National Support Team Applications
General Information We are glad YOU are taking this great opportunity to become part of the NST Team of AIESEC in Portugal! By working with the national office you will have the opportunity to have a different leadership experience and help the network to improve more everyday. Timeline of the process: • Application DDL: September 25th 23:59 PM GMT+1 • Interviews: From September 26th to 28th • Announcement: September 29th
General Questionnaire • Name • Local Committee • Contact (email & phone) • Previous experience
The whole Application should be in PDF format, maximum 2 pages. Send your application to socialprojects@aiesec.pt with copy to the email of the functional area you are applying (here in the last page).
B2B
B2B Visual Storyteller Responsible for the whole brand visual experience of iGIP Enablers - Global Entrepreneurs and Global Talent - and BD Partners, ensuring thus attraction strategies through visual content marketing materials. Learn how to create compelling B2B visual materials that engages and converts the audience (Multinationals, SMEs and Start-Up). Responsibilities: • Co-create & plan B2B Campaigns for iGIP Enablers with the rest of the NST B2B Team • Create entity's Graphic Design Materials for Global Entrepreneurs, Global Talent and AIESEC brand • Ensuring a visual experience that converts Strangers to Leads to the B2B audience across multiple channels (LinkedIn, Youtube, ISSUU) and formats (Infographics, Videos, Case Studies, eBooks, Newsletters, Website Visuals, etc.) • Implementing international brand guidelines, by delivering creative and innovative Content Marketing visuals • Responsible for Real-Time Marketing Strategies in LinkedIn • Measure the effectiveness of materials, A/B testing of different visuals and weekly reporting Requirements: •Graphic Design (Illustrator, Photoshop, etc.) & Aesthetics •Professional Video Editing Tools (Adobe Premiere and/or other) •Portuguese Speaking Applicant •Experience in Marketing & iGIP and/or oGIP (preferably, not mandatory)
KPIs: • # of Digital Engagement • # of Sign Ups in the Companies Portal • % of Traffic from SM channels (LinkedIn, Youtube, ISSUU, Slideshare) to Website
iGE & iGT B2B Marketing Manager The iGT/iGE B2B Marketing Manager will allow the efficient external positioning of AIESEC Portugal, Global Talent and Global Entrepreneurs, creating a closer relationship with potential Enablers and overall Partners through Written Content Marketing and Public Relations. Responsibilities: •Team Leader of the national B2B Marketing Team for iGT & iGE, leading 4 other people across the country •Co-create and implement the iGE&GT Marketing National Campaigns for the Attraction Phase for Enablers •Implement a Brand Advocacy Program for Trainees and TN Takers (iGE and iGT) •Content Marketing Editor in Chief for the Companies Blog •Implement a Employee Social Advocate Marketing for LinkedIn •Influencers Marketing Manager •Establish B2B Media Partners (both digitally and physically) •Tracking, Measuring the effectiveness of strategies and Weekly Reporting Requirements:
KPIs: • # of Leads Generated in the Companies Portal •Professional Video Editing Tools (Adobe Premiere and/or other) • # of Media & Influencers Engaged •Web Design Knowledge (WordPress preferred) • # of Written and Visual (video and photos) Showcasing •Experience in Marketing & iGT/GE and/or oGT/GE (preferably, not mandatory) Content Gathered
•Graphic Design (Illustrator, Photoshop, etc.) & Aesthetics
B2B Visual Storyteller 1.
Describe 3 innovative B2B Content Marketing Visual strategies to implement for Attraction of StartUps (Global Entrepreneurs target) and 3 more for SMEs (as Global Talent Target).
2.
What is the story we need to tell Enablers to sell both GE and GT?
3.
How we can make sure that our enablers recognize us as a leadership centric organization? Give 3 strategies that could be implemented in our digital channels.
SEND YOUR PORTFOLIO: 3 graphic design materials minimum
(1 social media post, 1 booklet, 1 video -
preferred)
iGE&iGT B2B Marketing Manager 4.
Describe 3 innovative Marketing strategies to implement for Attraction of Enablers – specify the strategies according with our main Entity Partners (Spain, Romania, Italy, Brazil, Holland and Peru).
5.
What type of Media, Influencers & Networking Events we should capitalyze as B2B channels? Give a HPL of 10 Media, 10 Influencers & 10 Networking Events that we should capitalyze on/ that we could contact.
6.
How we can make sure that our enablers recognize us as a leadership centric organization? Give 3 strategies that could be implemented in our digital channels.
iGE & iGT
International Relations Manager The International Relations Manager will be responsible for managing all entity to entity relations and partnerships for iGE & iGT of AIESEC in Portugal along with GE and GT Coordinators and MCVP iGE & iGT. Responsibilities: - Manage relation with entity partners - Strategies to ensure APRROVE of opportunities - Strategies for internal promotion of opportunities
Requirements - iGE & iGT Experience - Self motivation - Independence and proactivity
KPIs: # of APPROVEs with country partners # of meetings with country partners
Questionnaire: International Relations Manager: 1.
Build and entity to entity partnership management plan from September to February.
2.
How will you ensure LCs APPROVE OPs with entity partners? State 3 stretegies.
3.
What is the relevance of na IR Manager for iGE & iGT in AIESEC in Portugal?
B2C
Virtual Reach Manager Responsiblities: • Management of virtual promotion of our exchange programs for Universities, in which we are not present yet, • Preparation and evaluation of virtual reach strategy, • Support for LCs in their communications with Unviersities, • Creation of E-mail strategy for customers gained thanks to virtual promotion Requirements: • Portuguese speaking person KPIs: • Number of Universities which collaborate with us, • Number of Leads created • Number of approved EPs from generated leads
PR Manager Responsiblities: • Creation and evaluation of PR strategy for AIESEC in Portugal, • Support for LCs in their PR activities, • Media Management • Virtual PR • Management of other platforms to promote opportunieties Requirements: • Portuguese speaking person KPIs: • Number of LEADs generated, • Number of approved EPs from generated leads • Number of Media Partners and publications
Content Creator Manager Responsiblities: • Creation of visual content for website and social media, • Checking trends and implementing new strategies for our social media, • Education for LCs • Co-cretion of social media strategy Requirements: • Illustrator/Photoshop • Video making programs • Wordpress (optionaly) KPIs: • Reach of social media, • Engagement with our publications, • Numbers of leads generated
Questionnaire: Virtual Reach: 1.
What should be our strategy for approaching youth in places where they do not have AIESEC office?
2.
What should be our strategy for collaboration with Universities which do not have AIESEC office and how to make sure that they will support AIESEC in promotion of our exchange programs.
3.
How do you imagine support for LCs in their Univeristy Collaboration?
PR Manager: 4.
What should be a role of PR for AIESEC in Portugal? And how PR strategies can led us for achievement of organizational goals?
5.
How do you imagine working with media? How can we boost our exchange results through collaboration with media?
6.
What sould be role of PR on national and local level?
Questionnaire: Content Creator: 1. Please prepare one video showcasing Brazil as one of our entity partners. 2. Prepare script of video which will showcase experience of our EP 3. What are the current trends of social media (visual content) that you would like to implement? Prepare implementation plan.
Contacts • Finance: finance@aiesec.pt • OGX: exchange@aiesec.pt • IGE & iGT: incoming.exchange@aiesec.pt • IGV: socialprojects@aiesec.pt • B2C: marketing@aiesec.pt • B2B: b2bmarketing@aiesec.pt • BD: businessdevelopment@aiesec.pt • LCD: organizationaldevelopment@aiesec.pt