McGrath Social Advertising Platform
How do I advertise in social? Yourself
Agency
McGrath Social Ad Platform
Monthly Fee
$0
$200+
$50
Monthly Advertising Spend
You determine
$100+ you determine limit
$100, $200, $450 or $950
How
Facebook Ads Manager linked to your FB page – you create campaigns yourself
Pay an agency to do content and advertising (promoting posts) or just advertising (strategic brand and lead gen campaigns)
Pick your monthly spend level, get strategic brand and lead gen campaigns, and live results via the dashboard
Who
Digitally savvy people who have the time to do it and want a simple solution with no/expensive lead gen
Happy to pay extra to be totally hands-off with better results
Want to be mostly hands-off with better results, but pay minimal fees for it
Payment
Up front – credit card
Up front on arrangement
Up front – credit card
Commitment
No commitment
3-6 months minimum
6 month minimum
Why advertise with McGrath Social Ad Platform?
•
Do you want us to create, test, optimise and run the most effective advertising campaigns on both Facebook and Instagram for you?
•
Do you want access to a live dashboard displaying all your advertising campaigns (agent and property) and the results in one place?
•
Do you want leads from Facebook and Instagram sent direct to your email in real time?
•
Do you want to get the benefits and support of an agency without the costs usually associated?
•
Do you want to avoid the time, effort and risk of sub-optimal results from doing your own social advertising, for only $50 a month?
Ad Products Overview
AGENT Support Agent’s brand awareness within their community
PROPERTY (LISTING) Drive website traffic to individual listings
AGENCY Drive local awareness of individual agencies
Ad Format: Local awareness optimised for reach and frequency
Ad Format: Click to website optimised for traffic
Ad Format: Local awareness optimised for reach and frequency
Product: Managed Service. Minimum 6-month commitment. Fees paid monthly in advance on the agent’s credit card.
Product: Integrated technology. Agent must be signed up to the platform to run campaigns. Fee paid by vendor.
Product: Managed Service. Fees paid monthly in advance on the office credit card.
Includes: ● Expert consultation ● Monthly campaign ● A/B Testing ● 24/7 reporting ● Check-in calls ● Helpdesk
Includes: ● Testing ● 24/7 Reporting ● Helpdesk
Includes: ● Expert consultation ● Monthly campaign ● A/B Testing ● 24/7 reporting ● Check-in calls ● Helpdesk
Agent Product AGENT OBJECTIVE
Support the awareness of each individual Agent and drive leads
AWARENESS:
APPROACH
Full funnel approach, beginning with Local Awareness until custom audience is built and then flipped to Lead Generation.
Local awareness campaigns for REACH AND FREQUENCY
AUDIENCES
Broad demographic and radius targeting, website retargeting, lookalike and custom audiences.
OUTCOME
Increased Agent Awareness. Increased Agency Awareness. Top of mind recall for existing and potential clients. Leads.
MEASUREMENT
Reach, frequency and Leads
3-4 months
INTENT: Lead campaigns for LEADS Ongoing
$150/month $250/month $500/month $1000/month
- avg. - avg. - avg. - avg.
monthly monthly monthly monthly
impressions impressions impressions impressions
= 17,000 = 34,100 = 76,900 = 162,300
Agent ads
Property (Listings) Product PROPERTY (LISTINGS) OBJECTIVE
Drive website traffic to each individual listings page.
APPROACH
A campaign will be created for each individual listing to highly targeted audiences to drive highintent traffic to the listing page.
AUDIENCES
Custom audience targeting, radius and demographic targeting.
OUTCOME
High quality website traffic to drive leads.
MEASUREMENT
Reach, frequency, website sessions.
$250 campaign - avg. impressions = 34,100 $500 campaign - avg. impressions = 76,900 $1000 campaign - avg. impressions = 162,300
Agency Product AGENCY OBJECTIVE
Increase awareness of local agencies to improve consideration
APPROACH
Local awareness campaigns run for each agency location with click to call capabilities
AUDIENCES
Broad demographic targeting within the service area of the agency
OUTCOME
Top of mind recall of local audiences. Inbound phone calls
MEASUREMENT
Reach and frequency.
Investment $450 per month