People Like You. Yes we’re driven, professional and utter experts at what we do. But first and foremost we’re people like you. We’re Mums, Dads, Locals. We work hard and love this neighbourhood. We’re doing the school runs and waiting for our morning coffees right beside you. We’ve ended chapters and started new ones. We’ve bought and sold our own homes. We’re always renovating in our heads, saving and dreaming of our next move too. We know full well that selling a house can be pretty darn scary. We also know what we liked and didn’t about the experience. We’ve taken this knowledge into the way we do things. We make it smoother and faster to get your home sold. Your mind is on your next chapter, so let us take this big life change and make it as easy as it can be. You need people who have your back. That’s the way we’d want it done.
1. The Concept 2. McGrath People Like You 3. Cost & Inclusions 4. How to Book 5. Photography Guide
The Concept. ‘People Like You’ is a new Agent Marketing campaign designed to capture you in your own environment, revealing an intimate insight into your life and highlighting that you are more than “just a great agent”. We will see your everyday life, your neighbourhood, your home, what you’re passionate about, your family. We will see your unique sense of style and personality through your interiors, fashion or interests and get to know your approach to life and your job. In this shoot we want to capture as much of your personality as possible. Shots will feel real, natural and relaxed.
McGrath People Like You. Full page ad (click to view)
Ringleader
Every squad needs a leader like John. Without him, there’d be no long lunches, no family BBQ bashes, and definitely no adventures to see that homegrown rock band that just happens to be gigging this weekend. He’s more than a great agent; he’s the man with the plan – and someone just like you. John Paranchi, Event Organiser and Sales Agent
Unicorn Wrangler
John Paranchi Gladesville Specialist johnparanchi@mcgrath.com.au 0411 508 890 johnparanchi johnparanchi
Sunday pancake session? Unicorn hunt? Impromptu Frozen concert featuring Frankie the cat? Don’t worry, Cindy’s got this. After all, when you have two little girls under three, you have to be ready for pretty much anything. It’s just one of the reasons she’s more than just a great agent; she’s a great mum – and someone just like you. Cindy Kennedy, Super Mum and Sales Agent
The ‘A’ Team
Cindy Kennedy Rozelle Specialist cindykennedy@mcgrath.com.au 0404 000 570 cindykennedy cindykennedy
One second you’re sitting side by side at work; the next, you’re standing together at the altar. Sounds like a trailer from a romcom but it can happen; just ask Courtney and Stephen Antico. These two have definitely shared a few adventures since they first crossed paths, from buying a home to raising a little flock of their own. The Anticos are more than just great agents; they’re devoted partners, doting parents – and people just like you. Courtney and Stephen Antico, Life Partners and Sales Agents
mcgrath.com.au
mcgrath.com.au
Stephen Antico Darlinghurst Specialist stephenantico@mcgrath.com.au 0438 999 066 Courtney Antico Darlinghurst Specialist courtneyantico@mcgrath.com.au 0429 660 224
mcgrath.com.au
McGrath People Like You. Mailcard (click to view)
Ringleader
Pancake Pro
Perfect Match
Every squad needs a leader like John. Without him, there’d be no long lunches, no family BBQ bashes, and definitely no adventures to see that homegrown rock band that just happens to be gigging this weekend. He’s more than a great agent; he’s the man with the plan – and someone just like you.
Sunday pancake session? Unicorn hunt? Impromptu Frozen concert featuring Frankie the cat? Don’t worry, Cindy’s got this. After all, when you have two little girls under three, you have to be ready for pretty much anything. It’s just one of the reasons she’s more than just a great agent; she’s a great mum – and someone just like you.
One second you’re sitting side by side at work; the next, you’re standing together at the altar. Sounds like a trailer from a romcom but it can happen; just ask Courtney and Stephen Antico. These two have definitely shared a few adventures since they first crossed paths, from buying a home to raising a little flock of their own. The Anticos are more than just great agents; they’re devoted partners, doting parents – and people just like you.
John Paranchi, Event Organiser and Sales Agent
Cindy Kennedy, Super Mum and Sales Agent
Courtney and Stephen Antico, Life Partners and Sales Agents
McGrath People Like You. Full page ad (profile) (click to view)
People Like You
Every squad needs a leader like John. Without him, there’d be no long lunches, no family BBQ bashes, and definitely no adventures to see that homegrown rock band that just happens to be gigging this weekend. He’s more than a great agent; he’s the man with the plan – and someone just like you. John Paranchi, Event Organiser and Sales Agent
People Like You
John Paranchi Gladesville Specialist johnparanchi@mcgrath.com.au 0411 508 890 johnparanchi johnparanchi
mcgrath.com.au
Sunday pancake session? Unicorn hunt? Impromptu Frozen concert featuring Frankie the cat? Don’t worry, Cindy’s got this. After all, when you have two little girls under three, you have to be ready for pretty much anything. It’s just one of the reasons she’s more than just a great agent; she’s a great mum – and someone just like you. Cindy Kennedy, Super Mum and Sales Agent
Cindy Kennedy Rozelle Specialist cindykennedy@mcgrath.com.au 0404 000 570 cindykennedy cindykennedy
mcgrath.com.au
McGrath People Like You. Social media
McGrath People Like You. Profile video (click below to view)
Cost & Inclusions.
Ringleader
People Like You Photoshoot $1000 includes: •
Copywriting (inc. headline options, body copy and photography brief )
•
Onsite photography consultation
•
1 hour Photoshoot at 1 location (2 backdrops)
•
5 retouched images
Usage: People Like You Full page ad, mailcard, social
+
Every squad needs a leader like John. Without him, there’d be no long lunches, no family BBQ bashes, and definitely no adventures to see that homegrown rock band that just happens to be gigging this weekend. He’s more than a great agent; he’s the man with the plan – and someone just like you. John Paranchi, Event Organiser and Sales Agent
People Like You
mcgrath.com.au
Profile Photoshoot $150 inc. •
Shot at the same time and location as People Like You shoot (additional half hour required)
•
1 retouched image
John Paranchi Gladesville Specialist johnparanchi@mcgrath.com.au 0411 508 890 johnparanchi johnparanchi
Usage: All agent marketing templates (excluding mcgrath.com.au profile picture)
Every squad needs a leader like John. Without him, there’d be no long lunches, no family BBQ bashes, and definitely no adventures to see that homegrown rock band that just happens to be gigging this weekend. He’s more than a great agent; he’s the man with the plan – and someone just like you. John Paranchi, Event Organiser and Sales Agent
John Paranchi Gladesville Specialist johnparanchi@mcgrath.com.au 0411 508 890 johnparanchi johnparanchi
mcgrath.com.au
Cost & Inclusions. People Like You
People Like You Profile Photoshoot $270 includes: •
Onsite photography consultation
•
1 hour Photoshoot at 1 location
•
1 retouched image
•
No copywriting
Usage: All agent marketing templates (excluding mcgrath.com.au profile picture)
Every squad needs a leader like John. Without him, there’d be no long lunches, no family BBQ bashes, and definitely no adventures to see that homegrown rock band that just happens to be gigging this weekend. He’s more than a great agent; he’s the man with the plan – and someone just like you. John Paranchi, Event Organiser and Sales Agent
John Paranchi Gladesville Specialist johnparanchi@mcgrath.com.au 0411 508 890 johnparanchi johnparanchi
mcgrath.com.au
Cost & Inclusions. People Like You Profile Video $3960 includes: • • •
2 days filming (agent not required for full 2 days) Storyboards and scripting Social Teaser
Usage: mcgrath.com.au agent video, social, eDM
+
How to book. Photography (approx. 2 weeks)
The purpose of the onsite photography consult is to ensure your suggested
Phase 1: Questionnaire
rooms with you to determine the best spots.
1.
Place your order in CampaignTrack
2.
Download and complete People Like You questionnaire
3.
Email your completed questionnaire to: emmaH@wordsbynuance.com.au (Turnaround time for copywriting is 5 days)
Phase 2: Photography Consultation Once you receive your copy you can then book your onsite photography consultation in CampaignTrack. At the time of booking, you will need to provide: •
your copy and photography brief (as provided by the copy writer)
•
address of your photoshoot location (1 address only)
Your photography consult must be booked at the same time of day (within the hour) that you plan to book your photoshoot so the photographer can access the lighting. The location plays an important role in the photography and it should be unique to you. The copy writer will recommend 2 backdrops. If you plan an alternative, ensure that it is in line with your headline and copy.
location and backdrops are suitable. The photographer will test multiple areas and
Phase 3: Photoshoot Book your People Like You photoshoot in CampaignTrack- ensure you book at the same time of day (within the hour) as you had your photography consultation. It is your responsibility to arrange everything required for the styling. If you are hosting a BBQ you will need meat, salads, drinks, set table. Cooking breakfast? Baking ingredients, utensils, mixer. The backdrop needs to be real, to get the most natural and authentic photos. We also recommend you have someone from your team to be with you on the day to help direct the shoot. A second set of hands and eyes is invaluable!
Video (approx. 3 weeks) 1.
Place your order in CampaignTrack
2.
Download and complete People Like You questionnaire
3.
Email your completed questionnaire to mcgrath@visualdomain.com.au
4. Visual Domain will contact you to discuss brief and book shoot time
Photography Guide. Location With this photoshoot we are aiming to capture as much of your personality as possible. The location plays an important role in this portrayal. Locations should be unique to you, they should feel lived in. Environments that feel sterile or lack personality are not appropriate. If you have a hobby you are passionate about this is a good place to showcase it. INDOOR LOCATION EXAMPLES: •
Agent’s home (kitchen, bedroom, living area)
•
Local cafe
•
Gym class
•
Restaurant
•
Local shop
•
Artists studio
OUTDOOR LOCATION EXAMPLES: •
Back Garden
•
Local market
•
Beach
•
Park
•
Balcony/veranda
Photography Guide. Styling Styling should feel individual to you and appropriate to the location. You should feel comfortable in what you are wearing. Suits are not essential! MAKEUP/HAIR/NAILS: Should be kept neutral and barely there. Hair should be tidy with minimal styling. Nails should be kept groomed. WARDROBE: Should feel appropriate to the location you are shooting in. Below are a few things to avoid: - Patterns - Big Brands or prints - Stripes Clothing should be kept fairly neutral in colour. Personal items like jewellery, glasses and watches help convey personality. Please ensure that any jewellery isn’t too elaborate or distracting. PROPS: Props are required to make your location feel authentic and lived in. It is your responsibility to bring these to the location and have set up ready for the photographer. If you are hosting a BBQ you will need meat, salads, drinks, the table set. Cooking breakfast? Baking ingredients, utensils, mixer.
Photography Guide.
CANCER COUNCIL / CAMPAIGN
Treatment/Colour
Treatment/Colour
The moodboard on the right is reference for the The moodboard on the right overall tone of your agent photoshoot. Shots should show image references of what are tryingnot to achieve feel real and relaxed. Posesweshould feelwith forced or tomorrows shoot. contrived. TREATMENT/LIGHT/COLOUR: Shots should feel warm/ A slight de-saturated tone treatment with beautiful
TREATMENT/LIGHT/COLOUR:
light. Shots should feel warm withnatural a slightly de-saturated MOOD/FEEL: tone. Lighting should feel natural. - Real
MOOD/FEEL: • • •
Real Relaxed Natural
- Relaxed - Natural ORIENTATION: Shoot all shots Landscape.
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