DIGITAL SUPPLEMENT Guide to
ORLANDO, FL
AUGUST 4-7, 2024
Breeza is much more palatable than the prior oral contrast that was being used, especially for pediatric patients. Using Breeza has increased the tolerance for most patients with a higher rate of ingesting all the contrast necessary for a quality study. Patients drink faster and on time, increasing our ability to maintain a busy schedule.”
- Imaging Manager, Chicago, IL
AHRA’S 2024 Annual Meeting Empowers Leaders
The premier event for medical imaging management professionals, AHRA’s 2024 Annual Meeting, will take place in Orlando.
The 2024 AHRA Annual Meeting is set for August 4-7 at the Orlando World Center Marriott in Orlando, Florida.
There is much to look forward to in Orlando as the AHRA staff team along with the AHRA volunteers known as the Annual Meeting Design Team are in the process of reimagining and redesigning the four-day conference experience.
The AHRA Annual Meeting will empower attendees to connect with the latest innovations in medical imaging technology and practice and return to the workplace energized and armed with new knowledge, a better understanding of best practices, and new contacts to help lead teams toward success.
MEETING HIGHLIGHTS INCLUDE:
• Sunday Golf Scramble: The 2024 AHRA Education Foundation Imaging Classic, taking place on Sunday, August 4, offers Annual Meeting attendees a relaxing and enjoyable opportunity to network outside of the conference room. Set on a scenic golf course, this event is perfect for making new connections and enjoying some friendly competition. Participants of all skill levels are welcome to join and take a swing, making it a memorable part of the Annual Meeting experience. Players may enter individually or as part of a team. If you are on a team, please specify in your registration the names of the players joining you. Breakfast and lunch will be served to all participants. Pickup and delivery of golf bags from the hotel bell stand is available for golf tournament participants. Bags will be pre-loaded on the staged carts prior to the event. For details, visit tinyurl.com/449vnn2r.
• Workshops:
» CRA® Exam Workshop - The Certified Radiology Administrator® (CRA) Exam Workshop at the Annual Meeting, scheduled for Sunday, August 4, is designed to prepare participants for the CRA exam. Attendees can expect a comprehensive overview of the exam’s content areas, including operations, finance, human resources, asset
management, and communication. This workshop provides crucial insights and strategies to enhance understanding of the core subjects and improve exam performance. It’s an ideal session for those looking to advance their careers in radiology administration through certification or recertification. Member: $200, NonMember: $230.
» Executive Leadership Workshop - The Executive Leadership Workshop at the Annual Meeting, occurring on Sunday, August 4, is tailored for current and aspiring leaders in the radiology field. This intensive session focuses on enhancing strategic thinking, decision-making, and leadership skills that are crucial for high-level management roles. Participants will engage in interactive discussions and activities that foster executive-level competencies and networking opportunities with peers and mentors in the industry. Member: $125, NonMember: $180.
For details, contact memberservices@ahra.org.
• President’s Welcome Reception
• Daily Keynotes:
» Opening Ceremony Keynote – Kien Vuu, popularly known as Doctor V, is an assistant professor of Health Sciences at UCLA, speaker, media expert, founder of VuuMD Performance and Longevity, and best-selling author of “Thrive State: Your Blueprint for Optimal Health, Longevity, and Peak Performance.” Dr. V has been practicing medicine for over 14 years and combines his knowledge as a doctor with his personal experiences overcoming chronic disease.
» Tuesday Keynote – “Dare to Matter: The Unapologetic Pursuit to Matter More” by Pete Smith, president of SmithImpact. Using a combination of engaging wit that makes him exceptionally personable, with profound wisdom that drives straight to the heart of every audience member, Pete Smith helps every attendee answer the core fundamental question that exists deep within their soul: Do I Matter? Learning objectives are: 1. Increase the sense of ownership and accountability, even with unfavorable option; 2. Align the concepts of feelings, actions, and identity to maximize motivation and performance; and 3. Recognize how a “perfect environment” can
minimize growth and why resolve is key.
» Wednesday Keynote/Closing Business Lunch and Connections Workshop – Unlike typical trainers or consultants, Jake Poore spends most of his time in the trenches of health care, working side by side clinical and non-clinical care team members on every step of the patient experience. You may find him shadowing a nurse on a medical/surgical floor, observing surgery, secret shopping the waiting room of a doctor’s office or conducting patient focus groups. As founder and president of ILS, Jake knows what it takes to create and maintain a world-class service organization. He should ... he spent nearly two decades at the Walt Disney World Company in Florida helping to recruit, hire, train and align their 65,000 employees toward one end in mind: creating memorable experiences for individuals, not transactions for the masses. In 1996, Jake helped launch the Disney Institute, the external training arm of Disney that sold its business secrets to the world. 80 percent of the people who attended the Institute were from health care … and Jake’s passion for helping to improve health care began. Just after September 11, 2001, Jake launched Integrated
The AHRA Annual Meeting will empower attendees to connect with the latest innovations in medical imaging technology and practice and return to the workplace energized and armed with new knowledge, a better understanding of best practices, and new contacts to help lead teams toward success.
Loyalty Systems, a company on a mission to help elevate the human side of health care. Since then, Jake and his team of experts have been sharing the organizational blueprints needed to build world class patient experiences by helping them design and execute patient-driven cultural blueprints, define the companies’ patient experience strategy and map out and operationalize the ideal patient and empwloyee experience.
• Vendor Symposia
• More Than 120 Exhibiting Companies in the Gathering Place
• CRA Alumni Reception
•
• Closing Party.
After a great day at AHRA, join ICE Magazine for our annual networking event. Scan the QR Code to RSVP.
AUGUST 5 6:30-8 PM FALLS POOL BAR & GRILL AT THE ORLANDO WORLD CENTER MARRIOTT
• A niche job board for the HTM and imaging communities powered by TechNation.
• 3000+ actively looking biomedical and imaging professionals.
• Completely FREE and confidential registration and application process.
• The fastest growing HTM talent network in the country.
• 350+ open opportunities throughout the United States.
• A variety of posting options ranging from single-job postings to 12-month unlimited memberships.
htmjobs@mdpublishing.com for posting inquiries
htmjobs.com to register today
ahra.org/education-events
EVENT SCHEDULE
*Additional registration may be required
**Invite-only session for award winners and their significant others/families/friends
SUNDAY, AUGUST 4, 2024
7 AM-6:30 PM Registration Open
8 AM–1:00 PM 2024 AHRA Education Foundation Imaging Classic (Golf Outing)*
8 AM–12 PM Executive Leadership Workshop*
8 AM–5:30 PM CRA® Exam Workshop*
11 AM–12 PM Presentations
12–1 PM Sponsored Lunch Symposia
1–2 PM Presentations
2:15–3:45 PM Presentations
4–5 PM Presentations
6:15–6:30 PM First-Time Attendee Meetup
6:30–8 PM President’s Welcome Reception
MONDAY, AUGUST 5, 2024
7 AM-5 PM Registration Opens
7:30–8:30 AM Breakfast Exhibitor Symposia
8:30–11 AM Opening Ceremony & Keynote Speaker
11 AM–2 PM Lunch and Gathering Place (Exhibit Hall) Open
11:15 AM–12:15 PM First-Time Attendee and Ambassador Lunch
2:15–3:15 PM Presentations
4–5 PM Presentations
5:15–6:30 PM Sponsored Symposia
6:30–7:30 PM CRA Alumni Reception
TUESDAY, AUGUST 6, 2024
7-8 AM Sponsored Breakfast Symposia
7 AM–5:30 PM Registration Open
8:15–9:15 AM Presentations
9:45–11 AM Keynote
12–2 PM Lunch and Gathering Place (Exhibit Hall) Open
2:15–3:45 PM Presentations
4–5 PM Presentations
5:15–6:30 PM Sponsored Symposia
6–7:30 PM Awards/Fellow Reception**
WEDNESDAY, AUGUST 7, 2024
7 AM-3 PM Registration Open
7–8 AM Sponsored Breakfast Symposia
8–10:30 AM Breakfast and Gathering Place (Exhibit Hall) Open
10:45–11:45 AM Presentations
12-1 PM Presentations
1:15–3:15 PM Closing Business Lunch and Connections Workshop
1:15–3:15 PM Keynote
7–10 PM Closing Party
EXHIBITOR LISTINGS
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Join AHRA for a reimagined and redesigned experience, featuring an incredible lineup of guest speakers and sessions designed to help you share knowledge and expand your networks.
AHRA CAMPAIGN PROMOTES GROWTH, INNOVATION
For over 50 years, the Association for Medical Imaging Management (AHRA) has been the premier professional organization that represents the voices of more than 5,000 medical imaging leaders in over 2,500 health care facilities. AHRA, aligned with its philanthropic arm the AHRA Education Foundation (EF), dedicated to educating, developing, and mentoring medical imaging professionals, is proud to announce the Living Our Legacy campaign. This multi-year effort will allow for sustainable growth, foster innovation, and position AHRA to better support the professional advancement of its members. AHRA’s Living Our Legacy campaign is inviting its stakeholders to come together and invest in empowering the current and future generations of medical imaging leaders.
“AHRA’s mission – to provide quality education, relevant resources and top-notch leadership training – supports not only our longtime members but creates a pipeline of well-trained leaders who are adequately prepared to tackle challenges in the ever-evolving healthcare field,” shared Living Our Legacy Co-Chair and Vice President of Radiology & Pathology at University Health System Jason Theadore. “Through this campaign, AHRA will have the ability to sustain and update its programs, extend the reach of its resources for medical imaging professionals and, ultimately, have a positive impact on the patients we serve.”
The funds raised through the Living Our Legacy campaign will focus on:
• Research, Benchmarking & Best Practices: To equip imaging leaders with insights to assess how their departments are performing relative to industry standards, identify and prioritize areas of improvement, and strengthen their voices when making the case for changes at their institutions.
• Cross Functional Education & Leadership Development: To help imaging leaders at all levels expand their perspectives and knowledge beyond the radiology department and sharpen their business acumen and leadership skills.
• Thought Leadership: To create forum(s) that connect AHRA members, industry partners, and other relevant stakeholders to share forward-thinking ideas and identify new potential oppor-
tunities to advance medical imaging management.
• Advocacy & Outreach: To ensure the collective voice of imaging leaders is heard when examining key topics affecting the field, elevate recognition of medical imaging management and the crucial role it plays in health care, and cultivate a vibrant and diverse talent pipeline for the future.
Bayer, a long-time supporter of AHRA, is the campaign’s industry co-chair, participating as an Icon Level Partner.
“It is an honor for Bayer to support AHRA’s Living Our Legacy campaign and to serve as Co-Chair,” said Rich Dewit, Head of Global Digital Business, Bayer. “A multiyear campaign like this represents a way for members and industry to come together to develop innovative solutions and elevate the ever-increasingly important role medical imaging professionals play in health care.”
Thanks to the generous support of its members and landmark commitments from Bayer, GE Healthcare and United Imaging, AHRA’s campaign is off to an electric start with more than $4,000,000 pledged to the effort. These commitments, and many others that have been received demonstrate a shared commitment to empowering medical imaging professionals of today and tomorrow.
In a June email, AHRA states that “For over 50 years, the Association for Medical Imaging Management (AHRA) has been the premier professional organization that represents the voices of more than 5,000 medical imaging leaders in over 2,500 healthcare facilities. To date, AHRA, aligned with its philanthropic arm, the Education Foundation (EF), has secured more than $4.1 million to support the Living Our Legacy campaign.”
Funds generated through this multi-year campaign will ensure the sustainability of cornerstone programs while accelerating the development of new initiatives, with an immediate focus on research, benchmarking and expanding AHRA’s educational and leadership development curriculums.
AHRA invites members to participate by pledging support today. •
To learn more, visit ahra.org/about/ahra-education-foundation/scholarships-programs/living-our-legacy-campaign.
If your ultrasound transducer is deemed beyond repair at any point, you will not be charged for the repair attempt.
Must-Do’s FAN-FAVORITE SUMMER
By Beth Bell
Summer is just around the corner and Visit Orlando’s Instagram followers are ready to help you break out the swimsuits, shorts and shades. Our top fans know all of the latest things to experience in Orlando, from new theme park attractions and MICHELIN Guide honorees to abundant outdoor adventures and relaxing fun in the sun. Read on for some of their latest summer must-dos.
ICE-COLD TREATS & MICHELIN EATS
Unwind this summer with fresh, seasonal fare and ice-cold treats wherever your Orlando adventure takes you. From boozy milkshakes and poolside popsicles to towering ice cream sundaes and iconic theme park snacks, we have just the thing to help you cool off in style.
Throw in 48 MICHELIN Guide restaurants, including seven starred venues, 11 Bib Gourmands and 30 Recommended eateries — newcomers include Camille, Chuan Fu, Natsu, Sushi Saint and Zaru — and you certainly won’t go hungry for gourmet options in Orlando.
Discover: Ice-Cold Orlando Treats
NATURAL SPRINGS
Reconnect with nature in Orlando’s beautiful natural springs, where you can swim, kayak, canoe, snorkel, hike or simply soak up the sun. Top options include Blue Spring State Park, De Leon Springs State Park, Rock Springs Run State Reserve at Kelly Park, and Wekiwa Springs State Park, which are all an hour or less from Orlando’s core.
Discover: Orlando’s Natural Springs
EVEN MORE ECOTOURISM
Orlando is home to an abundance of stunning outdoor adventures by land, air and sea, and natural springs are just the beginning. Fans can’t wait to explore our scenic boat tours, paddle through urban lakes and serene canals, and take off on high-flying zip-line and hang-gliding adventures. Fishing, biking, birding, watersports and off-road escapades round out our list of some of the best ways to explore Orlando’s wild side.
Discover: Orlando Ecotourism
GOLF
Hit the links at more than 130 Orlando-area golf courses, including professionally designed golf courses from Arnold Palmer, Tom Watson, Jack Nicklaus and Tom Fazio. And that’s not all. Challenge your friends and family to a competitive matchup on our
in Orlando
imaginative themed mini golf courses, or cool off with virtual golf simulators — including fully indoor options like the new Stadium Club Sports Simulator Suites at Caribe Royale Orlando.
Discover: Orlando Golf Courses
LAZY RIVERS
Take relaxation to the next level with winding lazy rivers at Orlando’s theme parks and resorts. Choose from options mild and wild for your perfect day in the sun, from bubbling rapids in onsite water parks to tranquil grottos lined with waterfalls and fountains.
Discover: The Best Lazy Rivers in Orlando
INDOOR ATTRACTIONS
Up your vacation’s cool factor at Orlando’s many indoor attractions. ICON Park, Dezerland Park and Pointe Orlando are ideal one-stop shops for indoor family fun in the International Drive Entertainment District, with many more standalone options nearby.
Meanwhile, downtown Orlando and its surrounding neighborhoods are home to arts and culture staples like the Orlando Science Center, Fringe ArtSpace, and The Charles Hosmer Morse Museum of American Art. One thing’s for sure: You won’t run out of things to do during your visit.
Save on discount tickets: Orlando Attractions
THEME
PARKS
No surprises here: Orlando fans can’t wait to experience our world-class theme parks and dive into the latest groundbreaking attractions. Newcomers at Walt Disney World Resort include TRON Lightcycle / Run at Magic Kingdom Park, Journey of Wa-
ter, Inspired by Moana and an all new fireworks show, Luminous The Symphony of Us at EPCOT, plus the highly-anticipated Tiana’s Bayou Adventure, scheduled to open this summer at Magic Kingdom Park.
Hit the waves – roller coaster style – on Pipeline: The Surf Coaster at SeaWorld Orlando, then travel to the park’s penguin habitat on the all-new Penguin Trek: an immersive indoor/outdoor family launch coaster due to open in spring 2024.
At Universal Orlando Resort, you can boogie all day long at Illuminaton’s Minion Land. Plus, meet favorite characters from Shrek, Trolls, and Kung Fu Panda at DreamWorks Land, set to open this summer at Universal Studios Florida.
Finally, LEGOLAND Florida Resort recently debuted a brandnew LEGO Ferrari Build & Race experience. It joins Pirate River Quest as one of the latest attractions at LEGOLAND Florida Theme Park.
Save on discount tickets: Orlando Theme Parks
COOL POOLS
Dive into Orlando’s coolest pools with dozens of options throughout our amenity-packed resorts. Giant pirate ships, onsite water parks, lazy rivers and sleek rooftop views are par for the course here, so take your pick and relax however you like. Explore fan favorites like Stormalong Bay at Disney’s Beach Club Resort, or unwind at new poolside hangouts at The Alfond Inn, the JW Marriott Orlando, Grande Lakes and The Ritz-Carlton Orlando, Grande Lakes.
Discover: Orlando’s Cool Pools
Find out more exciting things to do online.
THE TOTAL PACKAGE HAS ARRIVED.
YOU’RE INVITED...
TO A REIMAGINED EXPERIENCE
Join AHRA for a reimagined and redesigned experience, featuring an incredible lineup of guest speakers and sessions designed to help you share knowledge and expand your networks.
OF INNOVATION IN IMAGING.
The 2024 Annual Meeting, hosted August 4-7 in Orlando, Florida, will empower you to connect with experts leading the latest innovations in medical imaging technology and practice.
AHRA PRESIDENT TALKS ANNUAL MEETING, FUTURE
AHRA President Becky Allen is also the vice president of operations at UC Medical Center. ICE Magazine recently interviewed her about her tenure as president and what AHRA members can expect in the future.
Q: What can attendees expect from AHRA’s 2024 Annual Meeting in Orlando, Florida, August 4-7? Is there anything you’re particularly excited about?
A: I am extremely excited about the 2024 Annual Meeting! Our Annual Design team has been hard at work over the last 12 months preparing for this event. We have fantastic keynote speakers and sessions for everyone.
Our Aspiring Leaders sessions are specifically developed for new supervisors and managers in imaging. These sessions include budgeting, communication, patient satisfaction, quality, and negotiations, to name just a few topics.
The CRA Exam Workshop is available for those interested in taking the CRA exam. This provides an overview of content areas, including operations, finance, human resources, asset management, and communication.
Our Executive Leadership Workshop is tailored for current and aspiring leaders. This session is great for those interested in enhancing strategic thinking, decision-making, and leadership skills.
I’m also excited to see our vendor and industry partners in the exhibit hall, which we’ve renamed as the Gathering Place – it’s all about collaboration with our partners! This is a wonderful opportunity to take time to learn about new and exciting technologies.
The AHRA Annual Meeting in Orlando promises a rich and comprehensive experience, blending education, networking, innovation, and professional development. It’s an excellent opportunity for medical imaging professionals to stay updated on industry advancements, connect with peers, and gain valuable insights to enhance their careers.
Q: What are some of the biggest changes/advancements you have seen in medical imaging during your career?
A: Over the last 28 years, the biggest advancements I’ve seen include:
• The transition from film to digital and picture archiving and communication system (PACS). This allowed for immediate access to images from any location.
• MRI and CT advancements, such as high resolution and functional imaging,
• 3D and 4D imaging, detailed anatomical views and the visualization of dynamic processes.
• Molecular imaging and PET now allow for visualization of metabolic processes, aiding in cancer diagnosis. This also moves us one step forward to theragnostic care for treatment of some cancers.
• Artificial intelligence and machine learning are assisting in the detection of diseases, improving accuracy, reducing interpretation times and streamlining workflows.
• Advances in interventional radiology have enabled a range of minimally invasive diagnostic and therapeutic procedures guided by imaging, reducing the need for open surgeries.
Q: What are the top challenges you and other medical imaging directors/leaders face now?
A: Some of the major challenges in medical imaging include:
• Workforce shortages: We’re seeing this across all modalities – this is probably the most critical issue that I hear about each day.
• Cost and accessibility: High cost for advanced imaging limits access to patients. Health care disparities require us to be intentional about ensuring equitable access to state-of-the-art imaging across different populations and regions.
• Data management and storage: Now more than ever, we have access to a vast amount of data. This requires seamless integration between different systems.
• Radiation exposure: Balancing the diagnostic benefits of imaging techniques, particularly CT scans, with the risks associated with radiation exposure is critical. Ongoing efforts are needed to develop and implement techniques that minimize radiation doses without compromising image quality.
• Regulatory and ethical issues: Protecting patient privacy and ensuring compliance with regulations (e.g., HIPAA) is crucial with the increasing use of digital and AI-driven technologies. The integration of AI in medical imaging raises questions about accountability and liability in case of diagnostic errors. Other regulatory issues, such as Appropriate Use Criteria (AUC), or ethical issues, such as remote scanning, will continue to be challenges for medical imaging directors which is why the
AHRA President, Becky Allen
AHRA Regulatory Affairs Committee plays such an important role for our members.
• Workforce training and adaptation: With such rapid advancements in imaging technologies, there is a need for continuous learning and embracing new systems.
Q: What challenges do you expect in the near future?
A: I see workforce shortages continuing for the next three to five years. The field of medical imaging is poised to face several challenges in the near future, driven by continuous advancements in technology, changes in health care delivery, and the evolving regulatory landscape.
One challenge I hope we can work on sooner rather than later is translational research, from “bench to bedside,” and bridging the gap between research innovations and clinical applications. This will ensure that new imaging technologies and techniques benefit patients in a timely manner. If we can bridge the time of this, we can change the trajectory for some patients that are now waiting without a cure.
Q: How long have you been an AHRA member and why?
A: I’ve been a part of AHRA for over 20 years. When I was new to radiology management, I didn’t have a good mentor to lean on. I was learning on the job and felt lost.
In 2004, I was nominated by my staff for AHRA’s Award for Excellence. I’m not sure how they knew about this award or the association, but this recognition set me up for success by welcoming me to this very special community.
I encourage everyone to learn more about AHRA and join us. This association provides numerous benefits for professionals in the medical imaging field, such as:
• Professional development and continuing education: AHRA offers various educational programs, including webinars, workshops, and conferences. We lean on experts to help us understand the latest trends, technologies, and best practices in medical imaging management.
• Certification programs: AHRA’s Certified Radiology Administrator® (CRA®) credential is a respected certification that validates your expertise and commitment to the field.
• Networking and community engagement: AHRA events and online forums provide opportunities to connect with peers, industry leaders, and experts in medical imaging management. These connections lead to valuable collaboration, mentorships, and career opportunities. The Annual Meeting is our premier event for imaging leaders, featuring keynote speakers, educational sessions, and opportunities to engage with vendor and industry partners.
• Advocacy and policy: AHRA represents the interests of its members in policy discussions and regulatory matters, ensuring that the voices of imaging administrators are heard in the development of health care policies. Through advocacy efforts, AHRA works to shape the future of medical imaging, influencing standards, regulations, and best practices to improve the field.
Q: Where do you see the future of imaging in five years? Ten years?
A: I really wish I had the crystal ball to predict what the future would look like! My best guess would be the following two areas:
• Personalized and precision medicine: The integration of genomics with imaging data (radiogenomics) will provide a more comprehensive understanding of diseases at the molecular level, leading to more tailored plans. Imaging will play a crucial role in guiding and monitoring targeted therapies, such as those used in oncology, ensuring that treatments are effective and adjusted as needed.
• Telemedicine and Remote Collaboration: The demand for teleradiology services will increase, allowing radiologists to provide expertise to remote locations and during off hours. Remote scanning will become the norm, improving health care equity for the most vulnerable individuals.
The future of imaging will be marked by technological innovations, improved patient care, and greater integration within health care systems. We’ll continue to adapt to new roles and responsibilities, leveraging advancements to enhance diagnostic accuracy, efficiency and patient outcomes.
Q: What were some key objectives you aimed to achieve during your tenure as AHRA president? Are there key accomplishments and progress you can share?
A: One of my main goals this past year was to position AHRA as a leader in medical imaging, while also exploring potential collaboration with other associations that wanted to help us fulfill our mission.
We’ve made great strides in forming meaningful relationships that will help advance our profession and the entire industry. We’ve worked with so many wonderful organizations, such as AAPM, ARRT, ASRT, JRCERT, RBMA, SDMS, ACR, IAC, TJC, MITA, and RadSite. AHRA members served on the Sonographer Scope of Practice Task Force and the AHRA Board of Directors unanimously endorsed the updated scope of practice for sonographers.
We are leading a task force on remote MRI scanning with representatives from many organizations, as well. AHRA is also involved in discussing innovative ways to help workforce shortages and pathways for growth for our medical imaging community.
I am incredibly proud of the work we’re doing across associations and excited to see where these partnerships will take us next.
Q: Is there anything else you want to add?
A: It has been an absolute privilege to serve as president of AHRA this year. We have a terrific board of directors that leans into our mission, vision, and values. They provide the strategic direction and, above all, places AHRA and our members at the center of all decisions.
I must also give a huge thank you to our volunteers, from those who serve on the board of directors, to committees and task forces. Without them, we wouldn’t be where we are today. I encourage everyone to get involved and help shape the future of the AHRA! •
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