FEATURE
Wingstop Targets Middle East Markets
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ingstop is a dynamic and growing brand, looking for growth in many regions. Our sights are set on opening over 6,000 restaurants globally. The Middle East region offers great opportunities for our expansion plans. Following our success across our European markets, gives us a great position to strengthen our presence in the Middle East as well. Continued expansion and social media push in the UK, as well as the recent marketing campaign and large increase in social followers following the launch of UAE’s TikTok account are examples that could translate well in the Middle East markets. Our small-box formula in Singapore is a great solution for the markets with high occupancy costs. This can also be transferred to some of the markets in GCC as well, as we know large metropolitan markets can lead to expensive real estate, and we’ve seen our small-box footprints lead to tremendous success for Wingstop. This supports our interest in expanding further into the Middle East while exploring similar deals to our recent Canada and UK growth agreements.
Canada Expansion – Looking for Similar Size of Deal in Saudi Arabia We’re extending our global reach by expanding into Canada through an agreement with JPK Capital to develop 100 Wingstop locations across Canada in the next 10 years, with the first set to open in Toronto in early 2022. “As technology entrepreneurs, we’ve been impressed with Wingstop’s investment in innovation and look forward to offering a best-in-class digital and in-restaurant experience to Canadians,” said Joe Poulin, Founder and CEO of JPK Capital.
RETAIL PEOPLE . NOV - DEC 2021
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Charlie Morrison CEO Wingstop
