FEATURE
Dubai Expo 2021: A Celebration of Innovation and Recovery with BRANDS
R
ecovery is an ongoing process with no standard formula, even in the case of established businesses. Bouncing back from the impact of the COVID-19 pandemic, we identified in BRANDS that the key is finding what works best for us while keeping the interest of our customers at heart. We must remain tuned and responsive to the needs of our growing customer base. Time is of the essence and we at BRANDS focus our efforts on providing not just products but solutions: a value for money men’s wear collection. Part of our road to recovery is through the Dubai Expo 2021, a global event that will play a big part in the recovery of most businesses in the UAE, including the retail industry. Expo is an amalgamation of ideas, collaboration, and innovation three elements that BRANDS have always excelled at. The pandemic caused destruction to several businesses but ours was a disruption that provided opportunities to strengthen what we stand for. We are known for our affordable price strategy, but BRANDS’ excellent quality and comfort is not a compromise neither a point for negotiation. BRANDS will leverage the Dubai Expo 2021 by attracting visitors and tourists through our competitive prices and high-quality products. Each of our items address the varying style and personalities of men. We have also launched the Factory Prices Campaign to allow our customers to avail of our unparalleled products with up to 55% discount when buying 5 items. We guarantee saving more and elevating your fashion never like before through our unique collection.
Mohammad Shaaban
Business Development Manager BRANDS
supporting both BRANDS and the retail industry across their path to recovery. We look forward to warmly welcoming you to BRANDS and Expo as you plunge into exceptional clothing pieces offering comfort, quality, and value. For more info, visit https://brandsco.com/
The pandemic proved that the retail industry is not only malleable to innovation, but that the market is constantly acclimatising to new purchase patterns. Our main strategy revolves around tailoring our prices based on our customers’ purchasing capacity. Our differential pricing strategy eliminates customers’ main barrier to making a purchase - money. Therefore, customers are given incentives to navigate across our collection which complements each man’s mood, personality, and charisma. We empower every man to have access to our products by ensuring unique pieces are at their disposal. BRANDS was able to flourish during the pandemic because of our wholesale strategy, and it has been the company’s business approach since its inception. While others are negatively affected by the pandemic, BRANDS proved to be resilient as we opened 3 additional stores since the opening of businesses last year (2 in Sharjah, UAE, and 1 in City Center Doha in Qatar). The Dubai Expo 2021 will open more doors for BRANDS to work on expansion and achieve our vision of opening 30 more stores in the first quarter of 2022. We encourage you to spend abundant time exploring Expo. Notwithstanding the invaluable experience of joining one of the world’s biggest celebrations of culture and diversity of thought, you will be
RETAIL PEOPLE - SPECIAL RETAIL CONGRESS EDITION .31
