SHOPPING CENTRE UPDATE
CITY CENTRE
BAHRAIN
A
BUILDING A DIGITAL FUTURE
s one of the most dynamic and successful retailers in the region, Majid Al Futtaim franchises some of the world’s best-known brands, making them flourish in new markets across the Middle East and North Africa. Majid Al Futtaim operates with a uniquely wide range of sectors, offering consumers the latest and most recognizable names in Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, and Leisure & Entertainment. City Centre Bahrain, the premier shopping, entertainment, and lifestyle destination in the Kingdom delivers over 340 brands spread across 158,000 sqm to 14 million visitors every year. City Centre Bahrain always strives to create great moments for all mall visitors through its unique and first of a kind annual campaign, offers, and promotions. Yet, COVID-19 has been a global business disrupter, bringing unforeseen changes – not just to Majid Al Futtaim – but across industries and geographies. It had a massive impact on the entertainment industry with lockdowns, restrictions on the King Fahad Causeway, and has heavily reduced the number of flights to the Kingdom.
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Governmental restrictions included closing the Cinema, fewer customers in-store, social distancing measures in indoor dining, and even the complete restriction of dining-in with only takeaways available for long periods. Fortunately, technology and innovation are an integral part of City Centre Bahrain and Majid Al Futtaim’s operations. City Centre Bahrain has accelerated the use of digital transformation and invested in contactless retail solutions that create immersive experiences for customers that are safe and support retailers, even during the current challenging times. Most City Centre Bahrain retailers are introducing new technologies such as digital menus, QR codes, and online payment platforms, to help ensure contactless safety for customers.
