2018 Connecting New Jersey Businesses
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Making Your Brand Stand Out
Powered By Data, Driven By Humans
Tell Your Organization’s Story: Rethinking Your PR & Marketing Strategy Pg. 24
There’s An App For That: Apps To Drive Business Pg. 10
The Growing ‘Experience Economy’ Pg. 18
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contents
Connecting New Jersey Businesses
L EADERSHIP C OUNCIL Allstate BCB Community Bank Bergen Community College Bergen Engineering/Branca Properties Boiling Springs Savings Bank Bruinooge & Associates Comfort Guard Contracting LLC Edison Properties Ernst & Young, LLP Eastwick Colleges Forsgate Industrial Partners FORT Group Goya Foods Hackensack University Medical Center Hartz Mountain Industries Horizon Blue Cross Blue Shield of NJ-NYC In Thyme Catered Events J. Fletcher Creamer & Son, Inc. Kearny Bank Lakeland Bank Langan Engineering MassMutual New Jersey-NYC Meadowlink Commuter Services MetroMultiMedia MWW Group NAI James E. Hanson, Inc. New York Jets NJ Sharing Network NJM Insurance Group NJSEA Onyx Equities, LLC Personal Touch Experience PSE&G Russo Development Scarinci Hollenbeck Skanska USA TD Bank Suez Water New Jersey Inc. Verizon Wacoal America
Publisher: Meadowlands Publishing, a division of the Meadowlands Regional Chamber 201 Route 17 North Rutherford, NJ 07070 (201) 939-0707 Director of Communications & Publications: Joe Garavente Email submissions: jgaravente@meadowlands.org
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Meadowlands Business Report Harmon Meadow Retail, Restaurants & Hotels Directory Meadowlands Restaurants & Dining Meadowlands Transportation Event Planning & Catering Services Explore the Meadowlands Stay in the Meadowlands Destination Meadowlands
DEPARTMENTS
6 8 12 16 20 22 28 36 38
Business Wise Economic Update Financial Futures Lessons in Leadership Advocacy & Public Affairs Legal Small Business Corner Tourism & Hospitality Tech Talk
Advertising Director: Martha Morley, Greer Enterprises, Inc. (201) 493-7996 Design: Evan Eagleson & Xereina Avila, Eighty6 Printing: A&P Printing Meadowlands USA Magazine Distribution: MTM Resources Copyright 2018. All rights reserved. Reproduction of any artwork, editorial material or copy prepared by Meadowlands Regional Chamber of Commerce and appearing in this publication is strictly prohibited without written consent of the publisher. Additional magazines and reprints of articles are available. The views expressed in this magazine are those of the submitting authors and do not necessarily represent the views of, and may not be attributed to the Meadowlands Regional Chamber, Meadowlands USA or Meadowlands Publishing.
FEATURES
10
The App for That: Five software applications that can help your business
18
The Growing ‘Experience Economy’: Consumers look for internalized connections & memories
24
Tell Your Organization’s Story: Rethinking your public relations & marketing strategy in 2018
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Tradeshow Tips: The full nitty-gritty list of what you need to bring
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Business Report From the Desk of Jim Kirkos
President & CEO, Meadowlands Regional Chamber
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pring has finally arrived in the Meadowlands and even warmer weather is yet to come—the seasonal birds are back in town and soon the meadows will turn green. Sometimes it is easy to get caught up in the hustle and bustle of our work lives that we forget to appreciate the blooming landscape around us. Especially here in the Meadowlands, where we are fortunate to have so many nature and ecotourism opportunities right here in front of us. In this issue, we highlight the Spring, Summer & Fall schedule for the Hackensack Riverkeeper (page 36) which offers so many opportunities to experience the Meadowlands’ beautiful environment and ecosystem. I highly encourage you to check out the schedule and see if you’d like to partake in any of these tours or programs with coworkers, friends or family. Spring is also the time of year that we present our Bergen Business Expo, the region’s premier platform for developing business opportunities and bringing North Jersey’s business resources together under one roof! This expo—on May 9 at The Venetian—sells out every year and we highly encourage anyone who does business in Bergen County (or is interested in doing so) to consider participating with either booth or show floor attendance. Attendance at Power Networking Lunch is also highly recommended, as we will get an update from American Dream Meadowlands. Just as a reminder, the content in this issue (plus even more!) is also available on our blog at www.meadowlandsusa. com. This blog allows you to comment on published news stories—and submit your own online! I hope to see more members take advantage of this function by contributing business intelligence you feel can help organizations save money and operate more efficiently. Contact Managing Editor Joe Garavente at JGaravente@meadowlands.org if you have any questions about submitting content. I wish your business much growth, flourishing and success this Spring!
Respectfully,
Jim Kirkos Follow me on twitter: @JimKirkos To stay informed about more activities from the Meadowlands Regional Chamber please visit www.meadowlands.org.
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BUSINESS WISE
Toys ’R’ Us: What Happened? The product life cycle has repeated itself again
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et’s review the familiar business path from idea to irrelevance. Every business starts with an entrepreneur identifying and solving a problem. The beginning of every business is quite similar to our own life cycle. The first phase of the product life cycle is called the embryonic phase and is similar to your childhood. Typically, entrepreneurs spend on average about ten years telling the world their solution, and trying to convince others to buy it and try it. After establishing an interest with innovators, the brand enters the growth phase—now attracting early adopters. If successful, in about five years any good brand will reach the “tipping point” where more and more early adopters will be buying the product or service creating brand awareness in the marketplace. The tipping point for any new brand is when enough innovators and early adopters have engaged with the solution to create a significant competitive threat to existing competitors. As the success of the solution becomes the market leader the company enters the mature phase, similar to adulthood for a person. This phase can last for many years depending upon whether or not the management team can continue to migrate with their customer’s changing requirements. It is a business fact that “if the customer gets to the future before you do, they will leave you behind.” This is what basically what happened to Toys’R’Us. Once the management of any company begins to make assumptions for their customers, the end is not far away. Business and life is about change. In the case of Toys’R’Us, management failed to react to the obvious—the impact of technology. The Toys’R’Us management culture never adapted to e-commerce. Consumers are constantly looking for ways that they can save money and live better. If the company that they have been buying from doesn’t continue to help them do that,
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they will seek a faster, better or cheaper solution elsewhere. At Toys’R’Us, the management team assumed that customers would continue to buy the same old toys. Under that assumption they bought their competitors, FAO Schwarz and KB Toys, becoming what they called the world’s largest “toy showroom”, taking on more and more debt in the process. This flawed assumption was the beginning of the Toy’s-R-Us descent into irrelevance. Let’s look at the sequence of events that led to the demise of another iconic brand: • In 2000, Toys’R’Us was unable to establish a viable e-commerce platform management when they entered into
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an agreement with Amazon to be the exclusive online toy seller on Amazon. This was like letting the fox into the henhouse. Consumers going to toysrus.com would be directed to Amazon. This gave Amazon a wonderful opportunity to leap frog Toys’RUs into the toy business, stealing precious customers from Toys’R’Us in the process. When management “woke up” in 2009 and cancelled the deal with Amazon they were already far behind in adopting the online model. • The brand ignored another fundamental rule of the marketplace: “if a customer can get the same stuff cheaper somewhere else, they will buy
there”. Management sold their toys at prices higher than the same toys at competitors like Amazon, Walmart and Target. • Stores offered poor appearance and experience. Toys’R’Us outlets were not a satisfying place to shop. With parents shopping increasingly on their smartphones and laptops the big box store filled with more toys than anyone could ever buy made little sense to e-commerce shoppers. • Customer requirements changed. Adding to the myopia of management, Toys’R’Us never became the destination for teens and gamers. So consoles, video games and other tech toys languished on their shelves tying up precious cash in slow moving inventory. Seventy years after the Toys’R’Us idea became a reality, the ride is over. The last leader of the descent into irrelevance was CEO David Brandon, the former head of Michigan’s athletic program who lacked experience in the toy industry. He blamed the failure on “customers who weren’t supportive enough.” How naïve can you be? In closing, 30,000 plus employees will lose their jobs with no severance, nor benefits. Nice! Another classic example of mismanagement at its best. Lesson: Remember, you are in the customer business, not the toy business! Robert M. Donnelly is an author, educator and brand builder for businesses and individuals. His consultancy business is called DoctorBusiness.com. His corporate life was spent in executive positions with IBM, Pfizer and EXXON and then as the CEO for several U.S. subsidiaries of foreign multinational firms. Professor Donnelly is on the faculty of Saint Peters University as well as Rushmore University, a global online university. His latest book is Personal Brand Planning for Life, available on Amazon. He also functions as an interim executive. You can contact him at rmdonnelly@aol.com or visit his website at DoctorBusiness.com.
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ECONOMIC UPDATE
Gas Pipe Replacement
PSE&G reaches agreement with NJ BPU Staff and Rate Counsel
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ublic Service Electric and Gas Company (PSE&G) announced a $1.875 billion settlement on April 23 with the Staff of the New Jersey Board of Public Utilities (BPU), the New Jersey Division of Rate Counsel and other parties to continue the accelerated replacement of aging gas pipes, supporting a safe, clean and reliable gas system well into the future. The settlement agreement is pending approval by the BPU. In a filing with the BPU in July 2017, PSE&G sought approval to continue to accelerate the replacement of the cast iron and unprotected steel gas mains throughout its service territory. The settlement will enable the utility to replace 875 miles of gas mains and make other improvements to its gas system over the five-year period. “By year end, we expect to have replaced hundreds of miles of aging gas pipes under the first phase of our Gas System Modernization Program,” said David Daly, PSE&G president and COO. “This agreement means we can continue the next phase of this important work, which will result in improved safety and reliability of gas service and reduced methane emissions. It will also ensure we have the critical infrastructure needed to grow New Jersey’s economy for years to come.” 8
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“Together with our contractors, we have demonstrated we can manage a larger-scale, longer-duration program safely and cost-effectively,” Daly added. “We thank all of the parties involved for their thoughtful participation and review in this matter.” In addition to PSE&G, the BPU staff and NJ Rate Counsel, parties supporting the settlement include: the Environmental Defense Fund, Local Union 94 of the International Brotherhood of Electrical Workers, Local 855 of the United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry, the Engineers Labor-Employment Cooperative, New Jersey Laborers – Employers Cooperation and Education Trust, Ferreira Construction and Creamer-Sanzari Joint Venture. In 2017, the BPU approved new rules that support longer-term infrastructure programs of up to five years. This agreement culminates nearly nine months of formal discovery, review and discussions, including public hearings before the BPU. The mains and service lines will be replaced with strong, durable plastic piping, which is much less likely to have leaks and release methane gas. The new elevated pressure systems also enable the installation of excess flow valves that auMAY 2018
tomatically shut off gas flow if a service line is damaged, and better support the use of high-efficiency appliances. The five-year program is also expected to create about 3,200 sustained jobs. Since 2009, residential gas heating bills are down about 50 percent because of the lower cost of natural gas supply. Continued low gas prices make this the ideal time to accelerate this work. Under the settlement, PSE&G’s return on equity on the investment will be determined as part of the utility’s base distribution rate review currently under way. The average annual bill impact for a typical residential customer is expected to be less than a 2 percent increase, or about $17, per year over the five-year program. PSE&G has just under 4,000 miles of cast-iron gas pipes, which is more than any other utility in the nation. At this new pace, the utility can replace its cast-iron and unprotected steel pipes with modern ones in 25 years. Pipes installed before 1960 are the most leak-prone. They make up 25 percent of PSE&G’s network, yet account for 65 percent of leaks, excluding third-party damages. The five-year pipe replacement program would reduce greenhouse gas emissions equal to taking 30,000 vehicles off the road.
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The App For That
Five software applications that can help your business
T
here are thousands of applications available for computers and mobile devices. With so many options it can be difficult to find what your small business needs. These are just a few tools that can help you manage projects, finances, social media and more. Asana Asana is a step-based project management tool that allows you to visually chart progress, collaborate with teams, assign and track due dates for each task and attach files. The app’s various fields can be customized to prioritize what’s most important. Asana can integrate with other apps and services including Google Drive, Evernote and Wordpress. Both a free version and a $9.99 per member per month version are available. Free allows for unlimited tasks, projects and conversations but has a team limit of 15 as well as only basic searching and dashboards. Premium adds custom fields, advanced searches, project privacy options, individual task start dates, the timeline, admin designation and unlimited team members and dashboards. Expensify Expensify is an expense tracker which helps to quickly process receipts through a photo process called SmartScan. The program works in conjunction with many of the leading travel apps to keep track and condense travel costs into one number. Receipts are automatically checked for accuracy to policy, duplicates, and costs above a set threshold. Any suspicious or costly bills are submitted for employer review, while all others are processed automatically. Approved receipts are reimbursed within 24 hours, straight to the employee’s bank accounts. All account-
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ing changes are synced and updated in real time. The free version allows for 10 SmartScans a month, mobile access, unlimited receipt storage and support for chat and email. The paid team build is $5 per user per month and adds immediate approval, unlimited smart scans and next day reimbursement. InDinero InDinero is a bookkeeper with an interactive tax portal utilizing both invoicing and online pay through ACH or check. Credit card processing, inventory management and reimbursement pay are all available through the service. The software is able to prepare and file all federal, state and city tax forms, identify and track business expenses and calculate asset depreciation. Reports can be sorted based on project, location, or department. All transactions are automatically categorized. Small to medium sized businesses with inDinero gain contact with a professional accountant to help create charts, month and year end recon-
ciliations, deliver financial statements and integrate receipt matching. The lowest, basic level costs $310 a month and is billed annually. This level allows for up to 50 monthly transactions and contains most features. However payroll reconciliation, inventory accounting and revenue recognition features are only available at higher pay levels. Hootsuite and Sprout Social Hootsuite and Sprout Social are social media management tools, meaning they have similar uses but different features. Both inform you about data such as follower growth, engagement and listening (what is being said about your product, brand or company) all in one place. Posts can be searched for by a particular keyword or location to help filter to specific topics. Both also allow posts to be scheduled in advance, though Sprout Social only allows this for certain platforms. Hootsuite’s main draw is its three column dashboard where each social media platform has its own tab with customizable streams. It works particularly well with Twitter and Instagram by displaying mentions, retweets, hashtags and private messages all in one place. It can support more than 35 different social media platforms, albeit most of them are through 3rd party applications. There is a free and $8.99 Pro version, with the former providing service for up to 3 social media platforms. Hootsuite can also provide more advanced analytics, but they must be paid for separately and can cost above $50 each. Sprout Suite on the other hand excels at providing comprehensive analytics. These reports include the time where the most feedback occurs, tracking new followers and who engages most frequently. Segmented reports for individual networks, team progress reports and even network comparison charts are available. Sprout Suite can be pri-
cy with the cheapest version at $99 per user per month but it is the best for in depth analysis. Conclusion Asana, Expensify, InDinero, Hootsuite and Sprout Suite are all great possible apps to help your small business. But they are not the only options. There are several other tools providing similar base functions and other types of software that can be of use, such as file sharers or note keepers. What’s important is that you look into what’s available and choose the applications that best suit your business needs. Rachael Ruszkowski is a student at the Bergen County Technical High School in Teterboro. She serves as a contributing editor for Meadowlands USA.
www.angieVMC.com
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FINANCIAL FUTURES
Not Just For The Aged
Important estate & elder law planning considerations at various life stages
E
state and elder law planning is not just for the aged. Being prepared as it relates to your estate and elder law planning needs can look very different depending on your personal circumstances and stage of life. With built in flexibility, planning for what we know and can reasonably anticipate is key to being equipped to face the challenges and opportunities that our futures may bring. This article will discuss general planning that each adult individual (age 18 and over) should have in place and will elaborate upon important estate and elder law planning considerations at various life stages. When most people think about having an estate planning, the main concern is how assets will be distributed after death. Estate planning, however, is much more than just having a will. Not only should it contemplate what should happen after you die, but it also should thoughtfully consider all the “what ifs” that may occur during your lifetime.
lifetime (if you are unable to speak for yourself or are incapacitated). • A Healthcare Directive (commonly referred to as a Living Will) is a legal document that allows you specify what actions should be taken relating to your healthcare during your lifetime (if you are unable to speak for yourself or are incapacitated). Elder law, much like estate planning, encompasses planning for the “what ifs” during life and upon death. But it also focuses on specific issues that face older members of our society, including those who never got around to planning for incapacity and death. In addition, elder law includes planning for long term care with an eye on protecting the family of the aging individual and that individual’s assets. Your stage in life (and the stages in the lives of your family members) will greatly impact your planning at any given point in time. Following are common life stages and steps that might be advisable to consider at each such stage:
The fundamental estate planning documents that all adults should have in place Young & broke include: When most children turn 18, they are still • A Last Will and Testament is a legal document that allows you to direct how your property is distributed and debts are to be paid upon your death and to appoint an Executor to make sure that your wishes are carried out. • A Durable Power of Attorney is a legal document that allows you to authorize one or more individual(s) to assist you with your financial and related matters during your lifetime, particularly in the event of mental incapacity. • A Healthcare Proxy is a legal document that allows you to authorize a succession of individuals (joint agents are not recommended) to act on your behalf with regard to health care matters during your 12
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heavily reliant on their parents to assist them financially and medically. However, it is at this time that a parent loses parental rights and no longer has the legal authority to assist in this regard. While the transfer of assets on death might not be a main concern to an 18 year old that has little or no assets, most still want their parents to be able to continue to help them with their finances and medical decisions if they are unable to so do themselves. Therefore, it is imperative for a young adult to sign legal documents, such as a Durable Power of Attorney and a Healthcare Proxy, which would allow this type of assistance to continue if needed (or to appoint another trusted adult who might be appropriate to assist in these capacities). A young adult should also give some consideration to how he or she would like end of life decisions to be made in the event of a medical emergency and to memorialize those wishes in a Healthcare Directive (Living Will). These documents are revocable (assuming the individual has capacity) so they can always be modified as that young adult grows up and becomes established and would like to appoint other individuals to assist them in this way. Continued on pg. 14
Single & advancing financially Just like the young adult above, a single individual building a career and portfolio should have in place the fundamental documents discussed above appointing individuals to assist them with finances and medical decisions during life. While still probably not too terribly concerned with the transfer of assets on death, putting a Will in place might make sense at this life stage (it does not have to be complicated!). There might also be beneficiary designations on life insurance and retirement assets that require some attention. Newly betrothed or married By the time an individual has chosen his or her life mate (whether married or not), they should consider updating the agents designated on a Durable Power of Attorney and Healthcare Proxy to include their life partner. Discussions should also be had with your loved one as to end of life decisions so that he or she may understand your wishes in that regard. If a Will is not already in place, at this point in your life you should consider having one. If you already have a Will, it should be reviewed to ensure that it accurately your wishes. While married couples may have some protections under intestacy laws, depending on your state, unmarried couples might not have those same protections and even if there are protections, they still might not reflect your specific wishes. This is also a good time to review beneficiary designations on non-probate assets to ensure that your goals and objectives relating to the transfer of those assets upon death are also appropriate. And baby makes three (or two!) The first thing a new parent should do (whether single or coupled) is update your Will to include your child in your estate plan and name a legal guardian for your child in the event that something happens to you. The addition of a new baby is also a good time to consider obtaining or increasing life insurance to cover your new baby’s future expenses (especially if you are not there to provide for him or her). The advisability of adding trusts for the benefit of your child(ren) should also be considered once added to the mix. Divorce, (potential) remarriage & newly widowed In the event that you separate from your spouse (or your spouse passes away), it is imperative to review your estate planning documents and consider modifications that can be made to reflect your changed marital status. There may also be important tax considerations to contemplate. If you are getting divorced, once finalized, you can revisit your planning to ensure that your updated wishes (in conformity with your divorce agreement, if applicable) are reflected. If you are considering remarriage (especially if you have children from a previous relationship), it is important to consider how your new blended family will impact your estate plan. Careful consideration should be given before and after your new marriage to proactively address the very sensitive issues that can arise when families join together. Your agents under 14
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your Durable Power of Attorney and Healthcare Proxy should also be revisited at each of these stages. Nearing retirement with an eye on future care needs If you have not looked at your estate planning documents and beneficiary designations in a while, now would be a good idea to pull them out to make sure that they still make sense. If you have not already done so, you might also consider and evaluate whether long term care insurance makes sense for you. This is also a good time to consult a professional to evaluate your options relating to potential long term care needs and the impact on your finances. Conclusion Regardless of your stage in life, we all have opinions and objectives as it relates to our estate and elder law needs. It is important to choose a legal advisor that can guide you in making these important decisions by helping you think through and understand the sometimes complex implications of the options available to you. It is imperative that you clearly communicate your wishes and legally document your objectives so that your goals in any given circumstance can be achieved. It is also important to monitor and adjust your plans as time goes on and your circumstances and/or the law change, and to continue these important discussions with your loved ones so that they understand your wishes. If you would like additional information on this topic, please contact Naomi Becker Collier at ncollier@pashmanstein.com. By Noami Becker Collier, Counsel, Pashman Stein Walder Hayden P.C. Naomi Becker Collier’s practice is concentrated in the area of trust and estates with an emphasis on addressing the specific needs of aging individuals, people with disabilities, and their families. She provides her clients with practical guidance and education, addresses their individual needs and assists them in achieving their goals, while simultaneously maximizing the flexibility and planning options available to them.
© 2016 Ernst & Young LLP. All Rights Reserved. ED None.
Serving communities. Changing lives. What matters to you matters to us. At EY, we’re proud to support The Meadowlands Regional Chamber of Commerce. It’s one of the ways we’re helping to make our community a better place to work and live. A better and brighter future starts with all of us. Visit ey.com
LESSONS IN LEADERSHIP
Great Stories Move People
How to tell stories that move, motivate, inspire & lead
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e all love a good story. As little kids, we wanted our parents or someone significant in our lives to tell us a story. As we get older and supposedly more mature, we enter the world of business and seem to forget how powerful stories can be as a communication tool to move, motivate, inspire and yes, lead others. But some of that is changing and the art of storytelling is actually being taught to professionals who should have never forgotten it in the first place. Let’s explore this communication phenomenon. Stories are fun Stories are fun. As a result, they are an effective communication tool. You don’t need to be an expert or a whiz to tell one. A good story with a memorable beginning, middle and end—told with passion and enthusiasm—connects with people on a visceral and emotional level. Great stories are not intimidating like a directive from the top telling you some organizational change is required because “the boss says so.” Too much data is numbing Few will admit it, but many of us are overwhelmed by the constant barrage of information and data. Statistics, surveys, charts and graphs create a never-ending data dump. E-communication can overwhelm us. Very often this information is too abstract for us to get a handle on. It’s not in context. It doesn’t have a point or a moral, much less a message. Not so with an effectively told story. Many crave a return to a simpler, more clearly defined world, where leaders communicate a direction that has a purpose. We want to be included in that purpose. Stories have characters and great storytellers connect us to those characters so we can see ourselves in the story. The more cluttered
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the world gets with information, the more effective a simple story becomes. Start incorporating stories into your communication You have stories and anecdotes based on your life experience as well as the countless stories you were told throughout your life. These stories inspired you and there is a good chance these same stories will inspire others. The problem is that we wrongly assume that stories aren’t appropriate in the world of business. Think of your favorite story or anecdote (the simpler the better) and ask yourself what the moral is and then consider how the story and its moral can drive home a seemingly unrelated issue or point in your professional life. We all make mistakes when storytelling The biggest one is giving too many details and getting caught up in the minutia, forgetting what the point or moral of the story is. Great stories or anecdotes can be told in 10, 20 or 30 seconds. The key is to capture the essence of the story and then connect it to the existing issue or challenge facing your audience (“So the point is…” or “What this means is…”). Another mistake, even for the most entertaining storytellers who capture their audience’s attention, is to not have their
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story tied to the larger message. An entertaining story isn’t enough to communicate effectively. Stories told in a professional setting must inspire people to action and move them in a direction they might not otherwise go. To do that, the storyteller must have a compelling and credible message. The lesson is to start with the message that you believe in and then identify the stories and/or anecdotes that drive the message home. How do you use storytelling as a communication tool? Write to me at steveadubato@gmail.com. Steve Adubato Ph.D., is an Emmy Award-winning anchor of three television series, “One-on-One with Steve Adubato,” “Caucus: New Jersey with Steve Adubato,” and “State of Affairs with Steve Adubato” airing on PBS stations, Thirteen/WNET, NJTV and WHYY and on cable on FiOS. He has appeared on the Today show, CNN, MSNBC, Fox, AM970, SiriusXM and NPR as a media and political analyst. Steve is the author of numerous books including his latest, “Lessons in Leadership.” Steve also provides executive leadership coaching and seminars for a variety of corporations and organizations both regionally and nationally.
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The Growing ‘Experience Economy’ Consumers look for internalized connections & memories
T
he economy has gone through several major shifts during the course of human civilization. For the most of history, the shape of the market was based around agriculture. Food was always in demand and most civilians were farmers. That all changed with the industrial revolution as a surplus was created and mass manufacturing began. The economy changed even further after the 1950s when services began to rise. All of these stages have since been referred to as the model of economic growth. That much most people know. What you may not know however is the upstart of another possible economic phase: the experience economy. The experience economy refers to the increased prevalence in the purchase of activities that engage the consumer, whether it be through entertainment, education or events that allow for direct participation. “Experience” in this case refers to presenting and connecting to the consumer on a more personal level. Compared to the focuses of other economic periods, experiences are more internal. The end goal is not a physical item or even the service itself—it’s the memory it gives to the customer. Based on the description, one might first think of live performances or amusement parks. But that’s far from the only facets linked to experience. Sporting events, festivals and demonstrations of all sorts are experiences. Entertainment such as television, film and video games act as more passive examples. Then there are restaurants, travel based services like hotels and 18
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certain communication technologies that provide social experiences. Even viewing art or a monument like the Grand Canyon are part of the category. They may differ a lot, but the one thing these activities all share in common is they center on the customer and have their enjoyment as a main goal. The type of experience may be classified under two factors: engagement and level of connection. Engagement refers to how actively the customer participates. Some events are active, such as learning or going skiing. Others are passive and have the consumer as an onlooker.
Meanwhile, the level of connection is how directly a person affects the activity. Some are meant to be immersive, requiring the customer to go through everything at their own pace and with minimal guidance. Others are meant to be absorbent, having the customer learn or be guided by someone or something else. From these two factors emerge four major categories of experience: • Entertainment is passive and absorbent, allowing one to just sit back and watch as everything unfolds. • Educational experiences are active and absorbent, requiring a person to focus and try new things albeit with a level of guidance. • Escapist experiences are active and immersive, consisting of mostly thrill based activities like camping or sky diving. • Esthetic experiences are passive and immersive and describe activities such as viewing art that don’t take much effort but can be done alone.
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Some experiences combine several of these categories and the most ideal theoretically contain elements of all four. Statistics show that experience based services are on the rise. The average reported growth for the general economy is at 3.7 percent while the average growth for experience based services is around 6.3 percent. The difference is especially notable when compared to the current growth of total goods at 1.6 percent. That means the sale and value of experiences are growing at nearly four times the rate of manufactured products. Similarly, research from April 2017 showed there had been a 16 to 20 percent increase in spending on bars and restaurants and a decrease in spending on physical products from the year prior. In a survey, three out of four millennials even outright stated they
would prefer to make an experience than to pay for a desirable object. This change may be in part due to what one Cornell study found: as time passes from a purchase, customers tend to like a product less but appreciate an experience more. It may also be a reflection of the rise of social media. Sharing personal stories through the Internet has become widely popular so creating something to talk about online is more desirable. Whatever the reason, this shift towards the experience continues to grow every day. Rachael Ruszkowski is a student at the Bergen County Technical High School in Teterboro. She serves as a contributing editor for Meadowlands USA.
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ADVOCACY & PUBLIC AFFAIRS
Governor Murphy’s Budget Where heart meets the bottom line
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here exactly will the money come from to pay for these and other items on Governor Murphy’s very progressive agenda?” There is no doubt that Governor Phil Murphy’s heart is in the right place. He clearly is passionate about helping those who have the least and need the most. For example, commuters who are dependent upon currently undependable NJ Transit service. A much-needed Gateway Tunnel to reduce traffic congestion going into New York for these same hundreds of thousands of commuters. (P.S. President Donald Trump has told New York and New Jersey to take a hike if they expect any federal funding for this much-needed project.) Governor Murphy is also passionate about helping potential students who want to go to community college, but can’t afford it. Urban school children who have received less state aid than the legal state education funding formula requires. Kids who should be in Pre-K, but again, whose parents are unable to afford it. Workers making just over $8 an hour, who would love to make the $15 minimum wage in a state that has become simply unaffordable for so many. And, of course, public employees who worry every day about whether their pension will be there when they retire after having put in so many years of valuable service to the people of this state. Governor Murphy’s heart is not the problem. It is clearly in the right place. But as he delivered his historic first budget address in March, one problem becomes abundantly clear. Where exactly will the money come from to pay for these and other items on Governor Murphy’s very “progressive” agenda? Should New Jersey increase taxes on those who earn over $1 million? What about a minor uptick in the sales tax? And how about legalizing marijuana, which would bring in much-needed revenue to our state? These are just some of the ideas Governor Murphy has proposed to pay for what he believes should be New Jersey’s priorities in this budget. Clearly there is some resistance in the legislature to these revenue generators, even among some Democrats who I am confident believe in virtually everything Governor Murphy proposes to do to help New Jersey residents. But this is where the really hard choices have to be made. If these things truly matter, then without finding the dollars to pay for them, they become just ideas that go nowhere. If that happens, it would be a shame. But then again, can we ask those who have more to simply pay more? Should we legalize marijuana in part because it brings in big bucks? As for the sales tax, I’m still wondering why Democrats cut it by a tiny fraction in order to justify a much-needed gas tax to keep our roads and bridges safe (imagine how relevant that is right now given the horrific pedestrian bridge collapse in Miami.) Finally, if the items on the Murphy agenda, which I think are laudable, matter most, then what gets cut from other programs and departments in state government? If the answer is nothing 20
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because “everything matters”, I then say that “nothing matters”, because whether it is a family, a business or state government, if we can’t say what matters most, and be willing to pay for it, then our words are empty. We are about to find out over the next three months who cares most about what, and about whom, in our state. That’s right, New Jersey’s state budget must be balanced and locked in by midnight June 30th. Unlike the Federal government, we can’t spend money we don’t have. This is a painful reality check for all of us in New Jersey, but especially for our new Governor, Phil Murphy, who I think has a heart of gold. But the question is, do we have the gold to pay for it? Of Governor Murphy’s very laudable agenda items, which should go on the top of the list and why? Write to me at SteveAdubato@gmail.com Steve Adubato Ph.D., is an Emmy Award-winning anchor of three television series, “One-onOne with Steve Adubato,” “Caucus: New Jersey with Steve Adubato,” and “State of Affairs with Steve Adubato” airing on PBS stations, Thirteen/ WNET, NJTV and WHYY and on cable on FiOS. He has appeared on the Today show, CNN, MSNBC, Fox, AM970, SiriusXM and NPR as a media and political analyst. Steve is the author of numerous books including his latest, “Lessons in Leadership.” Steve also provides executive leadership coaching and seminars for a variety of corporations and organizations both regionally and nationally.
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LEGAL
Navigating Content ID A closer look at YouTube copyright claims
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ouTube has become the definitive platform for sharing videos. As such, it has become a good way for companies, even small ones, to post information advertising their products and services. However, there may be times where a video steals content from someone else. To prevent this, YouTube has a copyright system in place. Most individuals are aware of how copyright strikes work. However, that’s only part of the system. Copyright claims, also known as Content ID, are just as prevalent. This guide will explain not only how to set up Content ID, but how to handle disputes on both sides. First, it’s important to establish what a claim is. Copyright claims are filed automatically using a bot rather than manually entered. Additionally, they don’t remove the video or restrict the uploader’s abilities on the side. So what do they do? There are several options. Which one applies depends on what the copyright owner sets it to do. The most common option is to take the video’s monetization. This allows the video to remain up while the original owner still earns money from their content. Another common action used is to silence the video’s audio—this one is mostly seen for musical copyright infringement. Finally, the video’s access can be restricted from viewing in certain countries or on certain devices. To set up the Content ID system, an asset must be created. This asset refers to the work being infringed. Then, a sample of the work is given. From this information, the Content ID system automatically looks through user videos to find any matches to the provided clips. If a match is found, a copyright notification is immediately sent and the video is claimed. If you accidentally use copyrighted music in an upload, YouTube provides an easy fix. It’s possible to remove or replace without taking down the video. Under the Creator Studio’s Video Manager, go to the Edit < Audio section. The option to remove music will be available once a music related copyright claim has been placed. This feature will keep all non-infringing layers of audio unless the track can’t be separated from them. In that instance, the section of the video that had the old song playing will be muted. For replacing music, Edit < Audio allows you to select a music track from the public domain and preview it in the video. After saving, this audio track can be adjusted in both placement and length to fit the video using the Position Audio feature. However, there is a chance your company’s video may receive a false copyright claim. In this instance, it is possible to dispute it. Through the Video Manager, there is a section labeled Copyright notices. This page lists all videos currently hit by copyright. Clicking on the © will take you to the information page on the claim. At the bottom is the form to fill out a dispute. So how do disputes work? Well, once a dispute message
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is sent, the claimant has up to 30 days to respond. If nothing is done, the claim is removed. If the owner does choose to respond, they have three options. They can choose to drop the claim, reinstate the claim, or file a strike. If a false claim (or what someone believes to be a false claim) is reinstated, the next step is to appeal. The appealing process is handled near identically to the initial dispute. The only difference is that the claim can’t be re-instated. Instead, there is the option for a delayed strike. This appeal maker a 7 day notice to either remove the appeal or gain a strike. If both parties want monetization and a dispute is going on the money made from the video will be held in a side account until it is settled. Even if no claim is made, it will be stored in a side account after 5 days. Likewise, you may have someone trying to dispute a Content ID match from your own company. When this occurs, try to respond as soon as possible. Thirty days is a long time to react. And while it’s great for giving companies breathing room, it can be very frustrating on the user’s end to wait through up to 60 days of disputes and appeals. Also, be honest about the validity of the dispute. Enforcing a false claim will hurt the reputation of your business, so it’s better to be honest about it. The YouTube Copyright System may still seem confusing but with a little practice and knowledge it can become perfectly manageable. Rachael Ruszkowski is a student at the Bergen County Technical High School in Teterboro. She serves as a contributing editor for Meadowlands USA.
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Tell Your Organization’s Story
Rethinking your public relations & marketing strategy in 2018
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ublic Relations (PR) and marketing have changed rapidly over the past five to ten years as people’s consumption habits have changed drastically. Savvy businesses are seeing how important PR and marketing are in building credibility and goodwill with customers. But when budgets and resources are tight, PR and marketing are often overlooked, with money being shifted towards stronger sales efforts. However, this approach means that you are losing out on a tremendous opportunity to grow your business. PR and marketing strategies done right focus on speaking directly to the needs of your customers. It’s time to examine your PR and marketing efforts to see if they are in line with your customer’s behaviors. We asked local area experts on what the most significant trends they see in 2018, and nearly everyone agreed that social and digital channels have been the most disruptive trends. “Social and digital marketing has grown tremendously over the last few years. It is a tool that should be implemented by all businesses looking to reach their customer base. Never before have we seen so many people receiving their news and information through non-traditional media sources like we are seeing today. All businesses—big and small—can incorporate a social and digital component to their marketing campaign, said 24
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Richard Levesque, Senior Vice President and General Manager of Public Affairs at MWWPR in East Rutherford. When thinking about your social and digital efforts, it’s important to think about your full digital footprint. It’s not merely throwing up a Facebook or LinkedIn page and hoping someone stumbles across it. According to Caryl Bixon Gordon, President of Caryl Communications in Paramus, it’s ensuring you have a robust internet profile that includes a strong website as well as content that can be shared with consumers. When thinking about content, it’s important to look at what type of content and information you are sharing at every stage of the online buyer’s journey. What should potential customers know about your business when they are just starting their research vs narrowing down customers? Are there specific success stories that you can share publicly that will resonate with your target audience? Content allows you to get more targeted when communicating with your customers. Thanks to robust marketing tools available like Hubspot, Google Analytics and Facebook ad targeting, it’s much easier to personalize your marketing efforts to each audience segment. Montclair-based Noesis Marketing has been at the forefront of helping their clients personalize campaigns.
business. To ensure success beyond simply making a large, initial splash in media and the launch of an ad campaign, MWW created a six-month campaign that reenergized interest in New Jersey beach locations and underscored the excitement, the events, activities, and other highlights that the state tourist destinations had to offer.
“While casting a wide net to appeal to as many companies as possible has been popular for the last several years, there is now a trend in developing marketing targeted to specific customers and treating each one as its own market. This is better known as Account Based Marketing (ABM). ABM kicks off the sales process with higher value personalized emails, blog posts, etc. to get the highest possible ROI,” according to Nina Tucker, President of Noesis Marketing. The new marketing communications mix has led to specialists needed at nearly every stage of the journey. Successful marketing and PR teams now include analytics experts, media relations specialists, content marketers and social media strategists. With such large teams needed, many businesses find it beneficial to work with an agency partner to help meet its objectives. Hiring an agency to help with PR and marketing is a great way to maximize your investment and ensure success. But, it’s not one-size-fits-all when it comes to agencies. It’s important to find the right firm to match your expectations, fit your culture and working style and accomplish the PR objectives that will move your business forward. There are many award-winning agencies serving Meadowlands businesses that specialize in one or more of the disciplines of the marketing mix. They have helped local companies large and small to better reach customers. MWWPR, East Rutherford MWWPR is an integrated agency with eight offices across the US and UK and a global network of partners. The agency services include consumer marketing, corporate reputation management, government relations, issues management, public affairs campaign management and digital and social media marketing. MWW represents clients ranging from Fortune 100 to local small businesses. While the firm has grown internationally, it was started in New Jersey giving them a keen understanding of the challenges and opportunities available in the state. Following the devastation of Superstorm Sandy, New Jersey needed to rebuild and reignite economic interest through tourism and business. With all of the international attention to the damage inflicted, few thought the state would be open for in time for summer tourism—particularly along its famous beaches. MWW created a public relations program that sought emphasize the fact that more than 85 percent of New Jersey’s beaches were untouched by the storm and were more than open for
Caryl Communications, Paramus Caryl Communications provides PR services focused on media outreach and placements, events, speaking opportunities and social media. The agency works with clients in the real estate industry including brokers, developers, owners, investors, financial firms, and managers. One of their longest serving clients is Cushman & Wakefield. Local Caryl Communications clients typically see immediate results from the agency’s PR campaigns in the form of emails, calls and clients. The agency recently worked on a new multi-family property opening in which they placed a story in a major newspaper. The next day, when the client opened the property, he found a line of interested prospects waiting for his arrival to tour the community. Axiom Communications Axiom Communications provides integrated marketing services to place-based enterprises within 90 minutes of the Meadowlands. Utilizing a strategic blend of advertising, internet marketing, media relations, branding and public affairs, the firm handles significant assignments for substantial organizations. Axiom is a category-exclusive firm, which means its clients do not compete with each other. Its clients have been represented by the firm for an average of nine year and Ron Simoncini, Axiom’s president, plans and supervises every program personally. Axiom has a distinct focus on producing video marketing campaigns, recognizing the power the medium has on delivering messages and telling stories. “Video is everything right now. People want to watch— not read. The great thing and the horrible thing about this era of marketing is that reality TV and social media have lowered everyone’s quality expectations, so while you no longer have to worry about production values you still do need a plan,” Continued on pg. 26
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Simoncini says. “There is no recipe for success at this, but as a guideline, whatever you do with video, make sure it reflects your business agenda as well as persona. Attention for the sake of attention doesn’t accomplish a commercial objective.” Nicholas & Lence, New York, NY Nicholas & Lence is a full-service Public Relations and Government Affairs Firm specializing in travel and tourism, transportation, F&B, sports and hospitality in the New York City metropolitan area. The agency is currently representing ReThink Studio, a planning, and design firm that is working on connecting the entire tri-state region’s bus and rail lines into one regional network which will create more efficient connections to and from the Meadowlands. Noesis Marketing, Montclair Noesis Marketing provides marketing consulting and management services with the goal of generating more sales. The agency delivers customized marketing tactics to best reach each client’s target audience with content that speaks to their customers’ needs.
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Noesis recently worked with a local manufacturer that was investing a large amount in research and development (R&D) every year. They needed marketing strategy and campaigns that would bring in the leads to meet their sales goals and make the R&D investment worthwhile. Noesis developed defined product campaigns with targeted messages to specific vertical market prospects. The campaigns have proven successful and the manufacturer now has new leads from their website, social media, tradeshows and email campaigns every month, which they did not previously. Finding a partner With the Meadowlands offering such a diverse mix of PR and marketing agencies there is not always a reason to look across the Hudson for a partner. Finding a partner that can help achieve your goals and your business are critical. Many of the agencies serving the Meadowlands area have an acute understanding of the local landscape, making them ideal partners for your business.
Colby Jones is a freelance writer and marketing consultant based in New York City and Hong Kong.
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Become An Effective Speaker Know your topic, know your audience & know yourself
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lossophobia, or public speaking anxiety, is consistently ranked as one of the top fears among the population. Many people experience some degree of anxiety or fear of public speaking and rate it as more fear-inducing than spiders, snakes and needles. As business leaders, it is critical to be able to stand up, present ideas clearly and confidently, and effectively communicate the credibility of the message. Investing time to improve communication skills is vital and worthwhile, as it can significantly impact both business and professional growth. Following are some tips and techniques to allay your fear and improve the quality of your presentation as you present your business—and yourself—to your audience. Start strong The tone and energy you begin with will establish your audience engagement and excitement throughout your presentation. Open with an energetic welcome, giving your audience the sense that your message is important and exciting, and you are thrilled to share it with them. Show confidence Confidence is a clear sign to your audience that you are knowledgeable and that they should hear and consider what you have to say. Some tips to demonstrate confidence include: • Maintain eye contact: Canvas the room and chose a person to establish eye contact with. Maintain eye contact until a natural pause in your conversation, then switch to another person. Darting eyes communicate a lack of confidence, regardless of your actual confidence level. • Use facial expressions: Facial expressions that are welcoming and warm—and communicate excitement about what your sharing—engage your audience. If your facial expression is saying, “I’m uncomfortable” or “I hope they don’t ask me a question” your audience will be looking at the clock wondering, “When will this be over?” • Remove filler words: Avoid using filler words such as, “um”, “like” and others. They are often simply placeholders inserted while you think about what to say next. Instead, pause and think quietly about your next idea. This will keep your audience focused on you, wondering what you’re going to say, instead of counting how many times you say, “um.”
Tell a story Every story has a beginning, a middle and an end. Know your story well and take your listeners on a journey. While you will spend the majority of your time on the main points of your presentation, you must lead your audience logically from point to point, so they can enjoy and appreciate the progression.
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Be sure to provide a mental bridge that transitions your audience from the beginning of your story to the middle, then from the middle to the end. Mental bridges should be used any time you connect one thought to another. Ask questions Draw your audience in by asking questions. If you do not receive many responses to a question posed to the entire group, approach one of the participants and ask, “What do you think, John? I’m interested in how you would approach this.” Once one person responds, others will often engage. If you are asked a question, repeat if for the group, and rephrase it to be sure you fully understand what is being asked. When responding to a question from the audience, be sure to talk to your group, not at your group. The art of the close Make your conclusion count. The tone at the end of your presentation is the impression your audience will leave with. Be sure your close summarizes your journey together, that it motivates your listeners to delve further into the topic (hopefully with your assistance) and that it affirms that value was provided to them. Be sure to thank your audience for the time they invested to hear what you had to say and let them know that you sincerely appreciated it. Mike and Tricia Battistella are the owners of Solutions3 LLC, an IT Management Company focusing on IT service management, cyber security management, network & systems management, critical notification management and technical training. Mike and Tricia are also partners with EDC Communications LLC, where they are value-added resellers and instructors for their communication & leadership training offerings.
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Business Plan Myths
The truth about planning for growth & success
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he need for good business planning is as strong as ever and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be. With that in mind, I’ve identified eight pervasive myths that stand between you, the business owner and the planning your business ought to have. 1. A business plan has to be long. Not necessarily so. A business plan can take whatever form is most useful, even if that’s just a few lists and tables. 2. A business plan is hard to make. It doesn’t have to be. List your key strategy points and key tactics, and a few important major milestones (like deadlines, tasks, the new launch or new website and necessary hires). Include projected sales, costs, expenses and cash flow. Voila! You have a business plan. 3. Nobody creates business plans anymore. Well-run businesses use business planning the right way. They keep a simple, lean plan up-to-date and refreshed. They review and revise it monthly. In straw polls I’ve taken for years at management workshops, the best 20 percent or 30 percent of the companies represented have a management process that includes a lean business plan as well as regular reviews and revisions. Smart startups use basic business planning to help them see starting costs, projected early sales and spending, cash flow, key strategy points and milestones before they launch. Then, they review these monthly. 4. Business plans are for only startups. True, well-run startups generally use business planning to help figure out which steps they need to take, and which resources they need. But that doesn’t mean mature businesses can’t use business planning to constantly set milestones, strategy reminders and forecasts. Mature businesses keep a business plan up-to-date and review and refresh it often. The more a business grows, the more it can benefit from good business planning. 5. You can’t plan because change comes too fast. In the real world, a good business plan manages change. It isn’t voided by change. You keep the plan current by making revisions as real events unfold. It’s like dribbling in basketball: if you plan to go a certain direction and the other team blocks you, then you go a different way. Having a plan means that you’ll have the information you need to make quicker, easier and more natural revisions. 6. Business plans require market research. I read and review lots of business plans from mature businesses that don’t include fancy market research. Business owners have to know their market and taking a step back to review your market is a good
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idea. But with good planning process in a business, you can stay on top of your market. You don’t need to include market research in every version of your business plan. Only in special cases will you need market research to prove your market to outsiders. For example, startups looking for investment or businesses applying for loans might need market research. Mature businesses know their market and plan without the research requirement. 7. Investors don’t read business plans. I was in an angel investment group for eight years. We didn’t read business plans for all the proposals that came in. We rejected many on the basis of summaries alone. For those that interested us, we invited them to present their pitch decks. From there, we narrowed the list down further. For those that remained, the business plan was a vital part of due diligence. And for all of them, they should have had their bare-bones business plans made before they wrote their summaries and pitch decks. Without the business plan, the pitch and the summary are like movies made without scripts. Ultimately, seeking investors without a plan doesn’t work. 8. Nobody needs a business plan. Does every business need a plan, strictly speaking? No. But every business would benefit from good business planning. People, even experts, still say nobody needs a business plan but only because they are locked into the decades-old mentality of the big business plan document. If we redefine the business plan the way it should be, as a flexible record of key strategy points, tactics, milestones and essential numbers, then all those experts would agree with me—that every business deserves a business plan. Tim Berry is the founder and chairman of Palo Alto Software, which authored Business Plan Pro and liveplan.com. His blog posts can be found at timberry.bplans.com This article was originally posted to sba.gov/blogs
For more information on registration or sponsorship opportunities, contact Lauren Tarullo at ltarullo@meadowlands.org or 201-939-0707. All reservations are considered firm & billable unless cancelled by calling 201-939-0707 before May 18th.
Tradeshow Tips
The full nitty-gritty list of what you need to bring
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he Meadowlands Regional Chamber will once again present Bergen Business Expo (www.BergenBusinessExpo.com) on May 16 so we are publishing this comprehensive list of what to bring so you can best show off your business! We highly encourage you to reference this list as you prepare for Bergen Business Expo and other tradeshows you may participate in. When I worked as an employee, exhibiting at tradeshows was part of my job. But since I was usually a speaker and schmoozer, I did not really deal with the nitty-gritty like setting up the booth, unpacking boxes and hanging signs—we had a tradeshow division for that! I started my own business in 2008, and the first tradeshow I attended as an entrepreneur was a big reality check. With no “tradeshow division” to help out other than my two inexperienced partners, I was unaware of so many little things that could have made a big difference in my tradeshow experience. With that in mind, here is my nitty-gritty list of 35 things to bring when exhibiting at a tradeshow. In addition to the basics —registration information confirming your booth location and other details, your booth signage, your marketing materials and any promotional items — you will want to contact the venue to find out what is available from them, including what they provide as standard and what is extra. For example, if you need a dolly to bring your boxes into the venue: Will they provide one? Will you have to rent one? Will you have to bring your own? Items you can often rent include curtains, lights, TV stands, chairs and tablecloths. One thing you should never rent: any type
of computer equipment. Bring your own tech tools. That way you know they will work properly. Pack the items the venue is not providing, as well as: 1. Duct tape, electrical tape, masking tape, Scotch tape. This will sound like overkill until you find yourself standing on a chair struggling to tack your banner up with used chewing gum. 2. Refreshments. Bottled water, soda, nuts and other snacks that travel well will keep you and your team going. Pick foods you can eat unobtrusively and without dropping crumbs or getting sticky (nuts are ideal). 3. Stapler and staple gun (or a heavy-duty stapler that serves both purposes). Make sure it is full of staples. 4. Pens. Take five times as many as you think you’ll need. You won’t believe how many people will walk away with your pens. 5. Sharpies or large markers. Can be used for signage in a pinch. 6. Business cards. Again, take five times more than you think you’ll need. Also bring some blank ones (with just your company’s logo, website, address and main phone number, but no one’s name on them) in case anyone runs out. They can just write on the blanks. 7. Post-It notes. 8. Legal pads or blank note pads to write on. 9. Clipboards. If you will have people fill out forms, handing out clipboards means you can take several people’s info at once, instead of everyone crowding up to the table. Continued on pg. 34
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Continued from pg. 32
10. Containers for your giveaways. Having your brochures, business cards or flyers in attractive displays looks a lot better than scattering them on the table. Simple clear acrylic holders work great. 11. Tablecloths. If bringing your own, be sure you know the measurements of the booth tables, and bring cloth—not plastic—tablecloths. Plastic looks cheap. 12. Twine or heavy-duty string. Invaluable in tying up banners or looping around cords. 13. Cord keepers. Big plastic trash-bag ties work well to keep cables and cords out of the way. 14. Rubber bands and paper clips. 15. Boxes/containers. Something to put all the paper you’ll gather into, like lead sheets, survey forms or business cards. 16. Scissors. 17. Small tool kit with screwdrivers, a box cutter to open all the boxes you shipped—and other basic tools you might need to set up. 18. Laptops (always have a backup computer). 19. Tablet computers (ditto). 20. Chargers for the above. 21. Phone charger. 22. Phone backup battery. 23. Cables to connect devices to each other. 24. Extension cords (several). 25. Surge protector/plug-in strip. 26. Jump drives or other portable data storage. 27. Small first aid kit with bandages, cough drops, ibuprofen/acetaminophen, cold medicine, nail file/clipper. 28. Hand sanitizer and lotion. Stay healthy despite shaking all those hands. Keep your hands smooth despite all the hand sanitizer. 29. Breath mints. Do not chew gum in the booth. 30. Safety pins. Prevent wardrobe malfunctions. 31. Cleaning supplies. Glass cleaner, cleaning spray, paper towels and trash bags help you keep the booth looking good. 32. Floor pads. Pads (like those sold for kitchen use) can make it a lot more pleasant to be on your feet all day. 33. Change of shoes. You will want comfortable shoes for setup and breakdown. 34. Plastic container. A big plastic tub with a lid is a better place for the booth staff’s personal belongings, such as purses and jackets, than shoving them under the display table. (More theft than you might think takes place at tradeshows). 35. Plastic zip-lock bags. You never know when you will need one. Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports. She ha been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades.
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GET YOUR BUSINESS IN...
The Meadowlands Economic Development & Relocation Guide
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ABOUT THE GUIDE This is the essential resource guide for site selectors, consultants and business decision-makers interested in starting, expanding or relocating business operations within the Greater Meadowlands Area. The guide, which we produce in response to high demand from incoming businesses, showcases the Meadowlands Region’s vibrant marketplace through descriptive and statistical overviews on the regional economy. The circulation is 20,000 copies. The guide also provides information about economic trends in the area and insight into the area’s highly advanced workforce, distinguished educational resources and prime location. Key economic sectors that are critical to the region’s future prosperity are identified.
DISTRIBUTION PARTNERS New Jersey Economic Development Authority Choose New Jersey Bergen County Hudson County Municipal Governments Meadowlands Regional Chamber Meadowlands Liberty Convention & Visitors Bureau Municipal Chambers of Commerce
DEADLINE Space Deadline: June 1 Materials Due: July 10 Delivery: September 2018
(officially released at 2018 Thought Leaders Conference)
ADVERTISING SALES Martha Morley (201) 493-7996, greerentps@aol.com All space reservation forms and insertion orders should be faxed to (201) 939-0522 or mailed to: Meadowlands Publishing 201 Route 17 N, 2nd Floor, Rutherford NJ 07070
WITH:
PUBLISHED BY:
All checks should be made payable to: Meadowlands Publishing
ADDED VALUE DIGITAL EDITION linked on multiple partner websites and distributed to local & prospective businesses
TOURISM & HOSPITALITY
Eco-Program Season Begins
Hackensack Riverkeeper announces schedule for eco-cruises, paddles, cleanups, bird walks & more
H
ackensack Riverkeeper is pleased to announce its 2018 Eco-Program schedule. The clean water advocacy group is again poised to provide 10,000+ people with enjoyable and educational experiences of the river, its watershed and wildlife. Riverkeeper’s Eco-Cruises, Guided Paddles, boat rentals, River Cleanups, Bird-Walks and indoor presentations combine environmental education with public service and fun. The new season begins Earth Day Weekend (April 21-22) with the re-opening of the organization’s Paddling Center at Laurel Hill Park in Secaucus and Overpeck Park Kayak Center in Teaneck. The program season runs through late October. “It’s coming up fast and we’re very much looking forward to our upcoming Eco-Program season,” said Riverkeeper Captain Bill Sheehan. “Everyone who knows me also knows that I am most definitely NOT a cold-weather guy; in fact nothing warms me heart more than knowing the days are getting longer and I’ll soon have a moving deck under my feet.” Hackensack Riverkeeper offers a series of seven distinct Eco-Program opportunities:
ECO-CRUISES
This is Hackensack Riverkeeper’s signature environmental education program. A record forty-seven Open Eco-Cruises are scheduled from May 5 through October 14 aboard the 30-foot research vessels Geraldine Theresa and Robert H. Boyle II. Open trips are great for
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individuals, couples and families and the like. Three distinct EcoCruise itineraries are offered: Meadowlands Discovery, which explores the wetlands & creeks of the river’s estuary; Boating through Bergen, a nature + history trip that runs upriver to the center of Hackensack; and Excursion Around the (Newark) Bay, a maritime history tour to Staten Island past Port Newark and Port Elizabeth. Charter Eco-Cruises can be arranged for groups of up to 24 adults for any available date/time May 1 through October 21. Charter leaders have their choice of itinerary. In addition, half-day Combo Programs, which include a pair of 1.5-hour Eco-Cruises plus age-appropriate landside EE activities, can be arranged for schools and other youth groups. Reservations for, and complete information regarding both Open and Charter Eco-Cruises can be secured by calling Program Director Captain Hugh Carola at (201) 968-0808 x102 or emailing hugh@hackensackriverkeeper.org. Most Eco-Cruises originate at Laurel Hill County Park in Secaucus. New this year: Hackensack Riverkeeper no longer requests specific Eco-Cruise program donation amounts. While the IRS-registered nonprofit organization has never sold tickets nor charged fees for Eco-Cruises, it depends on donations from concerned individuals and groups to support its work and stay effective. All donations received support the restoration of the Hackensack River Watershed and Riverkeeper’s mission to protect, preserve and restore the Hackensack River.
PADDLING CENTER AT LAUREL HILL PARK
Located directly on the river at Laurel Hill County Park, the Center is open weekends Saturday, April 21 through Sunday, October 21 weather permitting. It offers the use of canoes & kayaks for a donation of $25 per paddler (2-paddler minimum) for up to four hours for independent exploration. In addition, Center manager Russ Wilke and staff will conduct ten Moonlight Guided Paddles from May through September. Program donation: $30 per paddler / $15 per paddler for those their own boat(s). Contact Capt. Carola to make reservations.
OVERPECK PARK KAYAK (AND CANOE) CENTER
2018 marks the seventh year of operation for this popular paddling venue in Teaneck. Starting April 21, the Center will be open Wednesday-Friday from noon to sunset; and weekends from 9AM to 6PM. By summer, it will be open seven days; call or check www. hackensackriverkeeper.org for complete schedule info. Unlike the tidal waters of the Hackensack River, the impounded waters of Overpeck Creek are generally calm and easy for novice paddlers and families with children to handle. Program donation: $15 per paddler (2-paddler minimum) for up to two hours; $10 per paddler for each additional hour. Children canoe passengers ride as our guests. Private Group Paddles at either venue can be arranged by inquiring with Captain Carola.
RIVER CLEANUPS
These active conservation events give people of all ages the opportunity to give back to the environment and their communities. River Cleanups are scheduled at eleven different waterside locations within the Hackensack River Watershed from April 28 through November 4. Riverkeeper provides cleanup tools and supplies as well as refreshments for all volunteers. All they ask is that everyone pitch in and help rid local waterways of litter and other debris. For more information about River Cleanups including group participation and the organization’s Corporate River Stewardship Program, call Outreach & Volunteer Coordinator Caitlin Doran at (201) 9680808 x105 or e-mail her at Outreach@HackensackRiverkeeper.org.
BIRD-WALKS
For groups interested in birding and nature study, Captain Hugh Ca-
rola is available to lead Bird-Walks or hawk watches at local birding hotspots within the Hackensack River Watershed region. For more information, including itinerary options, call him at (201) 968-0808 x102. Costs: $150-$200 depending on location and duration of trip. For up to 12 people.
INDOOR PRESENTATIONS
Captains Bill Sheehan and Hugh Carola can conduct multimedia presentations for groups of any size or age range. They have a wealth of materials including PowerPoint slideshows and video screenings that are appropriate for all age groups. Presenters will provide informational literature for all attendees. Costs: $150 $200 if presented within the Bergen, Hudson, southern Rockland, eastern Passaic or greater Newark areas; $200 - $300 if presented further afield. Call 201-968-0808 for more information.
PASSAIC RIVER ECO-CRUISES & PADDLING
Once again Hackensack Riverkeeper is partnering with Newark Riverfront Revival (NRR) to provide Eco-Cruises and paddling events on the Passaic River at Riverfront Park, located in the city’s historic Ironbound District. Unlike Riverkeeper’s Hackensack River-based programs, reservations for these activities can be secured by emailing NRR Program Director Marcy DePina at newarkriverfront@gmail.com. Info for all Newark-based Passaic River events is available at www.newarkriverfront.org. “As usual this time of year, all of us at Hackensack Riverkeeper can’t wait for the new season to start,” said Program Director Captain Hugh Carola. “When it does, folks can do, learn, work out, or just sit back and let the boat and their captain do all the work. Whichever folks prefer, we know that they’ll go home with a new appreciation of our Hackensack River.” All Hackensack Riverkeeper Eco-Program info, including schedules, is available in hardcopy and at www.hackensackriverkeeper.org. Founded in 1997 by Captain Bill Sheehan, Hackensack Riverkeeper is the leading environmental organization working on Hackensack River issues. A founding member of Waterkeeper Alliance, the group engages in a four-point clean water strategy (Action, Advocacy, Education and Litigation) in its ongoing work to protect, preserve and restore the Hackensack River. Their Eco-Programs focus on environmental action and education.
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TECH TALK
Learning Tsheets
Track time, streamline invoice process & simplify bookkeeping
T
he Intuit Quickbooks Desktop accounting software is used by many small businesses to track expenses, cash flow, invoice clients, process accounts receivables, process payroll and balance bank as well as credit card statements. One of Quickbookâ&#x20AC;&#x2122;s weaknesses was tracking and invoicing employee time for professional services such as lawyers, contractors and IT professionals who charge for their services by the hour. External or manual systems are often used to keep track of time billable to a customer. This data is then entered manually into Quickbooks when an invoice is created. In December of 2017, Intuit announced its intent to acquire TSheets, a web-based Employee Time Tracking solution that works seamlessly with Quickbooks to track their time, streamline invoicing of clients and measure profitability by project. Tsheets takes advantage of the Quickbooks Web Connector, a Desktop Add-on that enables integration between web-based applications and the Quickbooks financial software for a small business. Letâ&#x20AC;&#x2122;s work through an example where the Meadowlands Regional Chamber will be charged for services associated with building content for its Meadowlands USA magazine by imaginary Acme Media Company. An administrative account is established with Tsheets which is a cloud-based service accessible from the Internet. Administrative users can connect to Quickbooks via the web connector utility invoked by Tsheets. Tsheets then retrieves customer account and employee information (e.g. Meadowlands Regional Chamber) as well as pushing employee time card information from Tsheets back to Quickbooks.
Once customer account, service item (e.g. professional consulting, repair) and employee information is populated in Tsheets. Tsheet users can then clock into an account (or project), select a service item, determine whether the activity is billable to a customer and then provide a short description of the activity. T There are several ways to view timesheet entries within Tsheets, including a manual one-time entry, weekly entry and timelists view where all time for a user is displayed for a specified time interval. All time needs to be approved by an administrator before be-
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ing submitted back into the Quickbooks Time Management database. Tsheets transfers the approved time entries via the Web Connector back to the Quickbooks Time Management Database based on specified update intervals or manually.
Once Tsheets and Quickbooks have synchronized their datasets, Tsheet timesheet entries will appear in the Quickbooks Timesheet account. To pull these timesheet entries into an invoice, select the customer account associated with these entries when creating an invoice. Quickbooks will present a list of billable time and costs for the account. Select those entries to be used for the invoice in question. Quickbooks will automatically populate the invoice with the billable items.
Tsheets is continually adding new capabilities that allows managers to track paid time off and time clock kiosk functionality, which authorizes any computer or tablet as a kiosk to allow multiple employees to quickly clock in or out from one device. There are also Payroll and Project Reports available that simplify resource planning and payroll processing. Professionals such as accountants, lawyers and contractors, who previously tracked time in external systems and imported summaries into Quickbooks for invoicing, should take a close look at Tsheets for simplifying their internal bookkeeping and accounting. By Peter Krautle, Managing Partner, Louisa Voice
• • • • • •
Secaucus, NJ • harmonmeadow.com • 201-348-1200
25+ Restaurants with a variety of choices 9 Hotels, 1,529 Rooms Expo Convention Center Located on Route 3, Secaucus, NJ Exit 16E & 17 on NJ Turnpike, direct to Harmon Meadow Pedestrian-Friendly Campus with LA Fitness Signature Club & Kerasotes ShowPlace 14 Theatres
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SECAUCUS OUTLETS Secaucus, NJ Burlington Coat Factory (275 Hartz Way)
Calvin Klein Company Store (30 Enterprise Ave)
Eileen Fisher (45a Enterprise Ave) Group USA (25 Enterprise Ave) Gucci (50 Hartz Way) Lenox (60 Enterprise Ave) Prato Menswear
ENTERTAINMENT/FITNESS at HARMON MEADOW Kerasotes Theatres 1-800-Fandango (#1658) LA Fitness Signature Club 201-751-9940 Meadowlands Expo Center 201-330-7773
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700 Plaza Drive, Secaucus, NJ Art Gallery 201-902-0889 Bank Of America 201-319-0031 Chase Bank (450 Plaza Drive) 201-348-9204 Dunkin Donuts/Subway 201-617-9200 GNC 201-348-9549 Haircutter In The Meadow 201-863-3900 Harmon Meadow Jewelry Exchange 201-864-9666 Harmony Early Learning Center 201-348-2905 Pier 1 Imports 201-319-1110 Plaza Candy News & Lottery 201-520-0043 Raymour & Flanigan 201-809-1353 Sam’s Club (300 Park Place) 201-974-0702 Travel Meadows 201-348-3400 U.S. Post Office 201-866-6314 Walmart (400 Park Place) 201-325-9280
HARMON MEADOW HOTELS 201-866-1665 201-223-9760 201-866-0300 201-867-4455 201-392-2670 201-319-1980
(210 Meadowland Pkwy) 201-864-1450 Rent the Runway Warehouse Store (100 Metro Way) 800-509-0842 Children’s Place 201-223-4849 (210 Meadowland Pkwy) Tommy Hilfiger 201-223-0601 (25 Enterprise Ave) Worth NY (210 Meadowland Pkwy) 201-605-2010 0418
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Secaucus, NJ Aloft Hotel Courtyard By Marriott
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(455 Harmon Meadow Blvd)
Embassy Suites
(455 Plaza Drive)
Extended Stay America (1 Plaza Drive)
Meadowlands River Inn
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Holiday Inn
(300 Plaza Drive)
Hyatt Place
(575 Park Plaza Drive)
La Quinta Inn and Suites (350 Lighting Way)
Residence Inn (800 Plaza Dr)
201-617-8888
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1200 Harbor Boulevard, Weehawken, NJ Info & Security Desk Best Wishes Cards & Gifts Blue Ale House Boogie Woogie Bagel Boys Bright Horizons Family Solutions CarePlus/CVS Pharmacy Chart House Estuary Living Houlihan’s Jack Austin’s Eat & Drink Lincoln Harbor Shoe Repair Lincoln Harbor Yacht Club NY Waterway Ruth’s Chris Steak House Sheraton Lincoln Harbor Hotel Harbor Cleaners
201-348-3703 201-713-9762 Coming Soon 201-863-4666 201-351-5350 201-330-8147 201-348-6628 201-355-0455 201-863-4000 201-348-4444 609-505-1640 201-319-5100 800-53-Ferry 201-863-5100 201-617-5600 201-453-3300
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201-643-1370 201-864-3004 201-223-1330 201-864-4832 201-330-0110 201-553-9143 201-864-4832 201-863-7700 201-293-0214 201-867-3543 201-583-0861 201-866-9111 201-330-7676 201-866-6279 201-553-6600
VIE WS O F N YC W E E H AW K E N
LEASING UNITS 201-355-0455
LEASING UNITS SECAUCUS 201-271-1700
MEADOWLANDS RESTAURANTS & DINING 3rd Wave Cafe & Crepes, The Lyndhurst (201) 528-8163 Al Di La East Rutherford (201) 939-1128
Biggies Clam Bar Carlstadt (201) 933-4242
BurgerFi Secaucus (551) 257-7979
Chevys Clifton 973-777-6277
Il Villaggio Carlstadt (201) 935-7733
Bistro at Courtyard Secaucus Meadowlands Secaucus (201) 617-8888
Cafe Four Fifty Five Secaucus (201) 864-7300
Chili’s Restaurant Secaucus (201) 319-0804
Cafe Matisse Rutherford (201) 935-2995
Chipotle Mexican Grill Secaucus (201) 223-0562
La Reggia Restaurant & Banquets & Lounge Secaucus (201) 422-0200
Annabella’s Fine Foods, Inc. Bistro Six-Five-Zero Hasbrouck Heights East Rutherford (201) 804-0303 (201) 288-6100 Anthony’s Coal Fired Pizza Clifton (973) 471-2625
Bonefish Grill Secaucus (201) 864-3004
Bagels Plus & Deli Secaucus (201) 330-0744
Boogie Woogie Bagel Boys Weehawken (201) 863-4666
Bareli’s Restaurant, LLC Secaucus (201) 865-2766 Bazzarelli Restaurant & Pizzeria Moonachie (201) 641-4010
Caffe Capri East Rutherford (201) 460-1039 Carrabba’s Italian Grill Secaucus (201) 330-8497
Buffalo Wild Wings Secaucus (201) 348-0824
Chart House Restaurant Weehawken (201) 348-6628
Burger King Secaucus (201) 325-0498
Cheeseburger In Paradise Secaucus (201) 392-0500
THE ONLY THING WE OVERLOOK
is this...
SEAFOOD • STEAK • PRIME RIB
Chit Chat Diner Hackensack (201) 820-4033
Little Italy Café Secaucus (201) 348-1400
Colonial Diner Lyndhurst (201) 935-3192
Luigi Meats Wood-Ridge (201) 933-0105
Cosi Secaucus (201) 330-1052
Marco Polo Pizza/ Breakfast Grill Weehawken (201) 863-0057
CUPS frozen yogurt that’s hot Secaucus Dunkin Donuts/ Subway Secaucus 201-617-9200 Elia East Rutherford (201) 939-9292 Finch’s Rutherford (201) 231-3141 Gabriel’s Grille & Bar Hasbrouck Heights (201) 288-9600 Good Chinese Kitchen North Bergen (201) 295-0806 Houlihan’s Hasbrouck Heights (201) 393-9330 Houlihan’s Secaucus (201) 330-8856 Houlihan’s Weehawken (201) 863-4000
PIER D-T/LINCOLN HARBOR • WEEHAWKEN • 201-348-6628
SPECIAL EVENT SPACE FOR 30-500 GUESTS RESERVATIONS ONLINE AT CHART-HOUSE.COM
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Legal Sea Foods, LLC Paramus (201) 843-8483
Il Cafone Lyndhurst (201) 933-3355
Mamma Vittoria Nutley (973) 662-0242 Martini Grill Wood-Ridge (201) 939-2000 Masina Trattoria Italiana Weehawken (201) 348-4444 Massaman Thai Cuisine Carlstadt (201) 559-1424 McDonalds North Bergen (201) 868-9888 Medieval Times Dinner & Tournament Lyndhurst (201) 933-2220 Michael’s Salumeria Lyndhurst (201) 868-9888 Morton’s The Steakhouse Hackensack (201) 487-3614 Mr. Bruno’s Pizza and Beyond East Rutherford (201) 531-8900
MEADOWLANDS RESTAURANTS & DINING Mr. Bruno’s Pizza and Beyond Lyndhurst (201) 933-1588 Mr. G’s Carlstadt (201) 460-0100 Oceanaire Seafood Room Hackensack (201) 343-8862 Olive Garden Secaucus (201) 867-3543 Outback Steakhouse Secaucus (201) 601-0077 Panera Bread Secaucus (201) 348-2846 Pink at Meadowlands Racing and Entertainment East Rutherford (201) 842-5013
Red Lobster Secaucus (201) 583-1902
Sanducci’s Trattoria River Edge 201-599-0600
Stony Hill Inn Hackensack (201) 342-4085
Thistle Restaurant Lyndhurst (201) 935-0004
Redd’s Restaurant & Bar Carlstadt (201) 933-0015
Sanzari’s New Bridge Inn New Milford (201) 692-7700
Subway Weehawken (201) 865-2500
Tokyo Hibachi & Buffet Secaucus (201) 863-2828
Rutherford Pancake House Rutherford (201) 340-4171
Schuyler Grill & Cafe/ The Dapper Doughnut Lyndhurst (201) 935-0900
Subway Secaucus (201) 325-0300
Urban Plum Gastropub Secaucus (201) 520-0574
Ruth’s Chris Steak House Weehawken (201) 863-5100
Segovia Restaurant Moonachie (201) 641-4266
Sabor Latin Bistro North Bergen (201) 943-6366 Saladworks East Rutherford (201) 939-8886 Sals Good Eats Teterboro (201) 375-4949
Subway North Bergen (201) 869-4469 Suprema Cafe Rutherford (201) 531-1190
Starbucks Coffee East Rutherford (201) 438-0584 Starbucks Coffee Secaucus (201) 223-4924
The Crow’s Nest Restaurant Hackensack (201) 342-5445
Stefanos Mediterranean Grille Secaucus (201) 865-6767
The Original Pita Grill Hoboken (201) 217-9777
Varrellman’s Baked Goods Rutherford (201) 939-0462 Vesta Wood Fired Pizza & Bar East Rutherford (201) 939-6012 Volare’s Restaurant Rutherford (201) 935-6606
MEADOWLANDS TRANSPORTATION AAA Giants Limousine & Car Service (201) 933-3313 Academy Bus, LLC (201) 420-7000 Axis Global Systems, LLC (718) 458-3666 Country Club Services (973) 376-4352 Enterprise Rent-A-Car (908) 497-1234
Meadowlink (201) 939-4242 New York, Susquehana & Western Railway Corp. (607) 547-2555 NJ Transit (973) 491-8903 www.njtransit.com NY Waterway (201) 902-8700 State Shuttle (800) 427-3207
Enterprise Rent-A-Car (845) 537-6067
Stout’s Transportation Services (609) 883-8891
JPods (612) 414-4211
Vander Plaat Executive Limo (201) 891-3856
Lincoln Harbor Yacht Club (201) 319-5100 Lyft Lyft.com
Located in the Meadowlands Plaza Hotel
La Reggia proudly serves the finest Italian Cuisine prepared one dish at a time, served in our warm & friendly restaurant and catering/reception hall, located in the heart of the Meadowlands, minutes away from Izod Center and MetLife Stadium. Lunch Buffet: Monday–Friday Ala-Carte Menu: 7 Days per Week Banquet Rooms: Specializing in
Weddings, Social Events, Holiday Parties and Corporate Functions. Hosting up to 275 Guests
Entertainment: Saturday Nights Happy Hour: 4 pm – 7 pm info@lareggiaus.com • 201.422.0200 40 Wood Avenue, Secaucus, NJ 07094
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EVENT PLANNING & CATERING SERVICES Chit Chat Creative Caterers Hackensack (201) 820-4033
Il Villaggio Carlstadt (201) 935-7733
Palisadium Catering & Conference Center Cliffside Park (201) 224-2211
Cliffhanger Productions Inc. Rutherford (201) 460-1489
In Thyme Catered Events River Vale (201) 666-3353
Personal Touch Experience & Catering Hackensack (201) 488-8820
Fabulous Foods Event Design & Catering Moonachie (201) 896-8800
Jimmy’s Artistic Creations East Rutherford (201) 460-1919
Photobooth Planet Ridgefield (917) 780-5556
Fiesta Banquets Wood-Ridge (201) 939-5409
JNL Creative Tours, LLC Waldwick (201) 312-4684
Freeman Kearny (201) 299-7400
Mamma Vittoria Nutley 973) 662-0242
Bayway Catering Elizabeth (908) 527-8584
Graycliff Catering Inc. (The Graycliff) Moonachie (201) 939-9233
Meadowlands Racing and Entertainment East Rutherford (201) 842-5013
Bounce Music & Entertainment Englewood Cliffs (201) 482-8191
Greenwood Lake Air Show West Milford 973-224-9142
Nanina’s In The Park Belleville (973) 751-1230
16W Marketing Rutherford (201) 635-8000 4 Wall New York Moonachie (201) 329-9878 Adam Leffel Productions / Petals Premier Event Design Hackensack (201) 487-1300 Annabella’s Fine Foods, Inc. East Rutherford (201) 804-0303 Any Excuse For A Party (973) 808-8700 Audience Pleasers Garfield 973-773-0953
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Pink at Meadowlands Racing and Entertainment East Rutherford (201) 842-5013 Positive Impact Partners Cranbury (609) 395-1972 Royal Manor Garfield (973) 478-8590 Sal’s Good Eats Teterboro (201) 375-4949
Seasons Catering Washington Township (201) 664-6141 Smooth Sailing Celebrations Oak Ridge (973) 409-4456 Sterling Affair Caterers Carlstadt (201) 372-0734 Sweet Dreams Studio Photo Booth Madison (703) 585-4704 The Excelsior of Saddle Brook Saddle Brook (973) 772-9900 The Terrace at Biagio’s Paramus (201) 652-7900 Unique Event Center Little Ferry (201) 880-5025 United Eventures (201) 694-6583
NOW BOOKING
540 Mill Street Belleville, NJ 07109 973-751-1230 tom@naninasinthepark.com
678 Cranbury Road East Brunswick, NJ 08816 732-238-4200 info@parkchateau.com
236 Ridgedale Avenue Florham Park, NJ 07932 973-377-7100 info@theparksavoy.com
Dream Weddings in the Park
EXPLORE THE MEADOWLANDS Ecotourism Hackensack Riverkeeper Hackensack (201) 968-0808 NJSEA Meadowlands Environment Center Lyndhurst (201) 460-8300
Bergen County Parks Belmont Hill County Park Garfield
Darlington County Park Mahwah (201) 327-3500 Hackensack River County Park Hackensack (201) 336-7275 Overpeck County Park Leonia (201) 336-7275 Pascack Brook County Park Westwood (201) 336-6000
Borg’s Woods Nature Preserve Hackensack
Ramapo Valley County Reservation Mahwah (201) 327-3500
Dahnert’s Lake County Park Garfield
Riverside County Park Lyndhurst (201) 939-9339
Saddle River County Park Saddle brook (201) 796-0324 Samuel Nelkin County Park East Rutherford (973) 777-0318 Van Saun County Park Paramus (201) 262-3771 Wood Dale County Park Hillsdale (201) 336-7275
Hudson County Parks Mercer Park Bayonne
Stephen R. Gregg Park Bayonne (201) 858-7180
Laurel Hill Park Secaucus (201) 915-1388
Columbus Park Hoboken (201) 915-1388
NJSEA Parks
Liberty State Park Jersey City (201) 915-3403
Richard W. DeKorte Park Lyndhurst (201) 460-1700
Lincoln Park Jersey City (201) 915-1388
Mill Creek Point Park Secaucus (866) 927-6416
Washington Park Jersey City/ Union City (201) 348-5700
Losen Slote Creek Park Little Ferry
West Hudson Park Kearny (201) 217-5482 Braddock Park North Bergen (201) 915-3188
Laurel Hill Park Secaucus 201-915-1386 River Barge Park and Marina Carlstadt
STAY IN THE MEADOWLANDS AVE CLIFTON Clifton 973.859.3200
Fairfield Inn By Marriott East Rutherford (201) 507-5222
Holiday Inn Express Paramus (201) 843-5400
La Quinta Inn & Suites Secaucus (201) 863-8700
Candlewood Suites Hotel Secaucus 201.865.3900
Hampton Inn Carlstadt (201) 935-9000
Courtyard by Marriott Edgewater 201-945-5440
Hilton Garden Inn Secaucus (201) 864-1400
Holiday Inn Express Hotel & Suites Carlstadt (201) 460-9292
Marriott at Newark Liberty International Airport Newark (973) 623-0006
Courtyard by Marriott Lyndhurst (201) 896-6666
Hilton Hasbrouck Heights Hasbrouck Heights (201) 288-6100
Courtyard by Marriott Secaucus (201) 617-8888 Econo Lodge Carlstadt (201) 935-4600 Element Harrison (862) 234-4922 Embassy Suites Secaucus (201) 864-7300
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MEADOWLANDS USA
Hilton Meadowlands East Rutherford (201) 896-0500 Holiday Inn Hasbrouck Heights Hasbrouck Heights (201) 288-9600 Holiday Inn Secaucus Meadowlands Secaucus (201) 809-4746
meadowlands.org
MAY 2018
Home2 Suites by Hilton Hasbrouck Heights Hasbrouck Heights (201) 552-5600 Homewood Suites by Hilton East Rutherford (201) 460-9030 Hyatt Place Secaucus/ Meadowlands Secaucus (201) 422-9480 La Quinta Inn & Suites Clifton/ Rutherford Clifton (973) 778-6500
Red Roof Inn Secaucus (201) 319-1000 Renaissance Meadowlands Hotel Rutherford (201) 231-3100 Residence Inn East Rutherford (201) 939-0020 Residence Inn Saddle River (201) 934-4144 Saddle Brook Marriott Saddle Brook (201) 843-9500
Sheraton Lincoln Harbor Hotel Weehawken (201) 617-5600 Station at Lyndhurst Apartments Lyndhurst (201) 252-4036 Teaneck Marriott at Glenpointe Teaneck (201) 836-0600 The Meadowlands River Inn Secaucus (201) 867-4400 W Hotel Hoboken (201) 253-2420 Westin Hotel Jersey City (201) 626-2900
Il Villaggio_Oct2015_V1_Il 10/20/15 4:29 PM Page 1
“A diamond in the shadow of the Meadowlands, old-style cuisine that never disappoints” Zagat Survey, America’s Top 1000 Italian Restaurants 2008
“Best of Award of Excellence” - Wine Spectator Magazine
Come experience Il Villaggio’s distinguished cuisine in our newly renovated restaurant Since 1979, Il Villaggio has been consistently providing guests with truly memorable dining experiences. Our menu specializes in classic northern Italian dishes, which include a wide variety of fresh fish & seafood specials that change daily. Complete your dining experience with our wide selection of homemade desserts. Il Villaggio caters to Bar/Bat Mitzvahs,Weddings, and Private/Corporate Events. Monday-Friday: 11:30 am -11:00 pm • Saturday: 5:00 pm - 12 Midnight Sunday: Private Events Only 651 Route 17 North, Carlstadt, NJ 07072 Telephone: 201.935.7733 • info@ilvillaggio.com • www.ilvillaggio.com
DESTINATION MEADOWLANDS
Recreation, Sports & Entertainment
Harlem Wizards Secaucus (201) 271-3600
Aviation Hall of Fame & Museum Of NJ Teterboro (201) 288-6344
Hi-Tech Billiard Club & Lounge Weehawken (201) 624-8240
Bergen Performing Arts Center (bergenPAC) Englewood (201) 816-8160
Kerasotes Showplace 14 Secaucus (201) 210-5364
Bowlero Walllington Wallington (973) 773-9100
Liberty Science Center Jersey City (201) 200-1000
Chuck E. Cheese’s North Bergen (201) 861-1799 Durkan Fencing Company South Hackensack 201-880-9585 Field Station Dinosaurs Leonia (855) 999-9010 Fun Ghoul Rutherford (201) 460-1489 GolfTec Englewood (201) 567-0103
North Arlington Bowl-O-Drome North Arlington (201) 998-9621 NY Giants East Rutherford (201) 935-8111 NY Jets Florham Park (516) 560-8100 NY Red Bulls Harrison (201) 583-7000
Meadowlands Racing & Entertainment East Rutherford (201) 460-4166 Medieval Times Dinner & Tournament Lyndhurst (201) 933-2220 MetLife Stadium East Rutherford (201) 559-1562 Nereid Boat Club Rutherford (201) 438-3995
NY Waterway Weehawken (201) 902-8700 RPM Raceway Jersey City (201) 333-7223 Six Flags Great Adventure Jackson (732) 928-2000 Sofive Carlstadt 347-790-5032 Space Farms Zoo & Museum Sussex (973) 875-5800
Statue Cruises Jersey City (201) 432-6321 Statue of Liberty & Ellis Island (212) 344-0996 Water Journey Lyndhurst (973) 994-4577 World Golf Network RiverVale (201) 489-2240
Ecotourism Hackensack Riverkeeper Hackensack (201) 968-0808 NJSEA Meadowlands Environment Center Lyndhurst (201) 460-8300
Health, Fitness & Beauty GNC Live Well Secaucus (201) 348-9549
Haircutter in the Meadow Secaucus (201) 863-3900
Calvin Klein Company Store Secaucus (201) 223-9760
Jenny Craig Secaucus (201) 330-0110
Country Whimsey Rutherford (201) 438-0488
King’s Court Health & Sports Club Lyndhurst (201) 460-0088
Gucci Secaucus (201) 392-2670
LA Fitness Signature Club Secaucus (201) 751-9940 Sally Beauty Supply North Bergen 201-295-0020 SOJO Spa Club Edgewater (201) 313-7200 The DOJO Rutherford (201) 933-3050
Retail & Outlet Shopping Best Buy Secaucus (201) 325-2277
Heights Beer & Wine Emporium Hasbrouck Heights (201) 426-0555 Mason’s Cellar Rutherford (201) 935-1212 Raymour & Flannigan Secaucus (201) 809-1353 Tommy Hilfiger Secaucus (201) 863-5600 Westfield Garden State Plaza Paramus (201) 843-2121
Explore the Real Meadowlands!
Join us for an Eco-Cruise, paddling tour, or a river cleanup on YOUR Hackensack River.
Italian-Made Karts, Speeds up to 45 mph Arrive & Drive Racing 7 Days a Week Adult & Junior Racers (Must be 4’ Tall) Corporate Events, Personal Celebrations Full-Motion Interactive Racing Sim & Arcade Games
reservations 201-968-0808 www.hackensackriverkeeper.org
10% OFF First Race Coupon must be present and cannot be combined. MLCVB1
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meadowlandsusa.com
MAY 2018
HarmonMeadowAd_March2017_V3.qxp_ssreid1@aol.com 4/7/17 8:53 AM Page 1
Welcome to the Plaza at Harmon Meadow 700 Plaza Drive • Secaucus, NJ
work. shop. dine. play. stay.
14 Screen Movies • Open Sundays • All are within walking distance • 4 Miles to NYC
Future home of Which Wich
Future home of Max Fitness Challenge Haircutter in the Meadow
Mill Creek Art Gallery
US Post Office
ACCESS thru Holiday Inn
TO PLAZA
GNC Terra Dental Center Pre sales office for Max Fitness Challenge on site now Plaza Candy Jewelry Exchange
150 HARMON MEADOW BLVD
•BurgerFi •Niko Niko Sushi
BU S STOP #78, #85 ACCESS thru
Residence Inn
EL
&
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OW
RV IC E
AD
NN
SE
AD
ME
TU
D
•Bagels Plus •Dunkin Donuts/ Subway •Cups
ON
LN
UN
RM
CO
BO
D IRECT ACCESS TO NYC BU S #320
HA
L IN
ST
B LV D
TO PLAZA
WE
BU S STOP #78, #85, #320
Enjoy Our Shops, Restaurants & Services… Cups Dunkin Donuts/Subway Bagels Plus Houlihan’s Tokyo Hibachi Buffet Red Lobster Niko Niko Sushi BurgerFi Cosi Big Bowls COMING SOON
Chili’s Starbuck’s Cheeseburger in Paradise Chipotle Stefanos Jewelry Exchange Pier One Imports Plaza Candy Which Wich Firenza Pizza COMING SOON
GNC Mill Creek Art Gallery Terra Dental Center Haircutter in The Meadow US Post Office Max Fitness Challenge COMING SOON Bank of America Kerasotes Showplace Theatres
Coming soon! Big Bowls & Firenza Pizza
INDEX OF ADVERTISERS Allstate Agency, www.allstate.com/kmeredith.......................................................27 Angie, www.angieVMC.com...................................................................................11 Archer Law, www.archerlaw.com....................................................Inside Front Cover Atlantic Stewardship Bank, www.ASBnow.com......................................................21 AVE, www.aveliving.com........................................................................................23 Axiom Communications, www.AxiomMediaService.com.......................................27 Branca Properties Inc., www.brancaproperties.com...............................................19 Chart House, www.chart-house.com......................................................................40 Ernst & Young, www.ey.com....................................................................................15 Felician University, www.felician.edu.....................................................................26 Forsgate Industrial Partners, www.forsgate.com.....................................................1 Frank’s GMC, www.FranksGMC.net........................................................................29 Hackensack Riverkeeper, www.hackensackriverkeeper.org...................................46 Harmon Meadow Plaza..........................................................................................47 Il Villaggio, www.ilvillaggio.com...........................................................................45 International Union of Operating Engineers Local 825, www.elec825.org...........2 Jewel Electric, www.jewelelectric.com.......................................................Back Cover Kearny Bank, www.KearnyBank.com......................................................................27 La Reggia, www.lareggiaus.com............................................................................41 Lincoln Harbor, www.lincolnharbor.com.........................................Inside Back Cover Meadowlands Economic Development & Relocation Guide, www.meadowlands.org.......35
Meadowlands Regional Chamber, www.meadowlands.org.................................42 Multi-Chamber Dinner & Networking Cruise, www.meadowlands.org...................31 MWW PR, MWW.com................................................................................Front Cover Nanina’s In The Park & The Park Savoy, www.naninasinthepark.com...................43 NJM Insurance Group, www.njm.com...................................................................33 Overhead Door, www.DockNDoor.com...................................................................48 Paramount Exterminating, www.ParamountExterminating.com..........................48 RPM Raceway, www.rpmraceway.com....................................................................46 PSE&G, www.pseg.com.............................................................................................5 Russo Development, www.russodevelopment.com...............................................23 Scarinci & Hollenbeck, www.scarincihollenbeck.com..............................................7 Spencer Savings Bank, www.spencersavings.com.................................................13 State of Affairs with Steve Adubato, www.SteveAdubato.org.................................17 SUEZ Water New Jersey Inc., www.mysuezwater.com.............................................9 Uniform Fashions, www.somesfashions.com.........................................................29 Weiss Realty, www.jweissrealty.com......................................................................29 For more information on advertising in Meadowlands USA magazine or online advertising at www.meadowlands.org please contact Martha Morley at (201) 493-7996 or email: greerentps@aol.com Call for new items! If your organization has news or announcements to share with our audience, please send to Joe Garavente at JGaravente@meadowlands.org or call (201) 939-0707
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MEADOWLANDS USA
meadowlandsusa.com
MAY 2018