8 | V ERM ONT DE PAR T M E N T O F L IQ U O R A N D LO TTER Y , D IV ISIO N O F LIQ U O R C O N TR O L
DEPARTMENT HIGHLIGHTS SALES + MARKETING For both Vermont Lottery and 802Spirits, our marketing team focused on humanizing our promotional efforts, recognizing the importance of making a personal connection with our consumers. With this in mind, we launched our Shop Local 802Spirits campaign with three educational points: VISIT, CONNECT and SHOP. Both in print and through social media, we are showcasing retail shop owner stories and emphasizing the benefits of shopping local.
Highlights: • Vermont Lottery distributed $108.1 million in prizes to players. • Vermont Lottery contributed $31.9 million to the Education Fund. • Sales through 802Spirits contributed $22.7 million to the General Fund.
For Vermont Lottery, our marketing campaigns highlight the connection between tickets sales and support for Vermont’s school-aged educational programs. In collaboration with the Agency of Education, we continued our partnership with the AOE through an initiative called Educate and Innovate Initiative (EII) designed to support schools as they further integrate the use of technology into their curriculum. We allocated $30,000 to EII, which helped to support a robotics program for kindergarten through sixth grade in the Orange Southwest School District and a media lab at Rutland Middle School.
FY21 Lottery Sales Highlights: • Over $161 million in total sales. • Record instant ticket sales — over $131 million in sales. • Ticket sales for Mega Millions increased 50%.
Lottery Sales Sales Fiscal Year 2021 Game Instants
FY21 Sales
FY20 Sales
Growth
$131,684,360
$111,112,687
$20,571,673
Powerball
$7,960,996
$6,411,840
$1,549,156
Mega Millions
$6,463,879
$4,302,663
$2,161,216
Megabucks
$3,650,820
$3,708,160
($57,340)
Lucky for life
$1,874,192
$1,770,498
$103,694
$990,573
$670,881
$319,692
Pick 3
$1,351,916
$1,264,699.50
$87,216.50
Pick 4
$1,283,870.50
$1,134,306
$149,564.50
Gimme 5
Fast Play Total Sales
$6,251,644
$7,051,288
($700,644)
$161,512,250.50
$137,427,022.50
$24,085,228
Fast Play: 4% Pick 3: <1% Lucky for Life: 1% Megabucks: 2% Pick 4: <1% Mega Millions: 4% Gimme 5: <1% Powerball: 5%
Instants: 82%
