GEOME

[THE MODULAR FORT] Process Book B y M ik e L a r s e n

1.

Co n t e n t s

Problem

2.

Market and Opportunity

3.

E x p lo r a t i o n a n d p r o c e s s

5.

M a n u fa c t u r i n g P r o c e s s

6.

Business Model

7.

Final Renderings

AUTISM SPECTRUM DISORDER

A c o m p l e x n e u r o - d e v e lo p m e n ta l disorder with a wide range of Severity.

Show signs of impairment in social, O c cupational and other functions.`

CONFINED

SPACE

CURRENT available Children with autism are often

STYLES

comforted in confined spaces.

THE

ISSUE

Current products on the market

Opportunity Develop an experience that allows autistic children to e x p r e s s creativity

do not cater to kids who want

while creating a space for

confinement or seperation.

them to feel comfort in in turn autistic kids are left to find solitude in other ways.

AUTISM SPECTRUM

a c onfined environment U s i n g pa n e l s , w h i l e Helping understand and

SEVERE

1

MODERATE

MILD

ta rg e t

ta rg e t

Co n s u m e r

user

interactive parents

mid-high Functioning

1-3 Kids at home

engages in play

Middle class

ages 4-5

identify geometric shapes.

2

E xp lor at io n

Finding a universal connection that works

Resolution

p rototyp i ng

3

4

Manufacturing

Business Model Key Partners

PLYWOOD SHEET

STEEL BLOCK

Key activities

manufacturer

marketing

retailers

product design

investors

social network

materials sources

quality assurance

CNC MILL

customer relationships

Unique space for chidren with autism

Customers made to feel like they are recognized

quality materials

Kids find security with our product

ease of use and storage

customer segments n. 1 is parents and families with autistic children n. 2 is families with younger children Middle Class

CNC MILL ABS PLASTIC PELLETS

Key Resources

tailord to the modern family

Designers

functional

Parents

encourages play within family

Faculty at special needs stores

MOLD PLASTIC HEATED INTO LIQUID

value Proposition

channels ONline through blog promotion specialty toy stores Boutique shops

Parents who care for quality made vs mass quantities suburbian families with space for product

Manufacturers

ASSEMBLY Cost Structure

Revenue streams

Initial Cost will be tooling for hinge parts and materials and manufacturing costs

Sale of goods through specialty and conventional retailers.

Recurring costs will be for distribution, marketing, import/export fees, product development.

sales of goods and promotion through bloggers and social media.

FINISHED PARTS INJECTION MOLDING MACHINE 5

6

F IN A L

7

8