MEDIA TRENDS: SOCIAL MEDIA
DOES MY BUTT LOOK BIG IN THIS? USING SOCIAL UTILITY TO TURN SOCIAL MEDIA INTO SOCIAL SALES DR PAUL MARSDEN SYZYGY
SOCIAL MEDIA REVOLUTION a i d e m t s u j s t i t i r e v o t e G
TELEPHONE DID NOT KILL THE MOVIE STAR
“IF I HAD TO GUESS SOCIAL COMMERCE IS THE NEXT AREA TO REALLY BLOW UP” MARK ZUCKERBERG
MIND THE PERCEPTION GAP
WHAT FANS WANT (in order of priority) DEALS SHOPPING
WHAT BRANDS THINK FANS WANT (in order of priority) NEW PRODUCT INFO GENERAL INFO
READ USER REVIEWS
SHARE OPINION
GENERAL INFO
EXCLUSIVE INFO
EXCLUSIVE INFO
READ USER REVIEWS
MIND THE PERCEPTION GAP NEW PRODUCT INFO
SHARE OPINION
CUSTOMER SERVICE PARTICIPATE IN EVENTS FEEL CONNECTED SUBMIT PRODUCT IDEAS BE PART OF A COMMUNITY
FEEL CONNECTED
CUSTOMER SERVICE
SUBMIT PRODUCT IDEAS BE PART OF A COMMUNITY PARTICIPATE IN EVENTS SHOPPING DEALS
C SO
L IA
Y T I L I T U Social utility (noun) 1. Helping people solve problems socially 2. Helping people solve social problems
SOCIAL UTILITY: Solving problems socially...
“DOES MY BUTT LOOK BIG IN THIS?”
SOCIAL UTILITY: Solving problems socially...
SOCIAL INTELLIGENCE A wise man learns from the experience of others, a fool by his own
SOCIAL UTILITY: Solving problems socially...
SOCIAL UTILITY: Solving social problems...
SOCIAL STATUS
SOCIAL UTILITY: Solving social problems...
SOCIAL STATUS
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SUMMARY
SOCIAL UTILITY using social media to help people solve problems socially and solve social problems
social intelligence
$$$$$$
social status
SOCIAL SALES
social bonding
$$$$$$
The future of social media is social utility