Fear Keeps Many Potential Clients Out of the Market Entirely

Capability is not keeping potential clients out of the market – equal proportions feel confident and capable of such a move. Instead, we find hesitation and a lack of preparation as leading factors in non-action, combined with a fading sense of inspiration.

The apparent answer is that many affluent consumers need to hear about the positives in owning luxury real estate.

Clients can feel less hesitant when there is a clear plan in place. What are the goals? What are the timelines? What are the opportunities? Luxury agents can help their clients with organization and preparation.

Respondents indicate their sentiment by selected A/B or neither. Table is filtered to those with an opinion.

Pairs: Inspired/Discouraged |

Confident/Intimidated |

Capable/Overwhelmed |

Decisive/Hesitant |

Prepared/Unprepared