Luxury Home Buyers’ State of Mind

Buyers are not blind to the amount of uncertainty that exists all over the world. In fact, they recognize that a recession is here (or is likely to be here soon), that COVID-19 remains an issue and that foreign and domestic politics are under stress.

But it does not really bother them.

Buyers have instead turned to their own strengths financial, intellectual, emotional and social—to build resilience against the turbulence of the world. These buyers, in a word, are adapting.

ALERT

• Aware of headwinds stemming from domestic politics, economic strain and foreign relations

RESILIENT

• Trust their own instincts to navigate uncertain times

MOTIVATED

• Have identified real estate as one of if not the best investment categories of 2023

• In tune with their wants and desires and focused on a life well-lived. They turn to both reasons and feelings to make their purchases

CONFIDENT

• The class is growing, their financial health is improving and spending is a joy