Choosing a foreign sales agent? Ten questions to ask before selecting a candidate You’ve decided it’s time for your business to venture into foreign markets. To do so, you have also realized that to be successful, you need feet on the ground, a trusted representative who will serve your interests and make business happen in your market of choice. You need a foreign sales agent.
ThIs Is an IndIvIdual who knows your target market, is a resident of that market and has experience driving sales on behalf of organizations comparable to yours. Even if you’re prepared to staff an overseas office with familiar faces, you still need reliable and credible 20
individuals who have the local experience and knowledge that your team does not. Finding a foreign sales agent is easy. Selecting the best one for your business is more challenging. Here are 10 questions to ask once you have a list of candidates and are trying to make a final choice.
COMMERCIAL INVESTOR | Commercial Real Estate & Business Opportunities
1. Can we meet?
This is an essential first step.
2. Can you provide me with references?
You want to talk to other clients with businesses similar to yours. Any hesitation to provide this should raise an immediate red flag. When checking the references, ask about how reliable, trustworthy and productive your prospective sales agent has been.
3. how well do you know my product?
An experienced and credible agent should be willing and able to sit down with you and carry out a quick strengths, weaknesses, opportunities and threats (SWOT) analysis of your February 27–March 27, 2021
