FoodfromPoland October 2014 Issue 20, SIAL edition
Polish Magazine for Professionals
EDITORIAL
Editorial Office Bagno Street 2/218 00-112 Warsaw, Poland Phone/Fax: +48-22 847 93 67 +48-22 828 93 66 Phone: +48-22 847 93 68 e-mail: redakcja@foodfrompoland.pl www. foodfrompoland.pl
TOMASZ PAŃCZYK
Editor-In-Chief – Tomasz Pańczyk e-mail: t.panczyk@foodfrompoland.pl
Editor In-Chief t.panczyk@foodfrompoland.pl
Deputy Editor-In-Chief – Maja Święcka e-mail: m.swiecka@foodfrompoland.pl Editor – Monika Dawiec e-mail: m.dawiec@foodfrompoland.pl
Polish producers are well aware, that the quality of food products are playing a bigger role and are becoming the deciding factor for consumers. That is why they are constantly striving to improve the quality of the offered assortment. A great benefit is the combination of experience with old Polish recipes and tradition with modernity. Modernity helps in keeping an eye on the quality of the products at each step of production – from the raw material to the finished goods, tradition is the response to the trend manifested by the fashion for traditional products, old Polish. The list of Polish producers, who can be proud of excellent production quality and a lengthy tradition of production is quite long, it would be difficult to name them all, or even just the most important. But, it is definitely worth cooperating with all Polish manufacturers present at the fair!
OCTOBER 2014, ISSUE 20
6 16 20 26 4
Report
An analysis of Polish agri-food products in 2013
28 32
Advertisement Office Phone/Fax: +48-22 847 93 67 Phone +48-22 828 93 66 Sales & Marketing Department Director Beata Kurp e-mail: b.kurp@foodfrompoland.pl Key Account Manager – Katarzyna Paciorek e-mail: k.paciorek@foodfrompoland.pl Graphics studio – Paweł Pańczyk p.panczyk@foodfrompoland.pl Printing house: ArtDruk www.artdruk.com
Let's talk about trade fairs...
Interview
Paulina Janicka International Markets Manager of Krakowski Kredens
Interview
Marcin Kukliński Head of Export at LOTTE Wedel
Quality in the era of market globalization
Interview
Łukasz Dominiak General Director of the Polish Poultry Council – Chamber of Commerce
34
The tradition of great taste, Polish products on international tables
40 Polish products List of Polish 44 Exhibitors SIAL Paris 2014
Poland tastes good Best Polish food products, leading Polish food exporters Meet us at SIAL Paris!
Les bonnes saveurs de la Pologne
Les meilleurs produits polonais, les plus gros exportateurs polonais de denrĂŠes alimentaires Vous pourrez nous rencontrer au SIAL Paris!
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Hall 1 stand 1 C 002 Hall 6 stand 6 C 154
www.sialparis.com
REPORT
AN ANALYSIS OF SOME ISSUES AND TRENDS IN INTERNATIONAL TRADE AND THE PRODUCTION OF POLISH AGRI-FOOD PRODUCTS IN 2013 According to the Central Office of Statistics in Poland (GUS), in 2013, the growth rate in Polish GDP rose at an average of 1.7%. Like in 2012, the main determinant of economic growth was external demand. Inflation measured using the CPI Index was 0.9% y/y. The fastest growth rate was in the price of alcoholic drinks and tobacco products. An appreciation of the zloty, in relation to both the euro and the US dollar, was noted. In 2013, the average exchange rate to the dollar was 3.1608 PLN and was 3% lower than the previous year. However, the average exchange rate to the euro was 4.1975 PLN, which translates to an annual drop of 0.3%.
6
POLISH INTERNATIONAL TRADE IN ALL GOODS
Product structure of the Polish agri-food trade in 2013 (in terms of value)
In 2013, an acceleration in the dynamics of exchange was observed in Poland's international trade. A distinct increase in exports, in relation to minimal imports, gave fruit to a very large reduction in trade defi-
Fruit and vegetable preserves
cit. Exports rose by over 6% to 152.8 billion euros, and imports by 0.7% to 1155.1 billion euros. As a result, the foreign trade deficit decreased in total by up to 78% per
Sugar and confectionery products
The overall export share of agricultural products exceeded 13%, in imports this was only 9%. In the foreign trade of agri -food products, again - as opposed to total trade – a positive balance was noted. In 2013, the
Meat, offal and preserves
6%
8%
9%
20%
12% 6%
annum from 10.6 to 2.3 billion euros (it was less by up to 8.3 billion euros!)
Alcohol, coffee, tea, Live animals drinks, spices 1%
Tobacco and tobacco preserves
Oilseeds and processing products
6%
Cereal and milled products
7%
7%
8%
9%
Milk and dairy products
Other products Fruits, vegetables and flowers
Fish and fish products
(FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014
annual share of total exports in developed
a slight total increase was noted; the growth
the balance closed with a deficit of about
countries did not change and was 82%, in
dynamics was slightly higher for developed
1.3 billion euros which was a decrease
the EU countries this dropped significantly
countries, which did not belong to the EU
of 35% y/y. A high positive balance also
by 1 pp, to 75%, by this much, the share
than those belonging to the EU; there was a
closed trade in the developed countries,
also increased in developed third countries.
rapid decrease in purchase in the CIS. From
overall (23 billion euros). However, with
In the case of developed countries, in
the developed countries, 66% of imports got
third countries, excluding the developed, a
2013 an increase of over 5% was noted in
to Poland (up by 1 pp.), while imports from
large deficit was noted (-25.3 billion euros).
shipping, wherein, to developed coun-
the EU were 58% (no change), and from the
The negative net turnover from the CIS
tries, excluding the EU, the dynamics were
Euro Zone 45% (no change).
decreased by up to 38% to -6.5 billion eu-
significantly higher, exceeding 17%. The
The share of purchases in CIS fell by
ros, the remaining countries (excluding the
share of export in the EU dropped by 1 pp
2 pp. to 14%. Due to a 2% decrease in
developed ones and CIS) noted no change
to 51% and the export dynamics was barely
imports from third countries - excluding
(-18.8 billion euros).
4%. The relatively low growth rate in ex-
the developed ones, import participation
port, in this direction, can be explained by
fell by 1pp to 34%. In the case of imports
partner, both in exports and imports,
the weakening economic cycle in countries
from developed countries (including the
has been Germany. In 2013, sales in the
such as Germany and France (an increase in
EU) a positive dynamics of 2% was noted.
German market grew annually by 6% to
GDP, in 2013, of 0.5% and 0.2%, respec-
Imports from third countries -excluding the
38.2 billion euros. Imports, on the other
tively – this was not compensated by the
developed fell at the same rate (from the
hand, grew by 2% to 33.3 billion euros.
better result of Great Britain, increase in
CIS by 12%) and from developed coun-
The German participation in Polish trade,
GDP by 1.7%), which are the major trade
tries -excluding the EU it increased by 8%,
in terms of exports and imports, remained
markets for Poland.
which allowed for an increase in shares by
unchanged amounting to 25% and 21%,
The share in export to third countries
For years, Poland's most important trade
1 pp to 8%. Thanks to the high dynamics
respectively. Amongst the top ten biggest
(excluding the developed ones) did not
in the increase of exports to that of imports
markets, in terms of value, only two coun-
change, staying at 18%, however, exports
in 2013, the deficit in the trade balance of
tries did not belong to the EU (Russia with
to these regions rose by over 11%. Shipping
international trade decreased dynamically
5% shares and Ukraine – 3% shares). In
to CIS countries increased, on an annual
– by 78% or almost 8.3 billion euros y/y to
terms of imports, amongst the top ten most
basis, by about 8%, and the share remained
2.3 billion euros. In the case of the turnover
important suppliers, four third countries
unchanged (10%). Thanks to the high
from EU countries, a positive balance of
were listed: Russia(12% shares), China(9%),
dynamics in exports, developed countries
24.3 billion euros was noted (inclusive of
U.S.A (3%) and South Korea(2%). The
– excluding the EU – gained (an increase in
almost 7.2 billion euros for the euro zone).
turnover from the top ten trade partners ac-
share of 1 pp to 7%). In the case of imports,
From developed countries, without the EU,
counted for 65% in overall exports and 67%
7
REPORT bread, rape and its by products, fruit and vegetables as well as their produce, and confectionary products. In the export of Polish agri-food, lowprocessed products dominate, which in 2013 accounted for 58% of its value. Highly processed foods had a share of 23% and unprocessed foods 19%.The export value of low-processed foods increased by 9%, highlyprocessed by 16% and unprocessed 14%. In 2013, there was an increase in the trade balance of red meat by a third, due to a 19% increase in revenues from the export of pork. Despite the significant increase in exports in the last three years, Poland still remains a net importer of this meat product. In 2013, the value in the export of beef also increased (+3%), and in the case in overall imports. It is worth noting the
in 2013 by about 12% to almost 20 billion
of sheep meat and horse meat, there was a
large decrease in purchase dynamics with
euros (17.9 billion euros the year before).
decline. The positive balance in the poultry
Russia (-12% y/y) and South Korea (9%).
The growth dynamics in imports was much
trade saw an increase of 14% against a
In the overall Polish international trade,
lower, amounting to 5% and the import
5% increase in the sales value. Also, there
the year 2013 brought a distinct increase
value increased to 14.2 billion euros from
was an increase in the revenues of meat
in the share of agri-food products, wherein,
13.6 billion euros a year earlier, and 12.6
products (+8%), milk and milk products
the rate of export was slightly higher than
billion euros two years ago. For this reason
(+12%), cheese and quark (+23%), butter
for imports. The export share rose by 0.6
the growth dynamics in export shares of
(+29%), meat fat and bone meal (+8%),
percentage points to 13.1% and imports
the overall export in agri-food products was
fish and shellfish as well as fish products
increased by 0.4 percentage points to
higher than in the growth of imports.
(+1%). However, lower than in 2012 were
9.2%. Attention is paid to the slowdown in the growth of exports (in 2012 it was 1.4 percentage points) and the stable dynamics in imports. An improvement in the
the sales value of eggs and egg products
THE COMMODITY STRUCTURE OF AGRI-FOOD In 2013, a positive balance in the Polish
(-12%), live animals, mainly, cattle, horse and sheep (-12%). In the plant sector, like in previous years,
importance of the role of trade in agri-food
agri-food trade increased in the year by a
the most important role in export was
products and in the structure of the overall
third to approximately, 5.7 billion euros.
played by processed products, where its
trade turnover, confirms the good condi-
The trade balance in the sectors producing
export value increased by 11% in 2013.
tion of Polish agricultural exports against
processed animal and vegetable products,
In this group of products, there was an
overall exports. Like the previous years, the
plant materials and stimulants improved. In
increase in the sales revenue of milled grain
growth dynamics in the overall export trade
the the animal sector, there was an increase
(+46%), vegetable oil and fat (+28%), oil
was much lower than in agri-food products
in the value of export in red meat and poul-
seeds, feed and feed components (+17%),
(6.5 against 11.5%) however, in imports the
try, meat products, as well as milk and dairy
sauces, soups and thickeners (+17%),
purchase of agri-food rose faster (4.9 against
products. The positive trade balance in
confectionery (+16%) and processed
0.7%). The good results in this group is also
red meat increased, thanks to a significant
vegetables (+12%). However, the export
confirmed by the analysis of the turnover
increase in the export of pork. However,
value of sugar and molasses was lower than
balance. In 2013, increased exports over
the negative trade balance of live animals
a year ago (-15%). In the section of plant
imports, in agricultural trade, rose by up
and fish grew, due to the high increase in
raw materials, a 21% increase in the export
to 32% to 5.7 billion euros. However, the
the import of swine and fresh milk. In the
value of cereal was noted. At the same time
overall balance of trade has been negative
plant sector, the positive trade balance rose
and to the same extent, imports decreased,
for years (but in 2013 it dropped radically).
almost threefold, mainly due to an increase
which led to a near twofold positive
Polish export in agri-food products increased
in the export of cereal and milling products,
increase in the balance of foreign trade in
8
REPORT cereals. This was noted for the first time after many years in 2012. In 2013, revenue from the export of Polish rape increased by two and a half times. Thanks to the good harvest of apples in the last two years, their export increased significantly (+28% in value in 2013). Potato and vegetable exports also increased. In the 'other products' sector, the first place and at the same time the commodity with the highest value in the overall structure of factual agri-food exports was cigarettes. Its export value grew by 3% within a year. The export of alcohol and alcoholic drinks rose as well (+16%), water and non-alcoholic drinks (+21%). Proceeds from the re-export of cocoa, tea and spices declined by about 1%. Imports in agri-food products to Poland in 2013 were dominated by low-processed
products(+37%), fish and fish prod-
states improved by 32%, as a result of a
goods, as usual (48% of supplies). Non-pro-
ucts(+21%), poultry (+10%), meat prod-
higher growth dynamics in exports than
cessed foods had a 33% share in purchase
ucts (+13%) and beef (+3%). However,
imports. The largest positive balance was
value and highly-processed – 19%. During
less was spent, than in the previous year,
noted with Germany and Russia, and the
the year, the value of supplies in low-pro-
on the purchase of sheep meat (-35%) and
largest deficit with Argentina.
cessed foods rose by 3%, highly-processed
horse meat (-92%). In the group of live ani-
by 6% and non-processed by 7%. Vegetable
mals, the most important import remained
exchange of agri-food products was similar
products accounted for more than half
swine. Due to the increasing decline in
to that of the previous years, and amounted
(51%) of the total agri-food imports, this
the domestic pig population, their imports
to a value of 5.73 billion euros compared
included horticulture and preserves(18%),
(mainly piglets) into Poland increased in
to 4.33 billion euros in 2012, this is well
oil seeds and their byproducts (16%), sugar
2013 by about a third. The expenditure
over a 30% increase. Last year the value of
and confectionary products (9%). The cost
on the purchase of cattle, live poultry and
exported agricultural goods was 12% more
in the supply of plant products increased by
horse was also higher than the year before.
in value – 19.96 billion euros against 17.89
6% since 2012. The biggest increase was in
In the 'other products' sector the biggest
the supply value of potatoes (+30%), fresh
share in import value (about 40%) was cof-
increase was also noted in the import value
vegetables(+19%), confectionary products
fee, tea, cocoa and spices, as usual. How-
– a total sum of 13.56 billion euros against
(+12%), fresh fruit – mainly citrus (+10%)
ever, in relation to 2012, expenditure on
14.22 billion euros the year before – an
and fruit-vegetable preserves (+8%). Less
these goods decreased by 8%. Once again
increase of approximately 5%. Therefore,
than a year ago, spendings went to the
there was an increase in the purchase value
in terms of quantity, we exported all our
imports of oil plant seeds (-29%), cereal
of unprocessed tobacco for the production
agricultural products. In total we exported
(-4%), starch, grit, malt (-3%) and oil pellets
of cigarettes (+2%), alcohol and alcoholic
17.89 million tones abroad -15.07 million
and feed (-0.3%). The animal product sec-
drinks (+10%). Wheras, expenditure on the
tones the year before, in terms of quan-
tor had, in 2013, approximately, a third of
imports of water and non-alcoholic drinks
tity, exports increased by 16%. However,
the shares in import value in all agri-food
was less(-15%).
by more than 600 thousand tonnes, we
The commodity with the highest purchase value in foreign markets was again
billion euros the year before. A similar
brought in less goods to Poland worth a to-
products. Within the year, the import value in this group increased by 17%.
In 2013, the balance of trade in the
THE GEOGRAPHIC STRUCTURE IN AGRI-FOOD For many years, Poland's most important
tal of 19 million tonnes from 19.62 million tonnes the year before. In 2013, exactly 15.51 billion euros of
pork, with a 5% increase in expenditure
trade partners in agri-food has been the Eu-
agri-food products were sold to the Europe-
against 2012. In the year, a significant
ropean Union countries, this was the same
an Union, and 13.76 billion euros worth of
increase was in the import value of dairy
in 2013. The balance of trade with member
goods a year earlier, this accounts for a 78%
10
Products with the largest share in the Polish agri-food exports in 2013
(in terms of value)
Other food preserves
6,8%
Cheese and curd
Fish – dried, salted or smoked
Fruit and vegetable juices
Cigarettes
6,3% 6,3%
14,8%
7,4%
11,6%
7,8% 8,2%
Beef – fresh and chilled
Bread
11%
9,8%
Meat and edible poultry offal
Chocolate and other products containing cocoa
Pork – fresh, chilled and frozen
(FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014
share in the overall Polish export of agri-food
with a value of 8.3 billion euros against
fruit – 1.03 billion euros (7%), cereal – 621
products. The value of agri-food products
7.8 billion euros, and from the EU-12,
million euros, processed vegetables – more
exported from Poland to the EU-15 group
the amount was about 1.45 billion euros
than 481 million euros, oil cake and feed
of countries reached a 58% share in total
against 1.48 billion euros, respectively.
– just under 470 million euros and fresh
exports – 11.59 billion euros. In the previous
Thus, an increase of 6% was observed in
vegetables – 394 million euros. In the case
year, we had as was already mentioned, a
the first case and only a 2% reduction in the
of animal derived products, red meat and
consecutive positive account balance in agri-
second. The balance of trade for the EU-15
its offal dominated – 1.48 billion euros (a
food trade with the EU – it was 5.73 billion
was positive and amounted to 3.27 billion
share of over 9%) and poultry meat and of-
euros, 22% higher than in 2012.
euros against 2.49 billion euros a year be-
fal – 963 million euros (a 6% share), as well
fore. In the previous year, in total, we sent
as milk, cream, and ice-cream – 665 million
definitely a result of better exports in this
more agri-food products to all the countries
euros and 625 million euros for processed
direction – in 2012, an increase of 12%. In
of the Community – 13.27 million tonnes,
meat. Moreover, other important items in
the analysed period, goods worth approxi-
while we brought in less from there – 13.22
the exports to EU countries were tobacco
mately, 9.78 billion euros were exported
million tonnes. The drop in the size of sup-
products – 1.39 billion euros (9%) and 840
to Poland from the countries in the Union
ply was also observed in both groups EU-15
million euros for fish and shell fish.
as a whole, compared to 9.28 billion euros
and the other 11 Member States.
An improvement to the balance is
in 2012 (+5%), which gives a 69% share
In terms of value, primarily, traditionally
The import of EU agri-food products was dominated by, in terms of value, plant prod-
in the overall Polish agri-food imports. The
processed Polish vegetables reached all EU
ucts and processed vegetables – 4.83 billion
value of agri-food products imported from
markets – a value of 4.98 billion euros with
euros a 49% share in the EU imports and
the EU-15 accounted for 59% of the total
a 32% share of the total agri-food exports
34% in total imports. Above all, this was
value of last years imports in these goods –
to the EU. Also processed animal products
dominated by confectionary products – 909
8.33 billion euros, and from EU-12 a little
– 4.36 billion euros (shares of 28%). In
million euros + a 9% share and plant oils
over 10% - 1.45 billion euros.
total, we exported live animals, processed
and fats as well as, fresh fruit with a share
In the past year, we exported goods
meat products and plant materials and
of 6%. In EU imports of processed and non-
worth 11.6 billion euros to the EU-15
their byproducts to the EU with a value of
processed meat products (a value of 3.48
countries, this was 10.3 billion euros a year
12.72 billion euros, which is in total, 82%
billion euros) the largest value was from red
earlier. To the EU-12, this was 3.9 billion
of the overall export of Polish agricultural
meat and offal last year – 1.46 billion euros
euros compared to almost, 3.5 billion euros
products and 63% in total exports. The
with a share of about 15%. In addition to
in 2012. In both cases, an increase of 12%
most important positions in the plant sector
this, imports of coffee, cocoa, tea and spic-
was observed in the value of Polish exports.
were the export of confectionary – 1.67
es were of considerable importance, as well
Imports from the EU-15 closed the year
billion euros (just under 11%), processed
as, fish, alcohol and alcoholic drinks. Last
11
REPORT year the most important receiver of Polish agri-food goods in the EU market was first and foremost Germany, as usual. In 2013 they bought products from Poland amounting to a total of about 4.54 billion euros, which is 23% of Poland's overall export in agri-food, and 30% export to the EU countries. In comparison to 2012 (3.92 billion euros), the value of goods exported from Poland to the German market increased by 16%. Annually, in this direction we sent, above all, Polish processed plant products – 1.43 billion euros and processed animal products – 0.91 billion euros. Our largest income was from the export of fish and shellfish (mainly smoked fish); preserves from fruit; confectionery products; poultry meat and red meat and their offal; cereal and oilseeds. Milk, cream and ice-cream
ia(+29%), Latvia (+22%). A drop in the
amounted to 57% in terms of value and 6%
also had a significant position.
export value of Polish agri-food products
in total Polish exports of agri-food products.
last year, concerned only two EU member
Last year, to the east – excluding Rus-
of export value with a total value of 1.49
states: Romania (-6%) and Ireland (-15%).
sia – we sent goods worth a total of 457.7
billion euros and a share of over 7% in
In the case of Slovenia, the export value
million euros, to Ukraine, 8% lower than
Polish overall agri-food exports and 10% in
remained unchanged.
the year before. Similarly, the export value
Great Britain again, was second in terms
exports to the EU countries. In the previous
After the European Union, the second
to Belarus also decreased by 4% to 293.4
year, the value of agri-food products ex-
group of countries, to which we export
million euros. To Ukraine we sent mostly
ported in this direction saw a 13% increase,
a majority of our agri-food products are
fresh fruit, confectionery products and red
the value in the year before last, 1.32 bil-
the Commonwealth of Independent
meat as well as animal feed. However,
lion euros. The British imported mostly con-
States (CIS). In 2013, there was an annual
export to Belarus was dominated by pork,
fectionery products, meat products, poultry
increase in the value of sales to CIS by 9%,
lard, fresh fruit and vegetables as well as
meat and processed fruit from Poland.
to 2.18 billion euros against 2.0 billion
processed vegetables. Other importers
euros the year before, the share in the
of Polish agri-food products are the third
goods amongst the EU countries were the
overall export of Polish agri-food was only
countries, not belonging to any group of
Czech Republic (1.2 billion euros, 8% an-
11%. The export structure was dominated
countries, next the NAFTA group of coun-
nual increase in exports); France(1.16 billon
by fresh fruit – 509 billion euros, mainly
tries, EU candidate countries and EFTA. In
euros, 10% increase) and Holland (1.04 bil-
apples (23% share), red meat and offal
the case of non-member countries, in 2013
lion euros, 6% increase). The Czech spent
(15%), fresh vegetables and confectionery(
we exported agri-food products worth 1.58
the most on the purchase of Polish plant
about 8% each). The largest receivers in
billion euros, 20% more than a year earlier.
oils and fats (mainly rapeseed oil); confec-
these group of countries are Russia, Ukraine
The value of Polish agricultural goods sent
tionery products; red meat and poultry and
and Belarus. In 2013, Russia increased the
in this direction, last year, was about 8% of
cheese and quark. The French supplied
value of Polish agri-food imports by 19%
the total agri-food export from Poland. To
themselves with tobacco and its products;
to 1.25 billion euros, becoming the third
these countries we deposited the most red
fish and shellfish; poultry and red meat,
overall importer of Polish agri-food goods.
meat, including pork, confectionery prod-
as well as sweets. The Dutch in red meat,
The most important goods supplied to the
ucts, milk, cream and ice-cream, as well as
mainly beef; fruit preserves; tobacco and
Russian market last year were: fresh fruit
cigarettes, starch, grit and malt. The largest
milk, cream and ice-cream.
(25% share), dominated by apples (20%);
recipients in this group of countries were
red meat – pork; vegetables and their pre-
China – with an increase in export value
in terms of value, to the EU-27 member
serves and cheese and quark. Russia's share
of almost 140%, compared to the previous
states was to Greece (+40%), Bulgar-
in supplies to the CIS group of countries
year, Saudi Arabia, Japan, Israel and the
The top 5 importers of Polish agri-food
The highest growth dynamics in export,
12
REPORT United Arab Emirates. Red meat and dairy
share of 69% in total imports. In regards to
was 1.05 billion euros. In the commod-
products were the most important in export
2013, the value of these supplies rose by
ity structure of supplies, the largest share,
value to the Chinese market. However, the
5%. The most came from the EU-15 mem-
traditionally, went to flowers (15%), red
Saudi market was dominated by the export
ber states – 8.32 billion euros (an increase of
meat – pork (12%), vegetable oil (11%), and
of wheat and confectionery, as well as
7% per annum), this made up a 58% share
also cocoa and coffee (8%).
cheese and quark. The Japanese enjoyed,
in overall imports to Poland, in terms of
mainly, Polish pork, Israel in confectionery,
value and 85% in supplies from just the EU.
sugar and water as well as soft drinks. In the case of the NAFTA group of coun-
The other agri-food products with a
The third supplier of agri-food products to Poland was the member state- Spain, who increased its import value of products
share of 11% in total imports are sup-
into our market by 6% to 739.3 million eu-
tries, that is, the United States,Canada
plies from the new EU member states – in
ros. Traditionally, Spain supplies the Polish
and Mexico, last year's export value was
2013 the purchase value was 1.45 billion
market with horticultural products – fresh
nearly 337.0 million euros, which was 4%
euros and was 2% lower than the year
fruit mainly citrus (39% of the import value),
higher than the year before. Exports in this
before. From the EU countries as a whole,
also fresh vegetables (23%), red meat, fruit
direction accounted for about 2% of Polish
we brought in significantly less agri-food
and vegetable preserves and alcohol (wine).
agri-food exports, in terms of value. The
products in volume, compared to 2012
United States had the largest share (74%)
(-4%) - 13.22 million tonnes. In 2013 sup-
years, went to Norway, who last year
in the group, and in 2013 imported agri-
plies into Poland from the EU-15 Member
increased the value of imports to Poland by
food products from Poland worth 248.8
States were dominated by pork (a 17%
30% compared to the year before. The total
million euros, 1% less than 2012. Imports
share), the next place was taken by con-
import value was 628.1 million euros com-
were mainly confectionery products, meat
fectionery products (9%), fresh fruit, plant
pared to 483.1 million a year earlier. From
products, as well as alcoholic drinks, fish
oils and fats, as well as coffee, cocoa, tea
this country we bought, above all, fresh and
and fish products.
and spices (7% each) also, alcohol and soft
processed fish with a total value of 623 mil-
drinks. The new Member States exported
lion euros – a 99% share in imports to the
from Poland to EU candidate countries
into the Polish market confectionery and
Polish market. Supplies from Norway were
dropped by almost half, to 175.1 million
wheat (10% shares each); milk, cream and
dominated by fresh salmon with a value of
euros, again, this decrease concerned Tur-
ice-cream; starch grit and malt, as well as
almost 495 million euros compared to 348
key (-66% from over 195.0 million euros),
animal feed, oil seeds and sugar.
million the year before.
In 2013, the value of agri-food shipments
The fourth place, for the first time in
which has the largest export share in this
Germany has been, for years, the largest
group of countries and at the same time
Polish supplier of agri-food products with a
was from Denmark, who exported goods
is reducing their imports from Poland year
22% share in total Polish agri-food imports
worth a total of 11% more than the previ-
by year (above all beef). Such a significant
and a 32% share in imports from EU coun-
ous year – just under 672 million euros.
decrease in the export of Polish beef is the
tries, in 2013. Last year, the value of prod-
Imports from Denmark were dominated by
outcome of an increase in the customs duty
ucts imported from Germany increased by
pork and swine. The next position in the
on this product, introduced by the Turks – in
3% to 3.17 billion euros compared to 3.07
forefront of exports to Poland was taken
2011 we exported goods worth over 170.0
billion the year before. Red meat, including
by Argentina, who decreased their export
million euros and in 2013 only worth 336
pork dominated the supply – 502.0 million
value to Poland by 14% compared to the
thousand euros. Apart from beef, we also
euros (16% share in the import value from
year before to just under 591 million euros.
sold starch, malt and grit to Turkey, as well
Germany), confectionery (13%), coffee,
Approximately, 86% of the import value
as cigarettes and confectionery products.
cocoa, tea and vegetable oil (7%) and also,
from this country constituted soybean
animal feeds and milk products, such as
meal – 491 million euros, vital components
milk, cream and ice-cream.
for the production of industrial feed, in
To the EFTA group of countries – Iceland, Norway, Switzerland, Liechtenstein, last
Finally, the 5th place in last years imports
year we exported goods worth just under
Like in previous years, in 2013 the sec-
170.0 million euros, 22% more than 2012
ond place in countries supplying Poland in
more, goods worth 560 million euros were
and this included fruit preserves, oil, con-
agri-food products was Holland, we bought
delivered by the Italians, mainly fruit, con-
fectionery products, fish and tea.
goods worth 1.15 billion euros – 10%
fectionery products, wine; the French – 518
higher in value than the year before, which
million euros and the Belgians.
The most important supplier of Polish
addition, oil seeds and tobacco. Further-
agri-food products has been, for many years, the European Union, with an import value of 9.78 billion euros in 2013. This gives a
14
(FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014
We invite you to our Polish red meat stand
6 C 140
Związek Polskie Mięso e-mail: info@polskie-mieso.pl tel. +48 22 830 26 56 www.polskie-mieso.pl
ul. Chałubińskiego 8 00-613 Warszawa
INTERVIEW
We have a passion for chocolate... and for winning competitions. On export strategy, competition on the international market and the Wedel product MARCIN KUKLIŃSKI
hits. Monika Dawiec talks to Marcin Kukliński,
Head of Export at LOTTE Wedel
Head of Export at LOTTE Wedel. products (especially cocoa butter) are fairly
6% of your sales go abroad, will this percentage rise?
high. This is probably caused by two fac-
Currently, 6% of our sales end up abroad.
market price of the cocoa bean and cocoa
tors, i.e. a long-term prediction of deficits
We have ambitious plans, a specialized
in the cocoa market and the behaviour of
team of experts and great support from
agents in the investment funds.
external organisations, that is why we will
However, the drop in the sugar and milk
According to predictions, the value of the chocolate segment will increase by more than 17% by 2018, while at the same time the sweets market as a whole will grow by 9%. How do you at Lotte Wedel view these predictions?
markets help, as this optimizes the produc-
much more – in the range of 12-15% over
tion costs. Next year should be balanced,
the next 3 years.
so I assume that we will not increase the prices of chocolate.
portfolio and adapting it to specific markets.
For the past 3 years a high positive balance has been maintained in the foreign trade of sweets, which amounted to over 4 billion PLN in 2013. Have exports become a more important source of income and a chance for development?
We have built a strong team comprising of
Margins in foreign sales are much higher
Of course, these predictions are very optimistic and we have serious intentions to have a piece of that pie. At the moment we are working on developing our cooperations in the export markets, expanding our
work hard, so that this percentage increases
How important is the SIAL Paris fair to your export development? We are attending the Paris trade fair this year for the first time. It is a strategic event for the food sector and one of the most important in the environment of trade and food production. We are hopeful and are counting on making fruitful contacts with clients outside Europe.
Wedel is a brand that has a historical heritage. Do foreign consumers appreciate this?
people dealing, purely, with export sales
than those in the country, so export is a
and marketing support, thanks to which we
good tool to improve the results of the
hope to develop this part of our firm, even
company. However, it is not an easy
more. Additionally, we have set up an in-
method to quickly bring significant gains. A
In the the international market we com-
ternational website in english, www.wedel.
suitable strategy requires commitment, time
pete with very strong local producers, that
com, which will make it easier for clients to
and above all organisational changes in the
is why when communicating, we do not
get to know our products and the company.
firm as well as the allocation of resources
only focus on the aspect of historical herit-
and the means for export activities. The task
age, which is highly valued in Poland. The
Regarding raw materials – what is the situation like?
requires many months of trade talks, often
Wedel products are our showcase abroad,
ending in fiasco, financial risks – which is
characterised by excellent quality, attractive
Despite a very good harvest in cocoa, the
also everyday life in exports.
packaging and competitive prices. However
16
E. WEDEL IS THE STRONGEST CHOCOLATE BRAND IN POLAND, WHICH FOR 160 YEARS, HAS DELIVERED JOY AND SATISFACTION TO ITS CONSUMERS, FLOWING WITH INTENSE AND PROFOUND TASTE. IN THE BRAND PORTFOLIO WE FIND AMONG OTHER: SWEETS LIKE PTASIE MLECZKO®, WEDLOWSKA BLEND, CHOCOLATES, CAKES, WAFFERS AND CANDY BARS. FROM SEPTEMEBR 2010, WEDEL IS PART OF THE JAPANESE GROUP LOTTE, WHICH IS AN INTERNATIONAL CONCERN ESTABLISHED IN 1948, INITIALLY SPECIALISING IN THE CHEWING GUM SECTOR. CURRENTLY, THE GROUP OPERATES IN DIFFERENT FIELDS OF BUSINESS, INCLUDING FOOD, CONFECTIONERY, TRADE, TRAVEL AND TOURISM, CHEMICAL, BUILDING CONSTRUCTION AS WELL AS FINANCE SECTORS. we, the team concerned with export, have
ing of introducing our chocolate lounges
to reach store shelves in the United States.
a passion for chocolate....and for win-
E.Wedel abroad, so that the clients can
However, when it comes to the Israeli
ning competitions. We gain clients, mainly
be convinced of the excellent taste of
market we are in the process of sales tests
through the quality of our products and at-
our products
at the moment, we hope that soon we will
tention to their needs. Obviously, 160 years of history and immense experience speaks for itself, that Wedel is a good choice and that the next 160 years of adventure, not only in Poland, awaits.
Your export hits are...
be processing orders.
What are the requirements to get a Kosher certificate, which will assist in getting access to the Israeli market? What are your perspectives for this market?
BRC, which are necessary for cooperation
Kosher production is a difficult undertak-
with retail chains. The company was also been
The export hits from our Wedel brand
ing, especially in a factory of complex tech-
portfolio have been recently, flavoured des-
nological processes. An inside knowledge of
sert chocolates: Panna Cotta, Creme Brulee, Tiramisu. We hope to add a fourth flavour soon, which has just been available on the market, Brownie flavoured milk chocolate.
United Kingdom, Canada, and even Mongolia, Azerbaijan, Moldova and Georgia - are countries where your products, Wedel, can be bought. What are the plans for further development?
"
160 YEARS OF HISTORY AND IMMENSE EXPERIENCE SPEAKS FOR ITSELF, THAT WEDEL IS A GOOD CHOICE AND THAT THE NEXT 160 YEARS OF ADVENTURE, NOT ONLY IN POLAND, AWAITS...
"
What other certificates do the Wedel products have? The Wedel brand is certified by IFS and
audited, with positive results, by the FDA.
Does Poland have a chance to become a power in the chocolate sector? Poland has a chance of becoming a european power in the wider confectionery industry. We are, as a country, an important supplier of cake in the whole world. On the European and North American shelves, we see sweets or chocolate bars from many wonderful Polish producers. We encour-
We are currently working on a three
what it takes: kilometers of pipes, crossing
age our competitors and we are happy to
year export strategy, which will allow us
paths in transport, intermediates in the fac-
see our products in the far most corners of
a larger concentration and allocation of
tory and finally water – this is at least half a
the world. They are our showcase and they
funds to some chosen regions. In 2015,
year of preparation. In my knowledge, we
confirm the excellent quality, which we can
we wish to focus on North America. Our
are the only chocolate manufacturer in Po-
boast about to the world
second strategic plan is the Persian Gulf
land, who has in its portfolio some kosher
and the Middle East. We are also think-
products. Regarding this, we are also trying
Thank you!
17
POLISH PRODUCTS
Quality in the era of market globalization There is no doubt that Polish companies compete using high quality products. Meeting the specified EU standards and possessing quality certificates significantly influences sales in export products. amongst producers on the international market
The Polish Mills Production Plant imple-
motivates us to act. The uniformity and repeti-
ments quality systems to streamline pro-
tiveness of high quality products and striving for
cesses, maintain adequate guaranteed
their improvement are basic requirements that
quality and obtain confirmation that these
should be met by each manufacturer. Export
processes are taking place in line with the
is the driving force of our economy. Good
objectives of maintaining safety and qual-
products, which have certificates issued by
ity of products. Examples of such systems
started to produce a line of organic wheat
product certification bodies, sell wonderfully in
are the Quality Management System ac-
flour and rye. Each of these systems/stand-
the international market. Quality above all. IFS,
cording to ISO 9001, the International
ards has its own specific requirements that
BRC and ISO are certificates often required to
Food Standard IFS, which have been
must be met. Nevertheless, in addition to
participate in a tender. The distributor must be
confirmed by certificates since 2005 by
meeting the requirements, it is essential to
certain that the product that reaches the hands
independent certification bodies.
improve these systems and standards and
of the consumer is safe.
Recently, the company has successfully
set new goals and strive to meet them, so
passed an audit to meet the require-
as to meet the legal requirements on food
ments of Regulation EC 834/2007 for the
safety, meet customers' expectations, and
production of organic products and has
also, bring added benefit to the company.
HIGHER STANDARDS IN EXPORTS The value of agri-food exports in the 1st quarter of the year, compared to the same
20
KATARZYNA PEDA Management Representative for Quality Systems in the company Polskie MĹ‚yny S.A
The Manufacturer's Voice
Competition in high quality products
NOT ONLY APPLES! – POLAND IS FAMOUS FOR ITS JEWELLERY, YACHTS, CASH REGISTERS, COMBINE HARVESTERS AND EVEN INSTALLATION SYSTEMS. In the past quarter-century, a number of
strengthens the position of each awarded
awards and competitions have arisen, but
firm, as a solid partner. It strengthens the
this award emblem "Now Poland" has a
brands and the image of firm beyond the
unique meaning, primarily because of the
Polish boarders. Thanks to the prestige of
tradition. According to research conducted
individual Polish brands, it also strengthens
this year by GFK Polonia for AEGIS Media,
the prestige of the Polish brand as a whole.
"Now Poland" is the most recognizable sym-
Almost half of the respondents recognized
bol of high quality in Poland. Poles are very
that the laureates of the Emblem "Now Po-
rational consumers. This is manifested in
land" affects the sales growth of the awarded
the search of products and services, which
products/ services and other products/ser-
on one hand have a good price and on the
vices remaining in the offer of the company.
other are of relatively high quality. Consum-
About 50% of the respondents, also believe
er research confirms this theory that, above
that using the emblem increases loyalty to
all, Polish consumers aim at obtaining goods
the awarded product/service and helps to
which are of good value for money. They
improve ties with partners.
KRZYSZTOF PRZYBYŁ Director of the Polish Promotional Emblem Foundation "Teraz Polska"
also take into consideration the emblems,
The origin of Polish products, especially
In this way, we are trying to combine the
symbols and certificates. As many as 26%
food, is beginning to play a bigger role. We are
strategic promotional programmes in the
of the respondents stated that promotional
convinced of their high quality. Polish furniture,
export sector, initiated by the Ministry, with
emblems on the packaging, significantly in-
construction products, cosmetics, clothing,
the idea of awarding the best Polish firms
fluenced their choice favouring the marked
electronics(e.g. cash registers), programming
with the mark “Now Poland”.
products. The group, who mostly paid
are also of high quality. We have a number of
attention to the promotional emblems were
sectors, where the products meet the highest
included: jewellery manufacturers us-
residents of large town (over 100,000 in-
world standards and are present in the inter-
ing amber, mining machines - combines,
habitants). The AEGIS Media research also
national market, this confirms their high quality.
piping systems and catamarans, as well as
This year for the first time, together with
luxury yachts. Several hundred laureates of
shows that women were often guided by the promotional emblems when shopping.
The firms showing a high export potential
the Ministry of Commerce, we started a new
the existing edition of “Now Poland” are
The research, which our foundation led
category in the competition “Now Poland”
the named firms and institutions, who built
amongst consumers, confirms that the buyer
for companies with a high export potential.
Poland's credibility as an economic partner.
who sees a product marked “Now Poland”
The firms that are eligible are those that are
Among them are small family businesses,
is certain he/she is buying a high quality
distinguished, firstly, by the declared high
and also large well-known brands. One
product, confirmed by independent experts.
quality products, and secondly, export must
thing connects them – high quality products
Thanks to this emblem, “Now Poland”
account for a large share in their revenue.
and services appreciated by experts.
period in 2013, increased by 7% and was
place amongst the 11 EU member states,
international trade began to change, our
above 5 billion euros. About 80% is ex-
with a positive balance in the exchange (the
producers' offer in exports became richer,
ported to EU countries. Imports amounted
others are net food importers). Between
year by year. Together with our accession to
to 3.6 billion euros, i.e. 1% higher than
2003 – 2013, the value of Polish agri-food
the European Union in 2004, tariff barriers
the previous year. The positive balance of
exports rose from 4 billion euros to ap-
disappeared, which made food export eas-
trade in agri-food products was 1.4 billion
proximately, 20 billion euros. Poland has
ier. Our indigenous products have become
euros compared to 1.1 billion euros in the
become an important net exporter of food.
sought after, due to their price, which are
1st quarter of 2013. Poland takes 8th place
The influx of new technologies as well as
low as a result of the lower production costs
amongst the most important food exporters
EU funds, such as SAPARD (2002-2006),
and cheaper raw materials. The quality of
to the EU. The value of the trade balance
allowed for the modernization of domestic
our products have also improved, due to
in agri-food products places Poland in 5th
processing plants. Then, the situation in
the modernization in the food industry.
21
The Manufacturer's Voice
POLISH PRODUCTS management systems, such as, IFS, BRC or ISO 22000. These are international systems recognised beyond the Polish boarders. Possessing these certificates is the gateway to trade with networks of foreign companies. For a while now, EU countries have used
DANUTA KRZEMIEŃ-SYREK Head of the Marketing Department Jurajska Spółka z o.o.
various methods to inform consumers about the benefits of traditional products. In regards to this, promotional programmes are being carried out involving, among oth-
Jurajska Sp. z o.o. is in possession of all the necessary
and and its beds are protected by an impermeable
ers, branding agricultural and food products
certificates confirming the quality and safety of their
layers of clay and dolomite.
characterised by their high quality or even
products. For years, the company acts in accord-
Our export hits are Jurajska Natural Mineral Water,
traditional production methods. This are
ance to the norms of PN-EN ISO 9001:2001 and
which is medium-mineralised, thus, suitable for
shown by symbols, such as, the system
PN-EN ISO 22000:2006, it has also got IFS food.
consumption at any age and with virtually no restric-
'Protected Designations of Origin'.
This is a particularly important certificate for inter-
tions. We also offer Jurajska Flavoured Water, which
In response to the standards applica-
national trade relations and networks that require
is a mixture of mineral water, natural juice and fla-
ble in the European Union, Poland has
absolute safety of their products. We achieved this
vours. This year, we also introduced two functional
introduced, for example, the food quality
on the first audit, and we are proud of this. Using
products, Jurajska with Magnesium and vitamin B6
symbol system 'Quality Tradition', devel-
the highest hygiene standards and modern techno-
(For this we have a recomendation from the Cardio-
oped and monitored by the Polish Cham-
logical processes makes our water safe after extrac-
logical Foundation Prof. Z. Religi) and Jurajska with
ber of Regional and Local Products. As
tion and goes into the bottle in its natural form. It
Calcium. It is worth mentioning that our calcium
the name suggests, this mark is intended
is for a reason we praise our natural mineral water
comes from Aquamine. A natural calcium source –
for products with a long tradition and, at
Jurajska, for the first time our water can be found
they are fossilized marine algae , containing over 70
the same time, are of high quality. The
in the world around us. It is worth adding, that our
minerals most valuable to our health. Aquamine is
system is aimed at distinguishing quality
mineral water is obtained from a depth of 115m,
100% natural, not extracted chemically.
food, taking into consideration the traditional products used. Recognising this system, as a national food quality system,
THE STRENGTH OF POLISHNESS
pany and the high quality of products. Today,
gives its beneficiaries the opportunity to
all food producing plants must apply HACCP
take advantage of the support mechanism
markets, quality certificates are a modern
norms. Many firms have implemented even
for the participation in and promotion
way to guarantee the strength of the com-
more advanced and demanding quality
of regional and traditional products in a
In the era of globalization in international
The Manufacturer's Voice
similar way as for products registered in
REGIONAL DAIRY COOPERATIVE IN ŁOWICZ
the EU system of food quality for regional and traditional products.
The fulfillment of quality requirements in terms
its organisational levels and attitudes meet the ex-
The increasing demand for traditional
of standardized quality management systems
pectations of high quality, by possessing and being
Polish food draws in more and more com-
is vital for foreign customers. Producers must
under constant veterinary supervision with the fol-
panies. Additional incentives are the high
verify the quality of their product by providing
lowing systems in place: GHP, GMP and HACCP.
margins. In Poland, more than 385 compa-
documented certificates to prove themselves a
At the same time, from 2004, the Regional Dairy
nies specialise in the production of regional
liable partner for further cooperation.
Cooperative in Lowicz has implemented and is
products. Manufacturers come, because
Possessing a certificate means that each or-
certified with the IFS (International Food System),
the list of traditional Polish products derived
ganisational level of the production plant knows
which was established in order to conduct audits
from different regions of the country are
what quality means and works according to
to food suppliers – with own brands in retail and
lengthening (with names producers from
the implemented quality systems. Monitoring
wholesale. One important aspect, which has an
other countries cannot use). Producers are
each process is a refinement of the duties and
influence in the maintenance of quality systems
also coming in because they appreciate the
responsibilities at each workstation.
is constant supervision implemented by internal
benefits from registering the products. This
The Regional Dairy Cooperative in Lowicz proves
audits and regular training of personnel.
increases brand recognition and demand. Producers emphasize that obtaining a
22
opens the door to foreign markets. St. Mar-
Mazurski Honey has a wide range of prod-
tins croissants are now sold in the United
uct awards, distinctions and certificates,
States, Britain and Cyprus. Polish Lisiecka
from the more popular trade fair distinc-
sausages are conquering Germany, Belgium
tions given to a selected group of products
and the United Kingdom.
- honey, meads and spirits to traditional
The Manufacturer's Voice
certificate to produce a protected product
Another Polish system distinguishing
product certifications - Warminska Hon-
our products is the Discover Great Food
ey Mead. The Mazurski Honey products
Programme, which is a tool of the Ministry of
also have the symbol, from the Ministry
Agriculture and Rural Development used to
of Agriculture “Know Good Food”. It is
promote food products of the highest quality.
also worth mentioning that the Mazurski
JOANNA LACHOWICZ
Since 2006, the contest for local products
Honey Company was honoured by the
“Now Poland” (Teraz Polska) has been organ-
President of the Republic of Poland, Presi-
Export Manager at Mazurskie Miody
ised. The purpose of this contest is to award
dent Bronisław Komorowski, with the ti-
the emblem "Now Poland" to products of a
tle 'National Champion in Agroliga' in the
form of assistance, which we take advan-
local nature, produced in a traditional way,
company category, which is a summary of
tage of at Mazurski Honey, is the participa-
closely associated with a particular region.
the 50-year tradition of Mazurski Honey.
tion in B2B meetings organised by the Pol-
The Ministry of Agriculture assists greatly
ish Agency for Enterprise Development,
by making it possible for companies with
as well as participating in trade fairs and
THE POLISH CENTRE FOR ACCREDITATION
the symbol 'Know Good Food' to exhibit
missions organised under the action de
Both Polish and foreign food consumers
their products, on the Ministry's stand, in
minimis, organised by the Polish Agency
purchasing products accredited by the certi-
international fairs and exhibitions. Another
for Information and Foreign Investment.
fication body, the Polish Centre for Accreditation (PCA), are assured that money spent on the products are safe and of good quality. The manufacturers of such certified
rules of the said Council Regulation. They
That is why, at the request of the Union
are proof that the EU is paying great atten-
of Producers and Employers of the Meat
goods, thanks to multiple international
tion to the significance in the promotion
Industry, and the Polish Association of Beef
agreements signed with the PCA : EA MLA
of Member States' quality policy, aimed at
Cattle Producers – The Polish Accreditation
(European co-operation for Accredita-
producing and delivering products of the
Centre has initiated the establishment of
tion - Multilateral Agreement), ILAC MRA
highest quality to the market. Such products
two specialised technical committees: Qual-
(International Laboratory Accreditation
include pork, beef and poultry.
ity Assurance for Food Production (QAFP)
Cooperation - Multilateral Recognitional Accreditation Forum - Multilateral
The highest quality products, competitive
Agreement) are recognised as equivalent
prices are today the key to attaining ex-
accreditations granted by all signatories.
port clients. All our plants have the BRC
They are confident that virtually all mar-
certificates. Our clients visit us regularly
kets around the world are open to them.
and carry out their own audits, confirming
The European Union released two very
the highest standards met in out factories.
important documents relating to pro-
All our plants are equipped with modern
grammes supporting the production of high
production lines, and we are constantly
quality food. The first being, the Council
working on improving the efficiency in all
Regulation (EC) No.1698/2005 from 20
the production stages – all this, guarantees
PAWEŁ GŁOWNIAK
September 2005, which concerns the re-
that our clients receive high quality prod-
quirements for being granted financial assis-
ucts at very attractive prices.
tance by the European Agricultural Fund for
Our export hits include breakfast cereal
Vice president of the board and Trade Director Bakalland
Rural Development (EAFRD). The second
for children and adults, as well as cereal
fruit and nuts, which we offer at competi-
- Council Regulation (EC) No.1974/2006
bars. Our clients also appreciate our dried
tive prices and in modern packaging.
- is an extension, practically detailing the
23
The Manufacturer's Voice
tion Agreement) and IAF MLA (Interna-
The Manufacturer's Voice
POLISH PRODUCTS the specific requirements, which should be met by the certification bodies in the QAFP and QMP systems, in order to be considered credible and competent. The Polish Accreditation Centre also accredits the conformity assessment bodies
MAREK SPUZ VEL SZPOS President of the Board at „Pszczółka” Sp. z o.o. Sweets Factory
in the field of integrated crop production (IP). This is a modern system of food quality applying special attention to the protection of the environment and human health. Par-
The „Pszczółka” Sp. z o.o. Sweets Factory in Lublin,
promising markets we are actively trying to seek
ticipation in the IP system allows to obtain
has been on the international market for years. The
include, among others, the arab countries, we
healthy foods of plant origin, which is noted
company exports to countries such as Azerbaijan,
are also in advanced talks with contrahents from
not to have exceeded permissible levels of
Estonia, Germany, the Czech Republic, USA, Slova-
France. In the coming months, we plan to take part
pesticide residue, heavy metals, nitrates and
kia, Lithuania and Latvia. Currently, export accounts
in fairs in China, Romania and in african countries,
other harmful substances. The acknowledge-
for 15% of the overall sales at the „Pszczółka”
hoping that the contacts we establish will lead to
ment of high quality crops from IP is a certi-
Sweets Factory and this is constantly rising. We are
the fruitful sales of our products to these countries.
fied and registered trademark, branded IP.
interested in acquiring new international partners.
The standard brands, which are a hit internationally
Hence, our presence in many international events
include Cuckoo sweets, Jogusie, Named Chocolate
food, PCA accredits conformity assessment
where companies in the food industry meet. The
Mix , Chocolate Debiut.
bodies in the field of organic farming as
In the area concerning the quality of
well as regional and traditional products. The producers' share in the national food and the Quality Meat Program (QMP). The
were developed: 'the accreditation of
quality schemes are financially beneficial -
committee proceedings were attended by
certification bodies in terms with the QAFP
annual payments from the European Union
representatives of all stakeholders: breeders
systems according to PN-EN 45011' and 'the
and the reimbursement of a substantial part
of cattle, pigs and poultry; consumers; the
accreditation of certification bodies in terms
of the costs incurred: for promotional and
Ministry of Agriculture and Rural Develop-
with the QMP systems according to PN-EN
informational campaigns in the press, radio,
ment and PCA. As a result, two documents
45011'. They contain, among other things,
television or other media; and promotional expenses at the point of sale, such as, the
The Manufacturer's Voice
preparation of stands and advertising maatic analysis and realisation of safety, as well as ef-
terials; costs of participation in trade fairs,
ficiency in the running process. This includes safe
exhibitions, as well as the costs of training
packaging and supervision, so as to detect risks,
and conferences. (Detailed information on
relating to hygiene, at the right time. It also sets
these issues can be found on the website of
preventive action.
the Ministry of Agriculture and Rural Devel-
External audits, which have been carried out
opment: www.minrol.gov.pl).
in Jamar include, among others: production of
JOANNA MIZERA Marketing Manager JAMAR
New international markets require certi-
pasteurized fruit and vegetable (tomatoe paste,
fied products. The brand must be recogniz-
ketchup, tomato puree, beet, sauces, juice,
able and associated with high quality.
nectars, jams, apple puree), packed in glass jars
Meat, sausages, cheese, sweets, alco-
and cans; sterilized vegetable salads and veg-
hol - these and many other Polish food
etables packed in glass jars and cans; distilled
products meet international standards,
The comapny Jamar possesses the IFS(International
vinegar and apple vinegar in glass and plastic
are certified, and Polish factories have
Food Standard) certificate, which strengthens the
packaging; marmalade and liquid seasoning
certificates confirming the quality of their
trust in consumers as well as traders, for whom
packed in plastic containers. We make every
operations. Nowadays, it is impossible to
safety, quality and compliance of the products is
effort not to disappoint the expectations of our
remain on the market based solely on low
of great importance. It also means higher product
business partners and customers, because their
price. Good quality, diversity and innova-
safety and lower risk in liability. IFS is the system-
satisfaction is our primary consideration.
tion are the key to success. Monika Dawiec
24
INTERVIEW On the high quality of Polish poultry, promotions beyond the boarders of the country, and consumer preferences; Monika Dawiec talks to Łukasz Dominiak, General Director of the Polish Poultry Council – Chamber of Commerce.
ŁUKASZ DOMINIAK General Director of the Polish Poultry Council – Chamber of Commerce
pared to offers of other European producers.
fered – each type of poultry meat has its
But price is only one element, Polish poultry
special features, varied taste and nutrients.
is also characterized by exceptional quality
Both in the internal and export markets we
and taste values. This is associated with the full
promote the premium species of poultry,
control of the production process from "farm
especially young Polish Oatmeal Goose.
to table" as well as the health safety of products guaranteed by national and EU regulations. It is worth emphasizing the importance of vertical integration in the Polish poultry sector, which accounts for its stability and strength. Polish suppliers of poultry in the European
KRD Izba Gospodarcza
Every third kilogram of poultry is exported. Is this good result also seen in the export of processed poultry? The export of processed poultry products from Poland is growing as rapidly as the
and global market also stand out, because of
export of poultry meat, however, it is still
their high flexibility in adjusting the offer to
only a margin in the total volume of sales
customer expectations, both in terms of size
to foreign markets. The industry is mak-
and securing the supply, as well as the assort-
ing efforts to increase shares in the export
ment range. All the mentioned characteristics
of products with added value, including
distinguish the Polish poultry sector from the
processed poultry products.
global market, and are the deciding factors on the strength of the country's position as a
The Polish poultry industry is one of the strongest sectors in the Polish economy. Why is Polish poultry appreciated by foreign consumers?
leader in the production of poultry.
The largest recipient of Polish poultry outside its boarders are..... Most of the Polish poultry – over 80% goes to the European countries, above all to
Central Office of Statistics (GUS), The pro-
Chicken meat outweighs turkey, the goose and duck market is also growing. How are the preferences of poultry consumption changing?
duction of poultry meat in Poland increased
For years, the poultry consumption in Po-
Currently, the industry is highly focused on
Last year, according to data from the
Germany, the Czech Republic, France and Great Britain, In the past few years, export to China and African countries increased.
to 1 849 million tonnes. From this, 642
land has risen on average at half a kilogram,
export to the third countries. Of great im-
thousand tonnes of poultry was exported.
annually. Statistically, a Pole eats about 27.5
portance, in the development of sales out-
An increase in production and export is also
kg of white meat. A larger amount of this
side the EU, is meat obtained in accordance
expected in the current year. At present,
meat gets to the foreign market. At present,
with religious requirements, e.g. halal, not
Poland is one of the largest producers and
the share of the various poultry species used
only in context of the quantity potential, but
exporters of poultry meat in Europe and one
in the production of white meat in Poland
above all, the possibility to reach margins.
of the world leaders in this market. Polish
are as follows: the leader being chicken
poultry is produced in modern plants with
with a share of close to 80%, next, turkey
functional facilities for livestock rearing.
(approx. 16-17%), then goose and duck, as
Where is this success from? Like in most markets, price plays an important role – still,
well as other poultry (approx. 3-4%). Undoubtedly, the strength in the poultry
Does the Russian embargo have a large influence on the situation in the poultry market? At the moment, we have not noticed any
due to the cost of production, we are able to
industry in comparison to the red meat
significant influence caused by the embargo
offer poultry meat at competitive prices com-
sector is the diversity of the products of-
from Russia on the sales of poultry. So far, our
26
exports to that market has been less than 1%
anteed System - QAFP. Independent auditors
devoted to the promotion of chicken meat,
of the overall production exported abroad.
are appointed to supervise all participants
in 2012 and 2013 we informed consumers
in the production chain, assessing whether
about the qualities of turkey meat, and in
and the economy as a whole are the
manufactured goods meet the system re-
2013 and 2014 focused on processed poultry.
disturbances connected with the supply of
quirements. QAFP standards cover all stages
In 2015, we intend to promote duck meat.
poultry in the global market. I would like to
of poultry production - from farming, animal
Despite a steady increase in the consumption
remind you that the embargo introduced by
feeding and rearing conditions, through to
of poultry meat in our country, we are not
Russia, also hit the leading poultry produc-
slaughtering, cutting, processing, transporta-
able to fully utilize the growth of the domestic
ers in the EU and in the world (eg. USA).
tion, packaging, distribution and sales. Thus,
poultry production. We must actively seek
the entire production process from "farm to
markets abroad. For this purpose we are mak-
Polish poultry has its own certification system QAFP . Please tell us about the quality of Polish poultry.
table" is subject to strict control in terms of
ing important promotional initiatives - such
the implemented system standards, guaran-
as our active presence in the most important
teeing the highest and most stable quality
industry food fairs like SIAL, ANUGA or IFE –
Goods from Poland are produced under
and complete safety of poultry meat.
which results in the establishment of valuable
What could be dangerous for the industry
additional production control systems, guaranteeing high quality and food safety. Thanks to which, the consumer can easily judge whether the products purchased are of good value and not harmful to health. One of the most popular systems of classi-
business relationships with partners around
Promotional campaigns such as "New quality in poultry" or "Serve Turkey" are very popular. How do we promote Polish poultry in foreign markets?
the world, and ends up with new export con-
In Poland in recent years, KRD-IG con-
markets of third countries: South Africa and
fying the quality of meat products in Poland,
ducted several major campaigns starting from
including poultry, is the Food Quality Guar-
2010, when promoting geese, 2011 was
tracts. Currently, we are preparing to launch a program promoting poultry meat originating from the European Union and targeting the China, including Hong Kong.
Thank you for the interview.
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27
POLISH PRODUCTS
Let's talk about trade fairs... The possibility to promote products in the international arena is undoubtedly, an important element in every business that counts on exports. During the 2014 SIAL Paris trade exhibition, polish firms are looking for possibilities in trade talks and to establish new contacts. Why are products coming from the country on the Vistula river enjoying popularity in the international markets? Innovation and experience are the key assets of polish firms, which allow them to compete with the greatest players in the world. THE KEY TO SUCCESS IN THE INTERNATIONAL MARKET
operators can showcase themselves in SIAL
present Poland, but above all to promote the
Paris 2014 alongside the largest players in
productive potential and diversity of Polish
this field. "From talks I've personally had
food specialities produced by individual
is synonymous to quality and taste, accord-
with representatives in the Polish agri-food
firms – participating on the national stand.
ing to foreign partners, that is why we are
sector, it seems that, for a couple of years
Thanks to our cooperation with individual
enjoying an increasing interest. A wider
now, firms aim to diversify sales markets
firms and branch organisations, the stands
variety of products from the whole country
and this is a good trend. During the fairs, we
are larger and situated in one place. On a
is being exported. Polish firms receive as-
support producers by advertising the whole
large scale we also prepare accompanying
sistance from the Agricultural Market Agency,
stand or even through media commercials
actions – culinary shows, seminars, business
in promotions and attaining new business
for specific food sectors. The national island
meetings, or even press conferences." - says
contracts, and with which food business
not only serves to economically promote and
Agnieszka Rembisz, Director in the Interna-
The assortment of many Polish companies
28
Polish export hits
tional Co-operations Office at the
Royal Apple juice is naturally pressed juice – it is
Agricultural Market Agency.
produced by squeezing the whole fruit. One and a half
ADDITIONAL TRADE POSSIBILITIES
kilograms of fruit gives a litre of our Royal Apple juice, which thanks to its unique production process, does
As emphasised by Robert Lesniak from the Meat Processing Plant ZACZYK – The SIAL Paris trade fair is the largest event, this year, in which they have the op-
not include any additives: sugar, water or preserva-
WALDEMAR ŻÓŁCIK
tives. Royal Apple juice stands out due to its unique
President of ACTIV Sp. z o.o.
of the same variety gives a different taste in the various
taste and every batch is unique and special. Every fruit ripening stages.
portunity to meet and exchange common experiences with food market creators. For companies like ZACZYK, trade fairs are a place to meet new potential clients from all over the world, with CSI Słowianka is a producer of caramel (sweets) and
whom, due to geographic limitations, multiple direct talks would
biscuits. We also have plum in chocolate and milk
be difficult. Participation in trade
fondant on offer. The development of our assortment
exhibitions are, undoubtedly, a
of caramel allows us to expand our offer of hard candy,
possibility to promote not only the
drops, filled candy, and filled chocolate coated candy
assortment in a given company's
as well as, unique to the market, sweets with a high
existing offer, but also new prod-
milk content and soft milk caramels under the brand
ucts. It's also an opportunity to exchange experiences and get to know the current trends and also, a chance to obtain information about the competition. "We de-
SŁAWOMIR PAWŁOWSKI President of CSI SŁOWIANKA
name 'Duo Milk'. Traditionally, our baked products include biscuits coated with sugar, cocoa and coconut as well as sandwich biscuits in different flavours. This year, we introduced fibre enriched biscuits under the brand name 'Fit & Vit'. Hits in our exports are 'Fit &
cided to take part in the SIAL Paris
Vit' biscuits and 'Duo Milk' sweets as well as chocolate
fair, due to the scope and range
coated candy 'Choco Trio'. Our filled candies are also
of this event and also because of
very popular, especially the fruit candy enriched with a
our plan to exist on the french
vitamin C filling 'MOC'
market in 2015. Our goal is to get to know the reactions of our potential consumers to our products. This will be, among other things, a test for our ready meals, which have recently had their recipes Krakowski Kredens' assortment is quite wide, from cold
changed. Moreover, we plan to get new, potential partners like:
meats and cheese, to sweets, honey, preserves through
agents, distributors or commercial
to tea, coffee, syrup and alcohol, thus, there is something
chains and also learn what our competitors are offering."- says Zenon Daniłowski, Director of Makarony Group Poland S.A. Participating in these types of events, is definitely a big opportunity for companies. It is also a possibility to mark ones presence
PAULINA JANICKA International Markets Manager at Krakowski Kredens Tradycja Galicyjska S.A.
to choose from depending on the needs of the client. There is a big interest in, for example, Kabanos (a thin dry sausage) – made from the highest quality of meat and without monosodium glutamate, fudge made from real butter, hand made chocolate, which has no additional vegetable fat, except that from cocoa, as well as, pickled cucumber preserved in natural oak leaves.
29
POLISH PRODUCTS
Polish export hits
on the market, in which activity already exists, and establish new business contacts. "We have been
ZENON DANIŁOWSKI
on the french market for many
President of the Makarony Group Poland SA.
years. SIAL Paris is an excellent occasion to meet with current
In Paris, we exhibit our goods of ready meals, jams
business partners, as well as new,
high in sugar and low in sugar and flesh (Tushonka
potential contrahent parties." -
– processed pork and fat, sausage with garlic, pork
says Adriana Bojczuk, from the
knuckle with horseradish). At the moment, our export
Trade and Marketing Department,
hits are above all: macaroni 100% durum and highly
Skłodowscy Sp. z o. o.
sweetened jam as well as low sweetened jam. Amongst
THE POLISH COMPETITIVE ADVANTAGE
the ready meals, the following enjoy popularity: Tripe, bigos – cabbage stew), pasta sauces and lard.
According to foreign contrahent parties, Polish companies are reliable business partners because they meet the expectations of international markets in, among other things, competitive offers. Zenon Daniłowski, Director of the
ADRIANA BOJCZUK
Makarony Group Poland S.A., ar-
Department of Trade and Marketing, Skłodowscy Sp. z o. o.
gues that his company is capable of offering to many foreign partners.
SKŁODOWSCY Sp. z o.o. is a producer of beef
He mentions, among other things,
and beef products. The products we present during
the short-term in executing orders,
trade fairs are: beef on bones, boned beef com-
buffer warehouses, that is, the pos-
ponents, beef burgers and other beef products.
sibility to spread out the execution
Undoubtedly, an export hit, very popular in the
of orders over time, low produc-
french market is chopped steak – hache steak as well
tion costs, which translate to the
as steak burgers – steak gaufre
competitive prices and also, price guarantees in a given period. On the other hand, Waldemar Żółcik of ACTIV Sp. z o. o. highlights that the key to success of the company he represents is the product – of the highest quality and the immense experience in the fruit sector. Indeed, ACTIV Sp. z o. o. for generations has been dealing with arboriculture. Paulina Janicka, International Markets Manager
ZPM ZACZYK from the beginning of its activity deals with processing beef, offering clients high quality products. Taking into consideration that beef consumption in Poland is relatively low, our activity is aimed, mainly to sending our products abroad. The company's export accounts for, therefore, most of our sales.
ROBERT LEŚNIAK ZACZYK Meat Processing Plant.
of Krakowski Kredens Tradycja Galicyjska S.A. adds: "we focus primarily on quality – this is proven by the content of our products. The highest quality ingredients, limited additives, unforgettable taste – all this goodness put in
30
aesthetic packaging. On the market, our
A STEP FURTHER
businesses even beyond the events of exhibi-
offer stands out, but also attention to detail
The foreign business partners of Polish
in every element of sales is given – power-
producers expect, inter alia, the possibility
as one of the most important branches of
ful and effective marketing, the style of the
for stable cooperation. To meet the needs of
the 15 programmes promoting Polish export
packaging, decor in the shops and the sales
their clients, Polish firms have to be experi-
specialities. We have a special e-mail address
culture." Cooperation with Polish companies,
enced and knowledgeable, which results, at
(eksporter@arr.gov.pl), where we collect
however, isn't limited solely to tradition and
a later stage, to high quality products, large
information and inquiries about situations in
production based on traditional ingredients
production capacities and modern designs.
various sectors and specific trade offers, which
in modern processing plants. It is also the
During the SIAL Paris 2014 trade fair, Polish
we send to all promotional departments of
right approach to the client. "We are looking
producers present a wide range in their offer.
foreign embassies and businesses who send us
for competitive advantage in the products
However, Agnieszka Rembisz, Director of the
inquiries. Already, we are getting information
and also the approach to the client. We tailor
International Co-operations Office at the Ag-
from embassies and consulates with specific
our offer to clients' needs as is the mission
ricultural Market Agency, thinks that the next
inquiries on offers. In this way, we are associ-
of the company: 'The source of our success
step in conducting promotional activities, by
ating both sides, we want to expand this form
is a happy client.' We are flexible and we
Polish companies, should be inviting potential
of mediation." - adds Agnieszka Rembisz,
put great emphasis on creating possibilities
clients to Poland to visit their facilities. Also,
Director of the International Co-operations
for long-term cooperation."- says Sławomir
the Agricultural Market Agency is now sup-
Office at the Agricultural Market Agency.
Pawłowski, President of CSI SŁOWIANKA.
porting Polish producers in the growth of their
tions and fairs. "The food sector was selected
Katarzyna Ogonowska
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a delicate and refreshing pure green; a green tea with ginseng and
infusion has a complex, fruity flavor, harmonically complemented by
pomegranate; a wild rose and raspberry fruit mix, particularly rich
tones of chokeberry and apple, which makes for a refined afternoon
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31
INTERVIEW
PAULINA JANICKA International Markets Manager of Krakowski Kredens Tradycja Galicyjska S.A.
Quality without compromise – This is Krakowski Kredens's motto. Paulina Janicka, International Markets Manager of Krakowski Kredens talks about: regional recipes, sales growth on the international markets as well as novelty in their offer.
Krakowski Kredens has been on the market since 2007. How have the Polish and international markets, changed over the years?
should be differentiated by its own quality.
In 2007, Krakowski Kredens started
ers. Of course in addition to this, the taste
building a market in Poland for its brand.
must be accepted by the consumer, which
The Krakowski Kredens brand has widened its assortment to include snacks. Soon, you intend to include ecological cheese, among other things, to your offer? Please tell us about the new product range.
The window to the world was to exhibit
depends on the ingredients used, means of
Yes, we really would like to include good
and sell our products, to foreigners, in the
production and technology used. Did you
cheese into our assortment, the highest
newly opened airport in KrakĂłw. In 2012,
know that pat butter formed by hand has
quality. We are also working on the intro-
we made the decision to start looking for
a different taste to the same butter formed
duction of a range of exquisite fish products.
partners in the foreign market. The changes
using commercial cubes?
In food this is evident - the quality is on the label, giving information on the food content and can be read by conscious consum-
arising in the european markets reach Poland very fast, the trends are similar.
The Krakowski Kredens products are available in flagship stores, in the Alma chain of delicacies and on the online shop, Alma24. Your brand is positioned in the premium segment. Quality first? Quality without compromise. In my opinion, all premium brands in each sector
32
2013 was a successful year, the Group's turnover rose by over 7.7%. Are there signs of an increase in 2014 as well?
Your brand includes products inspired by the cuisine of wealthy residents from the former regions of Galicia. Do you count on regional recipes?
in the category of food articles. The first half
We count on traditional Polish recipes,
of the year ended with positive results.
We are aiming for this, despite a deflation
mainly from Galicia. We get examples
more exquisite and varied, compared to
How are sales to the foreign markets developing, where can the Krakowski Kredens products be bought?
food eaten by peasants.
At the moment, we cannot boast about
from the cuisine of the inhabitants of bourgeois 19th century, because it was
European Union funds and are participat-
In what way does Krakowski Kredens promote its products abroad? How important, to you, is your presence in international trade fairs?
ing in the Branch Programme Promoting
In 2012, we took part
spectacular achievements on the sales of our products to foreign markets. However, we have a number of small clients in Germany, Austria, Sweden, Paris, Scotland, and....Australia. These are often firms that have a relationship with Poland. We have recently received support from
Polish Food Specialities – the project is
in the International Green
co-financed by the European Regional
Week fair in Berlin and in
Development Fund under the Operational
SIAL- Paris, as exhibitors.
Programme of Economic Innovation.
Currently, thanks to funds
We have also taken part in trade fairs,
from the European Union,
exhibiting our products in Moscow, Kiev,
we are able to display Pol-
Paris, Poznań and Abu Dhabi (UAE).
ish food in five trade fairs.
Our goal is to awaken an interest in our
The presence in trade
products amongst foreign contractors and
fairs, the possibility to
getting them to co-operate with us.
establish contacts and
How is your co-operation with partners from abroad?
currently important to us,
Like I said, our co-operation is small scale,
premium foods in the local
but we are happy working with our partners.
photo: Krakowski Kredens
finding foreign partners are because to a certain extent market gets saturated.
33
POLISH PRODUCTS
The tradition of great taste, Polish products on international tables. Polish products are loved and appreciated in the whole world, and often boast century-old tradtion, as well as exceptional recipes. Sausages, cold cuts, pierogi, smoked fish, pickled cucumber and cabbage and vodka – are the main articles associated with Poland, but the richness of the
The Manufacturer's Voice
national assortment goes beyond the circle of the mentioned products. Price and the standard quality are still We are aware that the expectations of con-
the main criteria of choosing goods when
sumers, in relation to additions to meals, are
shopping, but an increasingly wider group
high. That is why WSP Społem, for more than
of consumers are looking for products with
90 years has been trying to a keep constant,
pro-health properties, a long tradition of
high level of their products. The features that
manufacturing and those of regional origin.
distinguish them from the wide range offered
Products originating in Poland can boast such
by other manufacturers is primarily, high-
features, which of course have quality certifi-
quality ingredients and a production recipe
cates, both local and applicable throughout
unchanged for years. Moreover, many con-
the European Union. It is the accession to the
sumers, including those who live outside the Polish borders, praise the rich, almost homemade taste of the products. Thanks to these
MICHAŁ MIUS Chairman of the Board at WSP Społem Kielce
European Community that gave many local entrepreneurs the chance to export, thanks to the integration process. Those who took advantage of this, now have quite a strong
features, it is possible to cooperate with customers from countries, such as, the United
and we believe that in the era of the global
position in the international arena. Polish
Kingdom, Germany, United States, Australia
village, every country should have a unique
products are well-known, appreciated, their
and Kazakhstan. We are constantly looking for
product that will identify them. We would be
quality and taste praised by many interna-
new opportunities of cooperation in the Asian
happy if one of our Polish flagship products
tional consumers. Polish producers count
countries, among others. We appreciate the
- Mayonnaise Kielce, will become internation-
on, not only quality, but also on intense
fact that we are present in foreign markets,
ally identified as Polish.
promotional and trade activities, thus present at all major international food fairs. Polish
34
The Manufacturer's Voice
stands tempt with their rich offer, and more importantly – an exceptionally tasty offer.
We have been producing our cheese with
Year by year, the image of Polish food keeps
passion for over 50 years. High quality
improving, and the quality systems imple-
products are a priority for us and we take
mented guarantee the highest standards. The
care of this on each production level. We
fact that the quality of what Polish firms have
choose the best raw materials, use tradi-
to offer is accepted, both in the EU market
tional recipes and tested technology. We
and the rest of the continent, best explains
are currently one of the largest producers
the fact that Polish products are currently in
of processed cheese in Poland, offering
the remotest corners of the world and from
excellent quality and a variety of tastes
the perspective of the Polish market, in exotic
in processed cheese. Gold Emmentaler,
locations. And are constantly being expanded
cream cheese and cream cheese for
with new ones. Polish producers are well
children- Oscar. Also, part of our rich as-
aware, that the quality of food products
sortment includes cheese with additions:
are playing a bigger role and are becom-
ham, porcini mushrooms, chicken, chives
ing the deciding factor for consumers when
and sunflower seeds. Export accounts for
cheese is available in the USA, Canada,
shopping. That is why they are constantly
a significant portion of our sales - SERTOP
Israel and the European Union.
ANETA BĘDKOWSKA Head of Marketing and Client Relations at SERTOP Sp. z o.o.
striving to improve the quality of the offered assortment. A great benefit is the combina-
The Manufacturer's Voice
tion of experience with old Polish recipes and tradition with modernity. Modernity helps in
Our company has been active in the
keeping an eye on the quality of the products
market for over 25 years. We offer more
at each step of production – from the raw
than 10 kinds of products. Fruti lollipops
material to the finished goods, tradition is
and caramels deserve special attention
the response to the trend manifested by the
as they are competitive on both the local
fashion for traditional products, old Polish.
and the international markets, because
In response to this trend the National List
of their unique designs. The design on
of Traditional Products was created. Thanks
premium products are made by hand
to this list, it is easier to promote and pass
with high quality, natural ingredients.
on information internationally about the
We are HACCP, ISO 9001: 2008 certi-
Polish products made using traditional and
fied and are in possession of IFS Food,
historically-established methods. The list was
which guarantees the highest quality of
created on 17 December 2004, and the first
products. Our company policy is to pro-
product placed on the list (in July 2005) was
vide improved confectionery products,
pierekaczewnik - pierogi from the Podlasie
tailored to customer needs, aiming to
the domestic market and develop a re-
region, which is a speciality for those living
maintain our leading market position in
warding position in the foreign market.
SŁAWOMIR BOŁTRYK Manager at P.P.H Karmel Sp. J
in the Tartar region. Currently, there are 1300 products on the list. It is worth noting that the names of the products and not the
The production, protection and promo-
important factors affecting the sustainable
producers are on the list. The attractiveness
tion of high quality food plays an increas-
development of rural areas and achieving the
of traditional and regional products depend
ingly important role in the European Union.
objectives of the second pillar of the Common
on, inter alia, the connection with the given
One of the basic ways of implementing
Agricultural Policy. Due to the large variety of
area – with unique climatic qualities, breed-
the quality policy is by using distinguishing
products placed on the market, consumers
ing methods, traditional production recipes,
symbols, which confirm the high quality of
want clear and comprehensive information
passed down from generation to generation.
agri-food products originating from specific
on the quality and origin of the agricultural
The newest products entered into the list
regions, as well as those characterized by
product or foodstuff. The identification and
(August 2014) are: red currant jelly (jelly with
the traditional method of production.
selection of individual products facilitate
świętojonki), baking powder and yeast buns with icing (drożdżówka).
The protection and promotion of regional and traditional products is one of the most
geographical indications, designations of origin and guaranteed traditional specialities.
35
MARKETING DEPARTMENT
Sante means health – from the beginning of out existence, we have been loyal to the
TAN-VIET International S.A.
mission in this word. Health is our statement to customers, employees, partners and the environment, in terms of the whole process
The TAN-VIET Capital Group engages in the
in running the business and all the elements
import and distribution of instant soups and
that make up the business. For already more
meals as well as oriental products, in Poland,
than 20 years we have been developing the
Europe and Central America.
philosophy of promoting healthy eating and a healthy lifestyle. Today Sante is an expert in functional food, food that is beneficial to health. Sante is a leader in the muesli market.
PATRYCJA SKRZYPIEC PR Manager at Sante A.Kowalski Sp. J
Its leading company TAN-VIET International SA was founded in 1990, in Poland, and successfully, for almost 25 years, is growing as evidenced by the strong market position of
The Manufacturer's Voice
The Manufacturer's Voice
POLISH PRODUCTS
its brands, popularity of products, consumer
Granola, Crunchy and Muesli are well known breakfast products loved by consumers. Sante
bars as well as barley and oat cookies, in a
confidence, awards and the continuous en-
also offers healthy and tasty snacks - Crunchy
variety of flavours. To good health!
richment of its range. The TAN-VIET Group has got offices and sales
The Manufacturer's Voice
representative in Germany, Great Britain, the Czech Republic, Slovakia, Hungary, Romania To both Polish and foreign consumers, Mokate
and Cuba.
group offers the best quality products in the
TAN-VIET is a distributor of the branded prod-
world starting from the taste and the quality, to
ucts VIFON and its own brands TaoTao, To-
the appearance of the packaging. In the sim-
kyoto, Ammko and Polka. The VIFON brand
plest terms it could be said that we offer such
is a leading player in the category of instant
a good product that even in its homeland, it is
soup in the Polish market, No.1 in Slovakia
attractive to the consumer. In reality, however,
and Hungary. The Tao Tao brand is a defi-
the matter is more complex. Our strategy is
nite market leader in the category of oriental
based on four pillars - product innovation, diversification of the offer, building synergies between products for the retail and B2B and
ADAM MOKRYSZ
sauces and oriental pasta in Poland, actively building its position in other markets. Due to the constant development of prod-
based on local staff. Effective marketing, a de-
Member of the Board at Mokate Sp. z o.o. in Żory
veloped sales network and experienced staff,
group's products, Mokate, to their high sales
a wide range of customers, guaranteeing
enable us to transform the advantages of the
and position abroad.
profit to its partners and taste and quality
lastly, building in each country sales networks
ucts, product differentiation and the introduction of new products, TAN-VIET reaches
to consumers.
Consumers are becoming more educated,
given only to the products, which meet the
about which products they want to reach
precise criteria prepared by scientific ex-
accordance with the Rules of Symbol, ac-
for, they read the labels, analyse the com-
perts, who include renowned experts in the
cepted by the Patent Office, and previously
position. From year to year their awareness
field of: nutrition, crop cultivation, animal
approved by the Board of the Polish Cham-
and knowledge on quality systems is in-
husbandry, health, and law.
ber of Regional and Local Products and the
creasing, and are not only incomprehensible and mysterious additions to the product.
The system "Quality Tradition", developed by the Polish Chamber of Re-
Association of Polish Regions. An extremely important – and rapidly grow-
One of the Polish systems in distinguish-
gional and Local Products in Warsaw is
ing - branch of the food industry is organic
ing our products is the 'Discover Great Food
the national food quality scheme, which
farming. Here, many Polish producers can be
Programme' (DGF), which is a tool of the
distinguishes quality food, taking into ac-
proud of their produce, wholly natural, with
Ministry of Agriculture and Rural Develop-
count traditional products. The products,
no synthetic fertilizers, chemical pesticides,
ment, aiming to promote food products
before being allowed to participate in the
or modified forages used. The production
of the highest quality. The symbol DGF is
program, are subjected to verification in
plants are located in ecologically clean areas,
36
The Manufacturer's Voice
The Manufacturer's Voice
Innovation and quality are two characteristics that distinguish our products from the competition. The wide range of products help meet the requirements of the most demanding international clients. Ustronianka is a recognizable Polish brand with tradition, making it popular among the Polish community in the USA or UK. Our innovative and healthy drinks are
TOMASZ TARCZYŃSKI Group Brand Manager at Tarczyński S.A.
getting more recognition in the Western markets, due to their specificity, functional capacity, and also the children's drink Grapcio does not contain preservatives.
ROBERT PACZESNY Export Director at Ustronianka Sp. z o.o.
Tarczyński S.A. is one of the largest produc-
It is worth noting that as a company we
ers of cold cuts in Poland. Our products are
have all the necessary international cer-
service, which is a guarantee for our na-
characterised by their unique taste, which are
tificates confirming the highest quality of
tional and international partners.
the result of many years of uncompromising work, focusing exclusively on providing the ous kinds of thin dry sausages (Kabanos) in
Spomlek is an example of the perfect
many flavours and packaging forms - also in
composition between two important
the form of snacks. The name Kabanos comes
food production elements: respect for
from the Polish word "kaban" which in eastern
good tradition and modernity. The result
Polish dialect is a piglet. Its production pro-
is a wide range of excellent tasting cheese
cess consists of several stages lasting for several
of the highest international quality, from
days depending on the type of Kabanos. We
the unique ecological meadows of the
are proud of the fact that according to GFK
river Bug and high quality milk powders.
Polonia, in 2013, we were recognized as the
The manufacturer of mature cheese
leader (No. 1) in its production in Poland. For
– RADAMER, Old Olęder, Hollen-
this reason, we would like the taste of kaba-
der, chestnut; cheese under the brand
nos, which is enjoyed by so many Poles, to be
names: Old Poland and Serenade; butter
discovered by people in other countries and
and milk powders.
Export Director at Spomlek Dairy Co-operative
we are confident that its taste will delight the
Cheese RADAMER from Spomlek was
noble cheese in Poland and one of the
most demanding gourmets.
the first Polish cheese with 'eyes', invari-
few, who cultivate traditional method of
ably valued by consumers and experts.
making cheese "on dry skin" (Old Poland,
Spomlek are the largest manufacturer of
Old Olęder, chestnut).
ELŻBIETA KOSSAK
The Manufacturer's Voice
highest quality. Our main products are vari-
uncontaminated by industrial waste and what is important - are environmentally friendly. Only from such farms, with appropriate qual-
turers present at the fair! An example of a
ity certificates, can certified organic products
company that cares about traditional produc-
ny uses only selected mustard seeds, which
be derived from, granted for a period of a year
tion is the Octim Company, in business since
must meet the specified quality conditions.
by accredited certification bodies.
1994, and specialising in the production of
Polish proven recipes are being used in
The list of Polish producers, who can be
For the production of mustard the compa-
high quality vinegar, mustard and ketchup,
production at the Meat Company, Łmeat-
proud of excellent production quality and a
prepared exclusively from natural raw materi-
Łuków, operating since 1973. They com-
lengthy tradition of production is quite long, it
als. Distilled vinegar is obtained by means of
bine tradition with modernity, systematically
would be difficult to name them all, or even
traditional methods, biological fermentation
modernizing their processing plants and
just the most important. But, it is definitely
of spirits, and also obtained by the fermenta-
offering products that meet world standards
worth cooperating with all Polish manufac-
tion of cider apples originating from Poland.
and at the same time, have a typically tradi-
37
The Manufacturer's Voice
POLISH PRODUCTS countries like: Australia, Paraguay, Zambia, Ghana, Cameroon, Benin, United States.
XL Energy Drink is an energy drink addressed to young people and available in over 100
Export to over 20 countries in four con-
markets so far. The market share of the prod-
tinents, is an achievement of the Confec-
uct reaches even 65%.
tionery Production Plant Vobro, established
The obvious success of XL Energy Drink brand
in 1986. They produce about 100 types of
is mostly driven by high quality combined
chocolate products and 30 types of cakes.
with excellent price and wide range of tastes,
Approximately, 10 million of their sweets
what is unique in this category.
reach the world market, annually.
The brand, apart from the three classic power drinks (Regular Energy Drink, Sugar Free and Lime & Lemon), offers a line of functional drinks (Double Kick, Sports Maniac, After
Modern technology and the preserva-
ROBERT MICHALAK
tion of tradition and timeless recipes is the
Marketing Manager XL Energy Marketing
key to success in the Meat Plant Pekpol Ostroleka, which has been in business for over 40 years. Most of the 120 product
Party), special versions of mixers (Mojito, Pina Colada and Power Tonic) and Juiced refresh-
most of all a philosophy of life in big cities,
items, are based on proven and unchang-
ing line - energy drink enriched with fruit juice.
based on spending time with friends, fun and
ing recipes. Of course, in the plant they
XL is not only the perfect energy drink, but
a positive attitude to the world.
keep introducing new technologies, adapted to the requirements of the Euro-
The Manufacturer's Voice
pean Union. Thanks to which, Pekpol is one of the most significant producers of Our products stand out, above all in their
sausages in Poland. In contrast, one of the
high quality and repeatability, which is
leading Polish producer of jams, preserves,
achieved through implemented modern
marmalades and Powidła (unsweetened
production technologies. In addition, we
plum jam), established in 1979 is the
boast a rich portfolio of products and nov-
company Stovit. Through innovation,
elties introduced periodically. Our offer is
years of experience, as well as having a
varied and tailored to the needs of consum-
recognized brand, the company supplies
ers: both those looking for modern products
major retail chains in Europe, and also
and traditional goods will find a product that meets their preferences. On offer we have cold cuts that have been produced in the Plant from the beginning of our operation,
MAŁGORZATA WÓDKIEWICZ
has a prominent place on the market as producer of private labels for retailers. The Sweet Company 'Pszczółka' (meaning Bee) has for over 60 years produced hard
sage, which is still being produced accord-
Head of Marketing at Pekpol Ostroleka S.A. Meat Plant
ing to traditional recipes. The wide range
other countries. Hence, our willingness to
the changing taste and preferences of
and good quality of our products makes
take part in trade fairs, as this allows us to
customers. Thanks to which, consumers not
them well recognized by consumers from
expand our export opportunities.
only in the country but all over the world
for example. Original Podwawelska Sau-
and filled candy, based on their proven, unique recipes, combining tradition with
can enjoy excellent products combining tradition with modernity. tional assortment with proven recipes. The Dairy Cooperative Spomlek from Radzyń Podlaski, can boast about their
Co-operative Spomlek dates back to the first half of the twentieth century. Pearl - Lublin Breweries can boast of an
Excellent quality, traditional recipes and modern technological lines - are definitely the strengths of Polish food products.
great success in sales, they exported almost
even longer history, dating back to 1844.
These values are appreciated by consum-
a quarter of their produce and at the same
Pearl - Lublin Breweries is regional beer
ers around the world, because Polish
time are one of the main pillars of Polish
producer, whose golden liquor is brewed ac-
manufacturers are present on the tables
dairy exports to Russia. This is owed to the
cording to traditional recipes, using modern
in the remotest corners of the world, with
excellent technology and the highest quality
technological lines. The exceptional taste of
products known for years, and with the
milk from reliable suppliers. And of course,
their beer is appreciated, not only by con-
new ones too.
the tradition - the beginning of the Dairy
sumers from the European Union, but also in
38
Maja Święcka
POLISH PRODUCTS
Pleasure Bars from WEDEL
New Small Chocolate Bars 40g
Wedel introduces new pleasure bars. Perfect as a snack and on
This autumn Wedel introduces new
the go. You can choose between three flavours of delicious filling :
range of chocolate bars.
delicate cream, sweet
Wedel classic chocolate flavours now
toffee and intensive
available in small convenient format.
chocolate.
Discover the exquisite taste
Milk chocolate bar with
and smooth consistency of
toffee filling 45 g
milk chocolate bars:
Milk chocolate bar with
Milk chocolate 40 g
cream filling 45 g
Milk chocolate with raisins
Milk chocolate bar with
and nuts 40 g
chocolate filling 45 g
www.WEDEL.pl
www.WEDEL.pl
Mieszko truffles
Cherrissimo Exclusive
Mieszko truffles have the chic and elegance in French style. Their
Appetizing and enticing combination of cherry and intensive flavour of
unique flavour is attributed to smooth and velvety cream, which, while
three exclusive alcohols – rum,
gently melting in your mouth, releases note of dry bitter cocoa and
amaretto and white wine.
aromatic additions. Indulge yourself in original flavour of Mieszko truffles in new format: classic French Truffles and innovative Choco Boutique. www.MIESZKO.pl
Juicy and extremely cherry inside enriched with elegant alcohol is locked in a new and original Cherrissimo Exclusive. www.MIESZKO.pl
Makarony Polskie OMEGA3
Sorenti
An innovative product of Makarony Polskie brand manufactured
The Sorenti brand was created with connoisseurs of
on modern and technologically advanced production lines, which
Italian cuisine in mind. Products under this brand have a
allow to obtain the balanced product containing this valuable
genuinely Italian taste, original recipe and superior quality.
supplement. A serving of pasta
Sorenti pasta is 100% produced from high
when cooked according to
quality milled hard durum wheat flour,
the instructions given on
which guarantees that the pasta will
the package contains 1.2
not overcook and will remain al dente.
grams of Omega 3, which
Sorenti are proud of their pasta’s taste
is equivalent of Omega 3
value and the fact that after cooking
contained in 1.2 kg of cod.
the pasta, it does not stick together and
www.MAKARONY.pl
retains its beautiful golden colour. www.MAKARONY.pl
40
POLISH PRODUCTS
Perła Export (Export Pearl) A refreshing beer, which is the result of traditional
Perła Chmielowa (Hop Pearl)
methods od production combined with the latest
Perła Chmielowa (Original Pils) is the historic
brewing technology. Export has a crisp flavour,
of the Perła line and the market leader in
light amber colour and the subtle aroma of
its category. The finest quality ingredients,
the
locally-sourced aromatic hops. These qualities
best hops of the Lubelskie region, and
the
make Perła Export a popular product among
original centuries-old recipe are what
make
young consumers. Perła Export is the main
this a unique beer, with a characteristically
export product of Perła – Lublin Breweries,
crisp, slightly bitter aroma, golden color
but is also the fastest-growing product in
rich taste. Perła Chmielowa is favoured
the Perła portfolio due to its ever-increasing
by beer connoisseurs and extracting
popularity all across Poland.
gourmets at home in the region and
www.PERLA.pl
around the globe. www.PERLA.pl
Choco Trio
Fit&Vit
Delicious filled caramels covered
Cookies with bran, grains and cornflakes
in chocolate assorted flavours:
www.SLOWIANKA.com.pl
black currant, orange and strawberry www.SLOWIANKA.com.pl
Chocolate
Kabanosy, Krakowska, Myśliwska
Chocolate is the most exquisite product in the sweets category,
Dried sausages - unique in their
of course under the condition that it is made solely from cocoa
category, prepared from the best
butter, like Krakowski Kredens chocolate. Try our Dark Chocolate
kinds of meat. Their colour and taste
which contains 70% of cocoa butter
is due to a natural smoking process
or our Art Deco Chocolate
– no dyes. Packed in elegant boxes
– delicious, hand-made
and easy to carry - don’t require to
chocolate, comprising
be kept in a fridge. Tasty look and
white, milk and dark
highest quality ingredients guarantee
chocolate in one bar
an exceptional flavour. For our
– it is a dream come
Clients who pay special attention to
true for many sweet
what they eat.
teeth.
www.KRAKOWSKIKREDENS.pl
www.KRAKOWSKIKREDENS.pl
42
brand
and
winner
Organizer of international fair
leader of fair services
category
the best fair trades organizer abroad
FOOD FAIRS 2015 WINTER FANCY FOOD SHOW
USA
SAN FRANCISCO
11 – 13 January
RHEX
ITALY
RIMINI
17 – 21 January
INTERNATIONAL GREEN WEEK GERMANY
BERLIN
16 – 25 January
ISM
GERMANY
COLOGNE
1 – 4 February
PRODEXPO
RUSSIA
MOSCOW
9 – 13 February
BIOFACH
GERMANY
NUREMBERG
11 – 14 February
PRIVATE LABEL TRADE SHOW JAPAN
TOKYO
17 – 20 February
FOODEX JAPAN
JAPAN
TOKYO
3 – 6 March
INGREDIENTS RUSSIA
RUSSIA
MOSCOW
17 – 19 March
IFE LONDON
UK
LONDON
22 – 25 March
WORLDFOOD
UZBEKISTAN
TASHKENT
25 – 27 March
PRIVATE LABEL MDD EXPO
FRANCE
PARIS
31 March – 1 April
SIAL CANADA
CANADA
TORONTO
28 – 30 April
DJAZAGRO
ALGIERIA
ALGIER
21 – 24 April
SEOUL FOOD & HOTEL
KOREA
SEOUL
12 – 15 May
SIAL CHINA
CHINA
SHANGHAI
6 – 8 May
PLMA’S WORLD OF PRIVATE LABEL
NETHERLANDS
AMSTERDAM
19 – 20 May
THAIFEX
THAILAND
BANGKOK
20 – 24 May
WORLD OF COFFEE & TEA
THAILAND
BANGKOK
20 – 24 May
WORLD FOOD/INGREDIENTS
AZERBAIJAN
BAKU
21 – 23 May
SWEET & SNACK EXPO
USA
CHICAGO
20 – 22 May
ALIMENTARIA MEXICO
MEXICO
MEXICO
3 – 5 June
BELAGRO
BELARUS
MINSK
2 – 7 June
FOOD & HOTEL MYANMAR
MYANMAR
YANGON
9 – 11 June
ANUGA
GERMANY
COLOGNE
10 – 14 October
Maxpol Sp. z o.o., Puławska 479, 02-844 Warsaw, Phone: +48 22 628 06 21, 625 14 08, 629 96 21, Fax: +48 22 621 03 73 maxpol@maxpol-targi.com.pl, www.maxpol-targi.com.pl
FoodfromPoland List of Polish Exhibitors Stand
Exhibitor "GRANA" Ltd. "P.H.Z. KASOL - J.A.Kazberuk" - "Wald Schatz"/ "Forest Treasures"/"Tresor de la Foret"/ "Lesne Skarby" +H2O Sp. z o.o. ACTIV Sp. z o.o.
AGENCJA RYNKU ROLNEGO
5A L 250 1 C 012 1 C 011 1 C 002
1 C 002 1 C 005 6 C 154 6 E 154 Agricultural Market Agency Nowy Swiat Street 6/12 00-400 Warsaw, Poland phone: +48 22 661 72 72 fax: +48 22 628 93 53 www.arr.gov.pl
AGRAM S.A. AGROS TRADING CONFECTIONERY AGUS AGUS/ HELLO DAY ! ARGO Sp. z o.o. ARSENAL LTD BAKALLAND S.A. BAKOMA Sp. z o.o. BARTEX Ltd BIFIX Wojciech Piasecki SP. J.
BIFIX WOJCIECH PIASECKI SP. J.
1 C 012 5A J 165 7 F 085 5A L 224 5A K 101 5A T 153 5A L 248 7 F 025 1 C 012 5B D 055
5B D 055
BIFIX Wojciech Piasecki SP. J.
Górki Małe Dworska Street 33 95-080 Tuszyn, Poland fax: +48 42 614 41 20 bifix@bifix.pl Bifix has been producing fruit and herbal teas since 1992. Our fruit teas are perfectly composed blends of fruit dried at low temperatures, which makes it possible to retain all active substances and organic acids, microelements and vitamins (especially vitamin C). We work in accordance with HACCP system requirements and possess the certificates of : ISO, BRC, IFS as well as PETRE eco-guarantees.
BIG BRANDS GROUP BOGUTTI SP. Z O.O.
BOGUTTI SP. Z O. O.
5A S 188 1 D 001
1 D 001 Bogutti Sp. z o. o. Henryków-Urocze Gromadzka Street 48 05-504 Złotokłos, Poland phone: +48 783 956 466 fax: +48 22 2660119 export@bogutti.com www.bogutti.com
BOGUTTI LTD company specializes in production of high quality, rich cookies, baked according to the best Italian technologies and made of selected raw materials. BOGUTTI offer: Cookies with liquid cream “LA Gustosa”, “TweeTT”, “Choco GuTTi”, Butter Cookies, American Cookies, Oat Cookies Choco-Fit. Products are manufacturing according with BRC and IFS system, using only natural and vegetable row materials. The baked cookies look nice and attractive. Shelf-life of the products is 12 months.
44
Stand
Exhibitor BONA ZAKLADY SPOZYWCZE Sp. z o.o. BRAND DISTRIBUTION COLIAN LIABILITY LIMITED COMPANY CORPO Sp. z o.o. S.K.A Crispy Natural Sp. z o. o. Sp. k. Cukiernia Zaniewicz (ALLNET Ltd) CUKIERNICZA SPOLDZIELNIA CUKIERNICZA SPOLDZIELNIA INWALIDOW SLOWIANKA
INWALIDOW SLOWIANKA
1 C 012 5A J 224 5A J 135 5B X 003 1 C 012 1 C 002
1 C 002
Confectionery Cooperative of the Disabled Słowianka
Harcerska Street 42 78-400 Szczecinek, Poland phone: +48 94 374 11 14 fax: +48 94 374 12 84 e-mail: biuro@slowianka.com.pl www.slowianka.com.pl
Confectionery Cooperative of the Disabled SLOWIANKA produces confectionery products since sixty years. We specialize in production of caramels – hard caramels, filled caramels , drops, lollipops and biscuits – with confectionery filling also which are produced on Italian’s production line. We also produce excellent and highly wanted Cream Fudge. We export our products to Arabic countries, Azerbaijan, to the Countries of United Europe like: Slovakia, Czech, Hungary, Latvia, Lithuania and to China
Czanieckie Makarony Sp. z o.o. Dairy in Lowicz DAWTONA DERRIEN mini-Burgers DIJO SWEET HORECA SERVICE Sp. z o.o. Sp.K. DROSED S.A. ECO-BEEF UBOJNIA Sp. z o.o. ELKOPOL Sp. z o.o. EXPOFORUM FABRYKA CUKIERKÓW "PSZCZÓLKA" FANO FIRMA BOROWCZYK S.C. FOOD FROM POLAND FISCHER TRADING GROUP LTD. POLISH TRADE PRESS FPH MAGNAT SP.J. Marek Jarocki, Krzysztof Dabrowski FRIGO LOGISTICS SP Z.O.O FRUCTOFRESH GROUP Sp. z o.o. SP. K. FRUIT LOGISTICS Sp. z o.o. GeNaTa Sp. z o.o. GREEK TRADE LTD GZELLA POLAND Sp. z o.o. S.K.A. Hamburger Pini Sp. z o.o. HELIXIA Sp. j. INSTANTA INTERFIBER Sp. z o.o. JAMAR SZCZEPANIAK SP. JANEX JOHN LEMON KASKAT LTD KETTNER GROUP Sp. z o.o. [Co. L t d.] Sp. komandytowa [L.P.]
5A R 134 7 N 023 5B N 017 6 K 098 5A J 258 6 M 125 6 E 153 6 E 153 1 C 073 1 C 012 7 D 295 6 F 126 5A J 252 5A K 099 6 K 121 5A J 051 1 D 001 5A R 134 5A L 246 6 F 149 6 U 139 2 M 022 5A S 243 1 C 002 5B P 004 1 C 012 5B D 005 7 J 122 5A D 152
KRAKOWSKI KREDENS TRADYCJA KRAKOWSKI KREDENS GALICYJSKA S A TRADYCJA GALICYJSKA S. A. KRD-IG THE POLISH POULTRY COUNCILCHAMBER OF COMMERCE
1 C 002
1 C 002
MAKARONY POLSKIE
MAKARONY POLSKIE
MAKARONY POLSKIE Podkarpacka Street 15 35-082 Rzeszów, Poland phone: +48 17 875 30 10 fax: +48 17 875 30 11 biuro@makarony.pl www.makarony.pl www.makaronypolskie.pl
Pilotów Street 10 31-462 Kraków, Poland phone: +48 12 370 58 01 fax: +48 12 370 58 00 international@krakowskikredens.pl www.krakowskikredens.pl
Krakowski Kredens is a premium food brand and a chain of renown stores offering top quality food products based on traditional recipes. Krakowski Kredens brand was created in response to the growing demand for high quality food. We offer fine food products with minimum additives, such as preservatives, fillers, artificial colourings and other „E” substances. The assortment comprises several product lines: meat products including excellent sausages, cheese, confectionary, chocolate, fruit preserves, vegetable preserves, mushrooms, mustards, honey, coffee, tea, liqueurs, vodka and others. Products dedicated to delicatessen stores.
KRD Izba Gospodarcza
6 C 140
KRD-IG THE POLISH POULTRY COUNCIL – CHAMBER OF COMMERCE
Czackiego Street 3/5 00-043 Warsaw, Poland phone: +48 22 33 61 338 fax : +48 22 82 82 389 www.krd-ig.com.pl krd-ig@krd-ig.com.pl
Krajowa Rada Drobiarstwa - Izba Gospodarcza (The Polish Poultry Council Chamber of Commerce) associates nearly 70 members operating in poultry business (production, processing, promotion and science), representing c.a. 80% of the total domestic poultry production. Member of a.v.e.c. and Clitravi.
KUPIEC Sp. z o.o. LACTIMA LTD LEDA Sp. z o.o. LIMPOL Sp. z o.o. LODZ REGIONAL DEVELOPMENT AGENCY LOTTE WEDEL SP. Z OO
LOTTE WEDEL SP. Z O. O.
5A DF 028 1 C 012 7 DE 220 5B P 013 1 C 011 5A F 182
5A F 182
Makarony Polskie joint-stock company is one of the biggest and the most dynamically developing pasta producer in Poland with long tradition and reach experience. Thanks to our modern production line from Italy, we offer a wide variety and shapes of pasta, manufactured with or without eggs. For our production, only the highest quality flour is used, made from carefully selected durum and standard wheat.
MAKRO KOSIOROWSKI & KOSIOROWSKI Sp. z o.o. MALWA FOOD COMPANY Mazovia Region, Poland MAZURSKIE MIODY MELVIT SA Michna Meat Sp. z o.o. Sp.k. Ministry of Agriculture and Rural Development MLEKOMA Sp. z o.o. MLEKOVITA SPOLDZIENIA MLECZARSKA MLEKPOL in Grajewo - dairy cooperative MOKATE S.A. MOKATE Sp. z o.o. OCTIM Wytwórnia Octu i Musztardy Sp. z o.o. OKECHAMP S.A. OPOLSKIE REGION ORZESZEK BIS J.P.PKLÓCIENNIK SP.J. OSM OLESNO (DAIRY COOPERATIVE OLESNO) OSTROWIA Sp. z o.o. OVOCHIPS P.H.U. "MATEO" Stanislaw Cabaj P.P.H. KARMEL Sp. J
P.P.H. KARMEL SP. J
LOTTE WEDEL SP. Z O. O.
Wedel is the oldest chocolate brand in Poland, providing pleasure to consumers with its products for over 160 years. Since September 2010 Wedel has been part of the Japan-based Lotte Group, an international company founded in 1948 and initially focused on the chewing gum market. Wedel is the most recognizable chocolate brand in Poland associated with high quality and intense cocoa taste. Wedel products are present nearly in all chocolate categories: bars, pralines, candies, countlines, biscuits, jaffa cakes, wafers, halva and some others. We already export our products to over 20 countries worldwide but USA, Canada and UK are currently key markets.
1 C 012 1 C 012
1 C 012 1 D 001 1 D 001 1 C 012 5A J 234 6 S 141 1 E 001 7 G 189 7 F 025 7 L 208 5A J 244 5A J 244 1 C 012 5B N 022 2 M 022 1 C 011 2 M 022 1 D 001 1 C 011 1 C 012 1 C 012
1 C 012
P.P.H. KARMEL Sp. J
Zamoyskiego Street 28/30 03-801 Warsaw, Poland phone: +48 22 670 77 00 export@wedel.pl www.wedel.com
LUBAWA Fruit & Vegetables Processing Plant Lubsad Sp. z o.o.
1 C 002
6 C 140
KRAKOWSKI KREDENS TRADYCJA GALICYJSKA S.A.
KRD-IG THE POLISH POULTRY COUNCIL – CHAMBER OF COMMERCE
1 C 002
Jesionowa Street 9 17-200 Hajnowka, Poland phone: +48 85 682 62 92 fax : +48 85 682 62 92 www.karmelsj.pl firma@karmelsj.pl
Our Company has been functioned on homeland and foreign markets since 1989. We offer nearly 20 kinds of products, mainly different tastes and shapes lollipops, drops, hard caramels and Christmas tree icicles. Our products have excellent quality and delicious taste and are free of preservatives. We acquire integrated quality management system ISO 9001:2008, IFS Food and food safety management system (HACCP).
P.W. 'MAT' MARZENA TKACZUK PERLAGE
1 C 012 5B H 046
45
FoodfromPoland List of Polish Exhibitors PERLA - LUBLIN BREWERIES S. A.
PERLA – LUBLIN BREWERIES S.A.
5B C 060
5B C 060
The Polish Meat Association
PERLA - LUBLIN BREWERIES S.A.
PHU MAJFRUT K MAJEWSKI PINI POLONIA Sp. z o.o. POLFRUT Sp. z o.o. POLISH BEEF ASSOCIATION POLISH INFORMATION AND FOREIGN INVESTMENT AGENCY POL-MAK PASTA COMPANY POLSKIE MIESO I WEDLINY LUKOSZ
PPHMAXPOL MAXPOL PPH Sp. zSP. o.o. Z
O.O.
1 D 001 6 U 139 1 D 001 6 E 153 1 C 012 1 C 012 6 L 153 5A J 104 - 5A J 2565A - 5AJL104 244 5B C 056 - 5B H 046 ...
PPH MAXPOL Sp. z o.o. Puławska Street 479 02-844 Warsaw, Poland phone: +48 22 628 06 21 +48 22 625 14 08 +48 22 629 96 21 fax: +48 22 621 03 73 maxpol@maxpol-targi.com.pl www.maxpol-targi.com.pl
PROVITUS DABROWSCY, MALESA SP.J RARYTAS Sp. z o.o. RENE COFFEE CAPSULES and PADS Roleski Sp.j. ROYAL FOOD PRODUCT S.G.P.O NASZ SAD Secpol Sp. z o.o. SERTOP Sp. z o.o. SKLODOWSCY Sp. z o.o. SNS FOODS Sp. z o.o. SPEED TRADE Sp. z o.o. SPOMLEK Dairy Cooperative Stovit Group Sp. z o.o. SULIMAR Sp. z o.o. TAN-VIET INTERNATIONAL S.A. TARCZYNSKI S.A. The "Lmeat - Luków" S.A. Meat Processing Plant
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5B N 004 5A J 102 5A L 243 5A U 157 6 V 145 1 D 001 5A C 225 7 N 038 6 E 154 6 A 173 1 D 001 1 C 002 5B N 005 5B M 056 5A V 200 6 U 121 1 C 012
6 C 140 The Polish Meat Association
Bernardyńska Street 15 20-950 Lublin, Poland phone: + 48 81 71 01 221. 241 fax +48 81 71 01 225 export@perla.pl www.perla.pl Perła – Browary Lubelskie S.A. is one of the largest regional breweries in Poland. The tradition of beer brewing at the brewery dates back to the 19th century. The product range of Perła – Browary Lubelskie includes: Perła Chmielowa, Perła Export, Perła Mocna, Perła Koźlak, Perła Miodowa, Perła Summer, Perła Winter, Perła Radler, Trybunalskie Miodowe, Lubelskie Pils, Lubelskie Mocne, Goolman Premium, Goolman Specjal, Goolman Strong, Zwierzyniec Pils and Swoody – malt drink.
6 C 140
THE POLISH MEAT ASSOCIATION
Chalubinskiego Street 8 00-613 Warsaw, Poland phone: +48 22 830 26 56 fax: +48 22 830 16 48 www.polskie-mieso.pl The Polish Meat Association is an organisation representing the interests of its affiliates entities operating within the meat industry. The group has 58 members, including: ZM Mokobody, ZM H.Stokłosy, Mark's, Imex, Skiba, Food Works Poland, ZM Zakrzewscy, Łuków, Mróz.
UREN NOVABERRY Ustronianka Sp. z o.o. VAN PUR Sp z.o.o. Virtu VITALPOL P.P.H. Marek Wieczorek VOBRO ZAKLADY PRODUKCJI CUKIERNICZEJ VODA NATURALNA WAWEL S.A. WODY MINERALNE OSTROMECKO LESZEK BOKIEJ WYTWORCZA SPOLDZIELNIA PRACY SPOLEM XL ENERGY MARKETING Z.KOZUBA I SYNOWIE Sp. z o.o. Z.P.C. CHOCOMOCO ZAKLAD PRZETWORSTWA MIESNEGO ZACZYK Zaklady Miesne "PEKPOL-Ostroleka" S.A ZBYSZKO COMPANY Sp. z o.o. ZM MOSCIBRODY Sp. z o.o. ZPC FLIS
1 C 012 5B D 057 5B C 058 6 H 052 1 C 012 5A C 219 5B HJ 005 1 C 005 1 C 002 1 C 012 5B K 005 1 C 002 1 C 002 1 C 002 6 P 048 5B C 037 6 C 154 5A D 135
you may also need information about: MIESZKO S.A. MIESZKO S.A.
Chrzanowskiego Street 8b 04-392 Warsaw, Poland phone: +48 22 10 55 400 fax: +48 22 10 55 415 office@mieszko.com.pl www.mieszko.pl
Mieszko Group is a manufacturer and distributor of sweets recognized both in Poland and abroad. Mieszko Group is composed of three companies – ZPC Mieszko S.A., AB Vilniaus Pergale and Artur sp. z o.o. Main categories presented in the company’s portfolio are chocolates, bars, candies, cookies and wafers. Key brands in the portfolio of Mieszko Group are umbrella brands for chocolate products Mieszko and Pergale, individual brands Amoretta, Chocoladorro, Cherrissimo, Michaszki, Truffles, Marcepan, Choco Amore, fizzy candies for children Zozole, as well as Artur brand for cookies.