Yuma Airshow 2014 Sponsorship

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YUMA TAKES FLIG

p i h s r o spons cket pa

MARCH 15, 2014

F O E L B TA S T N E T N CO art Investment Sm A ke a M / w a Airsho 4. MCAS Yum et Your Market rg Ta / rk o W t A 5. Dollars onsorship Level 6. General Sp onsorship Level Sp l e n lo o C 8. nsorship Level 10. Major Spo nsorship Level o Sp in ta p a C 12. el Sponsorship Lev t n a n te u e Li .

14 the Military 16. Friends of k Chalets 17. Flight Dec Area 18. Children’s ne Options 19. Stand Alo

OR

FINAL DEADLINE F

, 17TH, Y R A U R B E F IS IP H SPONSORS

Kerri L. Bridges Sponsorship Coordinator O: 928.269.3245 |C: 928.304.9942 supportthecorps@usmc-mccs.org

MCCS Marketing Department Marine Corps Air Station Yuma P.O. Box 99119 Yuma, AZ 85369-9119

2014

Photo: Jim Endrud

Photo: Jim Endrud

4

W O H S R I A A M U Y t h g i fl s e k yuma ta

odern lian air acts, m vi ci ss pa m co en The event will and more. r not only fo t en ev performances, re r tu ai na e sig liv a , ys is la w aircraft disp to our The Yuma Airsho a twilight show so to the entire al ng t di bu ad a, m be Yu so ir Station is year we will al Marine Corps A to see an relations Th ity un m m t. We continue co a en m as in n rta ga te be en t ha ire of city of Yuma. W tors that tion reperto ount of specta bration of avia le am e ce th al in nu th an ow now an exponential gr event in 1962 is r 2014 airshow vilians. The ci d an rs expect that ou be e em W . m e ow ic sh r rv ai se e y dustry is for both militar er attend th The air show in tors from all ov rs. ta to ec ta sp s ec ct sp + tra 00 irshow at will attract 25,0 MCAS Yuma A orts in North something ’t isn t en r professional sp ev oo r la td cu ou t ta es ec rg sp la is e the country. Th th one of th alone, air involvement, bo e of spectators m ity lu un vo m e m th co t on d withou merica. Based that is organize sponsorship this event A to t or pp su t marketing and r fe an of fic s ni se sig es a t sin en bu l na pres national local and natio ts, shows re the local and bers, dependen at em es m ni e pa ic m rv se military portunity for co to ensure that ided with op ov pr e ar rs le ve level. civilians, and tra veterans, local event possible. the best quality

t n e m t s e v n i t r a m make a s

the Yuma g a sponsor for in be t ha w ’s at Brand loyalty, th s. In return, your to your busines g in br n ca 14 Airshow 20 orps Air allow Marine C ns io ut rib nt co d dollars or in-kin support services e outstanding id ov pr to a m Station Yu more than eir families. With th d an rs be to service mem bers, civilian el, family mem nn rso pe y ar ilit 29,100 m omic area, ees in our econ tir re y ar ilit m d employees an

them a get to provide n ca e w lp he e we need all th service to our rate with their su en m m co quality of life vels of u’ll find many le yo e, ag ck pa is th great nation. In your company s available to tie ni rtu po op sponsorship pany’s . Get your com 14 20 w ho irs A a m in support of Yu ur brand loyalty ers, establish yo um ns co of nt name in fro business! and grow your

5

dollars at work up of active Yuma is made n io at St ir A ps Marine Cor ns, and members, civilia ily m fa y, ar ilit m e e duty and reserv and around th e and work in liv ho w s ee tir military re Air Station . Marine Corps ea ar a on riz A South Western programs that unity service m m co es id ov Yuma pr rs and r military membe fo life of ity al enhance the qu military mission rams affect the og pr e es Th s. their familie tention. uctivity and re od pr e, al or m by improving fitness center education and e th as ch su Programs physically s by providing a es in ad re it un t directly suppor

d quality of family support an ur O e. rc fo fit and mentally By a quality force. tract and retain at lp he es iv at life initi ma, you help ps Air Station Yu or C e in ar M ith partnering w in instil confidence at educate and th ts en ev e id us prov r families, and y members, thei ar ilit m in rta te our youth, en sure Think of the expo of community. e ns se a e ot prom y opportunities e and the man iv ce re ill w ny your compa Marine ugh programs at ro th ns tro pa l of acquiring loya n Yuma.

Corps Air Statio

ket

target your mar

ics of the the demograph at g in ok lo t ar s when you st tever ent families. Wha than 400 air show e flu or af m d, te nd te ca at du l-e people audience of wel Over 26 million uct, building tors alone, air ta ec sp of – moving prod e e m iv lu ct vo je e ob th g on tin annually. Based ip your marke age – keting/sponsorsh ioning brand im sit ar m po t or an g fic in ni nc ha t a sig recognition, en shows represen l and national ca lo plish your goals. e th at mpanies help you accom co n r ca fo s ty ow ni sh r rtu ai oppo ore attractive comes even m be ty ni rtu po op level. This

Male 59% Female 41%

ER

AUDIENCE GEND

Own: 60%

HIP

HOME OWNERS

ME

HOUSEHOLD INCO AUDIENCE AGE

N

ATIO AUDIENCE EDUC ELED

DISTANCE TRAV

Under 18k: 8%

18k-25k: 7%

Under 25: 25%

26-34: 9%

Some H.S.: 4% < 10m: 24%

Other: 25%

Rent: 15%

H.S. Grad: 20% 10-20mi: 20%

25k-30k: 10% 35-44: 26% 35% Some College: 21-40mi: 22%

75k+: 37%

35k-74k: 38%

55+: 19%

45-54: 21% College Grad: 41-60mi: 13%

26%

Post Grad: 15% 60-100mi: 10%

> 100 mi: 11%

6

L A R E N GE

H

S A C 0 0 0 , 0 2 $ R O D 000 TRADE IN KIN

$30,

n Award: Post Recognitio rt: Fulfillment Repo otprint: Display Space Fo se: Airshow Logo U n: Publicity Inclusio posure: Social Media Ex ckets: Patriot Chalet Ti Invitations: Private Chalet

YES YES 40X40 YES 100% YES N/A 60

nner Display: MCAS Fence Ba age: High Traffic Sign l Poster: Logo on Officia T-shirts: Logo on Airshow s: Public Mention Invites: CO’s Reception fusal: Right to First Re sivity: Category Exclu

ITY IC L B U P & G IN ADVERTIS “Yuma Airshow

how logo and ficial Yuma Airs n.

• Use of the of g and promotio tion in advertisin na sig de r” so .

Presenting Spon 3 logo mentions w calendar with ho irs A l ai fic of ge ad in • Quarter pa and t-shirts. l Airshow poster ia fic of e th on logo television spots • Name and how radio and irs A a m Yu e th gnition in • Name reco irshow day. leading up to A , social link to web page le ab kic cl ith ition w • Logo recogn mpaign. ail and web ca em g, kin or tw ne edia advertising. l Airshow print m al in go lo d an • Name advertising. in base theater on iti gn co re go lo d • Name and sements displaye banner adverti ed id ov pr r so 0’ spon a fence • Four (4) 3’x1 e 3E MCAS Yum nu ve A d an et 32nd Stre on the corner of to Airshow day. line leading up

(4) 3X10 5 YES YES 10 10 YES YES

HOSPITALITY

e hospitality c • VIP corporat viewing, com • Unrestricted and bevera • Catered food the day.

for catering a • Attendants ng your com • Sign displayi VIP parking p • Fifteen (15) how sponsor • Custom Airs busines to place at your tations to CO • Ten (10) invi enterta beverages and gnition

co • Thank you re

7

Y

w chalet at Airsho ests. g for sixty (60) gu mfortable seatin ughout beer served thro ages to include

and clean up. mpany name.

passes.

request, , provided upon r banner (2) 3’x’ how day. ss leading to Airs food, Event includes O’s Reception.

ainment.

ONSITE ACTIVATION

ity.

• Sponsor category exclusiv to Airshow Instagram contest.

• Sponsor booth incorporated Airshow attendees.

• Interaction with over 25,000+ the flight line.

• Product display space on shade, 4 tables, 8 chairs.

• 40’x40’ footprint, 1 large sun t.

Electricity available upon reques lic address system.

• 10 sponsor mentions over pub fic locations at the Airshow with • Sponsor signage at high traf ners. space for up to ten (5) 3’x5’ ban • First right of refusal.

plaque.

ALL BANNERS AND ADVERTISING MATERIALS MUST BE PROVIDED BY SPONSOR

8

L E N O L O C

0,000 1 $ R O D N I K N I E D 5,000 TRA

$1

Post Recognition Award: Fulfillment Report: Display Space Footprint:

Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations:

YES YES 40X40 YES 75% YES N/A 30

MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: COâ&#x20AC;&#x2122;s Reception Invites: Right to First Refusal: Category Exclusivity:

CASH

(2) 3X10 3 YES N/A 6 8 N/A N/A

9

ADVERTISING & PUBLICITY

• Permission to use the Yuma Airs Sponsor” designation in adverti

how logo and “MCAS Yuma Airs

• 3 logo mentions in Official Airs

sing and promotion.

how

how Calendar.

• Name and logo on the offi cial Airshow poster.

• Name and logo in 75% of Airs how print media advertising • Logo recognition on webpa ge, social networking, email and web campaign.

• Name and logo recognition in base

• Two (2) 3’x10’ sponsor provid ed

theater advertising.

banner advertisements displaye d on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

ON-SITE ACTIVATION

• Interaction with over 25,000+ Airs

• Product display space on the

how attendees.

flight line, for sampling, coupon ing or mutually agreed upon marketing activity.

• 40’x40’ footprint, 1 large sun shade, 4 tables, 8 chairs. Electric ity available upon request.

• Six (6) sponsor mentions ove r public address system.

• Sponsor signage at high traf fic locations at the Airshow with space for up to three (3) 3’x10’ banner s. All banners and advertising materials must be provided by sponsor.

HOSPITALITY

• VIP corporate hospitality cha let

at Airshow.

• Unrestricted viewing, com fortable seating for thirty (30) gue sts.

• Catered foods, beverages to include beer served through out the day.

• Attendants for catering and clean up.

• Eight (8) VIP parking passes.

• Custom Airshow sponsor ban ner (1) 3’x5’, provided upon req uest, to place at your business leading to Airshow day.

• Eight (8) invitations to CO’s Reception. Event includes foo d, beverages and entertainment.

• Thank you recognition pla que

.

10

MAJOR

ASH

C 0 0 5 , 7 $ R O D N I K 0,000 TRADE IN

$1

ADVERTISING & PUBLICITY • Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.

• Name and logo on the official Airshow poster.

• Name and logo in 50% of Airshow print media advertising.

• Name and logo recognition on website.

• Two (2) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

• Social media campaign.

ON-SITE ACTI

+ with over 25,000 • Interaction lay space on th • Product disp utually agre couponing or m s print, 1/2 large • 20’x20’ foot ble upon re Electricity availa sor mentions o • Four (4) spon ge at high tra • Sponsor signa to two (2 with space for up erials must advertising mat

11

Post Recognition Award: Fulfillment Report: Display Space Footprint:

Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations:

MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

(2) 3X10 2 YES N/A 4 6 N/A N/A

Photo: Djamald Devos

IVATION

ees. + Airshow attend r sampling, he flight line, fo ting activity. eed upon marke es, 4 chairs. sunshade, 2 tabl

equest.

YES YES 20X20 YES 50% YES 15 N/A

ess system. over public addr the Airshow affic locations at d s. All banners an 2) 3’x5’ banner sponsor. t be provided by

HOSPITALITY • Fifteen (15) Patriot chalet tickets with unrestricted viewing, comfortable seating.

• Food and beverages served throughout the day.

• Attendants for clean up.

• Four (4) VIP parking passes.

• Custom Airshow sponsor banner (1) 3’x5’, provided upon request, to place at your business leading to Airshow day.

• Six (6) invitations to CO’s Reception. Event includes food, beverages and entertainment.

• Thank you recognition plaque.

12

N I A T P A C

ASH

C 0 0 0 , 5 $ R O D N I K 7,000 TRADE IN

$

Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure:

Patriot Chalet Tickets: Private Chalet Invitations:

YES YES 20X20 YES 50% N/A 10 N/A

MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: COâ&#x20AC;&#x2122;s Reception Invites: Right to First Refusal: Category Exclusivity:

(2) 3X5 N/A N/A N/A 2 4 N/A N/A

13

ADVERTISING & PUBLICITY

a Airshow logo and “MCAS Yum • Permission to use the Yuma in advertising and promotion.

Airshow Sponsor” designation on website.

• Name and logo recognition how print media advertising.

• Name and logo in 50% of Airs ed banner advertisement • Two (2) 3’x5’ sponsor provid d Street and Avenue 3E displayed on the corner of 32n g up to Airshow day.

MCAS Yuma fence line leadin

ON-SITE ACTIVATION Airshow attendees.

• Interaction with over 25,000+ the flight line, for sampling, • Product display space on upon marketing activity. couponing or mutually agreed sunshade, 2 tables, 4 chairs.

• 20’x20’ footprint, 1/2 large t.

Electricity available upon reques r public address system.

• Two (2) sponsor mentions ove

HOSPITALITY ets with • Ten (10) Patriot chalet tick comfortable seating.

unrestricted viewing and

ughout the day.

thro • Food and beverages served • Attendants for clean up.

• Two (2) VIP parking passes. ner (1) 3’x5’, provided upon • Custom Airshow sponsor ban ss leading to Airshow day. request, to place at your busine d, Reception. Event includes foo • Four (4) invitations to CO’s . beverages and entertainment .

que • Thank you recognition pla

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T N A N E LIEUT

H S A C R O D N I K N I E $2,500 TRAD

Post Recognition Award: Fulfillment Report: Display Space Footprint:

Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations:

YES YES 10X20 N/A 50% N/A 4 N/A

MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

(1) 3X5 N/A N/A N/A 2 N/A N/A N/A

ADVERTISING & PUBLICITY • Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.

• One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

ON-SITE ACTIVATION

HOSPITALITY

• Interaction with over 25,000+Airshow attendees.

• Four (4) Patriot Chalet tickets with unrestricted

• Product display space on the flight line, for

viewing and comfortable seating.

sampling, couponing or mutually agreed upon

• Food and beverages throughout the day.

marketing activity.

• Attendants for clean up.

• 10’x20’ footprint, 1/4 large sunshade, 2 tables, 4

• Custom Airshow sponsor banner (1) 3’x5’ to place

chairs. Electricity available upon request.

at your business leading to Airshow day.

• Two (2) sponsor mentions over public address

• Two (2) invitations to CO’s Reception. Event

system.

includes food, beverages and entertainment.

• Thank you recognition plaque.

15

Photo: Djamald Devos

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F O S D FRIEN Y R A T I L THE MI $500 CASH

Post Recognition Award: Fulfillment Report: Display Space Footprint:

Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations:

N/A YES 10X10 YES N/A N/A N/A N/A

ADVERTISING & PUBLICITY • Permission to use the “MCAS Friends of the Military” designation in advertising and promotion.

MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

N/A N/A N/A N/A N/A N/A N/A N/A

ON-SITE ACTIVATION • Interaction with over 25,000+ Airshow attendees.

• Product display on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

• 10’ x 10’ footprint, 1/8 large sunshade, 1 table, 2 chairs, Electricity available upon request.

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K C E D T FLIGH S T E L A H C $3000 CASH

Post Recognition Award: Fulfillment Report: Display Space Footprint:

Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations:

N/A N/A N/A N/A N/A N/A N/A N/A

MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

N/A N/A N/A N/A N/A N/A N/A N/A

HOSPITALITY • Private chalet.

• Secured area away from crowd.

• Comfortable seating for 30 guests.

• 8 VIP parking passes for exclusive access and

• Unrestricted viewing area at show center.

• Outstanding catered foods, beer and wine.

reserved parking near the flight line.

• Optional 3’ x 10’ banner, provided by sponsor,

• Tables with linens provided.

with your company name to be placed on the

• Attendants on hand for service and clean up

fenceline of your chalet area.

during event.

These Chalets are our best sellers. Call today and secure yours!

LIMITED SPACES AVAILABLE. FIRST COME FIRST SERVED.

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S ’ N E R CHILD AREA

H S A C 0 0 0 , 3 $ R O D 000 TRADE IN KIN

$5,

ON-SITE ACTIVATION • Title sponsor of the Children’s Area • Exclusive identity by several public mentions by the announcer in reference to your company

• Sponsor signage up to four (4) 3’ x 5’ banners provided by your company to be displayed.

• Additional 20’ x 20’ footprint beneath 1/2 large

• Official Airshow Children’s Lost and Found

sunshade, 1 table and 2 chairs for sampling,

• Company logo recognition on website and official

couponing or mutually agreed upon marketing

Airshow map.

activity. Electricity available upon request.

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E N O L A STAND S N O I T OP

ED D E E N S M E T I E H T HOOSE C R O S E R U T A E F ADD EXTRA CROWD FENCELINE BANNERS

One

3’ x 5’

$200

Two 3’ x 5’ $375

(Cash or Trade In Kind. Fence that separates

One

the crowd from show center.)

Two 3’ x 10’ $700

WEB BANNER (Cash or Trade In Kind. Banner Ad size 300x250px.)

Average Monthly Unique Visitors: 6,729 Average Monthly Pageviews: 38,754

OFFICIAL AIRSHOW CALENDAR (Ad must be camera ready, non-camera ready work will be an additional $150.)

ADDITIONAL OPTIONS (Cash Only)

Logo with link

3’ x 10’

Rotating Banner Ad (7,500 Imp)

1/4 Page, Full Color

$375

$500 $750

$150

(4.25x5.5in Horizontal)

Airshow Poster Logo Inclusion

$200

Additional Booth $350

U O Y K N THA

S R O S N O P S W O H S 2013 YUMA AIR TM

TM

TM

928.269.3245, 928.304.9942 | SUPPORTTHECORPS@USMC-MCCS.ORG | WWW.YUMAAIRSHOW.COM