Divvy - optimize every last drop.
a process book | Samantha Deherrera
Divvy - optimize every last drop.
a process book | Samantha Deherreraa
content 1
Design Brief
2
Process
6
Product
13
Marketing Collateral
14
Business Considerations
15
Environmental impact
16
Engineering considerations
design brief
Divvy, a water bag system that optimizes water usage while camping. bring the water to you. stay hydrated. Conserve water. & cleanse.
1
{Process
What is your water foot print?
2
5737
My Footprint
71
34
289
1,667
Gal/Day Home
U.S Average
energy
Diet
100
1,056
all
Stuff
700
232
2,088
this is a diagram showing the U.s average water foot print and my personal water foot print. when going camping this number drops drastically so it is important to be able to conserve the little water you take with you.
{Process
USe of water while camping
Showering Washing Hands
Brushing Teeth Cooking
Drinking
this shows water usage during our camping trip (Valley of Fire). I gave each student a survey asking how many times they actually did these activities while camping. The majority used water for drinking and cooking. The rest was used for cleansing.
3
4
HOW MUCH WATER SHOULD YOU TAKE CAMPING?
{Process
22 lbs
Twenty-two pounds of water a day is an average usage per person necessary while camping. one of those gallons is strictly drinking water. the rest depend on the importance of the different activities for personal use: Cooking & cleansing.
{Process
persona
Dj is a familiar camper that has been camping enough times to know the ropes. He is not your ultra primitive camper but he survives. He is high spirited and loves the outdoors. Although he does not have the experience of an ultra camper he is interested in getting out there. Dj is adventurous and cares about nature. Camping knowledge 5
Curious
Impulsive
Adventurous
Spontaneous
environment
6
{Product
The environment for divvy is hot, desert like, and has little wild life. Water is scarce so bringing water is essential. This product also works in other climates but is ideal for desert camping.
{Product
ideation - Patterns
sketches that helped design form, proportions, and functionality. branding ideas, names, and slogans were explored as well for marketing. purposes.
patterns printed on plotter paper and cut out in order to have guides when cutting fabric.
7
{Product
product renderings
renderings in solidworks to show form of water bag.
isometric view 8
side view
front view
{Product
user experience map
9
place bag around tree
push tap down
fill water vessel
release tap
{Product
product concept
- The concept is to have each water bag near the task. Example: Clean. would be by the designated restroom so you can wash your hands when done. 11
Drink.
cook.
clean.
780 million people lack access to clean water.
more people have a phone than a toilet.
- Each bladder has a water fact that reminds you how scarce water is & why we should cherish it. - Rationing your water while camping can help to minimize overusage and under usage in each category. - the concept is to have 3 water bladders categorized by the things you use water for while camping: drinking, cooking, & cleansing. - Each water bladder can be hung around trees/rocks/ chairs to bring the water to the task .
an american taking a 5 shower uses more water than the average person in a developing country slum uses for an entire day.
product photographs
{Product
12
Marketing collateral
branding elements
Color palette c = 11 M=2 Y=1 K=0
13
Logo
c = 27 M=8 Y=3 K=0
Stand alone logo
c = 82 M = 59 Y = 14 K=1
c = 92 M = 77 Y = 40 K = 32
logo relationship
c =75 M = 68 Y = 67 K = 90
branding elements for divvy include light blue’s, and have a water feel. Logo is clean and simple. Typeface is ostrich sans.
Color variations
text variation
di vvy divvy
divvy
divvy
divvy
Business Considerations
business model canvas
Key partners distributors: Outdoor retailer, REI Altrec.com, Mountain gear, cabela’s Kirkham’s Outdoor Products, backcountry.com, & other top outdoor distributors. joint ventures with other similar companies to explore new products after the first product divvy is launched.
Key activities designing: Solid design team manufacturing: Assembly of bag out of country. Possible tooling for nozzle. Sewing and heat sealing done in factory. delivering products: Shipping products to U.S. Factories then shipped to local retailers.
key resources
Physical: divvy, the actual buyer-supplier relationships product with fabric companies in order to intellectual: divvy, the concept. assure available materials. also the design team that creates the concepts. Human: assembly & distributors.
cost structure
value proposition Novelty or newness: Divvy creates a break-through function/need in the water bladder industry. The need for different bladders that can be hung around a campsite for different purposes of water use. divvy Conserves water but also reminds you to keep hydrated while camping. optimization of water while camping is a huge problem because water gets wasted, over used, and under used in certain areas due to not knowing how much has been used and what is has been used for.
customer relationships
customer segments
Co-creation: Getting customers to engage and write reviews about divvy will let the product speak for itself
Niche Market: Special interest in environmental awareness and water conservation while camping. Low cost. Highly differentiated in concept but low differentiated in the physical aspect of water bladders.
channel’s outsourced to a partner: All divvy products would be sold in top outdoor retailer’s.
revenue streams
Value-Driven: Divvy is a highly differentiated concept with very high quality materials, Asset sales: Customers gain ownership of divvy or other purchased products by the company when bought. & functionality.
14
Environmental impact
product life cycle analysis
nylon fabric
15
Production Mill
Fabric
Packaging
Use
Nylon is a thermoplastic, silky material, first used commercially in a nylon-bristled toothbrush (1938), followed more famously by women's stockings ("nylons"; 1940) after being introduced as a fabric at the 1939 New York World's Fair. Nylon is made of repeating units linked by amide bonds and is frequently referred to as polyamide (PA). Nylon was the first commercially successful synthetic thermoplastic polymer.
Engineering considerations
design inputs customer/USer needs a way to ration water and keep track of water intake in order to utilize the low levels of water while camping.
Design Inputs
Target users car campers and backpackers that are familiar with camping & need a way to utilize their water intake.
competitive products
estimated cost
simliar water bladders that come with different sizes
product description
$26-$33 for all three bladders
dimensional constraints
3 water bladders categorized by drinking, cooking, & cleaning with educational information about conserving water.
- gallon bladders: 24 in. tall 12 in. Wide - half gallon bladder: 18 in. Tall 8.5 in.
functional aspects
weight/geometric characteristics
- holds & dispenses water - able to be hung on trees etc. - faucet with option of holding down for water or pushing up to let water run alone
- Each gallon bladder is a little over 8.34 lbs with water full - half gallon bladder is a little over 4.17 lbs
material colors - nylon = Navy, - faucet = grey - straps, buckles, & thread = black
life cycle duration the expected life is 15+ years. only maintenance needed is washing the bladder and possible faucet replacement.
16
Engineering considerations
manufacturing process flow
plotter paper heat sealable nylon
Print pattern
cut pattern
Shell trace pattern
Cut out
ots plastic washers
place 1 washer on faucet
17
ots plastic buckle sewing thread water
Shell seal place faucet (with washer) inside the hole on the cut out heat sealable nylon. Place other washer on inside with fabric in between screw tight.
ots plastic nozzle nylon webbing
iron pattern on cotton/ linen setting. use straight edge to keep seal perfect along pattern.
cut length
position & pin for sewing.
attach buckle to webbing.
Shell seal carry sew webbing.
fill bladder.
Divvy water bladder finished product
divvy product
Divvy
designer
samantha Deherrera
printing
rose printing
typeface
ostrich sans - medium/black
major
Multi-disciplinary Design
class
design studio 3611
date
april 30th, 2014