REGIONAL ROUND UP FEATURE - IRAN
THE UPS AND DOWNS BUT GROWING PATH OF
E-COMMERCE IN IRAN
Shahrokh Keshavarz is the Founder & CEO of Golden Business Magazine and MECS+R Regional Representative in Iran. He has 15 years of experience in the media, retail and shopping centres industry. He started his career in retail and shopping centres in 2009. Shahrokh is an expert in developing action-oriented business plans and targeted marketing strategies that lead to market growth.
M
ore than a decade ago, when the Iranian business environment was entirely based on physical and traditional supply and demand, an online retail store for electronic equipment, including the sale of photographic equipment and mobile phones, was born in Iran called Digikala. Ignoring the phenomenon of e-commerce and lack of awareness and trust in virtual sales means that the customer was not able to touch the product, as well as meet and talk face to face with the seller, were among the challenges of this great idea from 2005 to 2010.
RETAIL PEOPLE . MAY - JUL 2022
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SHAHROKH KESHAVARZ
Founder & CEO Golden Business Magazine MECS+R Regional Representative - Iran
Gradually, with the expansion of cyberspace development in the world, the Iranian market also benefited from this approach. The interest in using this method of preparing products increased, and this was a source of encouragement for more activists in the field of e-commerce. From 2011 to 2022, a Dutch company with an investment of $100 million transformed Digikala, which was a promising path for e-commerce enthusiasts in Iran. For this reason, the number of online stores in Iran increased rapidly and this trend continued, which is why retail brands
