Environmental Sustainability Is an Element of Well-being

Environmental sustainability is a significant factor for most luxury home buyers. More than half of buyers (55 percent) would pay more for a home with sustainability features that they care about. Luxury buyers care more about sustainability features than all other affluents. They truly distinguish an average from an extraordinary home.

The strongest motivations for owning an environmentally sustainable home are a mix of conscientious choices and practical living.

Sentiment | Luxury Home Buyers

Sustainability is a factor in home search

Motivations to own a sustainable home

• Save on utilities

• Tax incentives

• Prestige of a modern home

• Better for environment

• Ethical choice

• Children

• Word of mouth

• Makes a statement about me

• Neighbors have done it

Inspiration Is the Most Potent Form of Social

Social well-being is achieved through personal development and learning from other people – iron sharpens iron.

Luxury home buyers are open-minded with their close friends, enjoying shared opinions but also recognizing the benefit of an array of opinions and skills.

These ‘challenge’ moments result in understanding and growth, which means the closest relationships are not necessarily ‘feel-good’ relationships. They may be more useful and invigorating than warm and fuzzy.

Friendships tend to align on career achievement, education and appreciation for a similar style or taste.