2025 OR Today Media Guide

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Reaching over 9,500 Perioperative and SPD Professionals ... for more than 20 years!

OR Today has provided perioperative and SPD professionals with up-to-date news and information for more than two decades, including great digital resources in webinars, e-newsletters, whitepapers and digital supplements. OR Today educates readers about new guidelines, techniques and equipment. It also promotes work-life balance with an "Out of the OR" section dedicated to health, fitness, recipes and more.

“The OR Today webinar was very informative. It provided most current information and explained rationales in detail. It will definitely help facilities in staying up with current and potentially coming practices."
- C. Burns, Perioperative Educator

COLLABORATIONS

DIGITAL REACH

AUDIENCE BY TITLE

AVERAGE WEBINAR REACH

307 REGISTRANTS PER WEBINAR

85 SALES LEADS PASSED TO SPONSORS OVER THE COURSE OF 12 MONTHS

120

VIEWS AS AN ARCHIVED WEBINAR

2025 EDITORIAL CALENDAR*

*Subject to change.

JANUARY

Cover Story: AI's New Role in Enhancing Surgical Safety and Efficiency

Product Focus: Infection Prevention

EDITORIAL DEADLINE: NOVEMBER 13

AD DEADLINE: NOVEMBER 20

FEBRUARY

Cover Story: The Surge in Sustainable Practices in the OR Product Focus: Smoke Evacuation

EDITORIAL DEADLINE: DECEMBER 18

MAY

Cover Story: Preventing and Managing Surgical Infections Product Focus: CS & Sterile Processing

EDITORIAL DEADLINE: MARCH 12

JUNE

Cover Story: Tackling Workplace Violence Product Focus: Wound Management

EDITORIAL DEADLINE: APRIL 9

SEPTEMBER

Cover Story: How Hybrid ORs Are Redefining Surgical Innovation Product Focus: UV Disinfection

EDITORIAL DEADLINE: JULY 9

AD DEADLINE: AUGUST 15

DIGITAL SUPPLEMENT

PRINT AD RATES

OCTOBER

Cover Story: Trailblazers in Scrubs: Celebrating the Historic Figures Who Shaped Perioperative Nursing Product Focus: Disposable Medical Supplies

EDITORIAL DEADLINE: AUGUST 13

AD DEADLINE: AUGUST 20

MARCH

Cover Story: Sterilization Shock: New ETO Regs Impact Surgical Safety Product Focus: Instrument Storage

EDITORIAL DEADLINE: JANUARY 8

AD DEADLINE: FEBRUARY 15

DIGITAL SUPPLEMENT

JULY

Cover Story: Training Tomorrow’s Surgical Experts Today Product Focus: Temperature Management

EDITORIAL DEADLINE: MAY 14

AD DEADLINE: MAY 21

APRIL

Cover Story: Unpacking the Latest AORN Standards for ERAS and Beyond Product Focus: Surgical Instruments

EDITORIAL DEADLINE: FEBRUARY 12

AD DEADLINE: FEBRUARY 19

AUGUST

Cover Story: Why Surgical Techs Are Essential to Modern Surgery Product Focus: Patient Positioning

EDITORIAL DEADLINE: JUNE 11

NOVEMBER

Cover Story: The Surge in Outpatient Procedures & Its Impact on Care

Product Focus: Washers & Disinfectants

EDITORIAL DEADLINE: SEPTEMBER 10

DECEMBER

Cover Story: Periop Wishlist: Gifts for the Frontlines of Surgical Care Product Focus: Carts & Cabinets

EDITORIAL DEADLINE: OCTOBER 15

AD DIMENSIONS AVAILABLE ON SPEC SHEET

Ad Size Rate Base

2-Page Spread

$3,100 Full Page

2/3 Page

1/2 Page

1/3 Page

$2,299

$1,790

$1,275

$1,065

1/4 Page $824

*Net pricing Premium Rate Base Company Showcase

DIGITAL SUPPLEMENTS

Feature your company in a Digital Supplement!

Our digital supplements are emailed to our OR Today subscribers, promoted through social media, live in our digital archives, and highlighted on our website. Embedded video must be located on YouTube or Vimeo.

Ad Size Rate Base

Advertorial

Full Page Ad

Half Page Ad

$1,750

$1,025

$825

$3,250 Corporate Profile

$4,295

“I read OR Today magazine for up-to-date equipment ads and articles about crucial issues that we need to know about.” – J. VanDergrift, CRNFA

2025 DIGITAL SUPPLEMENT CALENDAR*

*S ubject to change.

MARCH

Cover Story: Impact of Stricter ETO Regulations

Product Focus: Instrument Storage

EDITORIAL DEADLINE: JANUARY 8

AD DEADLINE: FEBRUARY 15

SEPTEMBER

Cover Story: Hybrid ORs & Latest Technology Product Focus: UV Disinfection

EDITORIAL DEADLINE: JULY 9

AD DEADLINE: AUGUST 15

WEBSITE ADVERTISING

• Showcase your company and products by publishing an article alongside industry news

• Enhance your messaging with an embedded video

• Target OR Today subscribers through email and social media promotion designed to drive traffic to your article & video

• Complimentary YouTube exposure

MONTHLY NEWSLETTER BANNERS

LEAD GENERATING ARTICLES

• Initiate interest in your products or services by advertising shareable content on our website.

• Let people show their interest by filling out a form that is emailed to you in real-time.

• Great way to promote whitepapers, brochures, catalogs, etc.

• Article promoted through email and social media.

MID-MONTH BUY OUT $2,795

EMAIL ADVERTISING

• Custom email to the OR Today subscription list to promote your company’s message.

• Create a comprehensive email marketing campaign by combining a traditional e-blast with one or more targeted resends to a segment of the original list.

• Help push engaged recipients further down the sales funnel or send a message to recipients that did not open the first message, in hopes of piquing their interest.

AVERAGE WEBINAR REACH:

307 registrants per webinar

120 Additional Vews as an archived webinar

ELITE WEBINAR PACKAGE $4,950

85 sales leads passed to sponsors over course of 12 months

• Your company logo on all pre/post invitations and promotions

• Your company listed on the upcoming webinars page

• Ability to include up to 10 post-webinar survey questions

• Webinar attendee list (including name, email, organization and title)

• Technical run-through leading up to the webinar

• Added to webinar archive

• At least two weeks of event promotion through email blasts and social media.

• Lead generation form provided

1 CEU EARNED

Attendees earn (1) continuing education hour for attendance. OR Today has been approved and is licensed to be a Continuing Education Provider with the State of California Board of Registered Nursing. License #16623. CBSPD CEUs offered on an individual basis.

PREMIUM EXPOSURE

• One post-webinar video email to all registrants that did not attend the live webinar. This email will include a link to your company’s webinar, website and social media accounts.

PREVIOUS SPONSORS INCLUDE:

“The webinars provided by OR Today are great at not only refreshing sterile processing staff but bringing forth new ideas and concepts for leadership to be aware of and understand.”

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