EcoFire
Types of Campers Motor Home
Backpacker
- Total comforts of home - Bring everything with you - Sight seeing (road trips) - Easy access
- Base camp - Enough equipment to do it all - Trail treks / long term camp (scouts) - Trail access
Comfort
Car
Foot
Rough it Survivalist
- Who needs a campsite? - Absolute bare essentials - Extreme locations - Cut own trails
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The Extreme Backpacker
What’s Out There?
Wood
Alcohol
Chemical
Renewable - Not always available - Not always allowed - Need a lot - Heavy
- Liquid mess - Bulky container - Flimsy stoves
Propane
Heat Energy - Toxic chemicals - Leaves residue - Minimal waste - Flimsy stove
- Petroleum based - Waste canisters - Flimsy stoves
Alternative Natural Fuel:
Organics
H2 Hydrogen
- Fuel source for nature - Renewable - Heavy - Ash residue - Broken down into sugars
X X
- Clean !!!!! heat (61,000 BTUs/lb) - Renewable - Needs high pressure container X - No infrastructure X
Sugar
- Needs oxidizer (KNO3) - Too much residue - Converted to alcohol for burning
- Needs container - Spill mess
Alcohol (liquid)
Uranium
- Extreme heat (3o Mil BTUS/lb) - Thermal generators in use X - Radiation containment X - Complex controls needed
Alcohol (solid)
- Natural - Renewable - Clean burning - No residue - No mess - Self contained
Improving Efficiency Burn Rate Study: Heat Output / Time
Free Standing
Partial cover
Full cover
Initial Forms:
Pelleted Fuel Constant Burn rate
Final Design
Insulated Cooking Bowl
Vortex Heat Chamber
Fuel Pellet Burner
Fuel Pellet Burner
Vortex Heat Chamber
Heat exchanger - capture waste heat
Housing
Cooking Pot
Lip on bottom for stability
Neoprene insulation to retain heat in bowl
Compact Design
4.5”
4”
Adaptability
Use your favorite pan or pot with the burner
Family sized unit for car camping in development
Optional hurricane lamp to provide hours of light
Business Plan Camping industry: - 42.5 mil campers/year - 1.7 mil Back country hikers (extreme backpackers) - $192 mil spent on stoves/campfire - #3 most needed camping product - #1 Tent - #2 Sleeping bag - #3 Stove Target market: extreme backpacker - Niche market with inroads into mass market Business Strategy: Tech Enabled Differentiation - Outstanding Product Design - Unique new approach (breakthrough technology) - No competitors using this type design - Customer Relations - Appeal to eco-friendly consumers - Build a relationship showing environmentally friendly/recycling ethos - Stand behind product/design, ask for feedback, build a forum - Promote activities and sponsor events; be involved SWOT Strengths: - New technology - Eco friendly - Complete package vs other products Weaknesses - Unknown/new company - Niche market Opportunities - Market is looking for renewable technologies - New fuel type, not used in industry Threats - Larger corporations can copy products easily - Breaking into market - Produce own fuel or outsource?
Financial Analysis of New Product ($thousands) Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Sales 450 650 850 1,050 1,250 Cost of Goods Sold 195 195 255 315 135 Gross Income 255 455 595 735 1,115 Allocated Expenses @ 10% of Sales 45 65 85 105 125 G & A Expenses @15% Sales 68 98 128 158 188 Total Operating Expenses 113 163 213 263 313 Operating Income 143 293 383 473 803 Depreciation @ 20% of Capital Assets 100 100 100 100 100 Income Before Taxes 43 193 283 373 703 Taxes @ 40% 0 77 113 149 281 Income After Taxes 43 116 170 224 422 Add back Depreciation 100 100 100 100 100 After Tax Cash Flow 143 216 270 324 522 Increased Working Capital @10% Sales -45 -65 -85 -105 300 Capital Investment (P & E) -500 250 Required Additional Capacity 0 0 Total Costs (Including Salvage Values) -500 -45 -65 -85 -105 550 Free Cash Flow -500 98 151 185 219 1,072 Net Present Value (NPV)@15% 478 Internal Rate of Return (IRR) 37.55%