CORPORATE IDENTITY
MANUAL
Botswanacouriers & LOGISTICS
CONTENTS
03 04 05 06 07 08 09 10 11 12 13 14 16
INTRODUCTION VISION & MISSION LOGO RATIONALE LOGO construction LOGO INcorrect use typeface
Logo clearspace area pantone colours colour application stationery fax cover sheet corporate wear
vehicle branding
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Botswanacouriers & LOGISTICS
INTRODUCTION
Botswana Couriers is a 100% wholly owned subsidiary of the Botswana Post, the latter being 100% parastatal owned by the Government of Botswana. At Botswana Couriers, we pride ourselves at being the courier of choice in the logistics industry. We boast the largest distribution network in 120 locations across Botswana. At Botswana Couriers, we provide an around the clock, one stop shop for all your courier and logistics needs...
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Botswanacouriers & LOGISTICS
VISIONMISSION
Our Vision We are the preferred business partner for value adding and innovative supply chain and logistics solutions. Our Mission Through leveraging our local expertise and global collaborations, we deliver tailor made, secure and efficient logistics solutions that enable our target customers and Government to focus on their core activities.
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Botswanacouriers & LOGISTICS
LOGOSYMBOL RATIONALE
The idea behind the logo is to capture the forward moving and innovative spirit of Botswana Couriers. We adapted the old logo to be more reflective of this, by taking the arrow from the old logo and reimagining it to visualise the combining of globall solutions and local expertise. The combination of the two creates a new arrow that points upward and forward. We have also italisized the text to show movement. We stuck to the main colours of the brand, but added more vigor and life to them by using shade. The gradient helps add depth and emphasie the motion implied by the logo. The overall effect of these is a logo that communicates a sense of movement and urgency, in dealing with and serving our customers and government.
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Botswanacouriers & LOGISTICS
LOGOSYMBOL CONSTRUCTION
This is to show the line construction of the logo. The many diagonals on the arrow joined with the straight lines from the text come together to create a forward moving but stable visual.
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Botswanacouriers & LOGISTICS
LOGOSYMBOL INCORRECTUSE
To maintain consistency, the logo should NEVER be redrawn, manipulated or altered
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Botswanacouriers & LOGISTICS
LOGOSYMBOL TYPEFACEUSED
BLISS LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz ~!@#$%^&*()_+01234567890 BLISS MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz ~!@#$%^&*()_+01234567890 BLISS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz ~!@#$%^&*()_+01234567890
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Botswanacouriers & LOGISTICS
LOGOSYMBOL
2x 2x
CLEARSPACEAREA
2x
2x
x = the height of BOTSWANA
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Botswanacouriers & LOGISTICS
LOGOSYMBOL PANTONECOLOURS
Pantone186C
Pantone1225C
Black 80% Black 40% Black
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Botswanacouriers & LOGISTICS
LOGOSYMBOL COLOURAPPLICATION
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Botswanacouriers & LOGISTICS
LOGOSYMBOL
Botswana Couriers House Plot 89, Gaborone International Commerce Park Private Bag 00456, Gaborone Tel: +267 393 0629, Fax: +267 393 0630 Email: info@botscouriers.co.bw Website: www.botscouriers.co.bw
STATIONERY
Name Surname
Marketing Manager
Botswana Couriers House Plot 89, Gaborone International Commerce Park Private Bag 00456, Gaborone Tel: +267 393 0629, Fax: +267 393 0630 Email: name@botscouriers.co.bw Website: www.botscouriers.co.bw
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Botswanacouriers & LOGISTICS
LOGOSYMBOL
Botswana Couriers House Plot 89, Gaborone International Commerce Park Private Bag 00456, Gaborone Tel: +267 393 0629, Fax: +267 393 0630 Email: info@botscouriers.co.bw Website: www.botscouriers.co.bw
FAX MEMO To:
FAXCOVERSHEET
Fax No.: From: Sheet:
of:
URGENT FOR REVIEW PLEASE REPLY PLEASE RECYCLE
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Botswanacouriers & LOGISTICS
LOGOSYMBOL CORPORATEWEAR
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Botswanacouriers & LOGISTICS
LOGOSYMBOL CORPORATEWEAR
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Botswanacouriers & LOGISTICS
LOGOSYMBOL VEHICLEBRANDING
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