Divvy - Optimize Every Last Drop

Divvy - optimize every last drop.

a process book | Samantha Deherrera

Divvy - optimize every last drop.

a process book | Samantha Deherreraa

content 1

Design Brief

2

Process

6

Product

13

Marketing Collateral

14

Business Considerations

15

Environmental impact

16

Engineering considerations

design brief

Divvy, a water bag system that optimizes water usage while camping. bring the water to you. stay hydrated. Conserve water. & cleanse.

1

{Process

What is your water foot print?

2

5737

My Footprint

71

34

289

1,667

Gal/Day Home

U.S Average

energy

Diet

100

1,056

all

Stuff

700

232

2,088

this is a diagram showing the U.s average water foot print and my personal water foot print. when going camping this number drops drastically so it is important to be able to conserve the little water you take with you.

{Process

USe of water while camping

Showering Washing Hands

Brushing Teeth Cooking

Drinking

this shows water usage during our camping trip (Valley of Fire). I gave each student a survey asking how many times they actually did these activities while camping.

The majority used water for drinking and cooking. The rest was used for cleansing.

3

4

HOW MUCH WATER SHOULD YOU TAKE CAMPING?

{Process

22 lbs

Twenty-two pounds of water a day is an average usage per person necessary while camping. one of those gallons is strictly drinking water. the rest depend on the importance of the different activities for personal use: Cooking & cleansing.

{Process

persona

Dj is a familiar camper that has been camping enough times to know the ropes. He is not your ultra primitive camper but he survives. He is high spirited and loves the outdoors. Although he does not have the experience of an ultra camper he is interested in getting out there. Dj is adventurous and cares about nature.

Camping knowledge 5

Curious

Impulsive

Adventurous

Spontaneous

environment

6

{Product

The environment for divvy is hot, desert like, and has little wild life. Water is scarce so bringing water is essential.

This product also works in other climates but is ideal for desert camping.

{Product

ideation - Patterns

sketches that helped design form, proportions, and functionality. branding ideas, names, and slogans were explored as well for marketing. purposes.

patterns printed on plotter paper and cut out in order to have guides when cutting fabric.

7

{Product

product renderings

renderings in solidworks to show form of water bag.

isometric view 8

side view

front view

{Product

user experience map

9

place bag around tree

push tap down

fill water vessel

release tap

{Product

product concept

- The concept is to have each water bag near the task.

Example: Clean. would be by the designated restroom so you can wash your hands when done.

11

Drink.

cook.

clean.

780 million people lack access to clean water.

more people have a phone than a toilet.

- Each bladder has a water fact that reminds you how scarce water is & why we should cherish it.

- Rationing your water while camping can help to minimize overusage and under usage in each category.

- the concept is to have 3 water bladders categorized by the things you use water for while camping: drinking, cooking, & cleansing.

- Each water bladder can be hung around trees/rocks/ chairs to bring the water to the task .

an american taking a 5 shower uses more water than the average person in a developing country slum uses for an entire day.

product photographs

{Product

12

Marketing collateral

branding elements

Color palette c = 11 M=2 Y=1 K=0

13

Logo

c = 27 M=8 Y=3 K=0

Stand alone logo

c = 82 M = 59 Y = 14 K=1

c = 92 M = 77 Y = 40 K = 32

logo relationship

c =75 M = 68 Y = 67 K = 90

branding elements for divvy include light blue’s, and have a water feel. Logo is clean and simple. Typeface is ostrich sans.

Color variations

text variation

di vvy divvy

divvy

divvy

divvy

Business Considerations

business model canvas

Key partners distributors: Outdoor retailer, REI Altrec.com, Mountain gear, cabela’s Kirkham’s Outdoor Products, backcountry.com, & other top outdoor distributors. joint ventures with other similar companies to explore new products after the first product divvy is launched.

Key activities designing: Solid design team manufacturing: Assembly of bag out of country. Possible tooling for nozzle. Sewing and heat sealing done in factory. delivering products: Shipping products to U.S. Factories then shipped to local retailers.

key resources

Physical: divvy, the actual buyer-supplier relationships product with fabric companies in order to intellectual: divvy, the concept. assure available materials. also the design team that creates the concepts.

Human: assembly & distributors.

cost structure

value proposition Novelty or newness: Divvy creates a break-through function/need in the water bladder industry. The need for different bladders that can be hung around a campsite for different purposes of water use. divvy Conserves water but also reminds you to keep hydrated while camping. optimization of water while camping is a huge problem because water gets wasted, over used, and under used in certain areas due to not knowing how much has been used and what is has been used for.

customer relationships

customer segments

Co-creation: Getting customers to engage and write reviews about divvy will let the product speak for itself

Niche Market: Special interest in environmental awareness and water conservation while camping. Low cost. Highly differentiated in concept but low differentiated in the physical aspect of water bladders.

channel’s outsourced to a partner: All divvy products would be sold in top outdoor retailer’s.

revenue streams

Value-Driven: Divvy is a highly differentiated concept with very high quality materials, Asset sales: Customers gain ownership of divvy or other purchased products by the company when bought. & functionality.

14

Environmental impact

product life cycle analysis

nylon fabric

15

Production Mill

Fabric

Packaging

Use

Nylon is a thermoplastic, silky material, first used commercially in a nylon-bristled toothbrush (1938), followed more famously by women's stockings ("nylons"; 1940) after being introduced as a fabric at the 1939 New York World's Fair. Nylon is made of repeating units linked by amide bonds and is frequently referred to as polyamide (PA). Nylon was the first commercially successful synthetic thermoplastic polymer.

Engineering considerations

design inputs customer/USer needs a way to ration water and keep track of water intake in order to utilize the low levels of water while camping.

Design Inputs

Target users car campers and backpackers that are familiar with camping & need a way to utilize their water intake.

competitive products

estimated cost

simliar water bladders that come with different sizes

product description

$26-$33 for all three bladders

dimensional constraints

3 water bladders categorized by drinking, cooking, & cleaning with educational information about conserving water.

- gallon bladders: 24 in. tall 12 in. Wide - half gallon bladder: 18 in. Tall 8.5 in.

functional aspects

weight/geometric characteristics

- holds & dispenses water - able to be hung on trees etc.

- faucet with option of holding down for water or pushing up to let water run alone

- Each gallon bladder is a little over 8.34 lbs with water full - half gallon bladder is a little over 4.17 lbs

material colors - nylon = Navy, - faucet = grey - straps, buckles, & thread = black

life cycle duration the expected life is 15+ years. only maintenance needed is washing the bladder and possible faucet replacement.

16

Engineering considerations

manufacturing process flow

plotter paper heat sealable nylon

Print pattern

cut pattern

Shell trace pattern

Cut out

ots plastic washers

place 1 washer on faucet

17

ots plastic buckle sewing thread water

Shell seal place faucet (with washer) inside the hole on the cut out heat sealable nylon. Place other washer on inside with fabric in between screw tight.

ots plastic nozzle nylon webbing

iron pattern on cotton/ linen setting. use straight edge to keep seal perfect along pattern.

cut length

position & pin for sewing.

attach buckle to webbing.

Shell seal carry sew webbing.

fill bladder.

Divvy water bladder finished product

divvy product

Divvy

designer

samantha Deherrera

printing

rose printing

typeface

ostrich sans - medium/black

major

Multi-disciplinary Design

class

design studio 3611

date

april 30th, 2014