THE POWER OF LOCATION
Fast Track your Brand in Scotland’s Largest Consumer Centre
WELL PLACED TO REACH YOUR CUSTOMERS
Centrally Located on the intersection of Glasgow’s main traffic arteries. Serving commuters, shoppers, tourists, airport passengers and sports fans.
The M8 Opportunity If you’re looking to make an immediate impact in Scotland’s key consumer centre you’ve just found the right location for your brand. At 25.35m wide by 19.6m deep, the site dimensions are truly epic. Located in Glasgow City Centre adjacent to Scotland’s busiest motorway the M8 and its intersection with other key commuter routes. The M8 leads onto the Kingston Bridge, into and through the city centre, while the M77 and M74 serve population centres and attractions further afield. An estimated two week impact can provide a potential 3.75 million customer impressions.
Site Summary • Location - Adjacent M8 motorway in central Glasgow, Scotlands busiest motorway • Two week impact potential - 3.75Million • Banner size - 25.35 m x 19.6 m • Location provides exposure to key commuters and shoppers travelling to and from City Centre, plus both Braehead and Silverburn Shopping Developments • Leisure, Social, Entertainment Consumers and Sports Fans heading into the city from surrounding affluent areas and out to the various stadiums around the city. • Main passenger routes to Glasgow International Airport and further to Glasgow Prestwick Airport.
A go-to location for established and emerging brands Since becoming available, recognition of the site’s importance among advertisers has grown and led to it becoming the preferred choice of many marketing professionals. The location and scale of the opportunity have proved an attractive option for ambitious brands, both established and emerging, who were quick to realise the site’s potential, some of these include:
LOGAN URBAN MEDIA
An Opportunity of Epic Proportions The location offers an unrivalled opportunity for marketeers to reach a number of key markets and segments. These include working commuters, shoppers, tourists, airport traffic and sports fans. The sheer scale of the site provides a massive canvas to showcase your creative and promotional solutions. Prefectly positioned to maximise brand exposure, on arguably the busiest motorway intersection in Scotland, the site offers a rare opportunity to fast track your brand across West Central Scotland and further afield at an attractive rental rate.
Exposure to traffic of over 150,000 vehicles every day. As well as being the busiest motorway in Scotland the M8 is one of the busiest in the United Kingdom, connecting Scotland’s two largest cities, Glasgow and Edinburgh. It also serves other large communities including Airdrie, Coatbridge, Greenock, Livingston and Paisley, driving traffic through and to the city centre and to Glasgow International Airport. The M77 motorway begins in Glasgow intersecting with the M8 motorway at Kinning Park and extends to the Kingston Bridge, the largest urban bridge in the United Kingdom, which carries the M8 through the city centre. The Kingston Bridge is also one of the busiest road bridges in Europe, carrying around 150,000 vehicles every day*.
An intersection that serves both Glasgow’s airports The M8 itself serves Glasgow International Airport and the M77 to the south, terminating near Kilmarnock at Fenwick and is en route to Glasgow Prestwick Airport. It would be difficult to imagine another location which offers a greater opportunity to reach the largest and most diverse consumer audience in the country. *Source: Wikipedia.
4 Week Campaign Cost
Technical Specification
£17,000 4 Week Advertising Rental Production and installation costs (see below).
Artwork Size: Width 25.35m x Height 19.6m Safe Copy Area: Width 23.75m x Height 18m
£5,500 Banner Production & Install
Submitting your files
£22,500 Total 4 Week Planning Rate
Artwork should be supplied as press ready PDF saved as CMYK at 300dpi. Ideally 20% of actual size or a minimum of 10% actual size, with no bleed or crop marks. Any pantone colours will be converted to CMYK at closest match.
High quality weather resistant full coverage large format colour output to size. Proffessionally installed by our steeplejacks.
Including Rental, Production and Installation.
Copy to fall within safe type area dimensions.
Upload your file to dropbox and supply link.
Artwork information General Please ensure artwork is supplied in line with our specifications. Artwork received that is not in line with our specifications may be subject to additional charges. Printers cannot be held responsible for print errors which have occured as a result of artwork being supplied incorrectly.
Press Ready PDF Artwork Origination We require high resolution PDFs which enable our Printers to quickly check & proof the artwork which results in maximum efficiency. We will email the sender a PDF proof or link for approval within one day of the artwork arriving.
Artwork Set-Up To ensure that our system can read the incoming file correctly, please ensure that your high resolution PDFs are properly formatted. Artwork size is shown on the left in the technical specification. The technical specification supplied indicates a safe copy area. Please avoid text on the end sections. Ensure that any and all keylines representing visual sizes are removed, failure to do this may result in keylines being printed. Please note: You are responsible for making sure that all text is legible and that the artwork fits within the space that it is designed for. We will assume that you are happy with the quality of the artwork before you send it to us. For any queries concerning production of your banner please email: adverts@loganurbanmedia.com
Artwork deadline: 14 days prior to going live.
LOGAN URBAN MEDIA
THE POWER OF LOCATION
For further details and to make your booking contact: Bob Nugent • Mobile: 07565 544 689 • e-mail: bobnugent@btinternet.com Logan Urban Media Ltd 130 Stanley Street, Glasgow G41 1JH