2025 TechNation Media Guide

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TechNation is the #1 resource for biomedical/HTM professionals!

Since its founding in 2010, TechNation has been a leading resource where biomedical and HTM professionals can stay up to date with industry news, events and innovations. Every issue recognizes leading individuals, and peer learning.

More than print.

TechNation has evolved to offer multiple advertising channels, reaching key decision makers and influencers with greater accessibility and increased retention.

Reach the community. #IAM TECHNATION

TechNation Magazine

• 12 monthly issues

• 12,000 subscribers

TechNation eNews

• 2 monthly sends

• Sent to 11,500 emails

TechNation Podcast

• 6th annual series

• 152 listens per podcast

TechNation

1technation.com

• Hub for industry news and resources

• 26,500 monthly page views

WebinarWednesday.live

• Celebrating 11 years

• 246 views per webinar

MD Expo & HTM Mixers

• Includes leadership summit and reverse expo

• 4 in-person events in 2025

TechNation TV

• Over 560,000 views

• 4,200 subscribers

TECHNATION MAGAZINE THROUGH THE YEARS

2010

TechNation Magazine published first issue

First MD Expo held in Calloway Gardens, GA Webinar Wednesday launched

2002

2020

HTM Jobs website launched

TechNation.TV launched on YouTube

2023

2025 PRINT EDITORIAL CALENDAR

JANUARY

Cover Story: A Call to Action: Expanding the Right to Repair Beyond Third-Party Initiatives Roundtable: Patient Monitors

EDITORIAL DEADLINE: NOVEMBER 20

AD DEADLINE: NOVEMBER 27

APRIL

Cover Story: ECRI Top 10 Technology Hazards in 2025 Roundtable: Third Party vs OEM

EDITORIAL DEADLINE: FEBRUARY 19

AD DEADLINE: FEBRUARY 26

JULY

february

Cover Story: Breaking Free from Routine: Increasing Efficiency and Innovation Roundtable: RTLS

EDITORIAL DEADLINE: DECEMBER 18

AD DEADLINE: DECEMBER 25

march

Cover Story: Champions of the Field: Unveiling the Tech Choice Award Recipients Roundtable: Ventilators

EDITORIAL DEADLINE: JANUARY 15

AD DEADLINE: JANUARY 22

MAY

Cover Story: Game-Changer in Equipment Management: AAMI’s Rapid Release of EQ103 Roundtable: Toolkits and Cases

EDITORIAL DEADLINE: MARCH 19

AD DEADLINE: MARCH 26

Cover Story: Strategies for Supporting Healthcare CFOs Amidst Unprecedented Financial Pressures Roundtable: Infusion Pumps

EDITORIAL DEADLINE: MAY 21

AD DEADLINE: MAY 28

OCTOBER

Cover Story: Influencing the Future of HTM Roundtable: CMMS

EDITORIAL DEADLINE: AUGUST 20

AD DEADLINE: AUGUST 27

AUGUST

Cover Story: Make Succession Planning a Goal Roundtable: Beds/Stretchers

EDITORIAL DEADLINE: JUNE 18

AD DEADLINE: JUNE 25

NOVEMBER

JUNE

Cover Story: Building the Future: The Convergence of Biomed and IT Roundtable: Cybersecurity

EDITORIAL DEADLINE: APRIL 16

AD DEADLINE: APRIL 23

SEPTEMBER

Cover Story: HTM Hotlist: Unveiling the Latest Trends and Tech Roundtable: Test Equipment

EDITORIAL DEADLINE: SEPTEMBER 17

AD DEADLINE: SEPTEMBER 24

*Subject to change.

MARCH

Tech Choice Award Winners

AD DEADLINE: JANUARY 22, 2025

AUGUST

40 Under 40

AD DEADLINE: JUNE 25, 2025

PACKAGE RATES

EDITORIAL DEADLINE: JULY 16

AD DEADLINE: JULY 23

Cover Story: Seamless Care at Home: Integrating Home Health and HTM Roundtable: Ultrasound

DECEMBER

Cover Story: Why and How to Develop an HTM Strategic Plan Roundtable: Education, Training & Apprenticeships

EDITORIAL DEADLINE: OCTOBER 22

AD DEADLINE: OCTOBER 29

MAY Guide to AAMI

AD DEADLINE: MARCH 26, 2025

NOVEMBER

Biomed Wishlist

AD DEADLINE: SEPTEMBER 24, 2025

PACKAGE DESCRIPTIONS

have over 5,000 pageviews each with a read time of 4:03. Our show guides are distributed to all attendees of the bi-annual MD

Showcase your company’s staff, location(s), products and services through

page ad with premium placement before the Service Index, your company listed in our alphabetical index, up to 5 index categories for our service index with your company name, phone number and website provided, and Preferred Vendor status in our monthly eNews. Package value is $955/mo but you save $655 with this package rate!

Corporate Profile, 3-Page

alongside industry experts. This package includes 1.5 full pages of editorial included in our print and digital issue, as well as promoted through our

Highlight your company’s staff, location(s), products and services through featured editorial prepared by our team. This package includes 3 full pages of editorial, a full-page ad, cover mention, 150 reprints of the 4-pages shipped to your location, as well as website, eNews and social media promotion.

Package rate $5,250

Tools of the Trade

Combine the power of print with the reach of video! Have your product featured in TechNation magazine as one of the month’s Tools of the Trade, then reach our loyal digital followers with a live product demo that is eligible for 1 CE credit from the ACI. This package includes 1 full-page feature in our monthly print magazine, your print feature will be added to 1technation as a stand alone article, a 60-minute live product demo, and recorded presentation added as gated content to our on-demand archives.

Crossword Sponsor

The Biomed Brainbuster is a popular interactive puzzle featured in our monthly print issue and online. Sponsor receives 1/4 page ad on the monthly, HTM-themed crossword in our print and digital magazine, a leaderboard banner on the interactive puzzle page, and a leaderboard banner on the monthly email announcing the new puzzle.

Package rate $525/mo

Package rate $4,250

WEBSITE DEMOGRAPHICS

Lead Generating Articles

• Initiate interest in your products or services by advertising shareable content on our website.

• Let people show their interest by filling out a form that is emailed to you in real-time.

• Great way to promote whitepapers, brochures, catalogs, etc.

• Article promoted through email and social media.

Cost: $2,950

Industry Surveys

• Gain market insight and a competitive analysis by hosting a survey with TechNation

• Your survey will be mentioned in the print issue’s News & Notes section and promoted via email to TechNation subscribers.

• The survey can have up to 10 questions and your survey will be promoted through email, eNews and social media.

Cost: $2,450

lead generating article examples

LIVE PRODUCT DEMO TOOLS OF TRADE

Live webinar package

• Minimum of one technical run prior to the live webinar

• Webinar promotion through website, eNews and social media

• HTML file, social graphic and social video shared with client for promotion

• Ability to include up to 10 questions in the post webinar survey to help identify warm sales leads

• Attendee and Survey report

• Link to recorded webinar

• Recorded webinar added to our on-demand archives as gated content with lead forms emailed in real-time

• Recorded webinar promoted on our website and YouTube

• One post webinar video email to absentees

LIMITED DATES

Live demo package

• Combine the power and reach of live video with print

• Have your company’s product featured in TechNation magazine as the month’s Tool of the Trade.

• Your magazine feature will be added to 1technation.com as a stand alone article, driving traffic back to your website.

• Join the TechNation team for a live broadcast! Demo your product and engage with attendees through a Q&A. Provide handouts to attendees, like product catalogs, brochures, or promo codes.

• Survey attendees through a post- broadcast survey.

• Receive a copy of the live product demo registrations and postbroadcast survey. ONLY 24 DATES AVAILABLE FOR 2025

83

Mid-Month Newsletter

Traditional E-blast

One email to our subscription list to promote your company’s message.

Cost: $2,450

Echo or Retargeting

Create a comprehensive email marketing campaign by combining a traditional e-blast with one or more targeted re- sends to a segment of the original list. Help push engaged recipients further down the sales funnel or send a message to recipients that did not open the first message, in hopes of piquing their interest. Cost: $750/each

7,936

674

Preferred Vendor Video

TechNation’s readership is comprised of toplevel influencers and key decisionmakers within a biomedical or healthcare technology management department. That’s why positioning your company as a Preferred Vendor is crucial. Help readers discover your products and services through targeted advertising on TechNation TV’s Preferred Vendor playlist. Videos are sharable and descriptions can drive traffic directly to your YouTube channel and website. Customize end screens with video or playlist suggestions, as well as sponsor cards are included. Videos are also posted to the resource tab of 1technation.com and promoted through email, eNews and social media.

• MP4 or MOV, up to 5-minutes

• Title 150-character max

• Video description 5,000-character max

• Link to multiple URLs

• 1 eblast plus eNews and social media promotion to drive traffic to your content

Cost: $2,450

YOUTUBE SUBSCRIBER

55,812

Sponsored Playlist

With over 3,700 subscribers and over 7,700 monthly views, TechNation TV is a great resource to target biomedical and HTM professionals. Engage viewers for a long period of time by creating a playlist exclusive to your company’s content. Playlists are sharable and can link directly to your YouTube channel or website. Customize end screens with video or playlist suggestions, as well as sponsor cards are included. Videos are also posted to the resource tab of 1technation and promoted through email, eNews and social media.

• Up to 5,000 videos, MP4 or MOV

• Title 150-character max

• Playlist description 5,000-character max

• Link to multiple URLs

• 1 eblast plus eNews and social media promotion to drive traffic to your content

Cost: $4,995/1st yr, $2,500/renewal *12-month commitment required.

JOIN US AT OUR CONFERENCES

EXPAND YOUR

MD Expo strives to provide healthcare technology management professionals with a unique, intimate and rewarding conference second to none.

Clinical engineers, biomedical technicians, directors and managers, procurement/asset managers and others responsible for medical technology will gather in a one-of-a-kind warm and welcoming environment to network with peers, learn the latest technologies and advances in HTM. Find out what everyone has been talking about; this is one event you can’t afford to miss!

Think of it as MD Expo 2.0 – a slightly modified, smaller, shorter-duration event that still provides valuable continuing education, networking and vendor engagement opportunities.

HTM Mixers serve as a regional conference for HTM professionals eager to earn continuing education credits, explore solutions in an exhibit hall and network with peers.

“I enjoy reading TechNation because it has an excellent pulse on the Healthcare Technology Management industry. Additionally, it features fantastic articles from both vendors and HTM professionals.”

– Bryant Hawkins Sr, Site Manager

“BMES selected a TechNation for advertising due to their significant influence in the biomedical community. Whether in an office or a repair depot, it’s rate note to find an issue of TechNation available.”

“TechNation’s reputation for quality content and industry expertise aligns well with our brand values, making it a natural choice for advertising our services.”

– Webb

“I read TechNation because it has all the latest information for current and future BioMeds. I encourage all of my Clinical Engineering team to read TechNation and tell me anything new from the magazine.”

– Martine Kersaint, Sr. Clinical Engineering Manager

“I attend Webinar Wednesday because it gives me a chance to connect with people in the HTM field outside of my immediate geographical region.”

– Adam Ruppert, Biomedical Technician

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