B2B MKT Managers
Summit’16
Intro: What is Tt
M?
TtM, aka Train the Marketers, is a specialized Marketing Summit where marketers receive workshops on hard & soft skills, brainstorm relevant topics and build their strategic action plan to take to their home LC and perform like never before.
3Ws: Who, When & Where? WHO: This 1st edition of the TtM will be exclusively for the B2B Marketing Managers. It’s required the presence of the B2Bs from all LCs – Minho, FEP, Aveiro, NEFE, ISEG, ISCTE, Católica & NOVA.
WHEN: The 8th and 9th of October 2016 (Saturday and Sunday). The TtM will start at 9am on the 8th and finish at 8pm on the 9th.
WHERE: It will happen in Lisbon and accommodation will be provided in the MC Flat (bring your sleeping bag). Be sure to arrive at Lisbon on the 7th at night to prevent any delays on the 8th.
Main Topics: What will I learn? ELD Product Value Proposition
What is B2B? Plan | My Role
Copywriting: How To Write An Article? PR: How To Network in Events & Get Leads?
Graphic Design: How To Illustrate? Motion Design: How To Make Videos? Photography: How To Take Beautiful Photos? Market Research Analysis
Brand Advocacy Program
InĂŞs Castilho MCVP B2B Marketing
b2bmarketing@aiesec.pt +351912984634
Please fill this form to confirm your presence bit.ly/B2BSummit1