Reaching over 9,500 Perioperative and SPD Professionals ... for more than 20 years!
OR Today has provided perioperative and SPD professionals with up-to-date news and information for more than two decades, including great digital resources in webinars, e-newsletters, whitepapers and digital supplements. OR Today educates readers about new guidelines, techniques and equipment. It also promotes work-life balance with an "Out of the OR" section dedicated to health, fitness, recipes and more.
“The OR Today webinar was very informative. It provided most current information and explained rationales in detail. It will definitely help facilities in staying up with current and potentially coming practices."
- C. Burns, Perioperative Educator
COLLABORATIONS
DIGITAL REACH
AUDIENCE BY TITLE
AVERAGE WEBINAR REACH
307 REGISTRANTS PER WEBINAR
85 SALES LEADS PASSED TO SPONSORS OVER THE COURSE OF 12 MONTHS
120
VIEWS AS AN ARCHIVED WEBINAR
2025 EDITORIAL CALENDAR*
*Subject to change.
JANUARY
Cover Story: AI's New Role in Enhancing Surgical Safety and Efficiency
Product Focus: Infection Prevention
EDITORIAL DEADLINE: NOVEMBER 13
AD DEADLINE: NOVEMBER 20
FEBRUARY
Cover Story: The Surge in Sustainable Practices in the OR Product Focus: Smoke Evacuation
EDITORIAL DEADLINE: DECEMBER 18
MAY
Cover Story: Preventing and Managing Surgical Infections Product Focus: CS & Sterile Processing
EDITORIAL DEADLINE: MARCH 12
JUNE
Cover Story: Tackling Workplace Violence Product Focus: Wound Management
EDITORIAL DEADLINE: APRIL 9
SEPTEMBER
Cover Story: How Hybrid ORs Are Redefining Surgical Innovation Product Focus: UV Disinfection
EDITORIAL DEADLINE: JULY 9
AD DEADLINE: AUGUST 15
DIGITAL SUPPLEMENT
PRINT AD RATES
OCTOBER
Cover Story: Trailblazers in Scrubs: Celebrating the Historic Figures Who Shaped Perioperative Nursing Product Focus: Disposable Medical Supplies
EDITORIAL DEADLINE: AUGUST 13
AD DEADLINE: AUGUST 20
MARCH
Cover Story: Sterilization Shock: New ETO Regs Impact Surgical Safety Product Focus: Instrument Storage
EDITORIAL DEADLINE: JANUARY 8
AD DEADLINE: FEBRUARY 15
DIGITAL SUPPLEMENT
JULY
Cover Story: Training Tomorrow’s Surgical Experts Today Product Focus: Temperature Management
EDITORIAL DEADLINE: MAY 14
AD DEADLINE: MAY 21
APRIL
Cover Story: Unpacking the Latest AORN Standards for ERAS and Beyond Product Focus: Surgical Instruments
EDITORIAL DEADLINE: FEBRUARY 12
AD DEADLINE: FEBRUARY 19
AUGUST
Cover Story: Why Surgical Techs Are Essential to Modern Surgery Product Focus: Patient Positioning
EDITORIAL DEADLINE: JUNE 11
NOVEMBER
Cover Story: The Surge in Outpatient Procedures & Its Impact on Care
Product Focus: Washers & Disinfectants
EDITORIAL DEADLINE: SEPTEMBER 10
DECEMBER
Cover Story: Periop Wishlist: Gifts for the Frontlines of Surgical Care Product Focus: Carts & Cabinets
EDITORIAL DEADLINE: OCTOBER 15
AD DIMENSIONS AVAILABLE ON SPEC SHEET
Ad Size Rate Base
2-Page Spread
$3,100 Full Page
2/3 Page
1/2 Page
1/3 Page
$2,299
$1,790
$1,275
$1,065
1/4 Page $824
*Net pricing Premium Rate Base Company Showcase
DIGITAL SUPPLEMENTS
Feature your company in a Digital Supplement!
Our digital supplements are emailed to our OR Today subscribers, promoted through social media, live in our digital archives, and highlighted on our website. Embedded video must be located on YouTube or Vimeo.
Ad Size Rate Base
Advertorial
Full Page Ad
Half Page Ad
$1,750
$1,025
$825
$3,250 Corporate Profile
$4,295
“I read OR Today magazine for up-to-date equipment ads and articles about crucial issues that we need to know about.” – J. VanDergrift, CRNFA
2025 DIGITAL SUPPLEMENT CALENDAR*
*S ubject to change.
MARCH
Cover Story: Impact of Stricter ETO Regulations
Product Focus: Instrument Storage
EDITORIAL DEADLINE: JANUARY 8
AD DEADLINE: FEBRUARY 15
SEPTEMBER
Cover Story: Hybrid ORs & Latest Technology Product Focus: UV Disinfection
EDITORIAL DEADLINE: JULY 9
AD DEADLINE: AUGUST 15
WEBSITE ADVERTISING
• Showcase your company and products by publishing an article alongside industry news
• Enhance your messaging with an embedded video
• Target OR Today subscribers through email and social media promotion designed to drive traffic to your article & video
• Complimentary YouTube exposure
MONTHLY NEWSLETTER BANNERS
LEAD GENERATING ARTICLES
• Initiate interest in your products or services by advertising shareable content on our website.
• Let people show their interest by filling out a form that is emailed to you in real-time.
• Great way to promote whitepapers, brochures, catalogs, etc.
• Article promoted through email and social media.
MID-MONTH BUY OUT $2,795
EMAIL ADVERTISING
• Custom email to the OR Today subscription list to promote your company’s message.
• Create a comprehensive email marketing campaign by combining a traditional e-blast with one or more targeted resends to a segment of the original list.
• Help push engaged recipients further down the sales funnel or send a message to recipients that did not open the first message, in hopes of piquing their interest.
AVERAGE WEBINAR REACH:
307 registrants per webinar
120 Additional Vews as an archived webinar
ELITE WEBINAR PACKAGE $4,950
85 sales leads passed to sponsors over course of 12 months
• Your company logo on all pre/post invitations and promotions
• Your company listed on the upcoming webinars page
• Ability to include up to 10 post-webinar survey questions
• Webinar attendee list (including name, email, organization and title)
• Technical run-through leading up to the webinar
• Added to webinar archive
• At least two weeks of event promotion through email blasts and social media.
• Lead generation form provided
1 CEU EARNED
Attendees earn (1) continuing education hour for attendance. OR Today has been approved and is licensed to be a Continuing Education Provider with the State of California Board of Registered Nursing. License #16623. CBSPD CEUs offered on an individual basis.
PREMIUM EXPOSURE
• One post-webinar video email to all registrants that did not attend the live webinar. This email will include a link to your company’s webinar, website and social media accounts.
PREVIOUS SPONSORS INCLUDE:
“The webinars provided by OR Today are great at not only refreshing sterile processing staff but bringing forth new ideas and concepts for leadership to be aware of and understand.”
– A. Bredekamp, SPD Quality Specialist