2024 MedWrench Media Guide

2024 MEDIA

WHY SHOULD YOU ADVERTISE WITH US?

OUR digital strategies CAN HELP boost your company’s branding efforts.

QUALIFIED SALES LEADS for equipment, parts & service.

BRAND AWARENESS on MedWrench linked to a URL of your choice.

Users by Job Title

56% BMET/HTM Professional

19% HTM Director/Manager

14% Imaging Professional

ABILITY TO INTERACT WITH MEDWRENCH USERS working on, servicing or interested in purchasing your equipment, parts or services.

SOCIAL MEDIA PROMOTION through our Facebook, LinkedIn, and YouTube accounts, all linking to a URL of your choice.

6% Surgical Staff

3% Purchasing Administrator

2% IT/Networking Specialist

122,248

MedWrench Traffic

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visitors/ month unique visitors/ month registered users & growing social media followers Page 2 Media Guide

eNews subscribers

MedWrench is valuable to me because it keeps me up to date on what is happening in Biomed, discusses new technology on the horizon and provides education in areas that will assist the Biomed Tech.

Stephanie Puckett, PeriOp Biomed Specialist

DROP DOWN BANNER:

Only one advertising space available

• Premium leaderboard banner on the top of every page.

• Inclusion in our lead generation service for up to five categories.

• Sponsor highlighted periodically in our bi-monthly eNews, in our annual digital magazine, and on our social media accounts.

$2,500/mo

HOMEPAGE LEADERBOARD:

Only four advertising spaces available

• Leaderboard banner located on the MedWrench homepage.

• Tile banner located sitewide under main menu

• Inclusion in our lead generation service for up to 5 categories of your choice

BULLETIN BOARD:

Only three advertising spaces available

• Leaderboard banner on the Bulletin Board page

• Leaderboard banner on the Q&A Forum page

• Leaderboard banner on the equipment page

• Leaderboard banner on the resources page

• 1 custom email blast

• Inclusions in our lead generation service for up to 5 categories of your choice

$400/mo

• Mini banner located on all unsponsored product pages.

• Sponsor highlighted periodically in our bi-monthly eNews, in our annual digital magazine, and on our social media accounts.

$700/mo

TORPEDO:

Only one advertising space available

• Premium Torpedo banner on the bottom of every page.

• Inclusion in our lead generation service for up to 5 categories of your choice.

• Sponsor highlighted periodically in our bi-monthly eNews, in our annual digital magazine, and on our social media accounts.

$2,000/mo

CATEGORY:

Only five advertising spaces available per category

• Banners linked to a URL of your choice

• Leaderboard banner located on related forum pages

• Leaderboard and mini banners located on all related product pages

• Inclusion in the lead generation service per category

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THE BULLETIN BOARD is a resource where medical professionals can find all the information needed to help be more successful! The easy to navigate Bulletin Board allows visitors to see our weekly blog, continuing education & classes, upcoming expos & events, and careers.

SPLASH AD

Only one advertising space available

• Sponsor highlighted periodically in our bi-monthly eNews, in our annual digital magazine, and on our social media accounts.

$400/mo

• Use this unique advertising opportunity to deliver important information or demonstrate something special about your brand.

• Ad is run-of-site and will link to any provided URL.

• Site visitors can exit out of the ad, but it will reappear after 1 hour.

$1,925/mo

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DEDICATED SERVICE PAGE

• Featured in Service Directory and appropriate product pages

• Unlimited service categories and real-time service leads

• Featured in eNews and social media to drive traffic to your dedicated service page

$300/mo 6-month or 12-month commitment required

SOCIAL MEDIA

SOCIAL CONTESTS

Lead Generating Contest

Cost: $2,100

This contest is designed to increase your social media audience and gather leads from your targeted audience.

• Includes prize package of at least $500 in value.

• Contest to be promoted and distributed by MedWrench, with cross promotion on advertiser’s social pages.

• Contest announcement links to a custom landing page on MedWrench with JotForm to collect leads. Advertiser recieves real-time leads!

• eBlast, blog, eNews, and social post to promotion included.

YouTube Preferred Vendor Promo

Cost: $3,000/1st yr, $1,000/renewal

Positioning your company as a Preferred Vendor is crucial. Help professionals discover your products and services through targeted advertising on MedWrench’s Preferred Vendor playlist on YouTube. Videos are sharable and descriptions can drive traffic directly to your YouTube channel and website. Customize end screens with video or playlist suggestions, as well as sponsor cards are included. Videos are also promoted through email, eNews, and social media.

• MP4 or MOV, up to 5-minutes

• Title 150-character max

• Video description 5,000-character max

• Link to multiple URLs

*12-month commitment required.

SOCIAL MEDIA PACKAGES

MedWrench’s social media management plans are designed for MedWrench to help client’s social media pages to stay fresh and current.

Paid Social Content

Package starting at $500

Have your company’s branding message promoted to MedWrench’s social media followers

• Minimum of 2 social media post

• Posted to Facebook, LinkedIn and Youtube

• Appropriate accounts tags and hashtags used

• Detailed reporting on reach and engagement

Go Live with MedWrench

Package starting at $1,250

Reach conference attendees, as well as individuals unable to attend, by scheduling a live interview with a MedWrench team member.

• Social media promotion prior to event, plus social graphics shared with client for cross promotion

• Up to 5-minute live broadcast shared on the MedWrench Facebook, LinkedIn and YouTube accounts

• Appropriate accounts tags and hashtags used

• Detailed reporting on reach and engagement provided to client

• Post conference promotion of the interview to increase the video’s reach

Go

ASK THE EXPERT

MedWrench’s marketing content is designed to support your brand’s unique objectives by providing relevant and useful content to your prospects and customers to help them solve their issues.

• Advertiser is positioned as a subject matter expert in the article.

• Article with images and/or videos featured on the MedWrench homepage.

• Topic to be selected by advertiser.

• Includes form for readers to contact/ask a question to advertiser.

• Article will be featured in bi-weekly eNews and will be promoted on social media

• eBlast to promote article and drive traffic back to site.

$2,100

PRECISION EMAIL MARKETING

AVERAGE OPENS: 13.3% • AVERAGE CTR: 1%

• 23,000+ qualified email addresses

Create a custom email marketing campaign to promote your company, products, services and or promotions to the ever-growing number of eNews subscribers.

ECHO SENDS:

• Reemphasize your message or offer by resending your traditional eBlast to the entire list or unopened email addresses

$750 each

TRADITIONAL EBLAST:

• HTML file creation is complimentary, if needed

• Additional week of promotion through inclusion in MedWrench’s eNews

• Social media promotion

• Deployed report to recap engagement

$2,100 each

RETARGETING SENDS:

• Send a second message to a segment of traditional eBlast recipients, in an effort to convert more people into customers

• Retargeting segment is based on recipients’ behavior

$750 each

ANNUAL DIGITAL MAGAZINE

FULL-PAGE AD

Give your company the boost needed by securing a full-page in our annual digital magazine. Distributed to over 37,000 users worldwide each June, our digital magazine is promoted through our website, eNews, email and social media.

$1,250

FULL-PAGE EDITORIAL $1,700

MEET BEN CALIBRATING

Ben Calibrating, or Ben C. for short, is the face of MedWrench! While he may just be a small Lego figure, you can find him all over the world! Is he helping fix broken equipment at your facility? Is he fighting off sharks at the beach? Is he crowd-surfing at a concert? The possibilities are endless! Find Ben C. on social media by searching his hashtag, #BenC.