CLIENT TESTIMONIALS Alex Jordan
ALEX JORDAN Licensed Real Estate Agent Energetic and proficient, Alex Jordan is known in the industry for his extensive market knowledge and impressive track record of achieving outstanding results. With over 15 years’ experience, Alex is highly respected by his peers and has assisted more than 1,000 clients in the buying and selling process. He offers superior customer service with a friendly yet professional approach. Alex’s proven selling methodology focuses on presentation, price and positioning along with meticulous buyer follow-up and strong negotiating expertise. Over the years, Alex has attracted a long list of loyal clients who call upon him for all of their real estate needs, confidently recommending him to their family and friends. Alex strongly believes that an opportunity to represent the sale of a
D 07 3088 1555 M 0410 424 749 E alexjordan@mcgrath.com.au
client’s home is an absolute privilege and does not take for granted the trust placed in his hands. He strives to maintain the highest possible service to his clients while offering an unbeatable amount of local market knowledge and a technology savvy approach. Alex works with McGrath because of its powerful brand and broad marketing reach, which directly assists him in attracting as many buyers as possible for his clients’ homes. Alex’s experience coupled with his instinctive sales and negotiation skills have resulted in continual high level outcomes and genuinely satisfied clientele. He has an intimate understanding of all the essential elements required to successfully achieve not just a sold sign but the best possible result in any market condition.
Client Testimonials “Second to None” I have been a commercial / property lawyer for just over 25 years. I have practised in 4 jurisdictions. In my time I have dealt with hundreds of real estate agents. Alex is the best I have come across – by a country mile! He is the consummate professional, honest, proactive, and can be totally relied on to act in your best interests. Alex not only helped us sell our house in record time, but was invaluable in helping us purchase 2 other properties. I will not use another agent again!” John Palermo - 0429 366 667
“We have bought and sold many properties over the years and have never been as appreciative and impressed by all aspects of Alex’s professionalism and work ethics. His honesty and integrity can only be aspired to and he sets a very high industry benchmark in customer service.” Terry and Anne Docherty
“I am a scientist and I always try to write as accurate as possible as I don’t like to exaggerate. However, I would like to use one word of “amazing” to describe Alex Jordan. One month ago I didn’t know him but he impressed me with his enthusiasm and diligence. I decided to choose him as my agent although
he looked young to me. He has always been very positive. He sets his goals high and he tries hard to achieve it. In my case he achieved the selling price for my property that is higher than my expectation and other agents recommendations. I believe his achievements are based on his effort, skill and intelligence, not by chance. I would say that Alex is an excellent professional and I am more than happy to recommend him to anyone who needs a good agent for selling their property.” Dr. Hebi Sun
“Alex sold my property in St Lucia in three days and at an excellent price. When I first read Alex’s long list of testimonials, I was quite skeptical about their content. However, it soon became apparent that Alex is a refreshingly reliable person with high standards. He is helpful, trustworthy, focused, precise and globally intellectual. I recommend Alex to you wholeheartedly as a real estate agent.” Carol O’Brian
“Alex Jordan sold my Auchenflower investment property within two weeks. The price achieved was $60,000 more than the most recent sale in the same complex. I was willing to place my property on the market for a much lower asking
price. Alex believed it was possible to get a higher price, which he did. He could have gone for a lower asking price and therefore an easier sale. Alex is an intelligent, perceptive and enthusiastic agent. I am 59 years of age and have sold 8 properties in that time. Alex has been the best agent by far.” Peter King
“Alex Jordan. I don’t know if he is the best real estate agent in Australia, but he is certainly the best that I have come across. You will have to assess what my opinion is worth. I am a 60 year old self-funded retiree. I started my working life as a solicitor. I acted for a considerable number of purchasers and vendors and dealt with numerous agents. I have been a property investor and property developer over the years, buying and selling about 20 properties. I have used and dealt with a number of agents; mostly good and professional. The best I would have rated an 8.5 out of 10. Alex Jordan is a 10. I have tried to fault him but I can’t. We live in Melbourne so when the decision was made to sell an investment property in Brisbane I broke one of my rules and appointed Alex as our agent without ever meeting him. I went on recommendations and referrals. It
was only after the sale that I got to meet Alex face to face. I knew Alex was young but I was surprised how much skill, wisdom and experience he has attained in a relatively short period. Why do I rate Alex so highly? • His communication skills are excellent. He kept us informed all the time. • Everything he said he would do he did; on time. • He was totally ethical with us and as far as I could see with prospective purchasers. • He was thorough and efficient. • And above all else he achieved a price and result that we were delighted with. If you have any questions I am happy for you to give me a call – 0411 115 113. I offered this Testimonial to Alex because he deserves it and I highly recommend his services. Do yourself a favour; besides appointing Alex as your gent; always ask Alex for his opinion. Of course make your own decisions but carefully consider his suggestions and advice for he truly has your interests at heart.” Craig Rudder
“Alex Jordan is the only Real Estate agent I have met in the past 20 years of buying and selling property who I would state is truly professional.” Caroline Rea-Francis
Client Testimonials “I have been in the real estate and development business all my life and must say that Alex Jordan is the best operator I have ever dealt with. His communication skills and constant updating of progress is second to none. We had a fairly tricky family situation to deal with and thanks to Alex it all went very smoothly. Have no doubt, we will pass on our views to our family and friends who will be doing business in your area.” David Pettit
“The reason for this letter is to acknowledge one of your sales associates – Alex Jordan. Alex handled the sale of our property which settled last week. I was particularly impressed with Alex’s knowledge of the local market, his honesty and thoroughness and his professionalism. Prior to my decision to sell our house, I undertook a lot of research on sales in Toowong over the previous 18 months. Alex was one of 5 local real estate agents which I interviewed for the sale of my property and was in my opinion the only agent who was totally honest in his appraisal of my property and the best strategy for the sale of my property – it was for this reason that we commissioned Alex for the sale. Alex exceeded our expectations obtaining a buyer
and consequent contract within two weeks of his commission. We were very happy with the price that Alex negotiated with the buyer. I would definitely use Alex again and will be recommending him to my friends and family.” Kym Briese
“I have sent my family to you. Alex Jordan has been excellent. Alex is a wonderful asset to your business.” Jillian Tiernan
“Alex Jordan was superb. He was positive, optimistic, practical, and did everything he could to make both transactions (both a sale and a purchase) easy and stressfree. Can’t recommend him highly enough.” Kim Wilkins
“Alex Jordan’s calm, accommodating, professional and friendly disposition and nature made the experience and process of purchasing my property, entirely enjoyable and satisfying.” George Grubetic
“Alex Jordan was excellent in every aspect. Professional, courteous, punctual, attentive, understanding and kept me informed all the way. I will definitely use Alex again.” Janet Belvedere
“Thank you for doing such a great job selling Mum’s condo in Toowong. We had to trust you as we were not there and you came through with flying colours.” Jill Canellakis
“Alex Jordan acted most efficiently in this matter, kept us informed at all stages and achieved a satisfactory sale, at our price, within five days of listing the property. We found him to be professional in attitude, efficient and pleasant to deal with and have no hesitation in recommending his services.” AL Somers Vine
“I have nothing but praise for the job Alex Jordan did with our property. Not only did he sell it in just 4 days but he negotiated a price above the asking price! We were kept informed of the progress every day. I have never before sold a property with less stress than this one. Congratulations Alex on a job well done.” Jodie Brennan
“I write to express to you my utmost satisfaction with the service provided to me by Alex in relation to the sale of my investment property in Bryce Street, which is due to settle tomorrow. Throughout the whole process from my initial inquiry, through to listing, exchanging contracts with a buyer and now
leading up to settlement, Alex has kept me informed of the process and the progress in a friendly, honest and practical manner. This has been much appreciated. Whilst selling a good property in a good area is a good start for any agent, I firmly believe that the speed and smooth nature of the sale process has been due to Alex’s professional and diligent approach. I have no hesitation in recommending and using Alex for future property related matters.” Chris Todd “We wanted to thank you again for the smooth handling of the sale of our property. We appreciate your efforts in selling it quickly and for a good price. We would have no hesitation in recommending you to friends and relatives looking to buy or sell in your area.” Chris and Diane Richardson
“We would like to point out our positive experience we had with Alex Jordan. When we decided to sell our property we thought about the complex task we were going to start, but because of Alex’s professionalism, integrity and honesty it was not a stressful time at all, it was so smooth and uncomplicated. Alex always kept us informed of the progress of the sale, at all times he was available for us, he responded to our calls and
Client Testimonials enquiries, he helped us a lot in finding another property suitable for us. We would strongly recommend Alex Jordan to anyone considering dealing with real estate. We will call him again, that is for sure! Thank you for all you have done for us.” Andres Orozco and Clara Cadavid
“It was my utmost pleasure to deal with Alex. I found him very helpful, prompt, friendly and very professional. Alex has excellent communication skills, negotiation skills and is very well informed. He has great people skills and truly was a pleasure to deal with. My property was under contract after a little more than a week of being advertised, and settled 30 days later. Throughout the whole process Alex was frequently in contact with me ensuring that the matter was progressing smoothly, and answering any questions I had. I dealt with numerous real estate agents over the past 22 years, and I found Alex the best person to deal with. His honesty, integrity and down to earth approach was very impressive. Well done Alex!!! Thank you for helping me to sell my investment property for a good price in a difficult market. As my property wasn’t in the first home buyers’ price range, I thought it would be difficult to sell, and it would take a long time to do so. Or that it would not sell at
all and I would be forced to either dramatically reduce my price or take it off the market. Thankfully due to Alex’s great effort, my property sold easily. I would recommend Alex to anyone considering selling their property. Once again, many thanks Alex. You were great!” Margo Singer
“We had our property on the market with another agent for two months with no result, I contacted Alex on Tuesday, and on Wednesday the professional photographs were taken, on Thursday the photographs and details of the unit were placed on realestate.com.au we had an offer that afternoon. On Friday we had another offer and a signed contract. What a great outcome. Alex is an absolute professional and a nice bloke, what more can I say, apart from thank you Alex.” Howard Lister
“Thank you Alex Jordan, for so competently facilitating the sale of my property. With an impending move interstate I was anticipating contract negotiations to be happening remotely once I had relocated. Alex was aware of my priorities, gave me a realistic appraisal and I had exchanged contracts prior to the first scheduled open house. Alex was extremely professional in all his
interactions with me. He kept me informed, remained objective and ultimately made what is typically a stressful time stress free. I have no hesitation in recommending Alex Jordan to any prospective vendor.” Monique Heighes
“I would like to thank you for an excellent result with the sale of my two properties in Toowong. I have known you now for quite a few months and have experienced a consistently professional attitude at all times. This has been reflected in the sales results achieved. I would highly recommend your services to anyone considering buying or selling property. The advice received during these past months has been invaluable.” Matt Parkinson
“Just a short letter of appreciation for Alex Jordan. Alex was very professional and displayed genuine care and interest in selling our property. At the same time he also assisted us in finding and buying another property. His professionalism and pride in his job was exemplified in his courteousness, politeness and keeping us up to date with moment to moment changes and transpirations throughout the process of selling our property. We will certainly be employing the services and knowledge of this gentleman in
the near future and recommending him to family and friends.” Phong and Toni To
“I recently asked Alex to sell a 2 bed room unit in St Lucia. I was in the process of also buying and had to sell the property within 60 days. At the same time I engaged two other agents to sell another two properties. Not only did Alex sell his property first, but I found Alex to be the most professional. He kept me informed and was very proactive. I would not hesitate to recommend Alex.” Craig Boyd
“Thanks for all your attention to detail and follow up in the sale of our Brisbane properties. It was obvious that your efforts in securing a good price, and your follow up attention to ensure that all aspects of the transaction went smoothly, were instrumental in making these processes go smoothly both for us and the buyers.” Ian Peter
“I am a resident of Western Australia and wished to sell three properties in Brisbane. I was recommended to contact Alex Jordan. Immediately I was aware of his professionalism. He was very quick to give me current values and estimates of what my properties were worth. I didn’t feel pressured in any way.
Client Testimonials Alex kept me updated constantly. His communication was superb. His manner was that of a gentleman. I would recommend Alex Jordan to sell any more of my properties in future. I only wish he lived in Western Australia. I think our Agents here could learn from Alex.” Penny Anderson
“I met Alex Jordan in December 2009 to discuss the possibility of selling my investment property in Brisbane. I found Alex to be an extremely personable and professional agent who had researched my property and comparable properties. Alex maintained steady communication during the quiet Christmas period and by early January, had secured a buyer for the property at a very satisfactory price. I found Alex’s character, diligence and professionalism refreshing. I look forward to doing business with Alex again in the future and would recommend him highly to anyone seeking to buy or sell property.”
Throughout the entire sales process he kept in constant communication and proved to be trustworthy and reliable. Alex exceeded our expectations, gaining a contract within four days of listing at the best possible price. We would recommend Alex Jordan to anyone wanting to buy or sell a property.” Robert and Tracey Graveur
“It has been a great pleasure to deal with Alex Jordan, both as a buyer and a seller. Alex was very clear on his responsibilities towards me and my obligations, which was a great comfort to me. When it came to selling the townhouse I owned and was then living in, he allowed me to decide what price my property had cost me, and then married it with what I might reasonably hope to get in the current market. This made it quite easy to decide whether offers I received were worth consideration or not and made what might have been a traumatic experience reasonably straight forward.”
Caroline McDougall
Priscilla Brilliant
“We want to thank Alex Jordan for the service we received during the sale of our property. We found Alex to be friendly, professional and dedicated. From the beginning, Alex was prepared, had done extensive research in relation to sales in our area and had buyers ready.
“This is just a small letter to say why Alex Jordan is the man to handle the sale (or purchase) of your property! Initially I rang Alex because he had been the agent for the sale of a unit in my block a year or so previous. Upon meeting him I could see he was brimming with enthusiasm and
an infectious confidence. On that initial meeting he also impressed me with his keen sense of pricing, accurately estimating what I had paid on a recent purchase and giving what I believed to be an on-the-money valuation of the apartment I wished to sell. Alex demonstrated himself to be considerate and personable, picking me up and dropping me off at work and chatting about all sorts of things, not just why I should sign with him. At no stage did I feel pressured by him to sign an agent’s contract, but rather inspired that he was capable and would do the right thing by me. I appointed him on the Saturday and he had a buyer for my home on the following Friday. During the intervening week he took many buyers through, always confirming that inspections were at a suitable time and constantly providing me with feedback. Alex kept me informed at all stages of the process and I always found him most professional and helpful. This was my first trip through the sale of a property and he made it painless and stress-free! I would have no hesitation at all in appointing Alex to be my agent on any future property transactions I make.” Russell Denton
“Our challenge, living in Sydney and having an investment property in Queensland was to find someone we
could trust to sell our property, without us being in the same state. I have been buying and selling property for over 15 years and must say that Alex Jordan is the most professional agent I’ve encountered. We put our property on the market on the Tuesday and by the Thursday we had a buyer. There were no expensive advertising ploys or unnecessary hidden costs. I highly recommend Alex and would be happy to offer a reference either verbally or written upon request.” Monica Cullen
“I would like you to know how much I appreciate the support and effort provided by Alex Jordan in the selling of my house at 61 Marmindie Street, Chapel Hill. He showed empathy, responded immediately to any queries, kept me informed at all times and went above and beyond the call of duty. It was such a pleasure to work with someone I could trust, and that I knew was working for my best interest. I will certainly recommend him and your company to any potential home sellers in my circle of friends.” Professor Judy Drennan
“I have used Alex’s services several times over the last half dozen years. I have always been happy with him, especially with his honesty, his communication, his professionalism, his humility and his sense of humour.
Client Testimonials Choosing the right agent is a vitally important step in the process of selling a property and each time we have chosen to use Alex we believe it has been the correct decision. I would recommend him to anyone looking to gain the best price possible and a smooth sales experience.” Paul Hopkins
“I met Alex Jordan couple of years ago at an open house. I was impressed with his enthusiasm. Recently, Alex has helped me to sell my property. His sincere, attentive and honest approach was demonstrated completely in the whole process, and we have achieved a great result. As a person with high standards in selecting a real estate agent, I know I have made a very good choice on day one. Alex is truly professional in his job. I have no hesitation to recommend him to anyone as well as I would like to have him for my future property dealings as well.”
we immediately had negative thoughts that we would be subjected to a total loss of privacy through countless inspections, open houses, valuations and various other appointments associated with the sale. As tenants, we realised that we had no control over these appointments and no real ‘rights’ other than to receive a letter in our mailbox 24 hours in advance, informing us of the ‘intrusions’. These thoughts were, of course, coupled with the knowledge that we would no longer be able to continue residing at a place we considered ‘home’.
“I am writing this letter as a (former) tenant of a unit that was sold on behalf of our landlord by Alex Jordan. Primarily, I would like to convey just how appreciative I and my fellow housemates are to have dealt with someone as professional, courteous and helpful as Alex.
Our fears and concerns were immediately quelled upon my first contact with Alex. He was incredibly understanding and flexible, and made it obvious to me that he wanted to ensure that we were completely comfortable with every facet of the process. At that stage I also, very naively, took comfort in the assumption that Alex would have difficulty selling the unit. Not only was it considered a very tough market at the time, barely 6 months prior one of our neighbour’s had taken their unit off the market after being unable to sell. Alex’s constant communication was incredibly reassuring, as he kept us up to date with everything that was happening. At no stage did we ever feel inconvenienced in the slightest.
After receiving the unenviable news that our place was hitting the market,
Prior to this experience, I honestly had little to no faith in the integrity of real
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estate agents. While I generally resent perpetrating negative stereotypes, the number of terrible experiences I’ve encountered led me to buy into the assumptions. As tenants, we had always paid our rent on time and were meticulous in ensuring the upkeep of the property – suffice to say we considered ourselves good tenants. Alex’s honesty and communication not only swayed my opinion about agents, it led us to assist in ways that could be considered even beyond the expectations of ‘good tenants’. Where possible, we sought to help Alex in successfully ‘kicking us out’ so to speak. This included doing things like taking time off work to let in photographers and floor planners, to even changing our cleaning routines to coincide with buyer’s inspections. Again, Alex informed us every step of the way. We knew when buyers expressed interest, we knew when an offer was made, and we knew when it was accepted. When we did finally receive word that an offer was accepted and seemed very likely to go through, we panicked a little bit. The reality of finding a new place set in and we felt like we would have no time to find a suitable place. It was at this stage that Alex, entirely of his own accord, offered to be a reference for each of our applications. He also assured us that, should he be contacted as a
reference, ‘we would have absolutely no problem getting any place we wanted’. As is the nature of the rental business, we had more than enough time to find a suitable new place and, sure enough, we were accepted for the first place that we applied. That Alex went far beyond his duties required speaks volumes about his personality and professionalism. In the grand scheme of things, we, as tenants, are merely an inconvenience to deal with when trying to make the sale. While I can only comment on Alex’s exemplary service from an external perspective, I should note that he did successfully sell the unit very quickly! I am aware of the importance of reputation and word of mouth to an agent, and it is for these reasons I am writing. Alex can rest assured that I have already relayed this story to everyone who will listen and have absolutely no hesitation in recommending him to potential sellers.” Andrew Cloete
“Thank you very much for your professional assistance in assessing, marketing and selling of my property. I have now bought and sold properties through you and I must mention that I was very pleased with your care and attention to detail during the process once again. What really made you stand out above the rest was the
Client Testimonials fact that you were always positive, very informed, available at all times and had my best interest at heart as a seller. Alex, as you are aware I am in the property sales industry myself and have a good understanding of the property market which initially made me think that my expectations would not be achieved. You delivered everything which you promised and I pat you on the back and thank you once more for all your help. I hope to be in contact with you regarding the real estate market and I will only happily recommend you and your services to all in the future.” Bob Salami
“I wanted to drop you a quick note, again to thank you for all your efforts with selling my unit in Elizabeth Street. Yet again you worked above and beyond the call to sell the apartment for the best possible price and in a short time frame. Thank you again for your assistance. When I am next ready to purchase, I will be in touch.” Amanda Ferguson
“This letter is a ‘thank you’ for your prompt response to our request to handle the sale of our home unit. This sale was undertaken in a courteous and friendly manner, with a contract being signed within a 24 hour period. We can assure you should any person we are speaking to be considering purchasing or selling
property we will recommend they contact yourself. Thanking you once again.” Jan Brown
“Thank you for your assistance in the sale of my property. Without your approach, assistance and guidance, I feel I would not have received a price as high as we achieved. I say this for three main reasons: • Your ability to negotiate and your confidence in your own sales ability came across to me and I was happy to enlist your services knowing you would present to my prospective purchasers the same way. • Your solution oriented manner overcame the messy, uncooperative tenant I had that could have completely derailed the sales process. • I appreciated very much, your straightforward manner in which you gave me advice. This helped me make decisions confidently knowing you had given me your honest and informed opinions. I am more than happy to recommend you to anyone I know in need of a good Realtor.” Ann-Maree Hooper
“Alex Jordan represented the vendor of an apartment which I purchased in November 2004. His was an exemplary performance. He presented
the property strongly and remained throughout, the vendor’s agent. At the same time, he facilitated my assessments as the purchaser and communicated my price rationale accurately to the vendor in a manner which enabled contractual agreement to be achieved harmoniously and well. Alex was at all times accessible, earnest, efficient and above all, pleasant to deal with. I was particularly impressed by his ability to serve his vendor properly while meeting my reasonable needs as a purchaser.” J K Leslie A.O.
“We have known Alex Jordan since August 2004. We came across Alex through the purchase of our first home and he has impressed upon us as an honest, reliable and professional person. In 2006, we decided to sell our property and we called upon Alex as a representing agent. His service was commendable and without a doubt efficient. His prompt suggestions were always readily available to us to maximize our chance of a quick and effective sale. Alex’s effective marketing strategies saw our property sold within two weeks for the asking price. We had a mass of interested buyers as Alex was always going out of his way to further expose our property to potential buyers. Alex’s service is remarkably efficient and professional yet bringing warmth and a sense of
caring to us and keeping our best interests in mind. We were always well informed and Alex was always readily available to assist us in all our needs. We would recommend Alex Jordan to any future buyers or sellers as we would always return to Alex for all our future real estate requirements.” Janette Bui-Nguyen and Kevin Nguyen
“Having been settled in our home for 56 years, nothing could have prepared us for the complications of selling it and buying another. Fortunately we had Alex Jordan’s professional expertise to guide us through every step of the way, combined with his unlimited patience and calm, friendly manner at all times. The help we received was outstanding, and we could confidently rely on every query or request being dealt with promptly and efficiently. We can only hope if we decide to take this path again that Alex will be giving us his assistance.” Elva and Gordon Gray
“We first met Alex Jordan at the end of 2010 when we first approached him to sell our Fig Tree Pocket Property. We were owners from a distance and needed a reliable and knowledgeable agent. Alex impressed us with his gentlemanly demeanor, knowledge of his field, professionalism, attention to detail and his business acumen. He sold our property speedily with great
Client Testimonials results. Due to circumstances beyond anyone’s control the sale fell through. We subsequently had the property renovated and upon Alex’s knowledge of the vagaries of the property market we waited until just recently to put it on the market. Again Alex showed his remarkable skills by selling the property speedily, amazingly obtaining more than the asking price. He is a very genuine, warm and friendly young man with excellent negotiating skills, who looked after our property assiduously ‘over and above’ what anyone could have expected. We would highly recommend him to anyone who would wish to sell their house and we can guarantee a ‘hassle free’ experience. A huge thank you and congratulations from us.” Kerrie and Peter Davidson
“Alex Jordan acted in a recent property transaction to which I was a party. Throughout the transaction, I was most impressed with his diligence, integrity and work ethic. His knowledge of the industry and enthusiasm is refreshing. I have no doubt he will continue to be a success and have no reservation in recommending him.” Richard Wong
“Alex Jordan recently assisted me in the sale of my property. We achieved a much higher than expected sale price, all thanks to Alex’s suggestions. He made the entire process very easy and
handled all the running around behind the scenes to maximise the sale result. Alex continued to keep me informed of any updates through the entire process while maintaining a friendly and professional attitude. I could not have asked for a better experience and would recommend Alex to anyone that is looking to sell their property as I know he will deliver great service with excellent results.” Aydin Fathi
“We gave Alex the difficult task of selling a tenanted apartment in Brisbane at a time when the real estate market was in a precarious state. From the outset, Alex’s professionalism and dedication stood out as he committed to working with us to ensure the best possible outcome. Unfortunately the poor state of the market meant that offers weren’t where we needed them to be but rather than pressuring us to sell low, Alex’s recommendation was to re-tenant the property and attempt to sell when the market began its recovery. The following year we had no hesitation re-engaging Alex, who quickly remarketed the property and sold it above market value in a matter of weeks. We highly recommend Alex as the best real estate agent we’ve ever dealt with.” Simon and Natalie
A Word from the CEO “We want the process of buying and selling to be the celebration it should be rather than the daunting process it often is today.” Thirty years ago I had a vision - to create the finest real estate company in the world. What motivated me was the excitement of shaping an organisation that excels at every level. That still drives me today. At McGrath Estate Agents, we aim to be the best. We strive to shine in every area of our business, continually reinventing ourselves as we find better ways to achieve our clients’ goals. We are a learning organisation. We regularly review our structure, systems and processes, asking ourselves: How can we improve our service to our clients? We want the process of buying and selling to be an exciting, seamless experience for you. You could say we’re high tech and high touch. Weuse technology to maximise results while continuing to offer excellent customer service. We believe we achieve superior results in every situation and to succeed as an organisation facing today’s business challenges, we continually develop our people, refine our systems and upgrade our service standards. More importantly, we believe in the business of being human. We value our clients and
business partners, understanding that good working relationships need care and consideration. As we move forward and expand we continue to be enthusiastic, optimistic and grateful for your support. I believe we have the best and brightest people in the industry working for us and this is why I am extremely proud to have Alex Jordan on our Brisbane team. I have personally appointed Alex because I believe he has every ingredient of a great real estate professional. His clients speak of him in the highest regard and he is known in the industry for his extensive market knowledge and his ability to achieve outstanding results. I have no doubt that you will be delighted with Alex.
John McGrath CEO, McGrath Estate Agents
JOHN McGRATH
Why your property is worth more with McGrath Most local agents can sell your property, however the ability to find the single buyer who will pay the highest premium for your home is what separates a great agent from an average one. At McGrath we recognise that our single most important responsibility is to achieve the best possible price for every client who entrusts the sale of their property to us. This fact is embedded in the DNA of every member of the McGrath team, across 57 offices and three states on the Eastern seaboard.
An important part of our commitment to transparency, and a vital part in securing the best possible sales price, is to offer frank, honest and substantiated price advice to our clients. We publicly stand by this advice, and we include price guides on the majority of our property marketing, even for auctions, which is rather rare. Buyers inspecting a property want and need to know a price estimate in order to make informed purchasing decisions. Our rationale is simple. A qualified genuine buyer is
far more valuable than one who thinks your property will be sold cheaply, and is unable to pay the premium. Our marketing and pricing strategies are tailored specifically to your individual property. We believe our clients’ properties benefit from a personalized on-site auction process. This approach, rather than impersonal ‘cattle call’ auditorium-style auctions, where hundreds of properties go under the hammer, ensures your property enjoys the focus of our entire team, and all serious buyers. We also believe in marketing properties on their own merit, rather than the circumstances of their owners. You will never see a McGrath ad that talks about divorce, bankruptcy, must sell or any other negatives. As a company, we pride ourselves on the caliber of our marketing. We have developed comprehensive, targeted marketing channels which reach more potential buyers than any other real estate group. We aim to find every possible buyer, whether local, interstate or international. Our unique toolbox of marketing elements includes a market leading database of more than 190,000 active buyers. Our lifestyle magazine is read by more than 40,000 buyers and is delivered to more than 700 businesses, while our website receives 400,000 visitors per month, including 12,000 ex-pat and overseas investors.
Finally, we go to great lengths to present your home in such a way that buyers become emotionally engaged, which enhances competition and ultimately encourages one purchaser to pay a premium to secure the property. If you would like to discuss our approach in more detail, would like an appraisal or need some astute market advice, contact us. We look forward to being of assistance.