NSTs 2017 second round

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National Support Team Applications


General information We are glad YOU are taking this great opportunity to become part of the NST Team of AIESEC in Portugal! By working with the national office you will have the opportunity to have a different leadership experience and help the network to improve more everyday.

Timeline of the process: • Application DDL: February 12th 23:59 PM GMT • Interviews: February 14th to Feb 18th • Announcement: February 20th


General Questionnaire •Name

•Local Committee •Contact (email & phone) •Previous experience •Availability from February 14th to Feb 18th (to have the interview) The whole Application should be in PDF format, maximum 3 pages. Send your application to socialprojects@aiesec.pt with copy to the email of the functional area you are applying (here in the last page).


Finance


Funds & Grants Manager Responsibilities: • • • • •

Create database of funds Create materials for the applications Realize applications of funds & Grants Search for information for the application Manage and follow up application processes

Preferred Requirements: • LCP or VP experience • Team management skills • Finance experience

KPIs: • % of analysis performed monthly; • # Of funds applications • % of database fulfilled

Questions 1. Show how the finance work connects with the WHY of AIESEC. And justify why you apply for this position. 2. How do you think this position can help AIESEC in Portugal to grow? 3. For which funds & grants AIESEC in Portugal could apply? And how we can have a successful application?


iGET


Corporate B2B Marketing Manager The Corporate B2B Marketing Manager will be responsible for building and delivering the national B2B strategy for iGE and iGT products of AIESEC in Portugal along with all the national team.

Responsibilities

Preferred Requirements

KPIs

- LinkedIn B2B Strategy Management

- Sense of aesthetics

# Leads from online sources

- Marketing Campaign Knowledge

# OPEN - APPROVE conversion rate

- Enablers’ Nurturing Management - Entity Branding Development - iGE/GT Opps’ Promotion Management

- Showcasing Strategy Development

- LinkedIn Knowledge - Branding Knowledge - Mailchimp Knowledge - Photoshop Knowledge - Writing Skills


Questions 1. Design a simplified 3 month content calendar for LinkedIn with: timeline, campaign messages, content description, target and results (# leads). Have in consideration the products’ timelines. 2. Present an international B2B marketing good case practice for iGE/GT and how can AIESEC in Portugal capitalize on it. 3. How do you see B2B marketing boosting iGE and iGT in AIESEC in Portugal and why are you the right person to fill in this position? Important note: This position will have a little challenge to complete between the application’s delivery and the interview.


Global Entrepreneur Product Manager The Global Entrepreneur Product Manager will be responsible for supporting the MC on the management and improvement of the Global Entrepreneur product along with all the national team.

Responsibilities

Preferred Requirements

KPIs

- Sales, selection & realization process management

- iGE experience

# OPENs

- Incubators analysis, partnership and account management

- Analytical ability

# APPROVEs

- Process management skills

# National Partners

- Conversion rates analysis

- Selling skills

Conversion rate

- SnS delivery monitoring

- Hubspot, Podio & EXPA Knowledge

% SnS fulfillment

- National sales

- International relations management - Networking Events - iCOMM plan development

- Time management skill - Entrepreneurship market knowledge


Questions 1. Design a SWOT analysis of iGE in AIESEC in Portugal. To answer this question talk to the iGE/GT network. 2. Present an international OPEN to APPROVE conversion rate improvement good case practice for iGE and how can AIESEC in Portugal capitalize on it. 3. Analyse the main incubators/accelerators of Portugal, choose 3 to partner with and build the added value proposal for both AIESEC in Portugal and the incubator/accelerator.


Global Talent Product Manager The Global Talent Product Manager will be responsible for supporting the MC on the management and improvement of the Global Talent product along with all the national team.

Responsibilities

Preferred Requirements

KPIs

- Sales, selection & realization process management

- iGT experience

# OPENs

- Analytical ability

# APPROVEs

- Process management skills

# National Partners

- Selling skills

Conversion rate

- Hubspot, Podio & EXPA Knowledge

% SnS fulfillment

- Teaching & tourism market analysis - Conversion rates analysis - SnS delivery monitoring - Partner’s account management - National sales - International relations management - Networking Events

- iCOMM plan development

- Time management skill - Corporate sector interest & knowledge


Questions 1. Design a SWOT analysis of iGT in AIESEC in Portugal. To answer this question talk to the iGE/GT network. 2. Do you think the iGT product can capitalize on the teaching sector? Present at least 2 concrete (data based) reasons to justify your answer and if the answers is yes, how can we capitalize on it? 3. Do you think the iGT product can capitalize on the tourism sector? Present at least 2 concrete (data based) reasons to justify your answer and if the answers is yes, how can we capitalize on it?


IGV


NST MIP Manager The project manager of Make it Possible will be responsible to work on specific guidelines for the project, follow up and train the OCPs and OC members of each entity running the project, also will be in charge of tracking the processes part of the customer flow to ensure better conversion rate, sustainability and operations executed in a proper timeline. Responsibilities •Research on potential financial partners

•Follow up on sales and account management in LCs •Follow up on opening and matching process •Create a final report with recommendations for next edition Requirements •Previous experience in EB or IGV and Physical availability

KPIs:

•#Of Opens •#Of Approves and Conversion rate •# satisfaction survey filled by enablers


NST New project Manager The project manager of Make it Possible will be responsible to work on specific guidelines for the project, follow up and train the OCPs and OC members of each entity running the project, also will be in charge of tracking the processes part of the customer flow to ensure better conversion rate, sustainability and operations executed in a proper timeline. Responsibilities: •Creation of materials (booklets for EPs, activities program) •Follow up on sales and account management in LCs •Follow up on opening and matching process •Create a final report with recommendations for next edition Requirements •Previous experience in EB or IGV

KPIs: •#Of Opens •#Of Approves and Conversion rate •# satisfaction survey filled by enablers


NST IGV Development Learn how to define national strategies in order to scale up the operations. Analytical mindset, understanding how to create IR strategies. As this person is in charge of improvement of IGV processes, including sustainability, will be the responsible for national Host Family program as well.

Responsibilities: - Host Families management

KPIs:

-International relations management

# Approves with partners

-Partnership quality reporting

#of partnerships

-Manage communication channels with LCs and partners

#houses with host family #Improvement strategies implemented

Requirements Previous experience in EB or IGV


Questions If you are applying for any NST position in IGV you should answer this questions, independently of the position. 1. Create a SWOT analysis of the actual state of IGV in AIESEC in Portugal. 2. How many exchanges AIESEC in Portugal will delivery with IGV this summer? Be ambitious and explain your answer with concrete arguments. 3. Which will be your top 3 priorities as NST (any charge you are applying)? explain each one.


B2C


Structure MCVP B2C

LC Tracker

Online Team Leader

Offline Team Leader

Visual Team Leader

Facebook

PR

Video specialist

Blog and Instagram

Physical promotion

Design specialist

Website developer *Red positions are not available


LC TRACKER The LC tracker will be responsible for co-management of functional network of Marketing together with MCVP B2C. LC Tracker will play key role in co-creation direction for MKT area and implementing growth strategies in order to achieve huge growth in summer peak. Responsibilities: • coaching of LCVPs • data analysis • implementation of growth strategies for MKT • education of LCs • implementation and preparation of MKT startegies Requirements: • Team Leader experience • team management skills • min. LCVP experience • marketing experience (preferable not required)

KPIs:

# of coaching delivered # growth in customer flow indicators # strategies implemented and their outcome


OFF-LINE TEAM LEADER Role of OFF-LINE TEAM LEADER is to manage on-line team, which will be focused on creating strategies for off-line marketing for Universities and media . Team Leader will be final responsible for off-line marketing strategies from NST structure. Responsibilities: • off-line team management, • planning and tracking plans • delivering individual coaching for NST • participation and management of weekly team meetings • participation in weekly NST management team meetings • collaboration with LCVPs MKT Requirements: • Team Leader experience • team management skills • min. LCVP experience • marketing experience (preferable not required)

KPIs:

# off-line reach growth # growth in customer flow indicators # strategies implemented and their outcome # growth in number of signups and applies (generated by off-line marketing)


VISUAL TEAM LEADER Role of VISUAL TEAM LEADER is to manage team, which will be focused on creating materials for promotion of our exchange programs. Team Leader will be final responsible for making sure materials are created and delivered for off-line and on-line promotion. Responsibilities: • visual team management, • planning and tracking plans • delivering individual coaching for NST • participation and management of weekly team meetings • participation in weekly NST management team meetings • collaboration with LCVPs MKT • analysis of our customer needs Requirements: • Team Leader experience • team management skills • design/video making skills (preferable) • marketing experience (preferable not required)

KPIs: # delivery of materials # strategies implemented and their outcome # growth in number of signups and applies (generated by off-line marketing)


BLOG Role of NST Blog is to manage this channel as attraction and communication channel for our customers. Responsibilities: • co-creation of plan for BLOG with LCs • creation of content calendar for blog • management of created content (feedback) • posting content in the channels • participation and management of weekly team meetings • analysis of achieved results and content improvement Requirements: •

time management and organizing skills

writing skills

marketing experience (preferable not required)

KPIs: # nlog results (analytics indicators) # improvements of blog reach (growth in sign-ups and applies) # blog articles generated and their #of views # efficiency of communication with customers through blog and website


WEBSITE MANAGER Role of Website manager is to manage our website in the best possible way in order to improve experience of our customers. Responsibilities: • website management • creation of development strategy • management communication through website • participation and management of weekly team meetings • analysis of achieved results and website improvement • creation of landing pages • SEO improvement Requirements: • Wordpress • html (preferable not required) KPIs: # website visits

# implemented changes and their outcome # efficiency of communication with customers


UNIVERSITY RELATIONS Role of UR is to manage image of our organization by building relations with Universities with focus on building long term partnerships, creation of UR strategy and its implementation. Responsibilities: • management of University relations strategies • support for LCs in their University Relations • creation of UR startegy • starting collaboration with new universities for virtual promotion Requirements: •

communication skills

perseverance

presentation skills

KPIs: # university relations outcome # LCs partnership with Universities # Outcome of promotion of exchange programs from new Universities


VIDEO SPECIALIST Role of Video Strategies is to create video content for AIESEC in Portugal, which will be used for attraction strategies for social media channels. Responsibilities: • creation of video strategy for AIESEC PT • video editing • video channel management • guidelines and education for members • video-showcasing strategies creation Requirements: • video making skills • creativity KPIs: # generated videos # trainings and pipeline generated


DESIGN SPECIALIST Role of Video Strategies is to create video content for AIESEC in Portugal, which will be used for attraction strategies for social media channels. Responsibilities: • graphics creation and editing • guidelines and education for members • graphic-showcasing strategies creation • creation of templates • physical materials creation (posters, leaflets, etc.) • campaign design creation Requirements: •

design skills

creativity

KPIs: # generated graphics and templates # trainings and pipeline generated


QUESTIONS Dear candidate, Questions are same for all positions, and they way you answer them is totally up to you. Remember that you can apply for position X and you be allocated for another one. If you are applying for Team Leader position you have to answer one more question (number 4). If you are applying for more than one position please make it clear in first question and answer for question number 3 - two times (3a - first position, 3b - second position) In cays of any questions, please contact me, Good Luck Bartek

1.

Why did you decided to apply for NST MKT B2C? Please choose one position you would like to apply to and explain your choice.

2.

What makes you work for AIESEC every day? How do you imagine yourself and your work in NST? Which of your strengths and weaknesses may have impact on your work?

3.

Present 3 strategies you would like to implement during your work (in chosen by you position) Present strategy and actions to achieve it. Explain what is relevance of this strategy.

4.

(just for Team Leaders applicants) How you imagine perfect team, waht will be your unique contribution for the team, how are you going to work with them?


Local Commitee Development


Structure


Expansion Manager Number of positions: 2(Each one will be responsible for 3 expansions) Responsibilities: • OGX Promotion in the expansions initiative (Bragança, Viseu, Leiria, Açores, Évora and Faro) • Recruitment for the expansions • Education for the expansions • Synergy meetings with OGX NST • Weekly meetings with MCVP LCD KPIs: • Open the expansions in the general assembly #Subscribers (OGV and members) • Weekly meetings with 3 expansions team leaders #expansions opened Requirements: • Experience with Expansions or #Education delivered • OGX, MKT or LCP experience #Expansions meetings


QUESTIONS 1. Why did you decide to apply for NST Expansion manager? Why you and what will be your main contribution for the expansions? 1. Taking in consideration the expansions initiative we have right now, present the main challenges and solutions to consolidate each one of them: a) AIESEC in Braganรงa b) AIESEC in Viseu c) AIESEC in Leiria d) AIESEC in ร vora e) AIESEC in Aรงores f) AIESEC in Faro 3. Choose one of the expansions and build a macro plan to start the oGV performance in the middle of march.


BD


Structure


Sales Manager Sales Manager will be the national support to define the national sales strategy and delivery to the companies AIESEC is partnering with in Portugal. Responsibilities: • Defining and executing national delivery strategy for National Partners. • Market research and data analysis. • Leading BD, Exchange and Non-Exchange Managers..

Requirements • Sales background • Leadership skills

* can be virtual

KPIs: # New Partners # Realizations # NPS % goal achievement

Questions: 1. What are your motivations for this position? 2. How do you see the position you are applying for contributing for AIESEC in Portugal? 3. Given this is a new position, how would you start-up the processes to ensure sustainability for AIESEC in Portugal?


Alumni Manager Responsible for ensuring that the organization keeps engaged with the Alumni and that we can generate strategic value from the Alumni network. Responsibilities: • Coordinating relationship with AAAP • Co-creating strategy to engage Young Alumni with AAAP • Project Management for AAAP initiatives

Requirements • Availability to attend AAAP events

KPIs: # Young Alumni engaged # Leads coming from Alumni # Trainings delivered from Alumni # projects developed with AAAP

Questions: 1. What are your motivations for this position? 2. How do you see the position you are applying for contributing for AIESEC in Portugal? 3. What is the biggest evolution you would like to bring for the position?


BD Manager (North) BD Manager will be the regional support to ensure that AIESEC is partnering with the top companies in Portugal.

Responsibilities: • Defining and executing regional sales strategy for partners’ acquisition. • Account management to key stakeholders. • Co-creation of the national portfolio.

Requirements • Being based in North • Time availability for sales meetings • Sales experience

KPIs: # proposals sent # revenue # new partners % goal achievement

Questions: 1. What are your motivations for this position? 2. How do you see the position you are applying for contributing for AIESEC in Portugal?

3. What is the biggest evolution you would like to bring for the position?


BD Manager (Centre) BD Manager will be the regional support to ensure that AIESEC is partnering with the top companies in Portugal.

Responsibilities: • Defining and executing regional sales strategy for partners’ acquisition. • Account management to key stakeholders. • Co-creation of the national portfolio.

Requirements • Being based in Lisbon • Time availability for sales meetings • Sales experience

KPIs: # proposals sent # revenue # new partners % goal achievement

Questions: 1. What are your motivations for this position? 2. How do you see the position you are applying for contributing for AIESEC in Portugal? 3. What is the biggest evolution you would like to bring for the position?


Exchange Manager Exchange Manager will be the national support to ensure the delivery of Exchange products (both ICX and OGX) to the companies AIESEC is partnering with in Portugal.

Responsibilities: • Defining and executing regional delivery strategy for National Partners. • Account management to key stakeholders. • Ensure synergy with iGT and follow-up to LCs selected to co-deliver.

Requirements • Operations background • Time availability for delivery • Leadership skills

KPIs: # Approveds # Realizations # NPS % goal achievement

Questions: 1. What are your motivations for this position? 2. How do you see the position you are applying for contributing for AIESEC in Portugal? 3. Given this is a new position, how would you start-up the processes to ensure sustainability for AIESEC in Portugal?


Non-Exchange Manager Non-Exchange Manager will be the national support to ensure the delivery of Non-Exchange products (Conferences, Social Media, etc.) to the companies AIESEC is partnering with in Portugal.

Responsibilities: • Defining and executing national delivery strategy for National Partners. • Account management to key stakeholders. • Ensure synergy with Marketing and delivery.

Requirements • Marketing background (preferred) • Time availability for delivery • Leadership skills

KPIs: # Products delivered # Partners engaged % goal achievement

Questions: 1. What are your motivations for this position? 2. How do you see the position you are applying for contributing for AIESEC in Portugal?

3. Given this is a new position, how would you start-up the processes to ensure sustainability for AIESEC in Portugal?


Internal Comm


Internal Communication Manager The iCOMM Manager will be responsible for managing all the internal communication strategy of AIESEC in Portugal and it will respond to André Aragão, which is team leader for this project.

Responsibilities

Preferred Requirements

KPIs

- Manage all internal comm

- Sense of aesthetics

# Internal Newsletters

- Marketing Campaign Knowledge

# Internal COMM posts

platforms - Ensure delivery of national R&R strategy

- Internal comm campaigns’ design and delivery - Support conferences internal comm plan - Ensure network engagement

- Photoshop Knowledge - Writing Skills - WordPress Knowledge -

iCOMM plan delivery


Questions 1. What is the importance of internal communication for an entity and how can internal communication boost AIESEC in Portugal’s results?

2. Design a 1 month simplified internal comm content calendar for AIESEC in Portugal’s internal facebook group for the month of February. 3. Design a SWOT analysis of AIESEC in Portugal’s internal communication. 4.

Important note: This position will have a little challenge to complete between the application’s delivery and the interview.


Contacts • OGX: exchange@aiesec.pt • iGET: corporate@aiesec.pt • IGV: socialprojects@aiesec.pt • B2C: marketing@aiesec.pt • TM: talents@aiesec.pt •Finance: finance@aiesec.pt • BD: businessdevelopment@aiesec.pt • LCD: organizationaldevelopment@aiesec.pt


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