A fl ooring evolution

A �looring evolution

CHOICE IS THE WORD AT AN ECHUCA BUSINESS THAT HELPS DECORATORS NOT FEEL FLOORED BY THE MANY OPTIONS IN STYLE AND FUNCTION THAT ARE AVAILABLE.

When fl ooring specialists Russell and Angela Reddie opened their business 22 years ago, homes were smaller and green hues in vogue. Customers could only imagine how product samples would look in larger sizes and their specifi c space. Then they had to co-ordinate window furnishings elsewhere. Aside from colour and texture trends, Choices Flooring Echuca has kept pace with the industry’s evolution of product variety while also diversifying the business. It is now a one-stop shop for fl oor and window furnishings, and modern technology shows customers how products will look in their project space — even before visiting the showroom. The innovative easy-to-use RoomView function on the Choices Flooring website inserts fl ooring, rugs and window furnishings into a customised space. “People can click on RoomView and upload an image of their room, then apply anything from the product range to fi nd the style and colours they like,” Russell said. While the online RoomView tool is visual gold to fi nd favourite looks, the Choices Flooring team provides expert guidance on best options for functionality, installation and budget requirements. “We have to qualify what customers require, and it may not always be what they think they want at fi rst,” Russell said. “For example, some types of carpets won’t suit if they have pets, or they may ask to cover over an old vinyl which is not possible for install or safety reasons. “We discuss the different structure of carpets and other fl ooring options to achieve fl ooring with warranty for everyone’s specifi c requirements.” Russell said the recent mood for grey fl ooring was shifting to neutral tones, giving a calming sense of space and the fl exibility of colour accents in surrounding décor. With “new homes bigger than 20 years ago”, product variety has also grown — aptly refl ected in the Choices Flooring business name. The myriad of options at the Annesley St, Echuca business includes carpets, rugs, timber fl ooring, luxury vinyl and tiles. Underfoot, the soft comfort of carpet is a mainstay, as is the durability of tiles. The love for timber grains is steadfast, but the look is achievable in more ways — wood, laminate and luxury vinyl fl ooring. STORY: CORINNA BOLDISTON

From carpet to timber, and tiles to luxury vinyl, Choices Flooring has you covered.

Choices Flooring Echuca has a wide range tiles to choose from.

“We have a broad range of carpets in different colours and manufacturing styles,” Russell said. “Sisal and ribbed carpets were big when we opened, now we’re fi nding wool textures are popular again.” In nylon, the store’s Brease collection features carpet technology which is asthma and allergy friendly. “The Brease range is the only carpet recognised by the National Asthma Council Australia’s Sensitive Choice program,” Russell said. While “the look of timber never dates”, there are many options to achieve the organic look in fl ooring. “Luxury vinyl fl ooring is popular because it gives the aesthetics of wood, and it’s quiet and warm to walk on,” Russell said. “It’s easy to clean and durable, but if a panel is damaged it is easy to replace.” Less obvious in the Carpet Flooring trading name is the convenience of matching fl oor and window furnishings in one showroom, available since the fl ooring business diversifi ed fi ve years ago. “We have a wide range of roller blinds, shutters, verticals, sheers, outdoor blinds and awnings available in-store,” Russell said. Through two decades of change, Russell and Angela have ensured one constant: quality products and customer service from a family-owned business. Their friendly team includes son and daughter in-law Todd and Amber Reddie, and Chanal Hartshorne — all helping customers make the perfect choice.

Explore Choices Flooring RoomView at: www.choices fl ooring.com.au/roomviewvisualiser

Carpet

At Choices Flooring Echuca, we know that good interior decorating starts from the floor up

Luxury Vinyl Tiles

Blinds

With the latest designs in carpet, timber, luxury vinyl, tiles, rugs and window furnishings, we have the perfect decorating solution for every home and budget.

So if you’re looking for the latest trends in flooring and everything that’s new underfoot, then look no further than Choices Flooring Echuca.

Visit our showroom and let us help you find the floor you’ve been searching for, or contact us to book a free measure and quote today!

Choices Flooring Echuca 1/188 Annesley Street, Echuca 5482 3883 choicesflooring.com.au