KEY FINDINGS AND RECOMMENDATIONS

Finding Implication Action

New luxury markets are being created

Behavior

Mindset Trends

Buyers will not stop their search because of a lack of housing stock

Expand your horizons to include more local areas for development and improve inter-city networking to capture overflow buyers. Use highly targeted digital advertising to reach buyers where they live and play.

Life is geared to happiness and joy Modern luxury markets will meet a growing mix of amenities for personal and communal needs

Luxury buyers are adapting to the present circumstance

Adaptive people behave with decisiveness, confidence and drive

Buyers want to have a good feeling about living in the market. What do they do to feel good? What does your market offer? What does it need to add?

Professionals are also adapting—by learning something new, by applying that learning to their work and by focusing on building fulfilling relationships. The advice here is to create more ’self time,’ perhaps to reflect in nature to reset for working with intense clients.