A water play toy for the pool or tub
Matt Bernard - Des3611 - Spring 2015
This book outlines the processes used to develop a pool toy for Design Studio 3611 at the University of Utah - Spring 2015.
CONTENTS: 1. Research / Insights 2. Ideation / Physical Exploration 3. Prototyping / Processes 4. Final Prototype 5. Solid Models / Branding 6. User Interactions 7. Mfg. Processes / Business Model
RESEARCH
+ INSIGHT ONE
2,800,000
KI D S W I T H D I SA BI LI TI E S I N THE U SA
89.4%
ENROLLED IN PUBLIC SCHOOLS
Most children with multiple disabilities have a unique combination of symptoms. Each child requires unique, modified toys. DOWN CEREBRAL SYNDROMEEMOTIONAL AUTISM PALSY
INTERVIEW
+ INSIGHT TWO
We interviewed Heidi, an expert in pediatric disability rehabilitation. Her insights helped to define the best and worst features of her toys.
Teachers, physical therapists and parents prefer using every day toys (accessibility & durability) to play with children with disabilities.
SITE VISIT
+ INSIGHT THREE
We visited Kauri Sue Hamilton School for kids with multiple, severe disabilities in Riverton, Utah. A tour here provided an educational perspective.
The pool is the most universal, level playing field for children with disabilities. It’s also the most free place for a child confined to a chair.
= PRIMARY OPPORTUNITY Design a pool toy that offers developmental benefits to kids with typical development and kids with disabilities alike. Focus on systems that foster a child’s development by encouraging physical, imaginative play.
1.
IDEATION
PHYSICAL EXPLORATION
2.
PROTOTYPING
PROTOTYPE MFG PROCESS PROTOTYPE PROCESS FLOW DIAGRAM
MATT BERNARD DES 3010 - SPRING 2015
BUOY BUDDY POOL TOY
MATERIALS/PROCESSES:
WOOD (MAPLE)
CUT & PLANE SURFACES GLUE INTO BLOCK
TITEBOND III GLUE LATHE OPERATION COMPONENT
TURN TO DIMENSION
1 SAND TO 400g
SAND FOR PAINT PREP
FILLER PRIMER
PRIME
PAINT
PAINT
MODEL PAINT
CORK COMPONENT
PAINT FACE GRAPHIC
TURN ON LATHE
CARVE CAVITY
2 SEAL CORK
SEALANT
PLASTIC COMPONENT
STAINLESS STEEL
KEY:
3.
3D PRINT COUNTERWEIGHT
INSTALL PART
3
0
: INDICATES PRIMARY COMPONENT
CNC MILL COUNTERWEIGHT
CHECKPOINT
INSTALL PART
: INDICATES MFG. CHECKPOINT
FINAL PROTOTYPE
4.
SOLID MODELS
BRANDING / PACKAGING
5.
USER INTERACTIONS
1. FLOATER
2. PULL UNDER
3. LET BUDDY FLY
Promotes Physical Exercise
Encourages Imaginative Play
Two Simple Components
Teaches Cause/Effect & Grasp/Release
6.
FUTURE MFG. PROCESSES
Self contained counterweight in body.
Body to be RotoMolded plastic.
BUSINESS MODEL FRAMEWORK Value Proposition
Cork to be molded of selfskinning foam.
Distribution Licence to toy mfg. Appear in retail stores and pool stores. Marketing Market as a fun and new toy. A new concept whose beauty and fun nature is enough to satisfy and teach a developing child.
Market Segments Parents of kids with one or multiple disabilities. Mental age range from 2-5. Parents of kis with typical development ages 2-5. Parents with pools.
Pricing Model Cool pool or bath toy for kids that encourages interactive, physical, imaginative learning.
Competitive Strategy Use the same cheap materials as the competition, but with good design and high end manufacturing tech to create a highpercieved value.
7.
Retail: $30 per unit Option to buy set School Contracts
Teachers with pools. School disctics with pools. Gift givers
...