Field Served:
MECHANICAL BUSINESS magazine serves Canada’s mechanical trades industry, including all aspects of the plumbing, warm air & hydronic & infra-red heating, air conditioning, refrigeration, IAQ & ventilation, fire protection, oil heat, geothermal & solar, energy efficiency and controls fields operating in the commercial, residential, institutional, industrial, new construction, renovation and service sectors. Included in this are: Mechanical Contractors, Wholesalers, Distributors, Mechanical Consulting Engineers, Mechanical Specifiers, Building Developers/Contractors; and Facilities Management/Maintenance (end users) in educational, hospital/healthcare, hospitality/food service, utilities, commercial, and government facilities.
BUSINESS PUBLICATION Initial Audit Report
14 months ended September 30, 2013 See Par. 11(a)
This is an independent publication not directly related to or affiliated with any association.
TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION
1A
18,777
AVERAGE QUALIFIED PAID CIRCULATION Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Association,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sponsored Individually Addressed . . . . . . . . . . . . . . . . . . Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . . Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Total Average Qualified Paid Circulation. . . . . . . . . .
1B
AVERAGE QUALIFIED NON-PAID CIRCULAIndividual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Association,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sponsored Individually Addressed . . . . . . . . . . . . . . . . . . Total Average Qualified Non-Paid Circulation . . . . .
1C
18,777
AVERAGE NON-QUALIFIED CIRCULATION Non-Continuous Market Coverage Copies . . . . . . . . . . . . Allocated For Shows & Conventions. . . . . . . . . . . . . . . . . Miscellaneous, Including Staff Copies, See Par. 11(b) . . . Total Average Non-Qualified Circulation . . . . . . . . . .
1D
18,777
100 100
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None of record
AUDIT STATEMENT This is an initial audit covering the 14 month period ended September 30, 2013 and release of this report constitutes qualification and acceptance of membership.
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION BY QUARTERS for the period covered by this report Calendar Quarter Ended September 30, 2012 December 31, 2012 March 31, 2013 June 30, 2013 September 30, 2013
Total 18,729 18,732 18,674 18,681 19,222
Paid
Qualified Non-Paid 18,729 18,732 18,674 18,681 19,222
151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca
06-1399-2
2
QUALIFIED PAID & NON-PAID CIRCULATION BY ISSUES & QUALIFIED NON-PAID REMOVALS & ADDITIONS 2012 Issue July/Aug. Sept./Oct. Nov./Dec.
Total 18,728 18,730 18,732
Paid
Qualified Qualified Qualified Non-Paid Non-Paid Non-Paid Removed Added 18,728 18,730 18,732
See Par. 11(c)
2013 Issue Jan./Feb. Mar./Apr. May/June July/Aug.
Total
Paid
Qualified Qualified Qualified Non-Paid Non-Paid Non-Paid Removed Added
18,670 18,678 18,681 19,222
18,670 18,678 18,681 19,222 Total
See Par. 11(c)
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE JULY/AUGUST 2013 ISSUE IN WHICH: • QUALIFIED NON-PAID CIRCULATION WAS 2.4% GREATER THAN THE PERIOD AVERAGE
3A
BUSINESS/OCCUPATIONAL ANALYSIS
1. 2. 3. 4,
Qualified Non-Paid
Classification by Business & Industry
Total
%
Mechanical Contractors .................................................................. Mechanical Wholesalers/Distributors .............................................. Mechanical Consulting Engineers/Mechanical Specifiers............... Building Developers & Facilities Mgt./Maintenance........................ Other Paid Circulation Subscriptions ................................................................................... Single Copy Sales ..........................................................................
15,028 2,002 1,675 517
78.2 10.4 8.7 2.7
15,028 2,002 1,675 517
Total Qualified Circulation ...........................................................
19,222
100.0
19,222
Paid
Classifications have been verified by information obtained from letterheads, questionnaires, etc.
Breakout of Qualified Circulation of Business and Industry Business & Industry 1. 2. 3. 4,
Total
%
Mechanical Contractors .................................................................. Mechanical Wholesalers/Distributors .............................................. Mechanical Consulting Engineers/Mechanical Specifiers .............. Building Developers & Facilities Mgt./Maintenance .......................
15,028 2,002 1,675 517
78.2 10.4 8.7 2.7
Total Qualified Circulation ...........................................................
19,222
100.0
1,675
517 1
2,002
2 3
15,028
Page 2 of 5 • 06-1399-2 Alliance for Audited Media
4
3B
AGE OF SOURCE DATA ANALYSIS Source
1 Year
Qualified Non-Paid Circulation: Total Direct request from recipient: Written.......................................................................................... Telecommunication ..................................................................... Internet and E-mail....................................................................... Total Direct request from recipient’s company: Written ......................................................................................... Telecommunication ..................................................................... Internet and E-mail....................................................................... Total Communication other than request: Written.......................................................................................... Telecommunication ..................................................................... Internet and E-mail....................................................................... Association ........................................................................................ Business Directories.......................................................................... Lists ................................................................................................... Acquired Circulation .......................................................................... Other Sources ................................................................................... Total Qualified Non-Paid Circulation ............................................ Percent ............................................................................................. Paid Subscription Circulation ............................................................ Paid Acquired Circulation .................................................................. Single Copy Sales ............................................................................. Total Qualified Circulation..............................................................
Qualified Within 2 Years
3 Years
Total
16,576 141 12,172 4,263
2,646 223 2,012 411
19,222 364 14,184 4,674
100.0 1.9 73.8 24.3
16,576 86.2
2,646 13.8
19,222 100.0
100.0
19,222
3B1. Breakout by Qualification Source Qualified Non-Paid Circulation 1. 2. 3. 4,
%
Total
%
Total Direct request from recipient .................................................. Total Direct request from recipient’s company ................................ Total Communication other than request ........................................ Other ...............................................................................................
19,222
100.0
Total Qualified Circulation ...........................................................
19,222
100.0
100.0%
1. Total Direct request from recipient
Page 3 of 5 • 06-1399-2 Alliance for Audited Media
3C
MAILING ADDRESS ANALYSIS
Individual by name and title and/or occupation . . . . . . . . . . . . . . . . . . . . . . . . Individual by name only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Title or occupation only. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Company name only. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Total Qualified Paid Subscription & Non-Paid Circulation . . . . . . . . . . . . . Single Copy Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Total Qualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Paid
%
19,222
100.0
19,222
19,222
100.0
19,222
19,222
GEOGRAPHIC ANALYSIS Province Newfoundland/Labrador .... Nova Scotia ....................... Prince Edward Island......... New Brunswick .................. Quebec .............................. Ontario............................... Manitoba............................ Saskatchewan ................... Alberta ............................... British Columbia ................ Northwest Territories.......... Nunavut ............................. Yukon Territory .................. Canadian Unclassified....... Total Canada British Commonwealth....... United States ..................... Military or Civilian Personnel Overseas ........ Other International............. Total International E-Mail Address only........... Other Unclassified ............. Grand Total
Total
%
Qualified Non-Paid
Total
Paid
Qualified Non-Paid
205 534 133 479 2,901 9,082 666 658 2,064 2,449 22 4 25
1.1 2.8 0.7 2.5 15.1 47.3 3.5 3.4 10.7 12.7 0.1 0.0 0.1
205 534 133 479 2,901 9,082 666 658 2,064 2,449 22 4 25
19,222
100.0
19,222
19,222
100.0
19,222
Page 4 of 5 • 06-1399-2 Alliance for Audited Media
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 14 Month Period Ended September 30, 2013
5
PRICE DATA
Reporting not required
7
SALES CHANNELS
6
TERM DATA
Reporting not required
8
PREMIUM USAGE
Reporting not required
Reporting not required
ADDITIONAL CIRCULATION INFORMATION
9
10
POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION Reporting not required
11
RENEWAL ANALYSIS OF PAID CIRCULATION Reporting not required
EXPLANATORY (a) This is an initial audit covering the 14 month period ended September 30, 2013 and release of this report constitutes qualification and acceptance of membership. (b) Miscellaneous includes checking and promotion copies, averaging 100 copies per issue, served to advertisers and agencies. (c) For the initial audit period, consecutive issuance for Qualified Non-Paid Circulation was not required. No reporting of removals and additions was made.
Definition of Recipient Qualification: Qualified recipients are: individuals employed in the field served with a focus on: Owners and managers of mechanical contracting firms (union and non-union shops), wholesale distribution branch managers and purchasing/procurement managers, mechanical consulting engineers, specification writers, superintendents, mechanical facilities managers, building developers/contractors and other decision making trade and industry personnel directly involved with plumbing, heating, hydronics, air conditioning, refrigeration, ventilation, IAQ, oil heat, solar/geothermal, infra-red, energy efficiency, fire protection, controls, instrumentation, mechanical, and related job activities.
To Members of the Alliance for Audited Media:
Frequency: 6 times per year Format: Standard
We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.
Established: 2007 AAM Member Since: 2013 Member No. 06-1399-2 CARD: 614
In our opinion, the total average qualified paid and non-paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average qualified paid and nonpaid circulation. Alliance for Audited Media
Published by: Contact Media Group Inc. 19-1525 Cornwall Rd. Oakville, ON L6J 0B2 T: (905) 465-2919 • F: (905) 465-2913 www.mechanicalbusiness.com Publisher: Bruce Meacock Editor-in-Chief: Adam Freill
Page 5 of 5 • 06-1399-2 • 234563 - 18216 - 175 • 09/2013 Alliance for Audited Media Copyright © 2013
All rights reserved.
06-1399-2
Analyzed Issue Date Analyzed Issue Text (for double month issue date) Single Copy Price Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price
07-08/01/13