[THE MODULAR FORT] Process Book B y M ik e L a r s e n
1.
Co n t e n t s
Problem
2.
Market and Opportunity
3.
E x p lo r a t i o n a n d p r o c e s s
5.
M a n u fa c t u r i n g P r o c e s s
6.
Business Model
7.
Final Renderings
AUTISM SPECTRUM DISORDER
A c o m p l e x n e u r o - d e v e lo p m e n ta l disorder with a wide range of Severity. Show signs of impairment in social, O c cupational and other functions.`
CONFINED
SPACE
CURRENT available Children with autism are often
STYLES
comforted in confined spaces.
THE
ISSUE
Current products on the market
Opportunity Develop an experience that allows autistic children to e x p r e s s creativity
do not cater to kids who want
while creating a space for
confinement or seperation.
them to feel comfort in in turn autistic kids are left to find solitude in other ways.
AUTISM SPECTRUM
a c onfined environment U s i n g pa n e l s , w h i l e Helping understand and
SEVERE
1
MODERATE
MILD
ta rg e t
ta rg e t
Co n s u m e r
user
interactive parents
mid-high Functioning
1-3 Kids at home
engages in play
Middle class
ages 4-5
identify geometric shapes.
2
E xp lor at io n
Finding a universal connection that works
Resolution
p rototyp i ng
3
4
Manufacturing
Business Model Key Partners
PLYWOOD SHEET
STEEL BLOCK
Key activities
manufacturer
marketing
retailers
product design
investors
social network
materials sources
quality assurance
CNC MILL
customer relationships
Unique space for chidren with autism
Customers made to feel like they are recognized
quality materials
Kids find security with our product
ease of use and storage
customer segments n. 1 is parents and families with autistic children n. 2 is families with younger children Middle Class
CNC MILL ABS PLASTIC PELLETS
Key Resources
tailord to the modern family
Designers
functional
Parents
encourages play within family
Faculty at special needs stores
MOLD PLASTIC HEATED INTO LIQUID
value Proposition
channels ONline through blog promotion specialty toy stores Boutique shops
Parents who care for quality made vs mass quantities suburbian families with space for product
Manufacturers
ASSEMBLY Cost Structure
Revenue streams
Initial Cost will be tooling for hinge parts and materials and manufacturing costs
Sale of goods through specialty and conventional retailers.
Recurring costs will be for distribution, marketing, import/export fees, product development.
sales of goods and promotion through bloggers and social media.
FINISHED PARTS INJECTION MOLDING MACHINE 5
6
F IN A L
7
8