CONTENTS EVENT INFO 1 Airshow Demographics 2 Quality of Life Programs 3 Best Free Event 4 Community Relations and Media Exposure
10
“AT A GLANCE” Sponsorship Opportunities
AIRSHOW SPONSORSHIP OPPORTUNITIES
5 Presenting Level 6 Associated Level 7 Supporting Level 8 Contributing Level 9 Participating Level 11 Friends of the Airshow & Private Chalet AIRSHOW BRANDING OPPORTUNITIES 12 Major Act Sponsorship 13 Chalet Village and Autograph booth
MCCS Department Marine Corps Air Station Yuma P.O. Box 99119 Yuma AZ, 85369-9119
YUMAAIRSHOW.COM Jen Larson, Sponsorship coordinator Office: (928) 269-3245 Cell: (928) 304-9942
the BEST EVENT IN YUMA
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Celebrating the Centennial of Naval Aviation
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OVERVIEW The 49th Annual MCAS Yuma Air Show & Open House will be conducted on March 26, 2011. The theme of this event is “Celebrating the Centennial of Naval Aviation”. Aerial performances will focus on demonstrating the most modern military aviation capabilities, along with showcasing a host of vintage military aircraft representative of the last 100 years of Naval Aviation. The headlining act will be a complete demonstration of the Marine Corps’ “Marine Air Ground Task Force” or “MAGTF” capabilities, which will highlight the air/ground team’s current-day war fighting capability. The event will also host numerous static displays of various military aircraft and equipment, and a large variety of civilian aircraft displays as well...
DATE: Saturday, March 26th 2011
TIME: 8:00 am - 3:00pm
ADMISSION: General Admission is Free! (Private Chalets are available for purchase).
EXPECTED ATTENDANCE:
50,000
Sponsorship: With tens of millions of spectators attending AirShows each year, the AirShows industry represents one of the very largest, if not the largest, outdoor professional sports in North America. Based on the volume of spectators alone, AirShows represent a significant marketing/sponsorship opportunity for companies at the local and national level. And this opportunity becomes even more attractive when you start looking at the attractive demographic and psychographic of the audience— well-educated, affluent families, and 53 percent of whom fit within the coveted age bracket of 30 and 50 years of age. To consider adding an air-show sponsorship to your repertoire of marketing vehicles begin by reviewing the tiered packages we have enclosed. If you do not find something that fits your specific marketing objectives our creative marketing team can work with you to create a customized sponsorship package.
9.6%
85.4%
25.0%
YUMA’S BEST
FREE EVENT Most people will never experience the sensation of sitting in the cockpit of a modern fighter jet streaking through the sky, or in a stunt plane as it dips and turns in an aerobatic display. But Yuma-area residents can enjoy the next best thing: They can watch from the ground as these aircraft go through their aerial gyrations overhead. And they don’t have to pay the price of admission to watch. Respondents in Yuma’s Best, the Yuma Sun’s annual poll of its readers favorite businesses, services and entertainment in Yuma County, picked as the Best Free Entertainment event in 2009 the Yuma Air Show. The air show previously won that category in 2007. Hosted annually by the Marine Corps Air Station Yuma, the event brings to town the nation’s top military and civilian aviators who dazzle thousands of spectators with their flight demonstrations. Aside from the show going on overhead, the public can go onto the tarmac to get an upclose look at fighters and bombers that once were or are today part of the nation’s arsenal. Aside from the fact the show is free, “it’s geared toward the family,” said Greg McShane, air show coordinator and MCAS air field operations officer. “It’s a great family event. “We like it because it’s an opportunity for the Marine Corps to open up its backyard,” he added, and welcome in the public and “provide a full day of entertainment.” Credit for much of the show’s success goes to the Yuma-area businesses who help sponsor the event financially, he said. “Even during this time of recession, this past year we had record levels of sponsorships.”Last year’s show - the one that led to the event’s top ranking in Yuma’s Best - featured R. Lee Ermey, the retired Marine, Vietnam veteran and host of the History Channel’s “Lock ‘N Load” series, plus the successful attempt to set a world record for the longest wall of flames. McShane attributes the show’s popularity to greater emphasis on changing the acts from year to year so the event stays fresh. “There’s no excuse to say, ‘I was there a couple of years ago so I know what it’s about.’” And it will be free. For more information, visit www.yumaairshow.com
COM REL
COMMUNITY RELATIONS MEDIA EXPOSURE
$15,000 or $25,000 Trade-in-Kind
$10,000 or $15,000 Trade-in-Kind
$7,500 or $10,000 Trade-in-Kind
$5,000 or $7,500 Trade-in-Kind
$2,500
$500
PRESENTING LEVEL\\
15,000
$
DEADLINE: FEBRUARY 2011
-OR-
25,000
$
“TRADE-IN-KIND”
ASSOCIATED LEVEL\\ 10,000
$
DEADLINE: FEBRUARY 2011
-OR-
15,000
$
“TRADE-IN-KIND”
ADVERTISING-PUBLICITY Permission to use Yuma Air Show logo and “MCCS Contributing Sponsor” designation in advertising and promotion Name and logo in 75% Air Show print media advertisements to include base publication, local newspaper, and billboards. Name and logo recognition on website and on-screen theater advertising Two) Banner Advertisement: Displayed on the 32nd St. and Ave. 3E MCAS Yuma fence line for one (1) month prior to the Air Show day. (Up to 3’x5’; banners provided by sponsor) ON-SITE ACTIVATION Interaction with over 50,000 Air Show attendees Product display spaces on the flight line 10’x 20’ footprint ¼ Large sunshade, 2 tables, and 4 chairs For sampling, couponing or mutually agreed upon marketing activity Note: Please inform us if electricity is required. Four (4) sponsor mentions over public address system Sponsor signage at high traffic locations at the Air Show. Contributing sponsors receive space for up to Six (6) 3x5’ banners (all banners and advertising material is to be provided by the sponsor).
HOSPITALITY General Admission Chalet Tickets Ten (10) invitations Chalet canopy positioned in a secured area at show center Unrestricted viewing and comfortable seating Outstanding catered foods, beverages and beer served throughout the day Attendants for catering and clean-up 3 V.I.P. Parking Passes Custom Air Show Sponsor Banner: (1) 3x5 custom Air Show banners to place at your business leading up to Air Show day. Invitations to CO’s Reception CO’S Reception held at the MCAS Yuma Sonoran Pueblo Friday, March 26,2010. Event includes food, beverages, and entertainment. Four (4) invitations THANK YOU RECOGNITION Plaque: Includes framed 8”x10” color glossy of Air Show artwork with brass plate signed by the Commanding Officer.
SUPPORTING LEVEL\\ ADVERTISING-PUBLICITY Permission to use Yuma Air Show logo and “MCCS Contributing Sponsor” designation in advertising and promotion Name and logo in 50% Air Show print media advertisements to include base publication, local newspaper, and billboards. Name and logo recognition on website and on-screen theater advertising One (1) Banner Advertisement: Displayed on the 32nd St. and Ave. 3E MCAS Yuma fence line for one (1) month prior to the Air Show day. (Up to 3’x5’; banners provided by sponsor) ON-SITE ACTIVATION Interaction with over 50,000 Air Show attendees Product display spaces on the flight line 10’x 20’ footprint ¼ large sunshade, 2 tables, and 4 chairs For sampling, couponing or mutually agreed upon marketing activity Note: Please inform us if electricity is required. Four (4) sponsor mentions over public address system Sponsor signage at high traffic locations at the Air Show. Contributing sponsors receive space for up to Six (6) 3x5’ banners (all banners and advertising material is to be provided by the sponsor). HOSPITALITY General Admission Chalet Tickets Ten (10) invitations Chalet canopy positioned in a secured area at show center Unrestricted viewing and comfortable seating Outstanding catered foods, beverages and beer served throughout the day Attendants for catering and clean-up 3 V.I.P. Parking Passes Custom Air Show Sponsor Banner: (1) 3x5 custom Air Show banners to place at your business leading up to Air Show day. Invitations to CO’s Reception CO’S Reception held at the MCAS Yuma Sonoran Pueblo Friday, March 26,2010. Event includes food, beverages, and entertainment. Four (4) invitations THANK YOU RECOGNITION Plaque: Includes framed 8”x10” color glossy of Air Show artwork with brass plate signed by the Commanding Officer.
10,000
$
DEADLINE: FEBRUARY 2011
-OR-
15,000
$
“TRADE-IN-KIND”
ASSOCIATED LEVEL\\
“WILL ACCEPT TRADE-IN-KIND”
5,000
$
DEADLINE: FEBRUARY 2011
ADVERTISING-PUBLICITY Permission to use Yuma Air Show logo and “MCCS Contributing Sponsor” designation in advertising and promotion Name and logo in 50% Air Show print media advertisements to include base publication, local newspaper, and billboards. Name and logo recognition on website and on-screen theater advertising One (1) Banner Advertisement: Displayed on the 32nd St. and Ave. 3E MCAS Yuma fence line for one (1) month prior to the Air Show day. (Up to 3’x5’; banners provided by sponsor) ON-SITE ACTIVATION Interaction with over 50,000 Air Show attendees Product display spaces on the flight line 10’x 20’ footprint ¼ large sunshade, 2 tables, and 4 chairs For sampling, couponing or mutually agreed upon marketing activity Note: Please inform us if electricity is required. Four (4) sponsor mentions over public address system Sponsor signage at high traffic locations at the Air Show. Contributing sponsors receive space for up to Six (6) 3x5’ banners (all banners and advertising material is to be provided by the sponsor). HOSPITALITY General Admission Chalet Tickets Ten (10) invitations Chalet canopy positioned in a secured area at show center Unrestricted viewing and comfortable seating Outstanding catered foods, beverages and beer served throughout the day Attendants for catering and clean-up 3 V.I.P. Parking Passes Custom Air Show Sponsor Banner: (1) 3x5 custom Air Show banners to place at your business leading up to Air Show day. Invitations to CO’s Reception CO’S Reception held at the MCAS Yuma Sonoran Pueblo Friday, March 26,2010. Event includes food, beverages, and entertainment. Four (4) invitations THANK YOU RECOGNITION Plaque: Includes framed 8”x10” color glossy of Air Show artwork with brass plate signed by the Commanding Officer.
PARTICIPATING LEVEL\\ 2,500
$
DEADLINE: FEBRUARY 2011
“WILL ACCEPT TRADE-IN-KIND”
ADVERTISING-PUBLICITY Permission to use Yuma Air Show logo and “MCCS Participating Sponsor” designation in advertising and promotion Name and logo recognition on website and on-screen theater advertising One (1) Banner Advertisement: Displayed on the 32nd St. and Ave. 3E MCAS Yuma fence line for one (1) month prior to the Air Show day. (Up to 3’x5’; banners provided by sponsor) ON-SITE ACTIVATION Interaction with over 50,000 Air Show attendees Product display spaces on the flight line 10’x 20’ footprint ¼ large sunshade, 2 tables, and 4 chairs For sampling, couponing or mutually agreed upon marketing activity Note: Please inform us if electricity is required. Two (2) sponsor mentions over public address system
.
HOSPITALITY General Admission Chalet Tickets Four (4) invitations Chalet canopy positioned in a secured area at show center Unrestricted viewing and comfortable seating Outstanding catered foods, beverages and beer served throughout the day Attendants for catering and clean-up 2 V.I.P. Parking Passes Custom Air Show Sponsor Banner: (1) 3x5 custom Air Show banners to place at your business leading up to Air Show day. Invitations to CO’s Reception Reception held at the MCAS Yuma Sonoran Pueblo Friday, March 26, 2010. Event includes food, beverages, and entertainment. Two (2) invitations THANK YOU RECOGNITION LETTER: A letter thanking your business for your contribution signed by the Commanding Officer.
FRIENDS OF THE AIRSHOW LEVEL\\ 500
$
“WILL ACCEPT TRADE-IN-KIND”
DEADLINE: FEBRUARY 2011
ADVERTISING-PUBLICITY Permission to use Yuma Air Show logo and “friend of the Air Show” designation in advertising and promotion ON-SITE ACTIVATION Interaction with over 50,000 Air Show attendees Product display spaces on the flight line 10’x 10’ footprint 1/8 large sunshade, 1 tables, and 2 chairs For sampling, couponing or mutually agreed upon marketing activity Note: Please inform us if electricity is required. THANK YOU RECOGNITION LETTER: A letter thanking your business for your contribution signed by the Commanding Officer.
The 2010 Yuma Air Show Private Food & Hospitality Chalet provides an excellent opportunity to entertain clients, employees, family and friends. You will be provided your own private seating, offered in a special setting with the best views of the show, along with the Sponsorship and Commanding Officer’s Chalets. Enjoy uncompromised VIP service. FEATURES INCLUDE: Attractive 10’ x 10’ Chalet Tent with 15’ x 15’ footprint space Comfortable seating for 30 guests Unrestricted viewing area at show center Outstanding catered foods and beverages for 30 people Tables with linen provided Attendants on hand for service and clean up during event Secured area away from the crowd Wrist bands provided for easy access in and out of Chalet Welcome visit from MCAS Yuma’s Commanding Officer 15 VIP parking passes, which allows for exclusive access and reserved parking near the flight line A banner with your company name to be placed in Chalet area of fence line (1 banner provided by sponsor) These chalets are our best sellers. Call today to secure yours, only 18 AVAILABLE! (Presenting, Associated and Supporting Sponsor packages include a private food and hospitality chalet)
2,500
$
DEADLINE: FEBRUARY 2011
PRIVATE CHALET
BRANDING OPPORTUNITIES// Title Sponsorship for Major Act Brand Recognition: - Exclusive Identity by having the announcer during airshows, television and newspaper interviews refer to the team as “Your company’s” act name - Exclusive Identity with on site signage at VIP functions and Media Programs - Extensive Company Brand Exposure through the following media channels: Television, newspaper, magazine radio, web, email, and social networking, resulting in millions of positive and powerful impression - On-Site interviews and personal appearences for Television, Newspaper, Magazine, and radio programs - Customized Collateral Materials provided by your company to be distributed after the performance at the Autograph booth. - Banner Display Opportunities let you display up to two (2) 3x5 banners proivided by your company to be displayed on the MCAS fence line as an Official Sponsor Hospitality: - VIP Exhibition flights for select VIP’s, clients, and executives - “Meet and Greet” Session
CHALET VILLAGE
$5,000
Brand Recognition: - Exclusive Identity on Chalet Village Entrance - Exclusive Identity by six public mentions by the announcer in reference to “your com pany” Chalet Village - Exclusive Identity on all Chalet badge credentials - Extensive Company Brand Exposure to local business owners, VIP’s and clients residing in the chalet village - Customized Collateral Materials provided by your company to be displayed in each chalet - Banner Display Opportunity display up to (four (4) 3x5 banners provided by your company to be displayed on the entrance of the Chalet Village and on the MCAS fence line as th eofficial Chalet Village Sponsor - 10x10 footprint beneath large sunshade, 1 table and 2 chairs for sampeling, couponing, or mutually agreed upon marketing activity, electricity can be provided with advance request. Hospitality - Private Chalet with food, beverages, and exclusive front row view for up to 30 people - Exclusive CO’s reception 4 invitations to MCCS’s sponsor and performer VIP airshow party
PERFORMER $3,000 AUTOGRAPH BOOTH Brand Recognition: - Exclusive Identity on Autograph Booth - Exclusive Identity by several public mentions by the announcer in reference to “your company” autograph booth - Sponsor Banner Signage up to four (4) provided by your company to be displayed - 10x10 footprint beneath large sunshade, 1 table and 2 chairs for sampling, couponing, or mutually agreed upon marketing activity, electricity can be provided with advance request. Hospitality - Exclusive CO’s reception 4 invitations to MCCS’s sponsor and performer VIP airshow party