Consumer Mindset in Luxury Buying
#6 Sustainability: Mitigates Risk from Climate Change Most luxury buyers are choosing their next home with environmental sustainability in mind (75 percent), and this buyer is thinking for the long-term. Luxury buyers seeking sustainability features and amenities are 71 percent more likely than non-seekers to consider this purchase as a legacy home that will be passed on to heirs. Further, as interest in sustainability grows the quality of buyer improves: they want to transact sooner and for relatively higher budget. Percent Select Yes: Does Environmental Sustainability Factor Into Your Home Search Criteria | LUXURY BUYERS
63%
81%
Better Place To Live
Investment Property
56%
83%
79%
90%
Better Location
Settling Down & Nesting
Better Run City/Town
Next Chapter in Life
Buyer Insight: The intention to buy sustainable housing for the long term is a strong endorsement for including these features in marketing materials and encouraging developers and renovators to keep these themes central in future plans.
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LUXURY SELLERS R AC E TO MEET DEM AND | 17
