was grateful to be a
building; and I realized I needed to open
stay-at-home parent, I missed working
an online store – a website where
In 2016, we opened a brick and mortar
and relishing in a creative outlet. I wanted
parents could buy all their favorite kids'
studio in Lakeview, New York, where we
to find something for myself, so I started
clothing in one place, trust the quality and
reach a different market and have the
brainstorming.
receive styling tips from one parent to
flexibility
another.
inventory. We now do all our shipping out
following
was
really
Around this time, I stumbled upon the
host
events
and
vary
of the store's back room.
buy, sell, trade world of kids clothing on
With a shopper's perspective and a
Instagram. I was instantly hooked. When
background in marketing and social
As we continue to grow, I've found that
I had my son, I discovered the clothing
media, I knew what I wanted to see in an
I'm passionate about helping others
market for boys was lacking. I wanted to
online store. I had made connections with
launch their online businesses. I love
support small businesses and realized
brands on Instagram and felt passionate
sharing this knowledge and seeing
there were fun, family-owned clothing
about
others succeed.
brands all over Instagram. I started my
eco-friendly children's clothing.
sharing
fashionable
and
"Instagram shop" and sold my son's
30
to
The biggest piece of advice I can give is
clothing and shared brands I loved. Little
A few months and many sleepless nights
to stay true to your mission. I never
did I know this would be the start of a
later, Half Pint Shop was born. It wasn't
strayed too far from the roots of my
bigger idea.
just a business; it was my creative outlet,
Instagram shop and have always kept the
something I could do while still looking
store's core values in mind.
Employment (Contract Of Service) And Non Employment (Contract For Service) Relationships
Courtesy: PAUL WEARING
Employers are always looking for ways to
service purchaser ( the company ) over
contractor), the work relationship can be
reduce their overhead. Employees are
the service provider’s activities on a day
terminated without notice on completion
usually a necessary cost of selling your
to day basis
of an assignment or before completion of
business’s products or services.
But
• Whether the service provider provides
the
what if you could avoid the “employment
his/her own equipment
termination compensation. You virtually
relationship” and all the red tape,
• Whether the service provider has
have no responsibility to the government
government
employees of his /her own
except to issue a T5 reporting the fees
• The degree of financial risk taken by the
paid to the service provider.
reporting,
administration
and
payroll termination
compensation liability and still have the
service provider
benefit of the work being performed.
• The
Contracting “independent
for
services
with
contractor”
an (self
-employed) might be a solution, if the
degree
of
responsibility
assignment
without
liability
for
for
To better understand the “employment
investment and management of the
relationship” and the non- employment”
service by the service provider, and
(independent contractor) relationship, the
• The service provider’s opportunity for
essence of an employment relationship is
profit.
the degree of control that the employer
relationship meets the rules of the
exercises over the employee, including
Canada Revenue Agency (CRA). There
There is no set formula for the application
the following:
are many benefits to having the work
of each factor to the situation. Ultimately,
• Supply of tools and equipment are
performed by a self –employed person.
the question to ask is, does the service
provided by the employer to the service
No liability for CPP or E.I or income tax
provider provide services as a person in
provider
deductions and no liability for termination
business on his/her own account? The
• Employer absolute right to terminate the
compensation if you chose to end the
relative weight of each factor will depend
services of the service provider
relationship. Unfortunately, you can’t ask
on the particular facts and circumstances
• Absolute right to set the service
the CRA to approve a service contract
of the case.
provider’s hours of work and days of work
relationship in advance of entering into
• Right to set the method by which the
the relationship. You can ask your
The Federal Court of Appeal of Canada
service provider performs the work
accountant or your lawyer if the terms
has
• Service provider has no employees of
and conditions of the relationship qualify
consideration:
his/her own.
for “independent contractor” status, but
• Examination of the subjective intent of
As you can see, the legalities of the
they will likely give you a qualified
each party to the contract
analysis of the terms of the work
answer. You can only learn if the CRA
• Determination of whether the parties’
relationship
approves if your company is audited.
subjective intentions can in fact be
cautious, the next time someone pitches
objectively sustained.
a work relationship to you, offering their
added
further
analysis
for
Factors that the Supreme Court of
complicated.
Be
services as “self-employed”. There is
Canada has observed to be relevant
If you are successful in persuading the
include:
CRA that the person who you are treating
• The level of (degree ) of control of the
as
MBE BUSINESS MAGAZINE MAY 2018
are
self-employed
more to the idea than just the name.
(independent
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
31
Five Simple Steps To Protect Your Business From Phishing
Courtesy: INTERAC www.interac.ca
sender through a different channel to check if it’s real. 2. If you think the notification is a scam masquerading as an
Interac
e-Transfer®,
forward
the
to
phishing@interac.ca so our fraud team can further investigate. 3. Don’t click on any links or open any attachments if you receive them from a sender you don’t recognize. 4. Look for errors or strange typos in the text of an email notification. A common error in phishing emails is the “$” sign appearing after the amount, instead of before it. 5. If you accidentally fill out personal or business information in a link from a phishing scam, change the online banking password and contact your bank right away. If
you’re
like
most
businesses,
phishing
makes
you
While phishing is top of mind for us this year, Spring is a great
uncomfortable. In a recent Interac survey, we found that almost
opportunity to refresh offline fraud prevention tips as well:
one quarter of Canadians have clicked on a link that resulted in
1. Treat your merchant terminals like cash. Keep terminals
a phishing scam. It’s no wonder Canadians are more likely to be
out-of-sight when not in use, and check them regularly for
worried about payment fraud scams such as phishing and
anything unusual.
skimming than they are about having their homes broken into or
2. Remind customers to insert their own cards when making an
their cars stolen. Fortunately, there are things you can do to
in-store purchase, shield the PIN pad when entering their PIN,
protect yourself and your business from online scams.
and to remove their card when the transaction is complete. 3. Reassure your customers that Interac Flash® and Interac®
Phishing is a scam where fraudsters try to get information –
Debit on mobile is a safe and secure way to transact. This
such as passwords, card numbers or other customer information
technology makes it next to impossible to create counterfeit
– by masquerading as a trusted person or business. This is
cards and protects consumers against fraudulent activity like
usually through email, text or an instant message, but also
skimming, transaction reply types of fraud, and tactics like
sometimes by phone. Almost two-thirds of the people surveyed
electronic pickpocketing.
said they’ve been tempted to click on a link they weren’t completely sure was safe. Chances are, you or one of your
Whether as a business or consumer, you can never be
employees have experienced a similar feeling at some point in
complacent when it comes to securing your customer and
your online travels.
financial information. As always, the best offence is a good defence.
In recognition of Fraud Prevention Month, here are tips from Interac that will help you protect your business:
Rob Fodor is Interac Corp.’s Chief Data Scientist and Vice
1. Trust your gut. If you or your employees receive an
President of Fraud
unexpected deposit or money request notification, contact the
32
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
The Most Effective Way To Attract And Retain Top Talent
Courtesy: NORTHERN FINANCIAL GROUP www.northernfinancialgroup.ca or
more
employees
without having to provide medical information (or a group of two employees – medical
information
is
required) • You can choose from different coverage levels: Gold, Silver, Bronze – AND you can mix and match! •
Very
cost-effective:
Northern Financial Group Attracting and retaining great employees
Carnevale,
have become top priority for most small
Financial Group.
businesses
that
recognize
President
of
Northern
helps you make the most out of your benefits dollar AND the monthly rates are
their
pre-set!
employees as a core investment in their
Expensive benefits plans are a product of
• Step-by-step guide and support are
business. One of the most effective ways
the past
provided
to do that is by offering health benefits.
Many business owners are missing out
•
on a great opportunity to grow due to only
reimbursed within 48 hours
Claims
submitted
online
will
be
Why is it important?
seeing expensive benefits plans on the
The success of your company depends
market that were made for big companies
Your takeaway
largely on your employees, therefore
with big budgets. The good news is that
Understanding
happy and satisfied employees will equal
there
employees play in the success of your
better productivity, increased will to take
businesses!
of
business can create a desirable and
initiative and healthy profits for your
companies in Canada already use: the
profitable company faster than you think.
establishment. High performing workers
Olympic Benefits Plan.
Start exploring your options now and
is
an
alternative
One
that
for
small
hundreds
will want to stay if they feel valued and safe.
the
key
role
your
begin the new year with a fresh mindset What is the Olympic Benefits Plan?
and a well-allocated budget.
Northern Financial Group is an insurance “Your employees make it their business
and investment company that specializes
Visit www.northernfinancialgroup.ca or
to make sure yours is taken care of, so it’s
in small business benefits plans. Using
call 905-812-8811 to book a meeting with
reasonable to expect that you take care
their 30+ years of knowledge and
one of the Northern Financial Group
of your employees, as well. When you
experience, they created the Olympic
representatives.
offer a group benefits package to them,
Benefits Plan, an affordable solution for
you’re offering security in the form of
companies like yours.
financial and medical coverage. Securing your most valuable staff means reliable
How it can help your business:
growth for your business.” – says Louie
•
MBE BUSINESS MAGAZINE MAY 2018
It is available for groups of three
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
33
Streamline Your Shipping With These 5 Tips!
Courtesy: www.eshipper.com
Take a look at how you ship your product.
there
utilize
consolidate your shipping, fulfill your
Is there any way to optimize your
technology, you should grab it! Maybe
shipping orders at once as opposed to
shipping processes and make them more
you’re not sure where to start. Here are a
filling them throughout the day. Have a
efficient? There are several different
few strategies that can help you on the
shipping
ways you can streamline your shipping
road to shipping efficiency.
eCommerce customers. You can even
is
an
opportunity
to
process. These can save your business
34
Grouping Shipments
decreasing labour and time. Whenever
To
|
deadline
for
your
advertise faster shipping if an order is
or eCommerce business money by
W W W. M B E F O RYO U. C O M
time
increase
your
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
placed before a set time that suits your efficiency
and
shipping needs. This gives the client
MBE BUSINESS MAGAZINE MAY 2018
incentive to order at an earlier time and it
integrated into your checkout on your
Have a Strong Return Policy
relieves the pressure off your business to
eCommerce site which removes the
Having the ability to process return
be driven by orders. By shipping all at
burden of manually calculating each
orders quickly is key for your customers.
once, you reduce several payments into
order and the shipping required. As the
Nothing will cause a customer to hesitate
one payment. One payment is much
customer pays for their order, the
more than having a cumbersome or
easier to organize than several different
shipping request has already been made.
costly return policy. One way is to have a
ones.
You can also automate your shipping
place online to print a return label for the
processes so that labels are created
Pick Areas
client’s order. Placing an unpaid return
automatically with every new order, make
label into the box can increase efficiency
Your warehouse should already be set up
sure your shipping provider has this
and facilitate things for your client, but
for efficient picking of the product. Bins
technology!
beware, it also may increase returns. The
should be organized, labeled with SKU’s and easily accessible for the staff to pick.
return charge only activates if the return
Automated Insurance
label gets scanned.
Items such as expensive parcels, rare One major way to streamline shipping is
items, international packages, etc., may
By introducing these solutions into your
to use a pick-and-pack warehouse
require insurance on the shipment. Once
shipping, you give your eCommerce
service which takes the load off your
again,
business room to grow. Your company
shoulders and gives your company a
streamline shipping. Create a cut-off on
can
fast-track to growth through warehousing
shipment price or size to require different
operations, growth and development.
fulfillment.
levels of insurance. This removes the
eShipper is here to help! Please contact
element of second-guessing how much
Make Use of Technology
your
insurance
each
carole@eshipper.com or 647-282-3652,
In the today’s world, there is no reason
shipment. The back-office intelligence on
with any shipping questions or for a cost
for
your site will automate this coverage and
review of your current program. Happy
help save time.
shipping everyone!
handwritten
orders
or
waybills.
Automation has streamlined shipping in a
automate
is
your
practices
necessary
for
to
dedicate
more
eShipper
time
toward
reps
big way. Your shipping can now be
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
35
IMAGINATIVE
SOLUTIONS THAT REINVENT BUSINESS
Imaginative Solutions that Reinvent Business
Our team comprises of enthusiastic experts forming a group of researchers / innovators and engineers who strive to transform idea into platforms virtually - empowering our clients globally
OUR SERVICES
ATM Solutions
Rewards & Loyalty Solutions
Card Solutions
Payment Network & Switches
Mobile Solutions
Business Intelligence Solutions
Account Processing
Information Management Systems
Internet Banking Solutions
Credit & Debit Processing Solutions
Automated Clearing House
Electronic Billing & Payment Solutions
MB Global is a software house and IT firm that specializes in providing financial technology solutions to enterprises and firms worldwide. We serve more than 10,000 clients worldwide with the vision of becoming the largest provider of information technology services to the financial industry.
For all business inquiries 1-866-667-1377 E-mail: info@mbeforyou.com 36
MERCHANT'S FIRST CHOICE FOR PAYMENT PROCESSING MOBILE Take payments on the go with an intutive mobile app that's compatible with most smartphones and tablets. IN-STORE Accepts payment in person with ease using your computer and a broad range of optional devices such as card reader and PIN Pads. E-COMMERCE Manage your e-commerce business along with all of your other payment transaction in one secure place. BACK OFFICE MAIL & PHONE Process your mail and phone payments online. Great POS is ideal for recurring and installment payments too.
OUR BEST DEALS PAX S80 Terminal $19.99 Rental/month Debit 0.05 cents Visa/Master 1.59% Non Qualified 0.30%
ICT250 Terminal $26.99 Rental/month Debit 0.06 cents Visa/Master 1.61% Non Qualified 0.49%
Mobile Pay Plus Device $229 Purchase $20 Rent/month
VX670 or VX820 $29.29 Rental/Month Debit 0.04 cents User Free 80/20 Batch Close $0.0
IWL255 3G Wireless $32.99 Rental/month Debit 0.06 cents Visa/Master 1.69% Non Qualified 0.064%
Virtual Amont (with Mobile Swipper) $50 Purchase $15 Rent/month
PAX S90 Wireless Terminal GPRS $25.99 Rental/month Debit 0.06 cents Visa/Master 1.61% Sim Card $8.99
IWL220 Bluetooth $30 Rental/month
Exchange Progran Change your Existing POS for a New One
Tel: 1-844-894-7328 |E-mail: info@greatpos.ca | www.greatpos.ca 37
38
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
39
Project: "The Oak & Co.", Helping you is what we do.
MAHMOOD NAQVI
SYED HASSAN
Direct: 416 939 9378
Direct: 647 832 7265
SALES REPRESENTATIVE
Direct: 416 918 1356
40
BROKER
We are excited to bring a Great Condo project in the heart of Oakville "The Oak & Co." This location is surrounded by variety of amenities like: - Go Station - Sheridan College - Primary and Secondary Schools - Lake Ontario - Oakville Trafalgar Memorial Hospital - Malls - HWY's: 407,403 & QEW
Exclusive offer: 10% down only! $5,000 - $10,000 price discounts
Grand Buffet
T o ut e d a s t h e B e st m u lt i e t h n i c b uff e t i n
CONTACT:
SCAN ME
Address: 4141 Dixie Road Mississauga, ON L4W 1V5 Tel: (905) 212-1255 | Email: info@continentalgrandbuffet.ca Web: www.continentalgrandbuffet.ca 41
A Meaningful Mission Makes For A Stronger Business Opportunity
Courtesy: MANISH VAKIL
As chief executive officer of a franchise
Each
operates
Tumbles, we provide solutions to this
business, I spend a lot of time at
multiple business lines out of a single
crisis. We want franchisees who see us
conferences and expos; and it seems
location. Those business lines include
as an opportunity to help children lead
everyone talks about the same thing:
gym classes, STEM learning classes,
healthier, happier lives.
financial opportunity.
Tumbles
Tumbles
Zone
franchise
indoor
playground,
birthday parties, evening Kids Night Out
Visit any Tumbles location at any time of
Successful businessmen and women
events and more. The business lines
day, and you’ll see crowds of children
want franchise opportunities that promise
operate under the same roof and ensure
moving, laughing, playing and learning –
significant financial returns, and there’s
the entirety of the location’s space is
all in a safe environment. These activities
nothing wrong with that. But it's even
being used morning, noon and night.
help prevent obesity, accelerate motor
better when your company offers more than just a monetary profit.
skills, enhance social awareness and Best of all, we only have to market to a
improve
family once at Tumbles – which keeps
business worth getting out of bed for
expenses low and revenue high.
each morning.
to children and their parents. After
To maximize the financial opportunity, we
The sales job is easy when meeting with
serving as a franchisee myself for nine
built our own backend systems. When we
prospective franchisees. We’re able to be
years, I bought Tumbles in 2014.
find the right franchisee, we can offer him
highly selective in choosing our owners,
Tumbles is a company that provides
cognitive
ability.
That’s
a
educational and entertainment services
or her a proven business template and
which further enhances the quality of
I first considered buying the company
the systems needed to run that business
what we offer to customers.
because I saw the financial opportunity –
efficiently. It’s an incredible opportunity,
You can build a good business on
much like my fellow conference and expo
and we’ve enjoyed great success in
financial opportunity alone. But I’ve found
attendees. But I ultimately made the
gaining
that
decision to buy the company because I
franchisees.
meaningful mission is a formula for great
recognized
Statistics show that poor child health is a
success.
that
Tumbles
meaningful mission.
42
W W W. M B E F O RYO U. C O M
serves
a
interest
from
prospective
coupling
it
with
a
powerful,
growing concern in our country. At
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE 2018
B M / RMA A M R . W WW
A D A N BP CA
M O C . A D CANA
MB Enterprises (MBBP) and The Retail Merchants Association of Canada (RMA) have joined hands with the objective of providing cost saving programs and benefits designed to keep members strong and profitable.
TOP
S T I F E N BE
The influx of over 100,000 MBBP members to the current RMA membership also allows us to offer a huge array of combined benefits to better serve our Members, Associations and Associate Supplier partners. This also brings a powerful range of new resources and negotiating power.
Address: 104-100 Dynamic Drive, Toronto, ON, M1V 5C4 Tel: (416) 293-2100 Toll Free: (1-855) 669-6227 Fax: (1- 866) 204 6888 E-mail: info@rmacanada.com Website: www.rmacanada.com 43
44
Payment Processing Services Credit & Debit Cards
01.
ATM Deals and Offers
02.
Esso (Imperial Oil) and Exchange Solutions
03.
Shell Canada
04.
Energy Savings
05.
Grocery Coupon Redemption Service
06.
Choice Hotels
07.
Deluxe Nebs
08.
Drug Plan
09.
Federated Insurance
10.
Northern Financial Group
11.
Home, Auto, Health, Dental and Life Insurance
12.
J. Paul Wearing Barristers & Solicitors
13.
e-Shipper
14.
Accounting Services
15.
MBE Business Magazine
16.
Real Estate
17.
Cineplex Discount
18.
Travel & Tours and Avis /Budget Group
19.
TruRating
20.
Immigration Services
21.
MBE Technologies
22.
Mortgage /Business Loans
23.
MBE Construction
24.
Credit Counselling
25.
RMA and MBBP Revenue Sharing
26.
Deluxe Payroll (formerly NEBS)
27.
BI Logistics Services Inc.
28.
Cubeler
29.
R-5 Communications
30. 45
46
Raedan Freight Services
31.
Voortman Cookies
32.
Weston Bakeries
33.
INTERAC
34.
South Cove Foods LP.
35.
Falcon Retail
36.
BlueSun Solar
37.
Canadian Corporate Legal Services
38.
ACCEO
39.
LVM Tech
40.
Schooley Mitchell TelecomConsultants
41.
Telus
42.
Office Central
43.
The New Retail
44.
TRM MultiTech Services
45.
E-Commerce Fraud: What Your SMB Needs To Know
Courtesy: MATT D'ANGELO
an increase in online and digital sales,
Shop, said that her online retail business
fraudsters have more power than ever to
has been the target of fraudsters in the
steal
past. Fraudsters would charge products
from
both
businesses
and
to a stolen credit card. A few months
consumers.
later, the cardholder would realize their It's important to protect both yourself and
information had been stolen and file a
your business from potential attacks. This
dispute with their bank, so Half Pint Shop
can include using third-party protection
would have to refund the money. This is
services, but the best practices involve
known as a chargeback, and Douglas
E-commerce has exploded in the past
daily habits to improve your credit and
estimates that her business has lost
five
information hygiene.
close to $1,200 from it. For a small
years.
increased
Easy
social
website media
design,
traffic,
and
business, this is a significant number.
convenience have made buying and
Fraud: How it works
Douglas
selling online products a pillar of the
There are many different types of
advertising strategy for a popular baby
shopping experience. In the face of this
e-commerce fraud and several ways
lounger called DockATot to avoid the
expansion, however, massive data leaks,
fraudsters can steal from businesses and
number of fraudulent orders she was
haphazard security and bad consumer
consumers. Essentially, fraud occurs
receiving.
credit practices have left this industry
when an individual steals money or a
vulnerable.
product (or both) from a business using a
"When we were advertising it, and
stolen identity. There are several ways
someone was searching for that, we
This last holiday season, fraud attempts
this can happen – chargebacks, refund
were one of the top picks," she said.
increased by 22 percent from the
fraud or card testing, for example – but at
"That's when we saw a lot of the fraud."
previous
its core, a fraudster operates with stolen
year,
according
to
ACI
Worldwide, a company that handles
even
had
to
change
her
While fraudsters obtained both the
information to steal more stuff.
payment systems for major retailers and
product
and
payment
through
a
financial institutions. As more buyers turn
Oftentimes, businesses won't realize
chargeback, this overall form of fraud is
online to make purchases, fraudsters
they've
fraudulent
known as clean fraud. Clean fraud, or
have even more opportunity to expose
transaction until weeks or even months
when fraudsters purchase products with
both consumers and merchants. Massive
later. This is why fraud can be so
stolen information and circumnavigate
data leaks and lax company security add
dangerous – it's often a silent crime, and
fraud detectors by using verification
to this issue.
by the time all parties involved realize, it
information, has become more common.
In October 2017, 145.5 million people's
can be too late to find the criminal or
Unlike
data was exposed. The Equifax data
dispute charges. That's why the best way
fraud is committed by fraudsters who
breach was one of the largest in history,
to protect your business is to consistently
have more information and can often be
and sensitive information such as Social
monitor and foster positive habits so that,
harder to detect. Erika Dietrich, director
Security numbers and home addresses
if a fraudulent transaction does occur,
of risk management for ACI Worldwide,
was released. Several smaller breaches
you're on top of it.
said that clean fraud poses a major risk
processed
a
have also left people at risk. With a large database of customer information, and
MBE BUSINESS MAGAZINE MAY 2018
standard
chargebacks,
clean
to e-commerce owners. Macaire Douglas, co-founder of Half Pint
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
47
"The most common type of fraud trends
the same password and predictable
• Shipping address is different from
that we see today is most often clean
usernames
billing. Since the fraudster's address will
fraud or one-hit wonders," she said.
consumers at risk of identity theft.
across
accounts
puts
always be different from the cardholder's,
"They're fraudsters that have access to
this could be the most consistent
loads of data through, unfortunately, the
This type of behavior affects businesses
difference. However, be careful when
number of data compromises that we see
because it makes it easy for criminals to
analyzing this. It's also in line with normal
on a frequent basis … To the merchant, it
impersonate everyday people and steal
consumer behavior – many people order
looks like a valid customer."
products and money from e-commerce
gifts for others or need an item shipped to
businesses.
a different address for various regions.
Dietrich, who has 15 years of fraud
• Customer asks for immediate shipment.
prevention experience, also said that
"Year over year, the percentage of fraud
Fraudsters want the product as quickly as
fraud has become harder to detect than it
has increased," Dietrich said. "[With] the
possible to avoid detection. But rushed
was a few years ago. It can be hard to
access to online data and profiles, and
shipping is also a standard customer
detect, but there are systems in place to
the speed of packages, and the ability of
request. Instead of a marquee sign, think
alert businesses of fraudulent activity,
fraudsters to buy online and pick up items
of it as an added detail that could prompt
and some practices you can enact to
in store, they're really, really focused on
suspicion.
protect yourself and your business.
things that enable them to get the
• The email address looks strange. Be
[product] quickly."
conscious of email addresses that don't
Why does fraud occur?
seem
normal.
Douglas
said
she
Fraudulent purchases are largely a
How to prevent fraud
sometimes does some research on the
symptom of growing consumer demand
Preventing fraud, as a business owner,
company the address is from to see if it
and the willingness of e-commerce
can be a complicated endeavor. There
exists.
businesses to meet consumer needs.
are a host of companies and platforms
• Reach out to suspicious orders.
Amazon
you can purchase to protect your
Reaching out to the customer to gauge
companies have made shopping easy
business,
and
who they are and what they need the
and convenient; you don't even have to
monitor your transactions. Many major
product for can be a good way to find out
leave your house to pick up a package.
banks or payment systems integrate
if they're a real customer. Douglas said
Amazon delivered roughly 5 billion
fraud detection technology into their
she often reaches out to customers who
packages via Prime in 2017.
platforms. Douglas said she uses PayPal
place suspicious orders and asks if they
and Stride's detection software during
can provide a phone number for delivery
transactions.
or if they need a gift receipt.
immediacy," Dietrich said. "When you
While these systems are helpful, nothing
Bottom line
have frictionless and immediacy, that
is guaranteed. If you're running a small
Fraud is hard to detect and requires
means [when it comes to] the capability
business operation, it may still be in your
diligence and constant monitoring. If
to question and scrutinize things that
power to analyze and review each
you're running a small business and can
don't look right, your time is limited."
transaction – or a group of transactions
manage to monitor and review certain
prone to fraud – to ensure your business
orders of specific products, then regular
These behaviors establish a playing field
is safe. Douglas has been doing that
monitoring is your best bet. If you're
for fraudsters that's ripe with opportunity
since she saw the spike in fraudulent
running a larger business, consider
for theft, but fraudsters succeed because
orders. If
you're
of our own bad online habits. Keeper, a
operation
where
password management firm, analyzed passwords from the public data breaches
third-party software may be your best
revenue. While fraud has become a
last year and found that most people's
option.
prevalent crime, guarding against it can
and
"Consumers
other
online
expect
delivery
frictionless
guard
against
fraud
[e-commerce systems] – they want
a
bigger
implementing a fraud protection service.
analyzing
each
Dietrich said you should think about how
transaction is out of the question,
it stacks up relative to your business's
running
be a tough task.
passwords were predictable, to say the and
If you do decide to monitor your own
"123123" are all in the top 10. And when
transactions, look for these signs that an
"There really is an art and a science
hackers crack a password, they often
order could be from a fraudster instead of
when deploying a sophisticated fraud
have access to multiple accounts. Using
an actual customer.
solution at a large scale," Dietrich said.
least:
48
"123456,"
"password"
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
STABILITY AND SECURITY
For you and your loved ones. Free evaluation and quotes.
AFFILIATED WITH
Non-Medical Life Insurance Insurance Investments
EXCLUSIVE OFFER FOR MBBP MEMBERS Free evaluation of your insurance policy RESP for your children without any obligation. 1000 MBBP Points (On any qualified purchase) Get the perfect insurance policy customized according to your need. get obligation free life insurance quote today
Drugs & Dental Insurance
RESP (Registered Education Saving program)
Critical Illness Disability Insurance
RRSP (Registered Retirement Saving program)
Visitor / Super Visa / Travel Insurance 104-100 Dynamic Drive, Toronto, ON M1V 5C4
Tel: 1-866-667-1377 Fax: 1-866-204-6888 Toll Free: 1-647-832-7265
Email: info@mbeforyou.com Web: www.mbeforyou.com 49
WHERE BENEFITS MEET REWARD
50
MBE
inc.
YOUR SUCCESS IS OUR PASSION
B U S I N E S S PA RT N E R S
Mansoor Brothers Enterprises Inc
is a board member of Interact payment Associations
ADDRESS: 104-100 Dynamic Drive, Toronto, ON M1V 5C4 | TOLL FREE: 1-866-667-1377 FAX: 1-866-204-6888 | EMAIL: info@mbeforyou.com WEB: www.mbeforyou.com
51
How Much Should You Charge For Freelance Work?
Deciding how much your time and skills
may want to look at how much you
freelance content creator and editor. "For
are worth is a challenging task for many
currently make, or at comparative wages
example, if you wanted to make $200 per
freelancers. If you set your prices too low,
on websites such as Glassdoor and
day, and you know that a project will take
you could miss out on some hard-earned
Salary.com.
you two days to [complete], you'll need to
cash, while charging too much could deter business.
charge $400." After you figure out how much you want to make annually, you can calculate how
However, when you're just starting out,
A lot of factors go into deciding how much
much you need to make per month or day
there will be times when you just don't
to charge, such as what type of work the
to reach that goal. To help with the
know what to charge for a project – and
project requires, how much time you'll
numbers, you can use freelance hourly
that's OK. Before you blindly send an
dedicate to it and how much experience
rate calculators.
estimate, here are some key factors you
you have.
should consider and tips for setting your "I price based on what I want my daily
52
Courtesy: SAIGE DRIVER
prices.
The first thing you should decide is how
income to be, which requires having a
much money you want or need to make
good sense of how much time a given
Set rates based on your experience.
annually. To come up with this figure, you
project will take," said Katharine Paljug, a
Most employees can expect raises
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
periodically. The same should be said for
money because I become a better and
freelancers.
more efficient writer."
"I increase my rates every year," said
It's also important to note that hourly pay
she said. "If they need next-day delivery,
Paljug. "I think experience plays a huge
can vary greatly depending on the project
that's an extra 100 percent, because I
part in how I value my work; I'm much
scope, so charging per project can make
have
more confident pitching higher rates now
payment more consistent for both you
schedule to accommodate for that."
than I was when I first started out."
and the client.
"If a client needs rush delivery, that's an extra 50 percent on top of the base fee,"
to
completely
rearrange
my
You'll also want to consider any expenses
Consider charging per project.
"Certain stories require more research,
you may incur during a project, and add
Danielle Corcione, freelance journalist
while others are about topics I'm well
that in before giving a client an estimate.
and founder of The Millennial Freelancer,
versed in already," said Corcione.
Consult with other freelancers.
and Paljug both recommend charging per project. When you charge per project
Factor in taxes.
If you aren't sure what to charge, ask
rather than per word or hour, you typically
When you're self-employed, your income
around. There are a lot of resources for
make more money and aren't penalized
usually isn't taxed until you file for taxes.
freelancers, such as Facebook groups.
for working more efficiently. At the end of
It's wise to set aside part of your income
the day, clients care most about the
for tax season. When you are deciding on
"I usually consult with other freelancers
quality of your work.
the price of a project, be sure to consider
as to what I'm charged to get an idea, but
the taxes you'll eventually have to pay.
I take into account how much time and energy it takes for me to complete a task,
"I think it's easier on clients to know exactly what they are paying upfront,"
Charge extra fees when necessary.
as well as how much income I need to
Paljug told Business News Daily. "Pricing
Paljug says she adds extra charges to
make ends meet financially," Corcione
per project also ensures that I don't lose
her base rate for special circumstances.
said.
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
53
MBE
inc.
YOUR SUCCESS IS OUR PASSION
INCREASE FOOT TRAFFIC TO YOUR BUSINESS WHILE GENERATING EXTRA INCOME FLOW
MAKE YOUR
BUSINESS LOOK MORE APPEALING ADD A FREE ATM! CALL US TO LEARN MORE ABOUT FULL PLACEMENT
PARTIAL PLACEMENT
ISO PROGRAM
With this program, we take care of everything for you including cash management. You never have to worry about anything related to the ATM.
With this program, you just need to keep the ATM machine supplied with cash. Any money that customers withdraw is automatically redeposited into your bank account every 24 hours.
If you are an Independent Sales Organization, we can offer fully serviced ATMs for your client-base with a commission sharing agreement.
EARN EXTRA Income with our self-serve cash load program
MOBILE ATMS Available for Mega Events
EARNINGS With both programs, you earn a percentage of the surcharge profits from the machine, which are paid to you on the 20th of every month. 1-866-667-1377 104-100 Dynamic Drive, Toronto ON M1V 5C4 1-866-204-6888 info@mbeforyou.com W W W. M B E F O R YO U . CO M 54
How to Manage Your Money As A Freelancer
Courtesy: ADAM C. UZIALKO
It is a fact of life for freelancers that
News
income ebbs and flows. Unfortunately,
freelancers and personal finance experts
credit
this often means it can be difficult to plan
about what it takes to manage your
balances low so you can borrow on the
ahead,
money with an uncertain income. Here's
cards during lean times, but be sure to
what they had to say.
pay them off completely during flush
and
freelancers
might
find
themselves running thin when work is not
Daily
spoke
with
successful
abundant.
Tips from the HouseSit Diva." "Keep your score
high
and
credit
card
times."
"Freelancers must be extra money-savvy,
1. Establish a reserve liquidity fund and manage your credit.
By adeptly managing a liquid reserves
as they aren't guaranteed a minimum
It's important to make sure your savings
fund and available credit, freelancers can
amount of cash," said Chelsea Hudson,
are not only robust, but also accessible
easily
senior
public
relations
officer
weather
the
storm
of
slow
at
for when money gets tight. Relying on
business cycles while waiting for things
TopCashback. "Aside from tracking your
income alone, or savings that are
to pick up again. Ideally, credit should be
spending, cut cost by eliminating wants,
inflexible and hard to access, could leave
used as a backup to the reserves fund;
and only focus on your crucial living
freelancers without a reserve pool to
that way, you won't be borrowing to
expenses."
draw from if the pace of work slows
maintain your standard of living. Instead,
down.
aim to put away additional cash in your
Statistics show that the gig economy is
reserves fund while business is booming.
growing, which includes freelancers and
"Sock away what you can for the lean
It's wise to hold your reserves separately
independent contractors. For this group,
months and keep your savings fairly
from your long-term savings as well.
managing funds and maintaining a
liquid," said Kelly Hayes-Raitt, author of
healthy reserve is essential. Business
"How to Become a Housesitter: Insider
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
"As a freelancer, having a strong savings
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
55
cover
make sure you stay on top of your
said, sometimes finding another job on
unexpected expenses and large tax
cash-flow situation. Without a constantly
the side could provide an infusion of
bills," Hudson said. "The best way to save
evolving understanding of your finances
cash,
as a freelancer is by setting aside 10 to
and expectations, it will be impossible to
experience that boosts the effectiveness
15 percent of your average income
manage your expenses and savings
of your freelancing work.
toward your emergency fund."
successfully.
"Create multiple streams of income," said
account
is
crucial
to
help
as
well
as
some
valuable
Michel Valbrun, founder of the Valbrun
2. Keep your lifestyle expenses down.
"It's all about planning. Specifically, as a
Consulting Group. "Sometimes you have
freelancer, you have to be acutely aware
to bite the bullet and just pick up another
There's nothing wrong with living a little
of your budget and spending habits," said
job. I wouldn’t recommend picking up any
when business allows, but living your
Neel Somani, owner of freelancing
job, but find a job that may be
best life doesn't mean spending the most
company Apptic.
complementary to your business. For example, if you are a financial planner,
money. You can prepare delightful meals for yourself or enjoy wonderful outings
To ensure more regular cash flow, you
picking up a tax job on the side is worth
that don't break the bank and allow you to
can negotiate with your clients ahead of
considering."
save more, in good and bad times alike.
time and require a deposit before work begins. Somani said it is common for
Not only will working in a complementary
"Find ways to do things or buy things
freelancers to be shorted or ripped off
position help shore up your finances in a
without spending a fortune," said Marilyn
entirely by unscrupulous clients, and a
tight spot, but it will contribute to your
Anderson, author of "How to Live Like a
deposit
partial
personal and professional growth as an
Millionaire When You're a Million Short."
payments. It also provides more liquidity,
expert in your industry. Besides, it never
"Don't buy something for full price when
increasing your latitude to plan and
hurts to pad the resume when you're
you can find it cheaper. Comparative
spend on priorities.
trying to sell your freelance services to
secures
at
least
new clients.
shop. Wait until things go on sale. Ask stores if they price-match. Negotiate."
"Break your payments down into smaller, more frequent chunks," Somani said.
For freelancers, properly managing your
Anderson offered a slew of other tips
"For example, I typically have clients pay
money really comes down to knowing
from her book, including purchasing
me half of the total amount before I start
your cash flow, managing your expenses,
home decor and clothes from thrift
the work, and half afterward. I can
planning
stores, minimizing the things you own by
imagine some freelancers break it down
alternative revenue streams. If you're
buying and selling regularly, and renting
even further."
able to stay flexible, then it should be no
ahead
and
developing
trouble making it through the leaner
items when you only need access to
4. Don't be afraid to ďŹ nd additional work.
times. Maintaining these best practices
3. Put pen to paper ahead of time.
Part of the attraction of freelancing is the
become even more successful in working
When your income isn't fixed, it's
freedom it gives you to make your own
for yourself.
important to regularly plan and replan to
schedule and be your own boss. That
them for a short time.
when business is booming will help you
Bangles Bell
6055 Steeles Ave E, Sacarborough, ON, M1X 0A7 PH: (647) 947-2864
56
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
MAKE A DIFFERENCE WITH
MBE ACCOUNTING
CONTACT OUR
TAX DOCTOR
Your one-stop solution for all your Accounting, Taxation and Financial Needs
PERSONAL TAX RETURN
CORPORATE TAX RETURN
as low as $20
as low as $150
Our Services
Bookkeeping PTR Service Payroll Service Finance Accounting & Taxation Audit & Assurance
All Government Remittances Filled HST, WSIB & Payroll Deductions Guaranteed Tax Solution To Provide You Maximum Refund Financial Forecast & Budgeting Entrepreneur & Investment Consulting
104-100 Dynamic Drive, Toronto, ON M1V 5C4 www.mbaccounting.ca 1-866-667-1377
info@mbaccounting.ca (866) 204-6888 57
Smart Tips For Quitting Your Job
Courtesy: BY JENNIFER POST
thinking about leaving and accounting for
Review documents
all pros and cons can help you make
Upon exit from your current job, make
better decisions moving forward. It's ideal
sure
to look at every job as a learning
documents that may prevent you from
experience or stepping stone to the next
working from another employer of your
opportunity.
choice in the future. The last thing you'd
Taking a look back at the job you are
that
your
you
employment
haven't
signed
any
want after quitting a job is to get into a legal battle over a non-compete clause you forgot you signed at a previous job.
Smart exit Quitting a job is never easy. It can be nerve-wrecking walking into your boss's office to deliver the news. While the following tips for quitting your job in a smart way won't take the nerves away, at least you know you've done everything you can to leave your current position the right way, and that will light the path to your future employer in more ways than one. Keep reading for tips for a smart exit from your job.
Save up If you don't have another job lined up before quitting your current one, make sure you have enough savings to get you through a few months of living expenses in case the next job opportunity doesn't come along right away. Even if you do have something lined up, it may take some time for your first paycheck and/or benefits to kick in, so having some extra savings as a safety net is a good idea.
Do a quick audit
Plan to stay at least two weeks after resigning A good way to ensure that you're leaving a job on positive terms is to give as much notice as possible. The standard is two weeks, but it can be more than that. For instance, if you know you want to leave in two months, give that much notice. This way
you
can
help
onboard
replacement and leave a good
58
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
your
impression with your former employer.
Tell your direct supervisor first Word travels fast. If you start talking about leaving your job to coworkers and work friends, it may get to your boss before
you're
ready
to
make
the
announcement. You want this news coming directly from you to prevent any hard feeling upon your exit, especially if you have a close relationship with your boss.
leaving in good faith and keep doors
important to still do your job to the best of
open for the future.
your ability. You want to leave this position knowing that you worked hard right up
Don't slack off
until the end, and that usually doesn't go
Once you've given your notice, it's
unnoticed.
Be direct, but diplomatic Your boss may ask why you're leaving, and it's perfectly acceptable to tell them it's for better pay, better benefits, or just a better career opportunity in general. While it's OK to voice concerns you had in your current position, stay away from criticizing the company when giving your notice. If you can't frame it in a neutral, diplomatic way, it's best not to get into the specifics. And remember, you are not obligated to tell your boss where you're going unless it violates a non-compete clause.
Keep your resignation letter positive Even if you're unhappy with your current employer, you must have enjoyed some part of your position. When you write your formal resignation letter – which many employers require for HR documentation – try to express some of these positive sentiments. It will show that you are
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
59
Earn Extra income with RMA/MBBP Referral Program
Members get a $15 immediate reward per membership referral plus additional bonus on achieving every executive level.
Earn tons of points per business referral redeemable to cash upon confirmation. MBE SERVICES
POINTS
POS ATM LOAN Insurance Real Estate Personal Accounting Credit Counselling Renovation & Rebuilding Mortgage & Business
100 Points 100 Points 2500 Points Minimum 200 Points 750 Points Free Personal Annual Tax Return Free Initial Consultation 2000-5000 Points Free Consultation + upto 2000 Points
1 point is equivalent to $1 Address: 104-100 Dynamic Drive Toronto ON M1V 5C4 | Tel: 1-855-NOW-MBBP (669-6227) Fax: 1-866-204-6888 | Email: info@mbbpforyou.com | Web: www.mbbpforyou.com 60
Cash Flow Management: Techniques And Tools
Courtesy: SAIGE DRIVER
Tracking and understanding cash flow is
opportunities that may arise," said Div
Projecting cash flow
vital for any business. You need to know
Bhansali, vice president of marketing at
Determining when you'll receive and
how the amount of money you bring into
AccountantsWorld.
need to spend money is part of the
your business compares to the amount
budgeting
process.
To
successfully
going out. If you're spending more than
Cash flow management terms
you're earning, you need to make
To help you better understand cash flow,
at their prior year's numbers as a basis of
changes to avoid going out of business.
here are a few key terms you'll want to be
cash flow for the following year. Then,
familiar with.
adjust for anticipated changes, such as
"Put simply, cash flow is the money that
•
new pricing, more personnel and funding
will be coming in and going out of the
business owes its suppliers.
'register,'" said Ron Pac, financial planner
• Accounts receivable: The money your
at
customers owe.
As the year unfolds, you should update
means
• Terms of payment: The conditions of
your cash flow projections to accurately
understanding upcoming expenses and
invoice payment, including the time given
reflect developments in expenses and
comparing
to pay and frequency of payment.
profits. Comparing budgeted cash flows
receivable as well as projected future
•
to actual deposits and expenditures will
sales."
business is consuming available cash.
the
Barnum
Group."Managing them
cash
Financial flow
against
accounts
Accounts payable: The money a
Burn rate: The rate at which your
project cash flow, organizations can look
sources.
help you predict cash flow later.
This is especially important for startups It's important to regularly track the
or businesses that are operating at a
Another strategy is adding up cash you
movement of funds in and out of your
loss.
already have with the cash you plan to
organization to identify where your
• Negative cash flow: The cash leaving
receive and when you plan to receive the
business is from a financial standpoint
your business is greater than incoming
cash. After you have that number, add up
and where it will be in several months.
cash.
how much you plan to spend of that
• Positive cash flow: The cash coming
money.
"Cash gives our business power – the
into your business is more than the
power to hire the best talent, purchasing
money you're spending.
Even the most successful organizations
power for the goods and services we
• Shortfall: A deficit of expected income
find their forecasts change on a regular
need to grow to take advantage of new
or profits.
basis. That's why it's important to regularly monitor your cash flow. There is a wide selection of tools and software
that
make
tracking
your
business's money easy. If you're not interested
in
taking
the
time
to
understand the software, you may want to work regularly with a professional accountant.
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
61
What is Geofencing?
Courtesy: MATT D'ANGELO
Smartphones never leave our sides, and
can be leveraged by businesses of all
IP addresses with cellular and GPS data
maybe they shouldn't – they've made life
sizes.
included.
How does it work?
Location-based advertising
vastly more convenient. But they've also begun
to
act
processes
like
location-based looking
as
to
beacons,
where
geofencing
send
data
leverage
to
companies
information
on
segments of users.
Geofencing
is
combines
a
technology
device-level
that
Geofencing
has
excelled
in
the
address
location-based advertising space, and
interaction with GPS data and cellular
there are a host of applications. Cudd
network data. Marcus Cudd is the
said, for example, that businesses can
president
digital
set up geofences around a competitor
understanding
marketing for SearchworxX, a company
and be alerted when a customer enters
real-world consumer behavior is critical
that specializes in digital marketing and
that area. Depending on the specific
in
offers
business
"We
believe brands
that
being
able
to
engage
and
IP
director
location-based
of
advertising
case,
you
send
a
coupon
a
push
consumers in a timely, relevant way," said
services. He said that geofencing and
notification
Gil Larsen, vice president of Americas at
location-based advertising is supported
advertisement for your service in their
Blis, a marketing technology company
by the way devices interact with the IP
phone's web browser.
that offers location-based data services.
addresses around it.
"The more you know about a consumer,
with
or
an
This kind of active geofencing provides
based on what they're doing in the real
Our devices have device addresses, and
businesses with another route to connect
world, the more relevant you can make
when they interact with various routers or
with customers. The power behind this
the advertisement. And the more relevant
other hardline connections, our device
technology,
the messaging, the more likely it is for
address is registered at that IP address
gathering: Instead of bombarding users
that consumer to engage."
and vice versa. This, combined with our
with push notifications or text messages
however,
lies
in
data
cellular devices pinging cellphone towers
when they enter a place, geofences can
Geofencing allows businesses to set up
every
data
be set up to better understand consumer
specific zones to gather data on users. It
specialists to locate a device and thus a
behavior. Larsen provided the example of
involves dropping points on a map to
user or consumer.
a person shopping for a car.
or circle – that designates a specific
"That cellphone is going to be pinging the
A car is a big purchase that requires a lot
zone. When a user, whether that be a
tower, and when it pings the tower, the
of thought and attention. A banner ad or
customer, truck driver or drone, enters
networks are able to pick up where that
push notification while a customer is in a
that
receives
person is located within that polygon and
store may not make a lasting impression.
information on that user; even if it's only
that person is essentially added to an
Larsen said instead it may be a good
that they've arrived.
audience that you can target at any point
strategy to wait a few days until that
in time," Cudd said.
customer is at home and serve an ad on
few
minutes,
allows
form a shape – usually a square, polygon
area,
a
business
The idea of businesses, or employers,
smartphone,
tablet
or
home
There are a few kinds of geofencing, and
violation of privacy, but all this technology
details on how all the technology works is
operates within the confines of modern
highly technical and complicated. As a
"We want to be able to target them, not
privacy
business
laws.
Geofencing
and
to
only to identify who the right consumer is
understand that, at its base, geofencing
based on their device pattern, but what's
tremendously powerful technology that
involves interaction between devices and
the right moment and what's the right
data
gathering
W W W. M B E F O RYO U. C O M
|
is
owner,
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
it's
important
computer.
a
location-based
62
their
"tracking" relevant users may sound like
MBE BUSINESS MAGAZINE MAY 2018
device to reach them," he said.
offers is one that shows the power
Bottom line
Cudd elaborated about this potential.
geofencing provides outside of the
Depending on the type of business you
SearchworxX
location-based marketing industry.
own, geofencing may be a technology
has
clients
in
higher
education that like to market their
worth considering. There are some
graduate programs to undergraduates at
Privacy
"feeder schools," or popular schools that
Beth Fulkerson, a partner at Culhane
drone videography, but there are several
produce
Meadows PLLC who specializes in
others as well. If you're interested in
particular graduate program at another
internet
and
adding geofencing to your marketing
university. Cudd said that some schools
trademark law, said it's important for
strategy, it's important to approach it from
elect to add users to an audience bank
businesses
the right perspective.
and market advertisements later.
privacy when using this technology. She
students
qualified
for
a
current applications in advertising and
advertising, to
copyright,
respect
consumers'
said businesses should always obtain
Cudd said businesses should consider
"You can start showing them ads when
user permission before collecting data
outsourcing their marketing strategy and
they're not in school, you can start
and should only collect data that's
operations
showing them ads when they're in school
needed
marketer to ensure that the best data is
… They don't have to necessarily be in
being
to
a
analyzed
third-party and
digital
leveraged
by
the polygon to start seeing your ads," he
"The basic rule is that companies should
professionals. "The reason you really
said.
be very careful to always consider
need an agency who does this stuff
privacy when they design any kind of
professionally is because they're going to
product or service – the FTC now
be using this stuff every day, they
requires that," she said. "The two
understand
sectors as well. Some construction fleets
concepts
understand how to track it and give you
that use GPS fleet tracking software, for
transparency
example, can set up a geofence around a
affirmative expressed consent before you
worksite and get an alert when a driver
take somebody's location information."
Other industries Geofencing
has
appeared
in
other
now
are
consent
… You
need
plus
to
get
enters the worksite. This can help with compliance
standards
and
ensure
other
clients,
and
they
the result," he said. Larsen said that businesses can benefit from a strategic partnership, but Blis also
This comes in the form of a user opting in
provides a platform for business owners
to GPS services on your app, or opting in
to collect and analyze data on their own.
to
their
He said that building this type of
In addition, geofencing has emerged as a
smartphone's settings. Users can limit
technology into an overall marketing
unique
drone
location-based advertising data, which is
strategy can help pinpoint the right
a
an option that can also be toggled in the
customers with relevant ads.
employee honesty about job length.
software
businesses.
element
to
DroneBase,
California-based drone images company that
supports
surveying
and
professional
location-based
services
in
settings panel.
worksite
photographing,
uses
"It's just reinforcing what you're currently the
doing, but it's doing it in a more targeted
geofencing to keep its drones in a
location-based advertising his company
way and speaking to people in a more
worksite when they're on autopilot.
does complies with privacy laws. This is
relevant way on their most personal
because the companies are operating
device,
"The geofence, in essence, is the
with data and information delivered on a
smartphone or a tablet," he said.
boundary of the area it's going to fly [in],
device level – they don't gather data
and the drone will programmatically
directly from individual users, instead
One thing to watch out for, regardless if
autopilot flying back and forth around it,"
targeting devices in market segments
you use geofencing or location-based
said Nick Osgood, head of operations for
and
whole
technology, is the prevalence of bad data
DroneBase. Osgood said that the FAA
segments. It's easier to understand
in the market – especially in the
and
use
geofencing when you view it from a
marketing and advertising industries.
geofences to keep drones and other
one-on-one marketing experience, but
Larsen said that business owners should
aircraft out of important areas, like
businesses actually market to whole
be wary of all data, and should talk with
airports or stadiums.
groups of users and do not directly target
agencies and vendors about how they
one person or one device.
scrub their data to make sure it's
other
regulatory
agencies
Larsen
made
advertising
it
clear
to
that
those
The autopilot feature that DroneBase
MBE BUSINESS MAGAZINE MAY 2018
which
is
typically
their
accurate.
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
63
How To Take Better Photos For Your Website
Courtesy: ANDREAS RIVERA,
Good photos on your website are
Lighting
essential to draw in users, to keep them
Professionals will tell you one of the most
clicking and interested in your business.
important parts of composing a good
People can easily spot amateurish
photo
photos
how
professionals will also tell you to turn your
unprofessional it makes your website
camera's flash off, as it creates harsh
look, prompting them to look elsewhere.
light and glares. Natural light or window
Better photos that look professionally
light is preferable. Placing your subject in
Without simple background (left); with
shot can make your website more
a shaded spot to ensure it's not
background (right)
attractive and make your business look
overexposed but still well lit can make all
more competent. Whether they're photos
the difference. If you need more light,
Backgrounds
of your products, your place of work or
there are lots of inexpensive light sources
What's behind your subject can be just as
your staff members, competently shot
you can use, such as a simple runner's
important as what it is. A photo taken in
photos make a big difference.
light or a small, mountable LED. This will
the middle of a cluttered room can
eliminate
your
distract from the subject and just look
You don't have to become or hire a
pictures come out cleaner and crisper.
sloppy. There are a few things to remedy
professional photographer or to buy
Your camera likely has an exposure
this, depending on the context of your
expensive
shoot
slider, so tamper with it until your subject
photo. Simple backgrounds that contrast
Most
is clear and not overlit.
with your subject are best and make your
and
be
put
equipment
professional-looking modern
off
by
to
photos.
smartphone
cameras
is
lighting.
shadows
Those
and
make
same
are
subjects pop out. If you don't have a
capable of capturing high-quality photos
White balance
good-looking plain wall, this is where
that are more than good enough to
In the same realm as lighting is white
your cardstock or sheets come in handy.
publish on your website. Keep a few basic
balance. This is a feature that most digital
If you want to add a bit more style to your
techniques in mind while just using your
cameras have to accurately capture
photos, then it's best to take a photo of
smartphone or point-and-shoot camera
colors in different lighting situations. The
your subject in their natural environment.
to make huge improvements to your
easiest way to tell if a photo's white
Pictures of your outdoor gear will look
photos.
balance is off is if something white
best in an outdoors setting. A staff photo
appears yellowish or the same hue as the
of your IT team might be best taken in the
light. Digital cameras and phones may
server room.
have presets for shooting in different
Two ways the rule of thirds can be
lighting situations such as fluorescent,
applied
tungsten, daylight or overcast. You can manually adjust your white balance by placing a white sheet of paper directly in front of the camera so it can tell what's
64
The basics
supposed to be white and compensate
With flash (left); without flash (right)
for other colors from there.
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MAY 2018
Rule of thirds
more. Also, it's important to resize the
as ones that show the product being
Imagine a 3-by-3 grid overlaid on your
photos to better fit on your website. There
used or in its regular environment, all with
camera's viewfinder. You may not need to
are
inexpensive
ideal lighting and framing, will come off
imagine this, because there's usually an
programs for your computer, including
much more professional than just a quick
option to turn that on. This is because the
GIMP and Pixlr, and mobile apps such as
snapshot.
rule of thirds is a basic principle of
Afterlight.
photography. It means that, if you want to
plenty
of
free
or
Food
take dynamic and interesting photos,
Other quick tips
In the same vein as product photos,
then you don't want your subject dead
•
Shoot a lot: Don't ever take just
restaurants, cafes and bars will want to
center of your photo. Instead, frame your
one photo and think it's just "good
take shots of their food and drink
subject to the side, taking up two-thirds of
enough." Change up your angle, framing
offerings where they're served – at the
the space, leaving the remaining space
and lighting. You can choose the winning
table. Garnish your plates for the best
empty. Another technique is putting your
photo afterward.
presentation, but don't exaggerate what
subject on one of the points where the
•
Find lines and frames: A bit of
the actual plate is. Sometimes overhead
grid intersects. This works because it
an advanced photo technique, finding
shots can be good to fully capture what
makes the photo a bit more natural to
natural lines and frames that will lead the
comes on a plate.
look at, due to the way we look at photos,
viewer's eyes to your subject takes a practiced eye.
Headshots
•
SEO: Don't forget about your
Profile shots of you and your team puts a
photos' metadata. Your photo's title and
face to your company and services, so
caption will affect your website's standing
think of marking a staff picture day on the
on search engines, so don't just go with
calendar. Framing for headshots is
the default title of IMG_482951.
especially important, as is the rule of
•
Break the rules: The basic rules
thirds. A good rule of thumb is to make
laid out above aren't set in stone. If you
sure your subject's eyes are right on the
want
different
line between the top and middle thirds of
than something centered.
approach to your photos, don't be afraid
to
take
a
creative,
the frame. A profile with the head right in
With digital zoom (left); up close, without
to do it if you think it visually looks better.
the middle makes for a lot of empty space above their head.
zoom (right)
Use cases for business
Zoom
You likely need some specific types of
Photos of your business
Time to get up close and personal with
photos for your website. Most of the rules
Putting a photo of your storefront online
your subject – and not with your camera's
above apply; however, here are a few use
can help customers find and recognize
digital zoom, which diminishes the quality
cases to help you get the most out of your
your location. When you're taking photos
of your photo. Every camera comes with
photos.
outdoors, remember the best time for
a built-in zoom function: It's called your
natural lighting is one hour after sunrise
legs. Depending on what you're shooting,
Product photos
or one hour before sunset. When the sun
get in close so you can capture the
There are several ways to take photos of
is
textures and details of your subject in
your products, and it all depends on
outdoor photos tend to be overexposed
high quality.
where
For
with prominent shadows. Taking photos
straightforward product photos you plan
of the inside of your business will give
Post
to post to online stores such as Amazon,
customers a sneak peek of what you do
Time
with
a white backdrop works best, since those
and how you do it. Candid photos of your
photo-editing software. These programs
sites' backgrounds are usually white. A
team doing their jobs are easy to capture
may
they're
white light box combined with a decent
as long as your lighting is well set up and
essential for putting the final touches on
light makes this easy. However, on your
you follow the other basic rules.
your photos. One basic thing you can do
own website, you'll likely want to show off
is crop the photo to better apply the rule
your product in more depth with multiple
of thirds. You can adjust brightness and
candid photos. A variety of shots of the
contrast to make your photos pop a bit
product against a plain backdrop, as well
to seem
familiarize
yourself
intimidating,
but
MBE BUSINESS MAGAZINE MAY 2018
you're
posting
them.
W W W. M B E F O RYO U. C O M
|
directly
overhead
around
noon,
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
65
YOUR FIRST CHOICE FOR PAYMENT PROCESSING
In Store
On The Go
INGENICO ICT250
INGENICO IWL250 3G
as low as $19 rent per month This smart and compact terminal can run on internet or a phone line, it’s easy to use, convenient and light-weight.
as low as $35 rent per month The latest wireless terminal with 3G Connectivity. IWL250 is stylish and sleek and offers wireless processing capabilities anywhere you go.
Pax S80
INGENICO IWL220 Bluetooth
as low as $28 rent per month The IP/Dial terminal by Pax Technologies.
Call: 1-866-667-1377 66
as low as $30 rent per month
Mobile Checkout Solutions
Virtual account with mobile swiper
$150 account activation Swiper purchase as low as $50 or rent @ $15/month.
Mobile Pay Plus Device
Purchase for as low as $299 or Rent as low as $20.
Address: 104-100 Dynamic Drive, Toronto, ON M1V 5C4 Fax: 1-866-204-6888 Email: info@mbeforyou.com Web: www.mbeforyou.com
3.5
per Ltr.
Cent
OUNT
SPECIAL DISC
Save 3.5 Cents per litre on any type of fuel at any esso gas station regardless of volume
MBE Accounting is a certified chartered accounting firm offering a discount of 25% to MBBP/RMA members on all types of accounting services
Accounting Services
COUPON Redeem your coupon at no cost and earn extra income from the handling allowance.
earn extra handling allowance per coupon
For More Information Contact Us: Address: 104-100 Dynamic Drive, Toronto, ON M1V 5C4 Call: 1-855-669-6227 | Fax: 1-866-204-6888 Email: info@mbbpforyou.com 67
JOIN RMA / MBBP & ENJOY SAVINGS FROM
ON INDIVIDUAL OR COMBO PURCHASES
CINEMA
TICKETS WILL NEVER EXPIRE & MBBP MEMBERS CAN USE THESE TICKETS ALL OVER NORTH AMERICA
TIC KE T
SAV
ON EACEH $4.24 TICKET
$4.00 - $14.00
Address: 104-100 Dynamic Drive, Toronto, ON M1V 5C4 Tel: 1-855 (NOW-MBBP) 669-6227 | Fax: 1-866 204-6888 Email: info@mbbpforyou.com | Facebook: facebook.com/mbbployaltycard
NEED A MORTGAGE COMMERCIAL, RESIDENTIAL
OUR SERVICES & ADVANTAGES
New Immigrants Welcome | 5% Down? Good or Bad Credit - No Problem! Free Consultation | 1st & 2nd Mortgages Self Employed | Debt Consolidation Bank Says No? We Say YES!
FREE CONSULTATION FOR MBBP MEMBERS
FIX *2.49% VARIABLE *2.15% CONTACT : Usman Farooq BA (Hons), CAAMP Mortgage Consultant ASSOCIATE OF AMIT PURI : 1200048 & Get A Better MortgageLIC 10874 Call For Professional Mortgage Advice
68
W W W. M B E F O RYO U. C O M
|
STOP PAYING SOMEONE ELSE’S MORTGAGE WHEN YOU CAN OWN A HOUSE!
Direct: (416) 844-9192 Email: mortgage@mbeforyou.com Web: www.mbeforyou.com
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
LET’S HELP YOU MAKE IT HAPPEN!
Don’t Delay & Call Today
MBE BUSINESS MAGAZINE MAY 2018
5 Simple Scientific Ways to Be More Productive
Courtesy: ADAM C. UZIALKO
more per night, experienced better sleep quality and reported higher quality of life scores
than
those
who
did
not.
Employees working in windowless offices reported more sleep disturbances and daytime dysfunction. This is because the lack of natural light can disrupt your body's circadian rhythms and even cause seasonal affective disorder. If your office or cubicle doesn't have a window nearby, you can purchase light boxes or therapy lamps that mimic natural outdoor light.
Decorate with the right colors It might seem minor, but decorating and A business only runs as well as its employees, but, unfortunately, it's easy for people to become stressed or sidetracked. Luckily, science can help you conquer some of the influences that make your employees feel sluggish and help them perform at peak capacity. Whether it's small details like interior design and color or workflow processes like when and how employees take breaks, organizing the workplace has a lot to do with the overall productivity of your employees. Some of it depends on their personal behaviors, but much of it depends on the workplace environment you, as an employer, provide. Here are five simple, proven ways to increase productivity in the workplace.
MBE BUSINESS MAGAZINE MAY 2018
painting with the right colors can make all
Let in natural light Let the sunshine in. Employers can boost productivity in the workplace by ensuring their employees are exposed to plenty of natural light throughout the day. This is especially important for employees who find themselves in an office every day, stuck at a desk beneath the glow of fluorescent lights.
the difference. A splash of color instead of all white or off-white walls could brighten
the
atmosphere
and
psychologically spur your employees on, even if they don't realize it. A University of Texas study that looked at the impact of color on productivity found that white walls are bad for productivity
Research from the Interdepartmental Neuroscience
program
Northwestern
University
at
Chicago's
shows
that
employees who worked in offices with windows were exposed to 173 percent more white light than those who worked in windowless offices, according to Psychology Today. The study also found that employees working in windowed offices slept an average of 46 minutes
W W W. M B E F O RYO U. C O M
and quality of work. The study tested three groups of people by having them work in three different colored rooms – red, aqua and white. Subjects made more errors in the white room than in the other colored rooms, Fast Company reported. "White doesn't help us be productive, and most work environments are white,
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
69
off-white or gray," said researcher Nancy
And a study from Hiroshima University
Take breaks together
Kwallek, noting that shades of blue or
found that the combination was the most
Breaks aren't just important from a
blue-green seem to be the best choices
effective for increasing performance, with
compliance standpoint, they're essential
for an office color scheme.
the effects lasting for about an hour upon
to boosting productivity as well. And, as it
waking up. So, employers, you may want
turns out, taking a break with your
to invest in a nap room.
co-workers can have a huge, positive
Another study by the University of British Columbia found that red can increase performance
in
employees
with
impact on your performance, as opposed
Try new seating arrangements
to taking your breaks alone.
detail-oriented assignments, while blue is
You never know what kind of innovation
calming and promotes creativity and
and refreshment a simple change of
When co-workers take their breaks
communication. Green is also great for
seating could lead to. Changing where
together, it often decreases stress and
inspiring
innovation;
your employees sit can boost creativity
leads to an increase in productivity as a
however, yellow can cause anxiety and
and productivity, according to Christian
result, according to a study conducted by
frustration, and gray can lead to energy
Catalini,
the
Humanyze
loss and depression.
Massachusetts Institute of Technology's
Solutions),
Sloan School of Management. Catalini
Try taking 'coffee naps'
management services business. The
told the Wall Street Journal that grouping
study, which tracked employees at a
You might be asking yourself "What is a
workers together by department can
Bank of America call center for three
coffee nap?" It's exactly what it sounds
foster focus and efficiency, but mixing
months, found a 15 to 20 percent bump in
like. A coffee nap is a 15- to 20-minute
them up can also lead to innovation.
productivity, a decrease in turnover (from
creativity
and
assistant
professor
at
snooze session that follows a cup of
Sociometric
Massachusetts-based
40 to 12 percent,) and a 19 percent drop
coffee. It might seem like dosing up with
Sigal
of
in stress levels among employees who
caffeine just to take a nap defeats the
Pennsylvania management professor,
were allowed to take breaks together.
purpose, but there's a scientific reason
said
These
as to why coffee naps make us bounce
actually be contagious, so grouping
employees the opportunity to let off
back more productive than before.
people based on their temperament can
steam and share tips about customer
really have an impact on a company's
service, Phys.org reported.
Drinking a cup of coffee and then taking a
Barsade, that
a
workers'
University dispositions
can
communal
breaks
gave
work environment.
nap is helpful for a few reasons,
Ben Waber, the co-founder and president
according to Vox. Caffeine works by
"People literally catch emotions from one
of Humanyze, told Phys.org that changes
blocking
of
another like a virus," Barsade said,
like this can produce, on average, a 20
adenosine make you feel tired) in the
adding that if you want to cheer up a
percent boost in employee satisfaction
brain to keep you awake, but it can't block
stressed-out employee, grouping that
and productivity as well as a similar
adenosine from all your brain's receptors.
worker
decrease in turnover.
That's where the nap comes in, as sleep
employees is the best strategy.
adenosine
(high
levels
with
cheerful,
energetic
also naturally clears adenosine from the
70
(formerly a
So whether it means redecorating the
brain. Napping for 15 to 20 minutes
The Wall Street Journal also reported on
office a bit or allowing employees the
ensures that you'll get a little rest without
several
falling into a deep sleep, and you'll wake
experimented
up just in time for the caffeine to start
arrangements and have seen interesting
scientific
kicking in (with less adenosine in the
results. Representatives from HubSpot
productivity of their workplace. Offering
way.)
found that grouping their executives
nap rooms or multiple out-of-office
together made employees feel like they
breaks isn't just nice, it's scientifically
A study from the Sleep Research
were too far removed from the company,
proven to make your business run more
Laboratory at Loughborough University
for
Kayak.com's
efficiently, reduce turnover and keep your
in England found that the combination of
co-founder Paul English found that
employees more productive for longer
caffeine and a short nap was more
placing new hires in specific areas based
periods of time.
effective in combatting drowsiness and
on their personalities and work habits
driving impairments than caffeine or naps
could really change the dynamic of
alone, Vox reported.
different groups in the office.
W W W. M B E F O RYO U. C O M
|
companies with
example.
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
that
have
space for mid-day socializing or coffee
different
seating
naps, employers can leverage these
And
findings
to
improve
MBE BUSINESS MAGAZINE MAY 2018
the
Halal Pakistani and Indian Take-out cuisine & Catering
F r e s h & Delicious
Karahi Ghost Chicken $9.99 Chargha F.$16.99 - H.$9.99 Biryani Chicken $8.99
Address: 35 Dundas St. West Mississauga, ON L5B 4M4 Tel: (905) 268-0088 | Email: info@barbqtonite.com Website: www.barbqtonite.com
3050 Artesian Dr # 16 Mississauga, ON l5M 7P5 www.zeerah.ca (905) 569-7916
PEARSONVISION LIMOUSINE OFFERS
Premium Limousine Service to and From Pearson Airport 24/7 Dispatch Flat Rates Free WIFI Onbord
BOOKING ONLINE E-mail: info@pearsonvision.com Website: www.pearsonvision.com
MBE BUSINESS MAGAZINE MAY 2018
Address: 2570 Matheson Blvd E, Suite 211, Mississauga On L4W 4Z3, Toronto. Phone: 1-855-661-1577
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
71
OLUBUNMI OGUNNIYI LL.B (HONS), B.L, LL.M, BARRISTER, SOLICTOR & NOTARY PUBLIC
9 PARTY HALL
LIVE WORK
HOSTING A PARTY? CONTACT US TODAY TO BOOK YOUR EVENT.
STUDY
Located in the heart of beautiful
Toronto!
OUR SERVICES: FORECLOSURES, PURCHASE & SALE, CIVIL LITIGATION Have You Missed a Mortgage Payment? Or Have You Received a letter from Your Bank? We Stand Up for the Home Owner! Wills Affidavits Family Law
Corporate Immigration Real Estate
Barrister & Solicitor, 2680 Matheson Boulevard East, Suite 102, Mississauga, ON. L4W 0A5
1-877-201-3476
1-877-201-3476
Commercial Civil Litigation Power of Attorney
olu@ogunniyilawoffices.com
Our party hall is the place where the atmosphere is happy and enjoyable. The area of the hall is 5000 square feet and can accommodate up to 350 people. Can host special events such as birthday, celebrations, baby shower, exhibitions, seminars, corporate events, religious ceremonies and weddings etc. Address: 9 Milvan Dr, Toronto, ON M9L 1Y9 Phone: (416) 902-5964 Web: www.Cloud9Partyhall.ca
www.ogunniyilawoffices.com
DEEP CARE DENTAL CENTRE
WHERE BENEFITS MEET REWARD
we are proud to launch FIRST DENTAL TREATMENT CARD POWERED BY MBBP AND DEEP CARE DENTAL CENTRE.
3 Types of Membership COUPLE CARD SOLITARY CARD STUDENT CARD
DEEP CARE DENTAL CENTRE: Address: F-2/1, Block-8, Kehkashan Clifton, Karachi.
LEGAL SERVICES PROVIDER, COMPLETE GUIDANCE FOR IMMIGRATION TO CANADA
Facebook: www.facebook.com/mbbppakistan
MBBP: Suit # 105, Clifton Diamond, Block 4, Clifton, Karachi. Facebook: www.facebook.com/mbbppakistan | Website: www.mbbpforyou.com.pk
CONTACT US
Address: 4953 Dundas Street West, Suite 106 Toronto, ON M9A 1B6
72
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
Tel: (416) 234-0514
Email: alinaqvi@rogers.com
MBE BUSINESS MAGAZINE MAY 2018
CALL NOW: (647) 427-2406
WE ALWAYS PROTECT OUR CLIENT'S INTERESTS
OUR SERVICES WILLS
SMALL CLAIMS
ESTATES
REAL ESTATE
IMMIGRATION
FAMILY LAW
ACCIDENT CASES
CRIMINAL CASES
NEED LEGAL ASSISTANCE?
Inhaam Law Office is a multi-discipline law practice firm providing legal representation in Real Estate Law, Family Law, Immigration, Wills & Estates, Small Claims Court and Personal Injury. Address: 10 Milner Business Court, 3rd Floor, Toronto, ON. M1B 3C6 Tel: (416) 583-5205 | E-mail: info@inhaamlaw.com Web: www.inhaamlaw.com
Address: 30 Alden Road Unit 3 Markham ON L3R 2S1. Website: www.gmistone.com Call: 647-469-5555
GMI STONE
Granite / Marble / Onyx
OUR MATERIAL IS THE BEST IN CLASS WITH SUPERIOR QUALITY. Now we are offering $2000 countertop package!!
ABOUT US
Up to 45 Square Feet in Granite or Quartz Sink cutting is included
GMI Stone Inc. owns 7 quarries around the world and has open access to 45 quarries to provide unstoppable supply
Installation is included
of most exotic colors of granite, marble
4 edge profiles
and onyx. Experience the natural
One week process
stones like never before.
Free removal
World of imported natural stone...
MBE BUSINESS MAGAZINE MAY 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
73
24/7 Propane Station For Refill Of BBQ Cylinder , Car And Truck
THE ORIGINAL SOFT CLOTH WASH
Address: 2141 Dundas St. E Mississauga, ON L4X 1M3 Phone: 905-625-1982 Website: www.cleanmaxcarwash.net
Full Service Exterior/Interior
CAR & VAN WASH LTD.
DPF System
+ tax
+ tax
+ tax
Engine Assembly
Full Service
A\C SERVICE AND ALSO SUMMER SPECIAL GAS CHARGE IN
+ tax
$140
COMPLETE SATISFACTORY REPAIRS TO ALL MAKES & MODELS
SPECIAL OFFERS
- Bunk Heater : $1250 included parts & Labor - Engine Heater : $1550 Included Parts & Labor
We also sell truck warranties with different packages with premium 2000 Plus All North America is covered including Parts Labor & towing too.
We got dealership for Webasto heater for Bunk and Engine We Install & Repair both Heaters Address: 6149 Shawson Dr., Unit # 6, Mississauga, Ontario Phone: 905-564-2424 / 647-283-6150 | Fax: 905-564-2411 Web: www.simrantruckrepairs.com | E-mail: simranttc@gmail.com
Complete Travel Services 905-286-5000 1-844-286-5050
Business Travels
Disney Packages
Sun Destinations Cruise Packages
COMPLETE TRAVEL SERVICES CHEAPEST FARE WORLD WIDE
AIRLINES TICKETS - HOTEL BOOKING CAR RENTAL - EUROPE PACKAGES - LEISURE - BUSINESS STUDENT TRAVELS - CRUISE VACATIONS - TRIP PLANNING TRAVEL INSURANCE - UMRAH PACKAGES - WEDDING & HONEYMOON PACKAGES - M.I.C.E (MEETING INCENTIVE CONFERENCE & EXHIBITION)
905-286-5000 1-844-286-5050 74
W W W. M B E F O RYO U. C O M
|
E: info@tripletstravel.com E: khalid@tripletstravel.com www.TripletsTravel.com 450 Bronte St. S, Unit 206, Milton, ON, L9T 8T2
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
Tel: (905) 655-5544 Address: 67 Baldwin St. N Brooklin, ON L1M 1A3 Website: www.stanleysямБshandchips.com
MBE BUSINESS MAGAZINE MAY 2018
EXCEPTIONAL REAL ESTATE SERVICES
BROKERAGE INDEPENDENTLY OWNED & OPERATED
Helping you is what we do.
Opportunities
MAHMOOD NAQVI SALES REPRESENTATIVE
SYED HASSAN BROKER
SALEEM AKTHAR
SALES REPRESENTATIVE
GULZAR KHAN
SALES REPRESENTATIVE
104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com
SYED BAQAR KAZEMI
SALES REPRESENTATIVE