PM Listing Kit 2013 QLD eBook

Your property is worth more with McGrath

“When I set up the company I had a few things that had to be delivered. The first was I wanted to have the best real estate company on the planet. It seemed crazy to aim for anything else. The best people, marketing, resources and Clients. Next I wanted to make a serious difference, to change the way real estate is bought and sold so Customers could trust their agents and enjoy the process. And finally, I mandated that excellence and integrity would never be compromised under any circumstance. Well, there was one more thing. We had to achieve results for our Clients that were without doubt the best they could achieve. I love coming to work every day.�

John McGrath CEO McGrath Estate Agents

9 reasons = your peace of mind

our dna

our database

our marketing

our website

our people

our expertise

expectextraordinary

our results

our

community

our

relationships

There are at least 9 good reasons to consider McGrath Property Management.

Everything we do is aimed at achieving the best result possible for our valued clients. We look forward to sharing our ideas with you on using these 9 advantages to look after your home.

9 reasons = your peace of mind DNA It’s about trust, tenacity and teamwork. Ever since McGrath began we’ve set out to change the way real estate is looked after. Innovation is in our dna.

There is no one size fits all approach. Your needs are unique, and our people will listen to you, and understand what you want to achieve so they can meet and exceed your goals.

Database The most sought after black book in the country. When you kick off a rental campaign and your property is circulated to over 29,000 prospective tenants, it’s got to be an unfair advantage for you. The McGrath database lets you access the wealthiest markets in Australia, benefiting from over 20 years of building relationships and management channels. Our unrivalled database maximises the initial rush of competition and delivers the highest returns for you.

Marketing Stand out from the crowd. Everyone wants their home to be presented and perceived ahead of all others. Through constant innovation and attention to detail, our superior marketing guarantees your property will make an impact and secure you the best possible return on your investment.

Website See click traffic become foot traffic. With McGrath, not only will your property be showcased on Australia’s top real estate websites, it will also be viewed by the highest calibre of prospective tenants in Australia on mcgrath.com.au.

However we don’t stop there. We set your property apart even further by offering prospective tenants 24 hours access through our online booking systems. By understanding the needs of the market we generate more interest in your property which means higher returns for you. It’s simple, really.

People expectextraordinary

The most important contribution to your result. All of the advantages we offer mean nothing unless you are in the hands of the best people. Our team are committed to keeping you up-to-date with unrivalled market intelligence and reports on your property and the local rental market. The way we see it, it’s about caring and going the extra mile for you. We expect extraordinary.

Expertise We approach property management differently. What sets us apart from the rest is our passion and innovation. Our unique property management structure allows for a more streamlined and successful management of your greatest asset, in turn maximising your investment potential. Why settle for anything less?

Results It’s all about results. Anyone can promise you the best tenants and rental returns but with McGrath we take the responsibility of looking after your property very seriously. Our team are committed to going above and beyond, maximising your returns and minimising your risks. This is reflected in the results we achieve such as shorter days on market and higher quality tenants.

Community Real estate is about people. At McGrath we embrace the opportunity to make a difference. Across the board our agents support their local communities through contributing their time, resources and energies. We strive to make a positive impact as we believe you get out what you put in.

Relationships Relationships are vital to business. We offer our clients the kind of relationship that lets them get on with their life knowing their most important asset is looked after. But it’s not just us saying this. We spoke with our clients and they agreed. 85% said they were highly likely to recommend McGrath Property Management to friends and relatives. The findings speak for themselves!

the mcgrath structure

new client consultant

marketing department

leasing consultant

senior portfolio manager

property manager

administration and accounts department

a conventional structure all property management duties

accounting duties (pay accounts etc.)

end of month close off and settlement run

repair and maintenance

property manager

administration

leasing

list new business

photographer

conduct open homes

marketing

jessica whitton

With ten years’ specialist experience in every aspect of residential property management, Jessica has excellent knowledge of market trends and maintains a strong focus on maximising her landlords’ returns. Initially attracted to McGrath through her connection to the strong branding qualities, Jessica shares an ethos of first class dedication to customer service. Remaining diligent during management duties and the tenant selection process, gives Jessica the opportunity to establish strong relationships with those who have the pleasure of her professional association.

Jessica’s invaluable experience has involved dealing with many people from a broad cross section of life enabling her to draw on a wealth of accumulated property knowledge and an understanding of market behaviour that is necessary to close a sale in a demanding market place. She delivers informed and reliable advice to prospective tenants looking to establish themselves in the area, and is committed to assisting customers through every step of the leasing process and delivering a level of service that exceeds their expectations.

Jessica believes property is an excellent investment vehicle and relishes being involved in her landlords’ wealth creation and asset management.

Jessica Whitton New Client Consultant T 07 3914 1061 M 0426 228 308

amelia bradford

As an experienced Leasing Consultant, Amelia is tasked with delivering critical end-to-end property management support at McGrath Bulimba encompassing rental inspections and leasing, tenancy application assessment, contract management activities along with a high-touch reporting to property investors ensuring a quality customer experience for McGrath’s growing client base.

Amelia brings in a decade worth of experience working across retail, hospitality, aviation, recruitment and real estate industries in several capacities beginning her career serving front-end customer service delivery roles to providing executive administration and consulting support to high volume clients.

Amelia has demonstrated a track record towards managing high-volume client activity and consistently meeting as well as exceeding rental leasing targets. As a Leasing consultant, Amelia has continually demonstrated excellent time management and team skills to optimise business support and account management activities plus also brings in a strong knowledge and understanding of the regulatory compliances and strictures operating within the Queensland Real Estate sector.

Amelia Bradford Leasing Consultant T 07 3914 1065 M 0419 226 738

portfolio managers Kylie has a dynamic personality, with natural people skills to assist in negotiating the most sensitive deal for our clients. She is extremely knowledgeable about property management and having been in the real estate industry for over a decade. Prior to joining McGrath, she has worked throughout Brisbane, overseas in the exclusive high-end London market, and inner city Melbourne.

Kylie is fastidious in her attention to detail and her commitment to understanding what clients are after and meeting their high expectations.

Her outstanding communication skills, together with her international and interstate experience put her ahead of the game.

Kylie Miller Senior Portfolio Manager T 07 3914 1062 M 0431 675 997

Since embarking on a career in real estate nearly three years ago, Sienna Korn has achieved a fine reputation for winning the confidence of her landlords and tenants.

She is known for astute attention to detail when dealing with paperwork and tight deadlines in this high pressure industry. Always up to the challenge of achieving goals under pressure, she enjoys the regular contact with a wide range of people.

Clients appreciate her willingness to go the extra mile to get the work done and also her friendly nature and maturity when it comes to handling their most valuable asset.

Sienna Korn Portfolio Manager T 07 3914 1064 M 0431 213 663

mcgrath network

Buderim

Ascot Bulimba

Paddington Toowoomba

Wynnum/Manly

Surfers Paradise

QLD

Palm Beach

McGrath Property Management is perfectly positioned, in both terms of geography and market position, to not only meet but exceed your property management expectations. Our team operates within the McGrath network of over 50 offices, across Queensland, NSW and the ACT. We have the most professional and dedicated property management experts, covering all roles from leasing and Port marketing through to the day to day management of your client’s properties. We are supported by Macquarie the best branding, systems and technology in the market place today, not to mention the guidance provided by one of the most experienced management teams in the country.

NSW

Newcastle Warners Bay

Wentworth Falls Bowral

Belconnen/Gungahlin Woden

SYDNEY Wollongong Kiama Dickson

Buyer Behaviour Buyer Enquiry Buyer Enquiry Buyer Behaviour MarketSales Overview Analysis Comparable Comparable Sales Strategy

science of leasing - a proven process

Buyer Enquiry

Comparable Sales

Market Overview Styling

Detailing Detailing

Comparable Sales

Styling

Analysis Buyer Wave

Buyer Behaviour

Buyer Enquiry

Analysis

Strategy

+ Every possible tenant

Buyer Wave Buyer Wave

Styling

Emotionally In competition Media Open home Open home Competition connected Buyer Enquiry Comparable Sales Buyer Wave

Styling

Timing

MarketOverview Overview Market Market Overview overview Market Market Overview

Buyer Profile

Styling

Detailing

Leasing process

Buyer Wave

+

Sales Options

Buyer Profile

Media

Timing

PaperworkPaperwork

Success

+ Analysis Current competition Analysis Strategy Recent Analysis Strategy Competition Sales Options Analysis Strategy comparables Strategy Styling Detailing Media

Timing

Concerns

Open home

Concerns

ComparableSales Sales Comparable Tenant behaviour Comparable Sales Comparable Sales Competition

Buyer Profile

Concerns

+

Buyer Wave

Handled by Sales Options professional Buyer Behaviour negotiators

Buyer Behaviour

Buyer Enquiry Comparable Sales Competition Competition Sales Options Sales Options

Pricing

Concerns

+

+

Media

Buyer Profile Buyer Profile

Detailing

Buyer Profile Strategy

Concerns Concerns

Detailing Success Success

Market Overview The strategy

Buyer Behaviou

BuyerEnquiry Enquiry Buyer Buyer Enquiry Buyer Enquiry Tenant wave Buyer Wave

+

BuyerBehaviour Behaviour Buyer Buyer Behaviour Buyer Behaviour Pricing Success Buyer Profile

Timing

Media

Media

Paperwork

Open home

Styling Detailing Concerns Styling Detailing Styling Concerns Detailing Competition Sales Options Timing Concerns StylingWe believe our We don’t believe ourDetailing role is to lease your property. roleConcerns is to deliver the best possible price available in the current market. And to do so in a short time frame, with minimal stress.

For this reason we believe in a process that we call the science of leasing.

Success Success Success Success

more tenants = higher price

McGrath Marketing Channels Standard Channels

+

McGrath Unique Channels

Tenant enquiries Inspections Interested parties Thorough application process

Result

Other Agency Marketing Channels Standard Channels

Tenant enquiries Inspections Interested parties Application process

Result

tenant enquiry graph Tenant Power

Activity

Landlord Power

1

2

3

4

Time (Weeks)

Tenant Power

Landlord Power

who are the tenants for your property?

relocation agent

young professionals

families

executives

first time renters

expats

mcgrath referred

downsizers

Your Campaign

professional photography Maximise your first impression

Professional retouching 8 layer process photography: To maximise the final appearance of your photographs, our professional team of photographers undertake processing techniques at an advanced level on each and every image they deliver.

Comprehensive post production process: Photographers work closely with the team of Photoshop experts who professionally colour correct and enhance every single image, resulting in a photography product that is second to none.

Final Image

Images prior to retouching process

marketing elements Copywriting We work with you to identify the property’s key selling points, crafting the right words to complement your marketing material.

Just Listed

FOR LEASE 3

2

1

BONDI 5/3 Martins Avenue Ideally located within moments of all amenities and nestled within a small security block of only six, this to floor apartment is ideal for the first home buyer or the astute buyer.

3

2

1

• Small security block of only six • Small security block of only six

BONDI 5/3 Martins Avenue • Small security block of only six • Small security block of only six

mcgrath.com.au/15739 Colin Rodgers 0449 903 206

Bridgette Barker New Business Manager T 02 9386 3322 M 0418 278 316 E bridgettebarker@mcgrath.com.au W mcgrath.com.au

Available Rental Booklet

Available Rentals 16 April 2013 Castlecrag 327 Edinburgh Road For Lease:

$500pw

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.

View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/59801 Peter Chauncy 0412 332 156 or Rebecca Tubridy 0409 033 336

Castlecrag 327 Edinburgh Road For Lease:

$500pw

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north View: Web ID: Contact:

Castlecrag 327 Edinburgh Road For Lease:

$500pw

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.

View: Web ID: Contact:

$500pw

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/59801 Peter Chauncy 0412 332 156 or Rebecca Tubridy 0409 033 336

Castlecrag 327 Edinburgh Road For Lease:

$500pw

PROPERTY MANAGEMENT

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.

View: Web ID: Contact:

• Handed out at every open for inspection

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/59801 Peter Chauncy 0412 332 156 or Rebecca Tubridy 0409 033 336

Castlecrag 327 Edinburgh Road For Lease:

• Available at all of our office locations

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/59801 Peter Chauncy 0412 332 156 or Rebecca Tubridy 0409 033 336

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/59801 Peter Chauncy 0412 332 156 or Rebecca Tubridy 0409 033 336

• Maximum exposure for your property • Generated directly from McGrath’s unique technology platform

Castlecrag 327 Edinburgh Road For Lease:

$500pw

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is

dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north PROPERTY MANAGEMENT View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/59801 Peter Chauncy 0412 332 156 or Rebecca Tubridy 0409 033 336

191 New South Head Road Edgecliff NSW 2027

PROPERTY MANAGEMENT

T 9386 3355

Signboard

FOR LEASE

• 24/7 advertisement for your property • Drive-by enquiry

mcgrath.com.au

9386 3355

welcome

A-Frame A double-sided welcome sign directing potential tenants to your property whilst conducting private and open homes.

internet

mcgrath.com.au The McGrath website receives over 300,000 visits each month, both from within Australia and internationally. Over 15 million page views per year and approximately 1 million page views from overseas buyers. Once on our site, an eBrochure will be automatically sent to all registered tenants in our database of over 29,000 who are looking to lease a property matching your home’s criteria.

Online booking • Convenient 24/7 access to book a property inspection from a computer, tablet or smartphone • We can notify prospective tenants if the inspection time is changed or cancelled • We can send prospective tenants an instant confirmation of their booking • Inspection appointments can be cancelled or changed easily if the time is no longer suitable • We can send timely reminders about upcoming inspections – including online directions to the property’s location • If the property is leased before the inspection, we can let prospective tenants know immediately

internet realestate.com.au Highlight or Feature Property Status • 7.9x more views than a standard listing • 5.7x more enquiry than a standard listing • Over 3m unique page views each month • Around 66% of these users don’t visit domain.com.au • Average user visits 6.5 per month, spending around 9:30 minutes per session

domain.com.au Premium Plus Property Status • Prominent positioning above Priority Placement and under Top Spot • Taller advertisements and larger photos for your property in search results • No other advertisements on property details page

rent.com.au • Australia’s number one rental property website • Up to 55% of users don’t visit domain.com.au or realestate.com.au • Rental only website, focused on the needs of tenants and landlords • Millions of visitors every year

5 reasons to invest in marketing

Present your property in the best possible way

Attract all tenants more tenants equals higher price

Shorter time on market - speed

Stand out in a crowded market

An investment, not a cost, that delivers a higher price...ROI

Our Approach

Styling

Detailing

our expertise

uyer Wave

arket Overview

petition

parable Sales

tailing

er Wave

tition

Concerns

Buyer Profile Analysis

Success

Media

Open home

Strategy

Repairs and maintenance • A network of qualified tradespeople – quality workmanship with competitive rates Sales Options Paperwork • ComprehensiveTiming work orders and set expenditure limits, paid directly from

by McGrath Buyerincome Behaviour Buyer Enquiry your rental • Direct communication with you at all times • Comprehensive inspections with photos to keep you informed of all maintenance required now and in the future • Specialist team using industry best procedures, technology and systems • Insurance claims processed by McGrath Styling

Concerns

Rent collection, processing and accounting Success

• Direct debit rent payments and zero tolerance policy on arrears • Highly trained specialist Property Managers with comprehensive internal procedures and systems • Dedicated Trust Account Team Buyer Profile

Media

Open home

• Online Tenant Portal and Online Owners Portal • Email statements, itemised statements and end of financial year statements • All outgoings paid by McGrath Property Management • Payment cycle options - mid month and end of month

Sales Options

Timing

Paperwork

minimise risk and maximise returns

Analysis

Strategy Strategy

Property inspections

er Enquiry

Buyer Behaviour

• Comprehensive entry and exit reports with detailed descriptions and colour photographs

Buyer Behaviour

• Highly experienced team and specialised structure • Quality advice on maintenance and recommendations on how to add value

Styling

Concerns

• Reports can be sent via email or post • Full colour Property Condition reports at regular intervals

Concerns

Success Success

Online Landlord and Tenant Portals Media

er Profile Media

Our Online Owner and Tenant Portals are accessible from our website and home allowOpen you, the property owner or tenant to; • Log into the portal via our company website using your secure username and password

Open home

• Access your property information 24 hours a day, 7 days a week • View important property data and financial data anytime • Download your statements and documents Options

Timing Timing

Paperwork

• Directly contact our business from the portal • Paperwork Recover your login details if you forget • Available on mobile devices

service offering Tenant Reference Check

✔

Employment / Credit

✔

National Tenancy Database

✔

Tenancy documents prepared and lodged

✔

Regular rental market reviews

✔

Online rental payment statements

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Routine inspections

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Detailed Property Condition Report and Photos

✔

Arranging check-in of the tenant at the start of the tenancy

✔

Managing the check-out process

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Smoke alarm compliance check

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Water compliance check

✔

Pool compliance check

✔

Cost effective repairs and maintenance

✔

Payment of outgoings / transfer of utilities

✔

Insurance claim processing

✔

Collection of rent and banking

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Direct debiting

✔

Receipting of rent

✔

Bi-monthly release of funds

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John McGrath Quarterly Market Review Report

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McGrath Property Management Newsletter

✔

Extended Services (upon request) Yearly Financial Statement Access to Depreciation Specialist for expert analysis Online Landlord Portal access Competitive Home Loan health check assessment Annual appraisal of your property

Balmain T 02 9555 7755

Leichhardt T 02 9568 0899

Bulimba (QLD) T 07 3914 1050

Paddington (QLD) T 07 3088 1555

Coogee T 02 8622 4500

Parramatta T 02 9407 7888

Edgecliff T 02 9386 3355

Surfers Paradise (QLD) T 07 5570 7000