EVENT PROPOSAL
Mission Statement To be become the premier global wakeboarding event, hosted annually in Dubai.
About Skydive Dubai Under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Skydive Dubai has established itself as a driving force in highlighting Dubai’s position on the world stage through a wide variety of strategic communications.
Why Skydive Dubai With exhilaration, passion and talent at the heart of Skydive Dubai ongoing success, Skydive Dubai has partnered with numerous events and companies to produce a wide variety of engaging media and publicity, all of which has been designed to enhance Dubai’s reputation, tourisms and worldwide acknowledgment. Skydive Dubai has grown to be a brand and not only a place where people can go and skydive. With various sponsorship into other sports and event SD has grown to be a monopolized brand.
Event Outline Skydive Dubai will establish and coordinate Dubai’s first ‘Big Air and Obstacle’ wakeboarding event, which will continue to become a part of the annual sporting calendar, hosted in the Dubai Marina. Taking place over one day, we will invite twenty of the world’s leading wakeboarders, who will participate in winner take all Big Air competition. Offering prize money to the first in class, entertainment will also be provided through international DJ’s and at least one headline performing act to conclude the event.
Market Analysis There have been events similar to the one proposed today but as we have seen in the past Dubai likes to have the biggest, the best and of course within amazing panoramic views.
Management Team This project will require working with the World Wakeboard Association as well as a number of keys people within the industry. Of which I have all connections required for this event. We will have to work with production teams. I propose being the project director to be allowed to bring the best possible team onto this event.
Marketing Strategy Skydive Dubai have been seen how to approach marketing these events and I believe this partnership will allow the event to be a huge success. We would use multiple channels of marketing both targeting the local community as well at the international audience. Using social media campaigns, online creative initiatives, print, outdoor but most of all connections with the WWA and by word of mouth within the wakeboard and extreme sports community.
Cash Flow Statement Having analyzed how similar events are successfully managed, we believe there are three key areas ways to monetize the event. These are:
Ticket Sales Merchandising Sales Corporate Sponsorship TV Rights VIP/Corporate VIP Packages
Ticket Sales: 15,000 – 20,000 attendee with different packages from 12,000 x Grand admissions tickets: 150AED = 1,800,000AED 4,500 x Premier grandstand tickets: 350AED = 1,575,000AED 3,500 x VIP packages: 750AED = 2,625,000AED
Corporate Sponsorship: Organising Sponsor, Gold Sponsor, Silver Sponsor, Bronze Sponsor, Partnering Sponsors Organising Sponsor – Sport Council, Skydive Dubai & Falcon & Associates 1 x Platinum Sponsorship Package: 620,000AED 1 x Gold Sponsorship Package: 540,000AED 2 x Silver Sponsorship Package: 360,000AED each 2 x Bronze Sponsorship Package: 270,000AED each Wakeboarding Sponsor: 200,000AED Partnering Sponsors Package: 10 x 110,000AED each Merchandising revenue – 150,000AED
Revenue Projections Revenue Received (Tickets Sales, Sponsorship, Merchandise) – 9,870,000AED
Overheads (Venue costs, production, ticketing, grandstands, wakeboarding set up, first aid, security, marketing, salaries, labor force, entertainment) – 5,150,00AED Expected Profits 4,130,000AED
Resources Project Director – Oliver Amos Salary – 40,000 per month Project Co-ordinator Salary – 18,000 per month Marketing Manager Salary – 15,000 per month Sales Director Salary – 18,000 per month Sales Executive Salary – 12,000 per month Sales Executive Salary – 12,000 per month Sales Executive Salary – 12,000 per month Wakeboard Liaison Salary – 9000 per month Total Resource Amount 1,632,000AED
LOCATION SITES Location 1
Advantages This location proves to be a prime location that maximizes the Skydive Dubai brand, which in turn offer great value for the company. Infrastructure is already in place with parking, security and space for this event. The concert location can also be on site as well. This location will Air displays with swoopers, wingsuits and your new paramotoring venture highlighting all products that Skydive Dubai offers.
Disadvantages Location does not have clear space to have a grandstand and other seating area. Water conditions may vary but we would have to build barriers in the water which in turn will also act as a place to advertise key sponsors and partners. This will restrict water traffic to the marina entrance for the duration of the set up and pack up.
Location 2
Advantages This location offers unique and stunning settings. The Dubai Marina Mall is a centralized location with easy transportation links and parking. The location has perfect space to build grandstand and other seating on both sides of the marina. This could work well in separating tiers tickets from general emission, grandstand and VIP. Water conditions would be perfect. It also gives opportunities for Skydive Dubai to perform unique displays with wing suiters and paramotorers understanding that there is higher risk. VIP Yachts will be in place to house companies and other potential VIP guests.
Disadvantages Boat traffic will be disturbed. It would be harder to market the event as there will be possibilities to view the event without paying for a ticket. Location for possible concert would be an issue and people would have to move to another location, which is not ideal for the attendees.
Location 3
Advantages This location would have to be build but would provide the most ideal settings with maximized brand awareness bringing a large congressional of people both from the local and international community. This would have a long term goal to creating a cable wakeboard park to host many of events and granting opportunity for people to come to experience wakeboarding. This would be just another activity to be made accessible to the public because of this event Prime location in the marina which would maximize profit for the future
Disadvantages The costs would increase for this location Construction on the dropzone for a minimum of 6 months Space would decrease for both the wake park and dropzone
Potential Sponsors
Conclusion This event aims to bring together a young, enthusiastic, highly charged and highly motivated congregation. Those that thrill seek themselves, or those that like to live vicariously through those that do. We are aiming to create a ‘buzz’ through social media channels, radio, TV and print, creating an event that has a ‘must be there’ feel to it. Its timing coinciding with the half term holidays therefore attracting the young and the young at heart. In concluding the event will once again put Dubai on the map showing the local and international community that Dubai is emerging as a world leader in trend setting events.