TechNation is the #1 resource for biomedical/HTM professionals!
Since its founding in 2010, TechNation has been a leading resource where biomedical and HTM professionals can stay up to date with industry news, events and innovations. Every issue recognizes leading individuals, and peer learning.
More than print.
TechNation has evolved to offer multiple advertising channels, reaching key decision makers and influencers with greater accessibility and increased retention.
Reach the community. #IAM TECHNATION
TechNation Magazine
• 12 monthly issues
• 12,000 subscribers
TechNation eNews
• 2 monthly sends
• Sent to 11,500 emails
TechNation Podcast
• 6th annual series
• 152 listens per podcast
TechNation
1technation.com
• Hub for industry news and resources
• 26,500 monthly page views
WebinarWednesday.live
• Celebrating 11 years
• 246 views per webinar
MD Expo & HTM Mixers
• Includes leadership summit and reverse expo
• 4 in-person events in 2025
TechNation TV
• Over 560,000 views
• 4,200 subscribers
TECHNATION MAGAZINE THROUGH THE YEARS
2010
TechNation Magazine published first issue
First MD Expo held in Calloway Gardens, GA Webinar Wednesday launched
2002
2020
HTM Jobs website launched
TechNation.TV launched on YouTube
2023
2025 PRINT EDITORIAL CALENDAR
JANUARY
Cover Story: A Call to Action: Expanding the Right to Repair Beyond Third-Party Initiatives Roundtable: Patient Monitors
EDITORIAL DEADLINE: NOVEMBER 20
AD DEADLINE: NOVEMBER 27
APRIL
Cover Story: ECRI Top 10 Technology Hazards in 2025 Roundtable: Third Party vs OEM
EDITORIAL DEADLINE: FEBRUARY 19
AD DEADLINE: FEBRUARY 26
JULY
february
Cover Story: Breaking Free from Routine: Increasing Efficiency and Innovation Roundtable: RTLS
EDITORIAL DEADLINE: DECEMBER 18
AD DEADLINE: DECEMBER 25
march
Cover Story: Champions of the Field: Unveiling the Tech Choice Award Recipients Roundtable: Ventilators
EDITORIAL DEADLINE: JANUARY 15
AD DEADLINE: JANUARY 22
MAY
Cover Story: Game-Changer in Equipment Management: AAMI’s Rapid Release of EQ103 Roundtable: Toolkits and Cases
EDITORIAL DEADLINE: MARCH 19
AD DEADLINE: MARCH 26
Cover Story: Strategies for Supporting Healthcare CFOs Amidst Unprecedented Financial Pressures Roundtable: Infusion Pumps
EDITORIAL DEADLINE: MAY 21
AD DEADLINE: MAY 28
OCTOBER
Cover Story: Influencing the Future of HTM Roundtable: CMMS
EDITORIAL DEADLINE: AUGUST 20
AD DEADLINE: AUGUST 27
AUGUST
Cover Story: Make Succession Planning a Goal Roundtable: Beds/Stretchers
EDITORIAL DEADLINE: JUNE 18
AD DEADLINE: JUNE 25
NOVEMBER
JUNE
Cover Story: Building the Future: The Convergence of Biomed and IT Roundtable: Cybersecurity
EDITORIAL DEADLINE: APRIL 16
AD DEADLINE: APRIL 23
SEPTEMBER
Cover Story: HTM Hotlist: Unveiling the Latest Trends and Tech Roundtable: Test Equipment
EDITORIAL DEADLINE: SEPTEMBER 17
AD DEADLINE: SEPTEMBER 24
*Subject to change.
MARCH
Tech Choice Award Winners
AD DEADLINE: JANUARY 22, 2025
AUGUST
40 Under 40
AD DEADLINE: JUNE 25, 2025
PACKAGE RATES
EDITORIAL DEADLINE: JULY 16
AD DEADLINE: JULY 23
Cover Story: Seamless Care at Home: Integrating Home Health and HTM Roundtable: Ultrasound
DECEMBER
Cover Story: Why and How to Develop an HTM Strategic Plan Roundtable: Education, Training & Apprenticeships
EDITORIAL DEADLINE: OCTOBER 22
AD DEADLINE: OCTOBER 29
MAY Guide to AAMI
AD DEADLINE: MARCH 26, 2025
NOVEMBER
Biomed Wishlist
AD DEADLINE: SEPTEMBER 24, 2025
PACKAGE DESCRIPTIONS
have over 5,000 pageviews each with a read time of 4:03. Our show guides are distributed to all attendees of the bi-annual MD
Showcase your company’s staff, location(s), products and services through
page ad with premium placement before the Service Index, your company listed in our alphabetical index, up to 5 index categories for our service index with your company name, phone number and website provided, and Preferred Vendor status in our monthly eNews. Package value is $955/mo but you save $655 with this package rate!
Corporate Profile, 3-Page
alongside industry experts. This package includes 1.5 full pages of editorial included in our print and digital issue, as well as promoted through our
Highlight your company’s staff, location(s), products and services through featured editorial prepared by our team. This package includes 3 full pages of editorial, a full-page ad, cover mention, 150 reprints of the 4-pages shipped to your location, as well as website, eNews and social media promotion.
Package rate $5,250
Tools of the Trade
Combine the power of print with the reach of video! Have your product featured in TechNation magazine as one of the month’s Tools of the Trade, then reach our loyal digital followers with a live product demo that is eligible for 1 CE credit from the ACI. This package includes 1 full-page feature in our monthly print magazine, your print feature will be added to 1technation as a stand alone article, a 60-minute live product demo, and recorded presentation added as gated content to our on-demand archives.
Crossword Sponsor
The Biomed Brainbuster is a popular interactive puzzle featured in our monthly print issue and online. Sponsor receives 1/4 page ad on the monthly, HTM-themed crossword in our print and digital magazine, a leaderboard banner on the interactive puzzle page, and a leaderboard banner on the monthly email announcing the new puzzle.
Package rate $525/mo
Package rate $4,250
WEBSITE DEMOGRAPHICS
Lead Generating Articles
• Initiate interest in your products or services by advertising shareable content on our website.
• Let people show their interest by filling out a form that is emailed to you in real-time.
• Great way to promote whitepapers, brochures, catalogs, etc.
• Article promoted through email and social media.
Cost: $2,950
Industry Surveys
• Gain market insight and a competitive analysis by hosting a survey with TechNation
• Your survey will be mentioned in the print issue’s News & Notes section and promoted via email to TechNation subscribers.
• The survey can have up to 10 questions and your survey will be promoted through email, eNews and social media.
Cost: $2,450
lead generating article examples
LIVE PRODUCT DEMO TOOLS OF TRADE
Live webinar package
• Minimum of one technical run prior to the live webinar
• Webinar promotion through website, eNews and social media
• HTML file, social graphic and social video shared with client for promotion
• Ability to include up to 10 questions in the post webinar survey to help identify warm sales leads
• Attendee and Survey report
• Link to recorded webinar
• Recorded webinar added to our on-demand archives as gated content with lead forms emailed in real-time
• Recorded webinar promoted on our website and YouTube
• One post webinar video email to absentees
LIMITED DATES
Live demo package
• Combine the power and reach of live video with print
• Have your company’s product featured in TechNation magazine as the month’s Tool of the Trade.
• Your magazine feature will be added to 1technation.com as a stand alone article, driving traffic back to your website.
• Join the TechNation team for a live broadcast! Demo your product and engage with attendees through a Q&A. Provide handouts to attendees, like product catalogs, brochures, or promo codes.
• Survey attendees through a post- broadcast survey.
• Receive a copy of the live product demo registrations and postbroadcast survey. ONLY 24 DATES AVAILABLE FOR 2025
83
Mid-Month Newsletter
Traditional E-blast
One email to our subscription list to promote your company’s message.
Cost: $2,450
Echo or Retargeting
Create a comprehensive email marketing campaign by combining a traditional e-blast with one or more targeted re- sends to a segment of the original list. Help push engaged recipients further down the sales funnel or send a message to recipients that did not open the first message, in hopes of piquing their interest. Cost: $750/each
7,936
674
Preferred Vendor Video
TechNation’s readership is comprised of toplevel influencers and key decisionmakers within a biomedical or healthcare technology management department. That’s why positioning your company as a Preferred Vendor is crucial. Help readers discover your products and services through targeted advertising on TechNation TV’s Preferred Vendor playlist. Videos are sharable and descriptions can drive traffic directly to your YouTube channel and website. Customize end screens with video or playlist suggestions, as well as sponsor cards are included. Videos are also posted to the resource tab of 1technation.com and promoted through email, eNews and social media.
• MP4 or MOV, up to 5-minutes
• Title 150-character max
• Video description 5,000-character max
• Link to multiple URLs
• 1 eblast plus eNews and social media promotion to drive traffic to your content
Cost: $2,450
YOUTUBE SUBSCRIBER
55,812
Sponsored Playlist
With over 3,700 subscribers and over 7,700 monthly views, TechNation TV is a great resource to target biomedical and HTM professionals. Engage viewers for a long period of time by creating a playlist exclusive to your company’s content. Playlists are sharable and can link directly to your YouTube channel or website. Customize end screens with video or playlist suggestions, as well as sponsor cards are included. Videos are also posted to the resource tab of 1technation and promoted through email, eNews and social media.
• Up to 5,000 videos, MP4 or MOV
• Title 150-character max
• Playlist description 5,000-character max
• Link to multiple URLs
• 1 eblast plus eNews and social media promotion to drive traffic to your content
Cost: $4,995/1st yr, $2,500/renewal *12-month commitment required.
JOIN US AT OUR CONFERENCES
EXPAND YOUR
MD Expo strives to provide healthcare technology management professionals with a unique, intimate and rewarding conference second to none.
Clinical engineers, biomedical technicians, directors and managers, procurement/asset managers and others responsible for medical technology will gather in a one-of-a-kind warm and welcoming environment to network with peers, learn the latest technologies and advances in HTM. Find out what everyone has been talking about; this is one event you can’t afford to miss!
Think of it as MD Expo 2.0 – a slightly modified, smaller, shorter-duration event that still provides valuable continuing education, networking and vendor engagement opportunities.
HTM Mixers serve as a regional conference for HTM professionals eager to earn continuing education credits, explore solutions in an exhibit hall and network with peers.
“I enjoy reading TechNation because it has an excellent pulse on the Healthcare Technology Management industry. Additionally, it features fantastic articles from both vendors and HTM professionals.”
– Bryant Hawkins Sr, Site Manager
“BMES selected a TechNation for advertising due to their significant influence in the biomedical community. Whether in an office or a repair depot, it’s rate note to find an issue of TechNation available.”
– Ed Evans, CEO of BMES
“TechNation’s reputation for quality content and industry expertise aligns well with our brand values, making it a natural choice for advertising our services.”
– Webb
Clark, Senior Sales Manager for Emeritus
“I read TechNation because it has all the latest information for current and future BioMeds. I encourage all of my Clinical Engineering team to read TechNation and tell me anything new from the magazine.”
– Martine Kersaint, Sr. Clinical Engineering Manager
“I attend Webinar Wednesday because it gives me a chance to connect with people in the HTM field outside of my immediate geographical region.”
– Adam Ruppert, Biomedical Technician